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Andres Dharma Nurhalim
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INDONESIA
Jurnal Bina Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi wiyatamandala
ISSN : 23030283     EISSN : 26568667     DOI : 10.52859
Core Subject : Economy,
Economics, Econometrics & Finance
Ilmu Manajemen secara umum (telaah proses bisnis, studi kasus mengenai penerapan ilmu manajemen dalam dunia usaha). Topik mengenai manajemen pemasaran / marketing management. (kajian mengenai ilmu pemasaran, penelitian mengenai perilaku konsumen, strategi pemasaran, studi kasus pemasaran, telaah konsep rencana pemasaran / marketing plan, studi kasus pemasaran yang berbasis digital, dan komunikasi pemasaran terpadu / integrated marketing communication)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 132 Documents
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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA KEDAI KIRANI COFFEE ABDUL MUKTI; kartin aprianti
Jurnal Bina Manajemen Vol 10 No 1 (2021): Jurnal Bina Manajemen Vol 10 No.1 September 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i1.163

Abstract

Penelitian ini memliki tujuan untuk a)mengetahui ada tidaknya pengaruh kualitas pelayanan terhadap keputusan pembelian pada Kedai Kirani Coffe, b) mengetahui ada tidaknya pengaruh harga terhadap keputusan pembelian pada Kedai Kirani Coffe, c) mengetahui ada tidaknya pengaruh kualitas pelayanan dan harga terhadap keputusan pembelian pada Kedai Kirani Coffe. Penelitian ini merupakan penelitian asosiatif yang bertujuan untuk mengetahui pengaruh kualitas pelayanan dan harga secara parsial dan simultan terhadap Keputusan Pembelian pada Kedai Kirani Coffe. Populasi dalam penelitian ini adalah seluruh konsumen yang pernah berkunjung di Kedai Kirana Coffe. Menurut Aminulah (2013), menyetakan bahwa jumlah sampel pada penelitian asosiatif sebanyak 50 orang. Sehingga dalam penelitian ini sampel sebanyak 50 responden. Teknik sampling yang digunakan oleh peneliti dalam penelitian ini adalah pengambilan teknik sampling purposive sampling. Purposive sampling adalah teknik penentuan sampel dengan pertimbangan tertentu, dalam penelitian ini yaitu konsumen yang pernah berkunjung di di Kedai Kirana Coffe. Hasil penelitian menunjukkan bahwa a) Kualitas Pelayanan Berpengaruh Positif dan Signifikan Terhadap Keputasan Pembelian pada Kedai Kirani Coffe, b) harga Berpengaruh Positif dan Signifikan Terhadap Keputusan Pembelian pada Kedai Kirani Coffe, c) Kualitas Pelayanan dan harga secara simultan Berpengaruh Positif dan Signifikan Terhadap Keputasan Pembelian pada Kedai Kirani Coffe.
ANALISIS PENGARUH GAYA KEPEMIMPINAN DAN LINGKUNGAN KERJA TERHADAP SEMANGAT KERJA PEGAWAI PADA DINAS LINGKUNGAN HIDUP (DLH) KOTA BIMA sirul izzi; muhammad Yusuf
Jurnal Bina Manajemen Vol 10 No 1 (2021): Jurnal Bina Manajemen Vol 10 No.1 September 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i1.166

Abstract

Penelitian ini bertujuan untuk mengetahui Gaya kepemimpinan dan Lingkungan Kerja terhadap Semangat KerjaPegawai pada Dinas Lingkungan Hidup (DLH) Kota Bima). Penelitian ini dilakukan pada Kantor Dinas Linglungan Hidup (DLH) Kota Bima. Penelitian ini di lakukan dengan menggunakan jenis penelitian asosiatif. Populasi yang di gunakan dalam penelitian ini pegawai Kantor Dinas Linglungan Hidup (DLH) Kota Bima sejumlah 137 pegawai. Dengan sampel penelitian 100 Aparatul Sipil Negara, dengan tekhnik pengambilan sampel menggunakan teknik purposive sampling. Teknik pengumpulan data yang di gunakan , 1,observasi, 2 dokumentasi, 3, kuisoner 4, studi pustaka. Teknik analisa data yang di gunakan, , uji validitas, uji realibilitas, uji asumsi klasik, uji normalitas, uji multikolineritas, uji Heteroskedastisitas, Uji koofesien korelasi, Uji koofesien Determinasi, Uji Analisis regresi Berganda, uji hipotesi (Uji t dan Uji F). Hasil penelitian ini menunjukah bahwa Gaya kepemimpinan dan lingkungan kerja bersamaan berpengaruh secara silmutan dan signifikan terhadap semangat kerja pegawai pada kantor Dinas Lingkungan Hidup (DLH) Kota Bima.
PENGARUH MOTIVASI KERJA DAN KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASI PEGAWAI PERUSAHAAN PADA MITRA PT.PLN (PERSERO) ULP KOTA BIMA Nurseha Nurseha; muhammad Yusuf
Jurnal Bina Manajemen Vol 10 No 1 (2021): Jurnal Bina Manajemen Vol 10 No.1 September 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i1.169

Abstract

This study aims to determine the effect of work motivation and job satisfaction on organizational commitment of company employees at partners PT.PLN (Persero) ULP Kota Bima. This research was conducted at Partners PT.PLN (Persero) ULP Kota Bima. This research was conducted using associative research. The population used in this research is 46 employees of the contract at partners of PT. PLN (Persero) Ulp. Bima City are 46 employees. With a research sample of 34 permanent employees, with the sampling technique using purposive sampling technique. Data collection techniques used, 1, observation, 2 documentation, 3, questionnaire 4, literature study. The data analysis technique used is, validity test, reliability test, classic assumption test, normality test, multicolinearity test, heteroscedasticity test, correlation coefficient test, determination coefficient test, multiple regression analysis test, hypothesis test (t test and F test). The results of this study indicate that Work Motivation and Job Satisfaction simultaneously influence the Company's Employee Organizational Commitment at Partners PT PLN (Persero) ULP Kota Bima.
DAMPAK PANDEMI COVID-19 TERHADAP LOYALITAS PELANGGAN PADA MCDONALD’S CABANG SHINTA KARAWACI Andres Dharma Nurhalim
Jurnal Bina Manajemen Vol 10 No 1 (2021): Jurnal Bina Manajemen Vol 10 No.1 September 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i1.188

Abstract

The fast food industry is one of the sectors affected by the COVID-19 pandemic. The prohibition of large-scale social interaction in the community, such as holding meetings during the Large-Scale Social Restrictions (PSBB) established by each region, also contributed to a sharp decline in food and beverage sales. The average result of the COVID-19 pandemic impact variable questionnaire (X) at McDonald's Shinta Karawaci Branch was 68% in the good category. Of all the indicators of the statement, it can be seen that the lowest indicator is "Is the pandemic affecting your income" with a result of 52%, which can be seen from the general description of the respondents of McDonald's customers at Shinta Karawaci Branch, most of whom are private employees. The average result of the questionnaire total Customer Loyalty (Y) at McDonald's Shinta Karawaci Branch is 71.8% which is included in the good category. Of all these indicators, there is one indicator that has the smallest value, namely "Customers have a desire to recommend McDonald's Shinta Karawaci Branch to others". From the results of observations and interviews conducted, this is caused by several factors, one of which is the price of products offered by McDonald's Shinta Karawaci Branch which is in the upper middle category and Shinta Karawaci Branch's McDonald's outlets are still not evenly distributed, there are only a few in the city center. big. From the results of simple linear regression analysis, it is known that the influence of variable X for the COVID-19 pandemic has no effect on customer loyalty at McDonald's Shinta Karawaci Branch, variable Y.
PERSEPSI KONSUMEN TERHADAP PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN PADA ARMADA TUNAS JAYA MAGELANG Norma Santi; Ivo Novitaningtyas
Jurnal Bina Manajemen Vol 10 No 2 (2022): Jurnal Bina Manajemen Volume 10 Nomor 2 Maret Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i2.168

Abstract

Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang diterapkan oleh PT. Armada Tunas Jaya Magelang. Selain itu, penelitian ini juga bertujuan untuk menganalisis persepsi konsumen terhadap penelitian digital marketing sebagai strategi komunikasi pemasaran berdasarkan pendekatan model AISAS. Penelitian ini merupakan penelitian deskriptif kualitatif. Data primer diperoleh dari 30 sampel responden melalui metode wawancara. Data dianalisis berdasarkan model AISAS dan dideskripsikan hasilnya. Strategi digital marketing yang telah diterapkan yaitu memberikan informasi dan promosi melalui media sosial, website, dan aplikasi, serta menyediakan jasa konsultasi online. Hasil menunjukkan bahwa secara keseluruhan persepsi konsumen sudah baik terhadap strategi perusahaan. Walaupun demikian, pada dimensi search bisa ditingkatkan lagi kinerja admin konsultasi online agar meningkatkan kepuasan konsumen.
PERSEPSI TERHADAP APLIKASI TIKTOK ATAS DASAR GENDER DAN DAMPAK YANG DITIMBULKAN PADA KEGIATAN PROMOSI Sutrisno Sutrisno
Jurnal Bina Manajemen Vol 10 No 2 (2022): Jurnal Bina Manajemen Volume 10 Nomor 2 Maret Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i2.203

Abstract

Tiktok is included in digital content that is currently very popular with the general public, especially millennials. This study was conducted to seek support for empirical data regarding the difference in the mean scores of the group who think TikTok has a positive impact and another group who think that TikTok has a negative impact. In addition, a hypothesis was also developed to test whether there was a difference in the duration of time on the use of the TikTok applicationbetween male and female genders. Data was collected using the Convenience Sampling sampling technique using communication techniques through conducting a survey using Google Form. Tests were carried out using tests for both independent populations at the level of significance of 5%. The results found that the average impact response of people who thought there was a positive impact was not significantly different from that of people who had a negative opinion of TikTok. Besides, the length or short duration of using TikTok is not affected by the gender of the user.
FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA GENERASI Z DAN GENERASI MILENIAL DI INDONESIA TERHADAP ZARA Andres Dharma Nurhalim
Jurnal Bina Manajemen Vol 10 No 2 (2022): Jurnal Bina Manajemen Volume 10 Nomor 2 Maret Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i2.204

Abstract

The purpose of this study aims to analyze the factors that influence purchasing decisions in generation z and millennial generations in Indonesia against Zara.The analytical method used by the author in conducting this research is to use quantitative research with a total population of 83 respondents, which areconsumers who have bought Zara. In collecting the data, it was done by distributing questionnaires in which there were several statements. In this study,the variables were divided into several parts, including price (X1), product quality (X2) and brand image (X3) as independent variables, and purchasing decisions (Y) as the dependent variable. To measure the magnitude of the influence on these variables, the authors use the method of multiple regression analysis. From the results of the analysis, it is found that there is a significant and simultaneous influence on the variables of price, product quality and brand image onpurchasing decisions at Zara in Indonesia.
DAMPAK GAYA KEPEMIMPINAN TERHADAP LOYALITAS KARYAWAN DAN TURNOVER INTENTION (STUDI KASUS PT BANK XYZ TBK) Kezia Adeline
Jurnal Bina Manajemen Vol 10 No 2 (2022): Jurnal Bina Manajemen Volume 10 Nomor 2 Maret Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i2.205

Abstract

The Indonesian banking industry had a voluntary turnover rate in 2019, this could indicate a low level of employee loyalty in Indonesian banking. This research was conducted using qualitative research methods and semi-structured interview questions. There were a total of thirteen interviewees, twelve employees and a senior human resources manager who worked at PT Bank XYZ as a triangulation process. Thematic data analysis was used to analyze the data. The results of the interview show that the leadership style has a high leadership style and has a maximum effect on employee loyalty and turnover intention at PT Bank XYZ. Transformational leadership style and democratic leadership style are the most suitable leadership styles to increase employee loyalty and reduce turnover intention of employees working at PT Bank XYZ. In addition, the results of the interview show that there are eight main factors that influence employee loyalty and turnover intention of employees working at PT Bank XYZ. The eight main factors are: Work-Life Balance, Passion for Job, Salary, Bonuses and Benefits, Relationship with Leader, Relationship with Team Members, Leader Appreciation and Respect, Career Path, and Personal Development. From the results of thestudy, it can be concluded that leadership style is the most important and important factor influencing employee loyalty and turnover intention as stated by interviewees. Transformational and democratic leadership styles are the most suitable leadership styles to increase employee loyalty and reduce turnover intentions at PT Bank XYZ.
STRATEGI HARGA DAN PROMOSI YANG DILAKUKAN E- COMMERCE DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN Presly Darmawan
Jurnal Bina Manajemen Vol 10 No 2 (2022): Jurnal Bina Manajemen Volume 10 Nomor 2 Maret Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i2.206

Abstract

The purpose of this study aims to analyze the effect of price, promotion on purchasing decisions in e-commerce. The analytical method used by the author inconducting this research is to use quantitative research involving 100 respondents in the city of Tangerang who have shopped at online stores. In collecting the data, it was done by distributing questionnaires in which there were several statements. In this study, the variables were divided into several parts, including price (X1), promotion (X2) as the independent variable, and purchasing decisions (Y) as the dependent variable. To measure the magnitude of the influence on these variables, the authors use multiple regression analysis method. From the results of the analysis, it is found that there is a significant and simultaneous influence on the price and promotion variables on purchasing decisions.
PENGARUH BRAND IMAGE DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DI MASA PANDEMI COVID 19 (STUDI KASUS PADA BISNIS RITEL PAKAIAN “STING” CABANG KEDOYA GREEN GARDEN) Rohmanuddin Rohmanuddin; Hana Arif Suprayogo
Jurnal Bina Manajemen Vol 10 No 2 (2022): Jurnal Bina Manajemen Volume 10 Nomor 2 Maret Tahun 2022
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i2.207

Abstract

This research was made with the aim of knowing the influence between brand image and price, either partially or simultaneously on purchasing decision during the covid 19 periode, with a case study of the clothing retail business “Sting” Kedoya branch, Green Garden. In this study, the author uses a sampling technique that is sampling purpose. Where the author takes the research sample, namely the community in the RT 06 area, North Kedoya village, West Jakarta as many as 170 people. The instrument in this study used a questionnaire which was then processed using the IBM SPSS version 25.0 application software followed by multiple linear regression analysis. The result of this study indicate that simultaneously the brand image (X1) and price (X2) variables have a significant and positive effect on purchasing decisions (However, partially the brand image (X1) variable does not have a positive influence on purchasing decisions, and only the price variable (X2) which has a positive influence on purchasing decisions (Y). The results on the coefficient test of determination (R) show that the influence of brand image (X1) and price (X2) variables has an influence of 0.908 or 90.8% on purchasing decisions (Y). Meanwhile, 9.29% is influenced by other variables outside of this research.

Page 6 of 14 | Total Record : 132

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