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Andres Dharma Nurhalim
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INDONESIA
Jurnal Bina Manajemen
Published by Sekolah Tinggi Ilmu Ekonomi wiyatamandala
ISSN : 23030283     EISSN : 26568667     DOI : 10.52859
Core Subject : Economy,
Economics, Econometrics & Finance
Ilmu Manajemen secara umum (telaah proses bisnis, studi kasus mengenai penerapan ilmu manajemen dalam dunia usaha). Topik mengenai manajemen pemasaran / marketing management. (kajian mengenai ilmu pemasaran, penelitian mengenai perilaku konsumen, strategi pemasaran, studi kasus pemasaran, telaah konsep rencana pemasaran / marketing plan, studi kasus pemasaran yang berbasis digital, dan komunikasi pemasaran terpadu / integrated marketing communication)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 132 Documents
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KAJIAN LITERATUR ENDOWMENT EFFECT, LOSS AVERSION DAN STATUS QUO BIAS DALAM PENGAMBILAN KEPUTUSAN Bayu Laksma Pradana
Jurnal Bina Manajemen Vol 9 No 1 (2020): Jurnal Bina Manajemen Vol 9 No.1 September 2020
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v9i1.115

Abstract

This paper explains Endowment Effect, Loss Aversion and Status Quo Bias as part of anomalies that Kahneman explained. Endowment effect results as people tend value something more precious when they own the good. Loss Aversion, when people put weight on losing higher than winning. Status Quo Bias, people tendency to stick on default option rather than finding other options. It also provides with evidence and experimental research that had been conducted by researcher focusing in the field of the study. Some examples also discussed to broadening the understanding in the topic
ANALISIS PENGARUH PEMASARAN MEDIA SOSIAL INSTAGRAM, PERSEPSI BIAYA PENDIDIKAN DAN BRAND RECOGNITION TERHADAP KEPUTUSAN PEMBELIAN PADA STIE WIYATAMANDALA Sutrisno Sutrisno
Jurnal Bina Manajemen Vol 9 No 1 (2020): Jurnal Bina Manajemen Vol 9 No.1 September 2020
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v9i1.116

Abstract

The increasing complexity of competition has made business actors including STIE Wiyatamandala more able to survive and continue to grow. Therefore, it is necessary to analyze the variables that are relevant to student decisions in choosing STIE Wiyatamandala. This research was conducted with the aim of analyzing the effect of social media instagram, perception of education cost, and brand recognition on student purchasing decisions. From the results of the analysis, it was found that the variables of Instagram social media marketing, price perception, and brand recognition had a significant positive effect on purchasing decisions, and price perception was considered the variable that had the most positive influence on purchasing decisions. These population data were collected from Wiyatamandala students batch 2016 - 2019, with number of samples of 61 people respondents. The sample was chosen by using purposive sampling technique. Primary data were collected by using questionnaire method and analyzed by SPSS using multiple linear regression analysis Based on the research results, it was found that the variables of social media instagram (X1), perception of education cost (X2), and brand recognition (X3) had a significant positive effect on purchasing decisions (Y). The perception of education cost is considered to be the variable with the most positive influence on purchasing decisions
PENGARUH ASOSIASI MEREK, KESETIAAN MEREK, KESADARAN MEREK, DAN CITRA MEREK TERHADAP EKUITAS MEREK PADA PENGGUNA SMARTPHONE OPPO Yenny Lego; Hannes Widjaya
Jurnal Bina Manajemen Vol 10 No 1 (2021): Jurnal Bina Manajemen Vol 10 No.1 September 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i1.147

Abstract

The very high growth of smartphone users in Indonesia makes companies that issue smartphone products have to try to be the best among other smartphone companies. Currently, OPPO is in second place in the smartphone market share in Indonesia in the second quarter of 2019. The aim of this study is to determine brand association, brand loyalty, brand awareness and brand image have an influence on brand equity. The sampling technique was carried out by purposive sampling. The questionnaire was distributed to 150 respondents in Karawaci Tangerang who were OPPO smartphone users. The results of this study indicate that there is an effect of brand association on brand equity, meanwhile, brand loyalty, brand awareness, and brand image have no influence on brand equity.
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI MAKANAN ORGANIK Henryanto Wijaya; Elise Mustikawati; Louis Utama; Tommy Setiawan Ruslim
Jurnal Bina Manajemen Vol 9 No 2 (2021): Jurnal Bina Manajemen Vol 9 No.2 Maret 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v9i2.149

Abstract

Penelitian ini bertujuan untuk mengetahui apakah Tingkat Kesadaran Kesehatan, Perhatian terhadap Keamanan Pangan, dan Persepsi Nilai memiliki pengaruh terhadap Minat Beli makanan organik di Jakarta. Metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner dengan pendekatan kuantitatif. Sampel yang digunakan dalam penelitian ini adalah 40 responden yaitu anggota Gold’s Gym di Mal Ciputra Jakarta yang pernah membeli dan mengkonsumsi makanan organik di Jakarta. Teknik pengumpulan sampel yang digunakan non-probability sampling dengan metode convenience sampling. Hasil dalam penelitian ini menunjukkan :1) tingkat kesadaran kesehatan berpengaruh terhadap minat beli makanan organik. 2) perhatian terhadap keamanan pangan berpengaruh terhadap minat beli makanan organic.3) persepsi nilai berpengaruh terhadap minat beli makanan organic.
PENGARUH SOCIAL IDENTITY, EWOM, PERCEIVED RISK, DAN TRUST TERHADAP PURCHASE INTENTION DAN DAMPAKNYA TERHADAP PURCHASE DECISION PADA E-COMMERCE Tessa Handra; Felix Sutisna
Jurnal Bina Manajemen Vol 9 No 2 (2021): Jurnal Bina Manajemen Vol 9 No.2 Maret 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v9i2.154

Abstract

This study was designed to test empirical truths between two or more research variables that have been formulated in the hypothesis. The research variables tused twere social identity, EWOM, perceived risk, trust, purchase intention, tand tpurchase decision. Exogenous variables in this study are social identity, EWOM, and perceived risk. Endogenous variables in this study are trust, purchase intention, and purchase decision. Methods of collecting data using questionnaires and data analysis methods using partial least square. The results of the study concluded that hypothesis 4 tand 5 was tnot significant. There was no effect of perceived risk on trust and there was no effect of perceived risk on purchase intention.
PENGARUH KELUARGA, ETNIS, KEPRIBADIAN, GENDER, DAN TEMAN SEBAYA TERHADAP MINAT BERWIRAUSAHA Murwani Eko Astuti
Jurnal Bina Manajemen Vol 9 No 2 (2021): Jurnal Bina Manajemen Vol 9 No.2 Maret 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v9i2.155

Abstract

This paper investigates the factor which affected the student intention to be entrepreneur. The influences of family backround, ethnic, personality, gender and peer towards entrepreneurship are examined. Survey toward 88 students from four department in Faculty of Economics and Social, Universitas Jenderal Achmad Yani Yogyakarta were completed and regression analysis were employe to analyze the data. The result shows that personality and peer affected entrepreneur intention. Family background, ethnics, and gender are not important factor in influencing student intention to be entrepreneur as their career.
KONSEP GREEN MARKETING DAN DAMPAKNYA TERHADAP PERILAKU KONSUMEN INDONESIA Lu’lu’ul Jannah; Erni Hernawati
Jurnal Bina Manajemen Vol 9 No 2 (2021): Jurnal Bina Manajemen Vol 9 No.2 Maret 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v9i2.157

Abstract

The purpose of this study is to determine the concept of green marketing on Indonesian consumer behavior. The data analysis method was carried out by using regression analysis either partially or simultaneously. The results showed that the attitude and environment partially influenced the involvement of green products, while the attitude environment and the involvement of green products simultaneously influenced the involvement of Indonesian society in purchasing green products in selecting products. And the results of the simultaneous regression analysis from the ANOVA test with a significance level of 0.000. Because the significant probability is much smaller than 0.05, this indicates that simultaneously it states that there is an effect of attitude environment and the involvement of green products simultaneously influencing the involvement of green product purchases.
Analisis Pergeseran Perilaku Konsumen Dalam Niat Beli Di Sektor Otomotif E-Commerce Indonesia Andres Dharma Nurhalim
Jurnal Bina Manajemen Vol 9 No 2 (2021): Jurnal Bina Manajemen Vol 9 No.2 Maret 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v9i2.158

Abstract

The growth of active internet users in Indonesia is increasing positively. Smartphone users in Indonesia are projected to be the largest in the world wide. This traction creates opportunity for the presence of e-commerce. Nowadays, e-commerce is not only selling a low involvement product but also selling high involvement product in this study a new car. This study aims to analyze the relationship between social commerce construct to trust and purchase intention, consumer trust to purchase intention and perceived risks, perceived risk to purchase intention and perceived benefit to purchase intention. This study used questionnaire as tools to gather data from 200 respondents who never bought a new car through e-commerce. Partial least squares structure equation modelling (PLS-SEM) is used in this study to analyze the data. The result of this study showed that social commerce construct has influence on trust and purchase intention, other variable such as perceived risk also has influence on purchase intention
PRAKTIK BALANCED SCORECARD SEKTOR PUBLIK: SISTEM PENGUKURAN KINERJA UNTUK MENINGKATKAN PERFORMA ORGANISASI Ali Tafriji Biswan; Syahirul Alim
Jurnal Bina Manajemen Vol 9 No 2 (2021): Jurnal Bina Manajemen Vol 9 No.2 Maret 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v9i2.159

Abstract

This study aims to explore performance based on the Balanced Scorecard in the public sector, namely the Center for Information Systems and Financial Technology. Although initially the BSC measurement system was designed for the private sector from the perspective of customer, financial, internal business processes, and learning & growth, public organizations have also adopted it, of course, with modifications to suit organizational needs. The Ministry of Finance began implementing the Balanced Scorecard in 2007, and until now it has covered all levels of the organization, including the Center for Information Systems and Financial Technology. The study results show a summary of the perspectives into three perspectives of stakeholders (customers), internal business processes, and learning & growth; The target achievement of the Key Performance Indicators (KPI) based on the BSC can be achieved, thus encouraging improvements and improvements in future performance.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA JALUR NUGRAHA EKAKURIR (JNE) KABUPATEN BIMA AHMAD AHMAD; kartin aprianti
Jurnal Bina Manajemen Vol 10 No 1 (2021): Jurnal Bina Manajemen Vol 10 No.1 September 2021
Publisher : STIE Wiyatamandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52859/jbm.v10i1.162

Abstract

Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh kualitas pelayanan terhadap konsumen pada Jalur Nugraha Ekakurir (JNE) Kabupaten Bima. Populasi yang di gunakan yaitu seluruh konsumen yang melakukan transaksi di jalur nugraha ekakurir (JNE) kabupaten bima. Peneliti membatas penelitian hanya di JNE yang terletak di Padolo Kabupaten bima. Pemilihan lokasi ini dikarenakan Padolo Kabupaten Bima terletak di tengah kota sehingga mudah dijangkau oleh masyarakat . Oleh karena itu untuk menentukan jumlah sampel dalam populasi yang tidak di ketahui maka di gunakan rumus unknown population sehingga diperoleh 96 reponden. Teknik sampling yang digunakan yaitu accidental sampling yaitu konsumen JNE yang secara kebetulan bertemu dengan peneliti dapat digunakan sebagai sampel disesuaikan dengan kebutuhan peneliti. Hasil penelitian ini menunjukkan bahwa Kualitas Pelayan berpengaruh positif dan signifikan terhadap Kepuasan Konsumen pada JNE Kabupaten Bima. Besarnya pengaruh kualitas pelayanan terhadap kepuasan konsumen pada JNE kabupaten bima sebesar 29,4%

Page 5 of 14 | Total Record : 132

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