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LEMBAGA PENGEMBANGAN MANAJEMEN DAN PUBLIKASI IMPERIUM Imperium: The Institute for Development of Management and Publication Office Address: 18 Office Park Lantai 25, Suite A2, Jl. TB Simatupang No. 18, Kebagusan, Pasar Minggu, Jakarta Selatan Indonesia - 12520. Email: editor.berdaya@gmail.com
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BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat
Published by Lembaga Pengembangan Manajemen dan Publikasi Imperium
ISSN : -     EISSN : 27216381     DOI : https://doi.org/10.36407berdaya
Core Subject : Humanities, Health, Education, Social,
Humanities Education Public Health Social Sciences
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat is a scientific multidisciplinary journal published by Lembaga Pengembangan Manajemen dan Publikasi Imperium (Imperium Research Institute). The aim of this journal publication is to disseminate the conceptual thoughts or ideas and research results that have been achieved in the area of community services. BERDAYA contains various activities of the teaching staff in Indonesia in handling and managing the various potentials, obstacles, challenges, and problems that exist in society. Implementation of service activities also involves the participation of the community and partners. Service activities are organized into an activity aimed at improving the welfare of society. Focus and Scope BERDAYA, particularly focuses on the main problems in the development of the sciences of community services areas as follows: Community Services, People, Local Food Security; Training, Marketing, Appropriate Technology, Design; Community Empowerment, Social Access; Student Community Services;Border Region, Less Developed Region; Education for Sustainable Development.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 15 Documents
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Search results for , issue "Vol 5 No 3 (2023)" : 15 Documents clear
Pengembangan Strategi Pemasaran pada Destinasi Wisata Air Terjun Wai Boto di Desa Lapasi-Pasi Titing, Andry Stepahnie; Stiadi, Muhamad; Kurniadi, Hanif; Sunandar, Suwarto; Hendrik, Hendrik
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1133

Abstract

The targets of this activity are Wai Boto waterfall tourism managers and residents of Lapasi-pasi village, Lambai sub-district, North Kolaka Regency. The aim of this service activity is to provide knowledge about marketing and develop marketing strategies for Wai Boto waterfall tourism. The results of this community service activity are increasing knowledge about marketing and providing alternative new marketing strategies for Wai Boto waterfall tourism, namely: adding supporting facilities or facilities, optimizing social media as a marketing medium, training tourism managers. This strategy can be implemented by managers gradually or directly in order to increase the number of visitors. In this activity, the participants participated in the activity well until the event was finished. The managers and residents want activities like this to be held regularly so that the community has new insights for development, especially for tourism management and village progress.
Sosialisasi dan Pelatihan Content Marketing Berbasis Digital Untuk Meningkatkan Daya Saing UMKM Purwanto, Edy; AR, M. Munir Syam; Arifin, Miftahol
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1135

Abstract

The use of digital marketing is currently one of the keys to the success of MSMEs. The activity of marketing a product via the internet can certainly reach consumers who cannot be reached by conventional marketing. The use of social media such as Instagram, Facebook and others will certainly make it easier for the message to be conveyed to consumers. MSMEs must have the ability to create content marketing. In Pagerungan Besar village itself there are several MSMEs that have products that are quite well known. However, there are problems in the marketing sector, especially creating content marketing. This activity was carried out to provide education to MSME players and provide training on procedures for creating digital-based content marketing. The activities carried out are in the form of outreach and training. This method is deemed appropriate for solving the problems experienced by MSMEs. The stages in this activity are the preparation stage, implementation stage and also the activity evaluation stage. From this activity, information was obtained that there was an increase in participants' understanding of content marketing. Next, it is necessary to provide assistance in creating attractive packaging designs that meet the established standards.
Kewirausahaan Di Era Digital Suhardi, Yusuf; Pragiwani, Meita; Zulkarnaini, Zukarnaini; Darmawan, Arya; Sakti, Sri Handoko
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1143

Abstract

Lecturers at the Jakarta Indonesian College of Economics provided counseling about entrepreneurship in the context of Community Service with topics that are appropriate in the current era, namely Entrepreneurship in the Digital Era. This is an adjustment to the times. Community service using lecture and discussion methods to high school students whose content needs to be emphasized that today's business needs to master e-commerce. Because e-commerce is defined as the process of buying and selling between two parties in a company by exchanging goods, services or information via the internet. This is the world of digital entrepreneurship, namely entrepreneurship that is influenced by, or takes advantage of, digital transformation in business. In this development, millennials, including Pelita Tiga High School students, absorb digital business knowledge more easily than the older generation.
Upaya Peningkatan Pengetahuan dan Perilaku Hidup Bersih dan Sehat Pada Anak Di Desa Curah Cottok, Kec. Kapongan, Kabupaten Situbondo, Jawa Timur Maryuti, Ira Ayu; Astarini, Made Indra Ayu; Pae, Kristina; Mare, Agustina Chriswinda Bura
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1145

Abstract

Cleanliness is the main key to improving health, especially for children. The hands are the part of the body that is first exposed to the external environment, because everything will be touched or held by the hands. This situation is the main gate for germs/viruses/bacteria to enter the body, as well as teeth. So if hand and teeth hygiene cannot be maintained properly, the body will easily be attacked by disease which will disrupt the child's growth and development process. This health education is provided with the aim of helping to increase knowledge and behavior of clean and healthy living in children. The methods used are: lecture, discussion and demonstration. Participants in this activity are school age children in Curah Cottok village, Situbondo.
Peningkatan Keahlian Pembukuan Usaha Bagi UMKM Pulau Pramuka Jakarta Fujianti, Lailah; Gumilarsih, Basis; Susilawati, Susilawati; Masri, Indah; Oktrivina, Amelia
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 5 No 3 (2023)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v5i3.1152

Abstract

Small and Medium Enterprises (MSMEs) often need help maintaining proper bookkeeping practices. This crucial aspect can help them understand their financial health, keep track of their performance, and make informed decisions. However, many MSME owners need more bookkeeping skills or time to manage it effectively. As a result, they may need to realize the importance of keeping accurate records. The issue is particularly acute amongst MSMEs in Pulau Pramuka, where low levels of education contribute to the problem. To tackle this issue, a dedicated training and bookkeeping assistance service has been established to support MSME actors on the island. This initiative aims to enable MSMEs to maintain proper bookkeeping practices and make informed business decisions, which can improve their financial performance and long-term sustainability.

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