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Pusat Inkubator Bisnis dan Kewirausahaan Universitas Muhammadiyah Jakarta Business Centre, Lantai I Universitas Muhammadiyah Jakarta Jl. KH Ahmad Dahlan Cireundeu
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BASKARA: Journal of Business and Entrepreneurship
Published by Universitas Muhammadiyah Jakarta
ISSN : -     EISSN : 26230089     DOI : 10.24853/baskara
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
BASKARA: Journal of Business & Entrepreneurship adalah jurnal ilmiah peer-reviewed yang didedikasikan untuk menerbitkan hasil penelitian dan pengabdian masyarakat berkenaan dengan bisnis dan kewirausahaan serta pengembangannya. Jurnal ini juga menerbitkan pemikiran dan pengalaman praktisi Bisnis yang inspiratif dan inovatif. Kontribusi teoritis dikaitkan dengan fakta bahwa kasus tersebut mengkritisi teori yang ada atau melengkapi dan memperkaya teori yang sudah ada. Dengan kata lain kajian teoritis yang bersifat praktis, dapat diterapkan dan dimanfaatkan. Artikel adalah karya asli, berkualitas dan belum pernah diterbitkan di media lainnya. BASKARA: Journal of Business & Entrepreneurship mengundang para dosen, peneliti, pengkaji, praktisi, industri, dan pemerhati serta mahasiswa S1/S2/S3, untuk mengirimkan paper atau artikel ilmiahnya. Paper yang masuk akan di-review secara peer-review. Setelah proses review selesai, hasil review akan diinformasikan kepada penulis paper melalui sistem Open Journal System (OJS). BASKARA: Journal of Business & Entrepreneurship diterbitkan secara berkala, setiap dua kali dalam setahun (Oktober dan April) oleh Pusat Inkubator Bisnis dan Kewirausahaan (PIBK) Universitas Muhammadiyah Jakarta.
Arjuna Subject : Umum - Umum
Articles 112 Documents
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Consumer Behavior In Online Purchase of Seeds and Ornamental Plants Durrotun Nafisah; Mardiyah Hayati
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 2 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.2.130-144

Abstract

The covid-19 pandemic has forced most people of Indonesia to do their activities from home, one of which is shopping which is also carried out online. Some people in Indonesia prefer to buy seeds and ornamental plants online even though these products are vulnerable to damage due to the limited durability and expiration date. The purpose of this study is to identify whether there is an influence of comsumer behavior on online purchasing decisions for seeds and ornamental plants in Indonesia. The analysis techniques used are validity test, reliability test, and multiple linear regression. The results showed that lifestyle does not affect purchasing decisions, while trust, convenience, and web quality affect purchasing decisions. The results of the F-test suggested that the variables of lifestyle, trust, convenience, and web quality, simultaneously influence the decision to purchase seeds and ornamental plants online.
Effect of Product Quality, Advertisement, and Brand Image on Purchase Decision Mediated By Customer Value of Louis Vuitton at Jabodetabek Zoel Hutabarat
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 2 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.2.58-71

Abstract

This study was conducted to determine the effect of product quality, advertising, brand image, and customer value on Louis Vuitton purchasing decisions in the Greater Jakarta area. To achieve the research objectives, the researcher used quantitative research which was applied to 168 Louis Vuitton consumers in Greater Jakarta. Researchers tested validity and reliability and processed respondent data using the SmartPLS ver 3 application. The results showed that there was a positive and significant influence of advertising and customer value on purchasing decisions. But product quality and brand image have no positive and significant effect and the results also show no significant effect between product quality and customer value.
The Effect of Enviromental Performance, Company's Characteristics and Good Corporate Governance (GCG) on Environmental Disclosure (Empirical Study of Mining Companies Listed on The Indonesia Stock Exchange (IDX)2015-2019) Tita Nurvita; Aloysius Priambodo
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 2 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.2.145-162

Abstract

The study aims to determine the effect of environmental performance, company’s characteristics (company size, company age) and good corporate governance (GCG) (Board of Commissioners, Independent Commissioners and Audit Committee) on environmental disclosure. The population in this study are mining companies published on the Indonesia Stock Exchange (IDX) for the 2015-2019 period. The analysis carried out in this research is descriptive statistical test, panel data testing, classical assumption test and hypothesis testing. The results indicate that the Environmental Performance variable and the Firm Size variable have a positive effect on Environmental Disclosure. While the variables of company age, Board of Commissioners, Independent Commissioner and Audit Committee have no effect on Environmental Disclosure.
Strategy The Development of The Business Sector of The Tourism Industry Through The Role of Staycation The Pandemic Covid-19 (Studies Syariah Hotel Surakarta) Wibowo Isa; Mei Candra Mahardika
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 2 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.2.1-17

Abstract

Pandemic Covid-19 that hit Indonesia, providing great influence in various sectors. One of them in the tourism sector, which have an impact on the occupancy rate of the hotel. People who do travel has decreased so that the impact on hotel occupancy that come down. This is happening at Syariah Hotel Solo. To face these conditions, the necessary strategy in the development related to hotel occupancy at Syariah Hotel Solo. The researcher is compelled to research more about the business strategy in the field of hospitality that is done by Syariah Hotel Surakarta in the middle of the pandemic Covid-19. This research uses qualitative method with descriptive approach. Carried out in Syariah Hotel Surakarta in the period of September 2020 until June 2021. Data collection using observation techniques, interviews and documentation. Data analysis using the method of data reduction, data presentation and drawing conclusions and verification to be able to provide the results of an overview of this research. The process of this research through the stages of monitoring the research object, take the formulation of the problem, analyze with the approach of the theory in providing an explanation of the phenomenon of study and the latter is to draw conclusions in general.Syariah Hotel Surakarta has now become one of the hotels based on sharia, which has been applying the new normal tourism at the time of the pandemic Covid-19. Syariah Hotel Surakarta have made every effort in developing business strategies with more direct to the aspects of the creative and innovative aspect by forming new configuration. Strategy in the marketing which is done by the Syariah Hotel Surakarta in the pandemic Covid-19 is the marketing through the medium of the newspaper, the internet, local television channels, radio and social media. The main strategy Syariah Hotel Surakarta with the implementation schedule Staycation. A Staycation is a travel deals by doing activities that are carried out in Syariah Hotel Solo. Activities this emphasizes the utilization of all facilities and infrastructure that exist in Syariah Hotel Solo. So guests can keep doing both at once carry out the policy of the government not to do a lot of outdoor activity.
The Effect of Leadership Style, Work, Culture and Motivation on Performance of The State Civil Apparatus on The Secretariat of The Regional People's Representative Board, Bekasi City, West Java Jon Edy; Darlius Darlius; Mefida Ilyas
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 2 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.2.72-95

Abstract

This research wants to reveal whether there is an influence of leadership style, work culture and motivation on the performance of the state civil apparatus in the secretariat of the Regional Representative Council of Bekasi City, The performance of an organization is the achievement of the achievement of both quantity and quality results by deploying resources in a certain time. Using the help of SPSS V. 24 analysis in this study using Path Analysis which aims to find out the direct influence of variable Independent (X) on variable dependent (Y) and indirect influence (through variable interverning) on variable independent (Y), this study involved 117 respondents consisting of civil servants and some of them are honorees, Data collection techniques are carried out by spreading a list of questions or statements to all 117 respondents where the list of crawlers or statements has been conducted validity tests and reliability tests before, then the results of the respondent's answers are tabulated into Microsoft excel to facilitate in analyzing it, From the results of the analysis of the data in this study it can be concluded that leadership style, work culture and motivation either directly or indirectly (through interverning variables) and bai alone (partial) and simultaneously (simultaneously) show a significant influence on the performance of the state civil apparatus in the secretariat of the Regional People's Representative Council of Bekasi city.
Covid 19 Pandemic: The Inspiration to Start Online Business Zaitun Zaitun; Faishal Juliyanto
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 2 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.2.18-27

Abstract

The pandemic of covid-19 which was announced as a disaster by President Joko Widodo on March 2, 2020 has been shaking the economic scope of Indonesia. More department stores and even big shopping centers forcibly closed due to the policy of social distancing and local lockdown. As the consequence, more people lost their jobs which worsening the economic sector. Besides this sadly fact, more people started to utilize social media to promote products. The changing of people’s behaviors who previously used to shop offline to online sites became the main reason for businesses owners to take this opportunity to keep their businesses survive. This new life style also inspired many people to start online trades to earn their livings. The objective of this descriptive paper was to present how one of English students of Faculty of Education, Muhammadiyah University of Jakarta, who joined entrepreneur class was being inspired by the situation of covid-19 to start online business. This study used both observation and unstructured interview as the tools in collecting the data. The results of the study presented three answers of the research questions, namely: first, the student was inspired by the rapid spreading of online business and most business owners who promoted various products online. Second, in the preparation, he determined a label as his virtual store name, designing logo, creating ‘thank you’ card and buying good quality materials with low prices for the packaging. Third, after the first three months becoming reseller of women’s stuffs such as body treatment, bags, shoes, cosmetics and various accessories, up to end of September, more than hundred goods had been sold and he could earn around one million of net-profit every month. Even more, currently, he has been saving money as the capital, stocking quite big number of stuffs and planning to have one physical store to run the business offline after the pandemic is over.
The Determinants of Profitability In Processed Food Industry In Indonesia Ren Ren Guo
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 2 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.2.96-110

Abstract

The main purpose of this study is to explore the impact of working capital, sales growth, debt to equity, and operating efficiency ratio on the profitability of processed food industry in Indonesia. The profitability in this study is measured through return on equity (ROE). The research is a quantitative research method by using secondary data for seventeen processed food companies listed in Bursa Efek Indonesia from 2013 until 2019.The research shows:1) working capital has significant positive effect on processed food company’s profitability; 2) Sales growth has significant negative effect on processed food company’s profitability; 3) the debt to equity or leverage does not have any effect on processed food company’s profitability, 4) operating efficiency ratio has significant negative effect on processed food company’s profitability.
Islamic Economic Methodology Aproach to Achieve Economic Equity: Epistemological Study Nur Azlina; R. Melda Maesarach; Muhammad Said
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 2 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.2.28-39

Abstract

Economic policies based on capitalism and socialism have proven to have failed to create a just economy. As a result of adhering to capitalist and socialist ideologies, macroeconomic imbalances and national instability occur. The welfare and prosperity of the people does not depend on production alone, but also on its proper distribution. Wealth in a country can be produced in large quantities, but if its distribution is not based on true and fair principles, then the country will not be able to achieve prosperity. This article aims to find out how the methodology of Islamic economics realizes equity and falah. This research uses descriptive qualitative research method with a literature review approach. Data collection techniques, with literature, from several sources obtained that are relevant to the theme. Books, journals, websites, and others. The data analysis technique is descriptive qualitative, describing the study of Islamic economic epistemology that can help realize economic equity. The results in this study BMT is a financial institutional system that is able to reform the conventional economic system and bring economic justice and equitable distribution with practical provisions through syar'i arrangements in collecting and distributing through wadi'ah, mudharabah, musyarakah, murabahah, salam, istishna transactions. , ijarah, and qardh. The implementation of Islamic social finance in Indonesia can be seen through the existence of various financial institutions that provide financial services by involving Islamic social funds such as Baznas (National Amil Zakat Agency), BWI (Indonesian Waqf Board) and other institutions with the aim of embracing the middle, small, and medium-sized micro communities.
Pancasila Implementation Strategy as Dar al-ahdi wa al-syahadah Ma'mun Murod; Tria Patrianti; Lusi Andriyani; Usni Usni; Djoni Gunanto
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 2 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.2.111-129

Abstract

Pancasila has become an agreement as to the final form of state philosophy or ideology. Pancasila is considered a "middle way". Muhammadiyah, as an important actor in the process of formulating Pancasila, feels it is important to maintain Pancasila as the basis of the state. At the 47th Muhammadiyah congress in Makassar, 2015, Muhammadiyah decided to make Pancasila as Dār Al-Ahdi Wa Al-Syahādah. This paper examines the Pancasila Implementation Strategy as Dār Al-Ahdi Wa Al-Syahādah to provide solutions to the ideological and practical problems of Pancasila. There are many challenges facing Pancasila. Some are ideological and some are practical. The ideological challenges are relatively reduced as a result of the commitment of Islamic organizations such as Muhammadiyah to Pancasila. On the other hand, the practical challenges related to the implementation of Pancasila are even greater. For example, Pancasila has played a role in Indonesian economic policies in dealing with COVID-19, business monopolies and oligarchs, and eradicating corruption?. This study uses the Literature Review method for meta-analysis of data by reviewing several articles in national and international journals. The conclusion is that the Pancasila problem is more related to the implementation of the values contained in the Pancasila precepts. The very great values of Pancasila are not able to colour the life of the nation and state.
Stock Investment Behavior of the Millennial Generation: The Moderating Role of Financial Literacy Andreas Gelbert Hariputra Alva; Maria Rio Rita
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 2 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.2.40-57

Abstract

The purpose of this research is to analyze the investment behavior of the millennial generation in Indonesia. The independent variables in this research are gender, income, and social environment. The dependent variable is investment behavior, while financial literacy is the moderating variable. The sample of this research was determined based on the purposive sampling method. There were 144 respondents selected from the millennial generation who were in the age range of 21-41 years old and had invested in stocks. The data collection was carried out online by distributing questionnaires through Google Forms in a WhatsApp group and a stock investment community Telegram group. The analysis technique used was a Moderated Regression Analysis (MRA). This research found that income and gender have no effect on the millennial generation’s stock investment behavior. Financial literacy is not confirmed to moderate the effect of income on investment behavior and the effect of gender on investment behavior. However, the social environment has a significant positive effect on investment behavior, and there is evidence that financial literacy moderates the influence of the social environment on the stock investment behavior of the millennial generation.

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