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Endang Rudiatin
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Pusat Inkubator Bisnis dan Kewirausahaan Universitas Muhammadiyah Jakarta Business Centre, Lantai I Universitas Muhammadiyah Jakarta Jl. KH Ahmad Dahlan Cireundeu
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BASKARA: Journal of Business and Entrepreneurship
Published by Universitas Muhammadiyah Jakarta
ISSN : -     EISSN : 26230089     DOI : 10.24853/baskara
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
BASKARA: Journal of Business & Entrepreneurship adalah jurnal ilmiah peer-reviewed yang didedikasikan untuk menerbitkan hasil penelitian dan pengabdian masyarakat berkenaan dengan bisnis dan kewirausahaan serta pengembangannya. Jurnal ini juga menerbitkan pemikiran dan pengalaman praktisi Bisnis yang inspiratif dan inovatif. Kontribusi teoritis dikaitkan dengan fakta bahwa kasus tersebut mengkritisi teori yang ada atau melengkapi dan memperkaya teori yang sudah ada. Dengan kata lain kajian teoritis yang bersifat praktis, dapat diterapkan dan dimanfaatkan. Artikel adalah karya asli, berkualitas dan belum pernah diterbitkan di media lainnya. BASKARA: Journal of Business & Entrepreneurship mengundang para dosen, peneliti, pengkaji, praktisi, industri, dan pemerhati serta mahasiswa S1/S2/S3, untuk mengirimkan paper atau artikel ilmiahnya. Paper yang masuk akan di-review secara peer-review. Setelah proses review selesai, hasil review akan diinformasikan kepada penulis paper melalui sistem Open Journal System (OJS). BASKARA: Journal of Business & Entrepreneurship diterbitkan secara berkala, setiap dua kali dalam setahun (Oktober dan April) oleh Pusat Inkubator Bisnis dan Kewirausahaan (PIBK) Universitas Muhammadiyah Jakarta.
Arjuna Subject : Umum - Umum
Articles 112 Documents
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Obstacles and Solutions of MSMEs in Electronic Commerce during Covid-19 Pandemic: Evidence from Indonesia Abu Muna Almaududi Ausat; Suherlan Suherlan
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.1.11-19

Abstract

The Covid-19 pandemic has forced business actors and/or MSMEs to adapt to the wave of disruption. There was a change in the way people shopped, a channel shift. People are abandoning traditional shopping in favor of shopping in the market online. However, there are barriers to MSMEs going digital, such as perceptions of benefits, business age, and HR competencies. This study aims to assist MSMEs in overcoming barriers to e-commerce use during the Covid-19 Pandemic. Because, Micro, Small, and Medium Enterprises are the most vulnerable businesses in a pandemic situation. This is a qualitative type of study. Data collection techniques include listening for and recording important information in order to conduct data analysis through data reduction, data display, and conclusion drawing. This study concludes that in the crisis era, MSMEs that have been in operation for a long time must determine a change in mindset and level of maturity in determining the stance or belief of each step of adopting new technology. Several education, training, exhibition, and mentoring programs must be implemented in order to meet the needs of qualified human resources in e-commerce.
From Villages to World Markets: Women and E-Commerce in East Sumba, East Nusa Tenggara Khaerul Umam Noer
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.1.63-71

Abstract

This paper focuses on the use of e-commerce by women weaving craftsmen, in Sumba, East Nusa Tenggara. In 2020, We Are Social noted that 56% of Indonesia's population are active internet users, including 29% of the population are active e-commerce users. The Indonesian Creative Economy Agency report states that 36% of e-commerce traders in Indonesia come from rural areas, especially in Java. Data shows that fashion and craft-based creative industries have a high contribution to the national economy, and for this reason, the government has taken several policies in fostering and developing the creative industry, one of which is by increasing the development of business groups that are under the creative industry, especially those based on fashion and regional crafts. Sumba is known as Pahikung weaving where most of the industrial craftsmen are women. Using the ethnographic method, by interviewing twelve women weaving craftsmen, this paper explains that the marketplace opens up opportunities for better weaving sales by cutting distribution channels so that their products can be directly accepted by consumers, and by promoting through social media, they cut indirect costs. However, there are three main obstacles faced: production costs, distribution, and access to financial services. With this mapping, it is hoped that it will encourage more accommodative policies towards women craftsmen in rural and remote areas in Indonesia.
The Urgency of Indonesian Islamic Fashionpreneur as Part of The World's Halal Industry Indriya Indriya; Reza Maulana; Alfain Baihaqi; Vedo Vikanda; Ardi Ramadhan
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.1.21-28

Abstract

Indonesia is a country that has great potential to become the center of the world's halal industry. This is analogous to the largest Muslim population, and Indonesia is ranked fourth in the development of the sharia economy. On the other hand, this is also analogous to people's consumption patterns for clothing or fashion needs that are always evolving, and become part of human secondary needs. That way, we can maximize efforts to make Indonesia the center of the halal industry in the world, especially in the field of Islamic fashionpreneur. Currently, there are many Muslim fashion start-ups and Muslim fashion designers born in Indonesia. This is in line with human desire for an elegant style to beautify their appearance and increase their self-confidence. Based on the data and the reality on the ground, Indonesia has a huge opportunity to become the center of the world's halal industry through Islamic Fashionpreneur. Obstacles in Indonesia's development to become the center of the world's halal industry through Islamic Fashionpreneur, among which are raw materials that are difficult to obtain or cannot be provided domestically or still have to be purchased or imported from other countries. Besides, on average, most Muslim fashion craftsmen still use traditional technology and can be said to be "less up-to-date", plus the problem of being in the field of Islamic Fashionpreneur or just making it a hobby or filling spare time. Therefore, in this study using a qualitative field survey method, it was found a strategy to boost Islamic fashionpreneur so that they can make Indonesia the center of the halal industry in the world through Islamic fashionpreneur. Among them are, first, determining the positioning strategy, secondly, differentiation, and thirdly branding. Through these three strategies, it is hoped that Indonesia will survive as the center of the world's halal industry, which is supported by Islamic Fashionpreneurs.
Quality of Jakarta Smart Card Services in East Jakarta Retnowati Wahyuning Dyas Tuti; Diah Lina Setyawati; Qiqi Asmara
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.1.73-83

Abstract

The purpose of this study was to determine the quality of service Jakarta Smart Card in East Jakarta. This study uses Home Visits Service Quality with indicator: Tangibles, Reliability, Responsive, Assurance, and Empathy. This method used is descriptive qualitative approach. Data collection is done by interview, observation, and documentation. Data analysis uses analysis models from Miles and Huberman, and data validity testing uses triangulation techniques from Moleong. The results of the study stated that the Quality of Smart Jakarta Card Services in East Jakarta has run according to Service Quality theory. Tangibles: facilities and infrastructure used by the school in carrying out the distribution and service of smart Jakarta cards to students is adequate, starting from the computerization and administration system. Reliability: the provision of services in Jakarta Smart Card or operator friendly and efficient in providing services, related to the provision of information about Jakarta Smart Card. Responsive: The school always helps and directs students and parents to all forms of services related to the Jakarta Smart Card and from the results of interviews and observations it can be seen that the operator provides services to students and parents quickly, accurately and responds according to the aspirations of the needs. Assurance: Jakarta Smart Card services are supported by the government. and Empathy: giving or distributing the assistance of the Jakarta Smart Card to students at the Ar-Raisiyah Pharmacy Vocational School in East Jakarta, namely by providing assistance to students who are truly financially unable to reach the target. But in terms of timeliness is still lacking. Needed speed up the thawing process Jakarta Smart Card. Conclusion:  Jakarta Smart Card of sufficient quality service.
The Effect of Life Style and Islamic Branding on Consumer Decisions in Buying Muslim Gamis Fashion Products in Bandar Lampung Winda Anggraini; Heni Noviarita
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.1.29-36

Abstract

Fashion is considered not only as clothing industry but also shows a person's lifestyle in appearance and becomes part of the identity of a group of people. "Gamis" is the trend among Indonesian women especially in Bandar Lampung, in recent years, is an encouraging phenomenon. The fashion industry is supported by various technological advances and the development of sophisticated civilization then it produces several products for its users. This is supported by several sides, both in terms of local designers who are increasingly capable of improving economic levels to the retail sector which is growing significantly. Indonesia has the potential to develop and even become a center for Muslim fashion in the world. This study aims to examine whether Life Style and Islamic Branding can influence purchasing decisions in Muslim fashion. The type of research is field research, and the nature of the research is quantitative descriptive analysis. The sample is consumers who use Muslim clothing products using the Solvin formula totalling 100 people. The data is analyzed using the SPSS version 21 application. The results, variable X1 or Life Style have a significant number below 0.05, which is equal to 0.000, so the hypothesis is accepted. The conclusion is the independent variable, namely Life Style, has a positive effect on the dependent variable, namely Purchase Decision (Y). This is in line with previous research and also the study of the theory of lifestyle on consumer decisions. The results of the research Variable X2 or Islamic Branding has a significant number below 0.05, which is equal to 0.003, so the hypothesis is accepted with the conclusion that the independent variable, namely Islamic branding (X2) has a positive effect on the dependent variable, namely, Purchase Decision (Y). The result is in line with previous research and also with the study of Islamic Branding theory.
Building Competitive Advantage through Innovation, Creativity, Product Quality Silvia Hendrayanti; Vina Nurauliya
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.1.85-94

Abstract

In the increasingly fierce competition, a business must have a strong enough competitiveness to be able to continue to compete with other businesses, especially similar businesses. It is very important for a business to make strategic steps to be able to continue to compete with competitors. This study aims to determine the effect of innovation, creativity and product quality on competitive advantage at Vibar Catering in Gunungpati. The data collection method in this study used a questionnaire by distributing questionnaires to 110 respondents. The sample in this study was some visitors who bought food and beverage products at Vibar Catering. The data analysis method used multiple linear regression, normality test, multicollinearity test, heteroscedasticity test, hypothesis test: t test, f test, and coefficient of determination test (R2). The results of this research found that product innovation variable (X1) t-count 4.742 > t-table 1.6592 and significant probability 0.000 <0.05, so that partially there is a positive and significant effect between Product Innovation (X1) on Competitive Advantage (Y). Product Creativity (X2) has a t-count of 2.536 > t-table 1.6592 and a significant probability of 0.000 <0.05, so that partially there is a positive and significant effect between Product Creativity (X2) on Competitive Advantage (Y). Product Quality (X3) has t-count 2.982> t-table 1.6592 significant probability 0.000 <0.05, so that partially there is a positive and significant effect between Product Quality (X3) on Competitive Advantage (Y). Vibar Catering in Gunungpati, it is expected to improve Product Quality by providing reliable catering services in food and beverage products, because the Product Quality variable has the lowest regression coefficient among other variables. If product quality is improved, consumer confidence in the product will also increase.
The Effect of Entrepreneurial Characteristics on Entrepreneurial Competence and Entrepreneurial Competence on Business Performance of Micro and Small-Scale Coffee Shops in Bogor Muhammad Reza Aulia; Cyprianus PH Saragi; Ramses Simbolon
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.1.37-48

Abstract

This research aims to analyze the influence of entrepreneurial characteristics towards entrepreneurial competencies and entrepreneurial competencies towards the business performance of micro and small scale coffee shops in Bogor. In this research, entrepreneurial characteristics consist of individual and psychological characteristics; which individual characteristics were reflected by age, education, experience, cosmopolitan; psychological characteristics reflected by motivation and need of achievement; entrepreneurial competencies reflected by managerial skill, conceptual skill, social skill, decision making skill and time managerial skill; business performance reflected by profit and sales volume. This research used 60 data samples of coffee shops consisting of 30 unit micro scale and 30 unit small scale coffee shops that were collected through random sampling in Bogor from February 2018 until June 2018. The data were analyzed by SEM-PLS analysis with SMART PLS 3 software. The result showed that entrepreneurial competencies in small scale model were influenced by individual characteristics and psychological characteristics whereas entrepreneurial competencies in micro scale model were only influenced by individual characteristics. The business performance was influenced by entrepreneurial competencies both in micro scale model and small scale model.
Pandemic and State Debt Settlement Scenarios Endang Rudiatin; Wibowo Hadiwardoyo
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.1.1-9

Abstract

Many countries have been forced to increase their debt to face the Covid-19 pandemic with the assumption that it will be settled once the economy returns to normal. But the pandemic is still ongoing even though it has passed a year and a half. The emergence of new variants of the Coronavirus has forced the re-imposition of even stricter restrictions. The direct result is a budget deficit, as state revenues fall, while spending rises. The longer the restrictions last, the larger the deficit will be, so it is still very possible for additional new debt to occur. With the increasing number of debts, scenarios are needed to solve them, including the worst option. This study presents various possibilities that a country can do to pay off debts that are difficult to repay, based on the experiences of several countries that have experienced it in the past. It is also a possible new breakthrough alternative, despite facing complex domestic political challenges. The alternative is based on phenomenological research in virtual communities through the internet on the phenomenon of pandemics and state debt. The results show common actions by the State in overcoming the economic crisis, namely, increasing tax rates, reducing salaries and facilities for employees/officials, selling (shares) of State-Owned Enterprises (BUMN). Then unpopular alternative offers such as leasing certain islands/areas to foreign parties, and other breakthroughs.
Canvas Model Business Design (BMC) in Karawang Batik Production Business at Bale Batik Taza Karawang Lina Sukmasari; Dede Jajang Suyaman; Hartelina Hartelina
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.1.49-62

Abstract

The research objective is to implement the Design strategy to develop the Karawang Batik Business by using the design of the nine elements of the Canvas business model which includes Customer segment, value proposition, channel, customer relationship, revenue stream, key resources, key activities, key partnership, cost structure. This Canvas Model is expected to be able to overcome and provide solutions to problems and obstacles from all activities or activities at Bale Batik Taza Karawang which until now seems to have not been fully implemented so that researchers want to create, map, design, and direct what indicators should be improved to build a business that it can produce maximum production, marketing, and sales. The type of research used is descriptive with a qualitative approach method. The research location was conducted at Bale Batik Taza, KH. Ahmad Dahlan street No.20  at Karawang city. Respondents were carried out purposively by considering the factors of understanding the company's strategy, company conditions, internal conditions, business models, the company's main competitors. alternative Strength–Opportunity strategy as a strategy to use strengths to take advantage of existing opportunities. The conclusion of the research that can be found is that the mapping of the Canvas business model run by Bale Batik Taza Karawang has not been maximally implemented. Some elements that need to be improved are Key partnership, Key Resource, Key Activity, Customer Relationship, Customer segment, Channel, and Cost Structure. While the approach using SWOT analysis should be more maximal in developing its business innovations such as expanding marketing strategies, networking with vendors, and the quality of the various designs and variations of the typical Karawang batik patterns that are packaged according to consumer demand so that they will be satisfied with the results of the pattern designs made. The strategy is carried out using the S–O, S–T, W–T, and W-O to determine how many strategies can be used to build and develop the Karawang Batik Business at Bale Batik Taza Karawang so that it can increase.
Pandemi dan Skenario Penyelesaian Utang Endang Rudiatin; Wibowo Hadiwardoyo
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v4i1.11514

Abstract

Banyak negara terpaksa menambah utang dalam menghadapi pandemi Covid-19 dengan asumsi akan diselesaikan setelah perekonomian kembali normal. Namun pandemi ternyata masih berlangsung meski telah melewati masa satu setengah tahun. Munculnya varian-varian baru dari virus Corona telah memaksa pemberlakuan kembali pembatasan-pembatasan bahkan kadang lebih ketat. Akibat langsungnya adalah defisit anggaran, karena pendapatan negara turun, sementara pengeluaran naik. Semakin lama pembatasan berlangsung akan semakin besar defisit terjadi, sehingga masih sangat dimungkinkan adanya tambahan utang baru. Dengan semakin banyaknya utang, diperlukan skenario-skenario untuk menyelesaikannya, termasuk pada opsi terburuk. Studi ini menyajikan berbagai kemungkinan yang dapat dilakukan suatu negara untuk membayar utang yang sulit terbayar, berdasar pada pengalaman beberapa negara yang telah mengalaminya di masa lalu. Juga alternatif terobosan baru yang mungkin dilakukan, meskipun menghadapi tantangan politik dalam negeri yang rumit. Alternatif tersebut didasarkan dari riset fenomenologis pada komunitas virtual melalui medium internet tentang fenomena pandemik dan hutang Negara. Hasilnya menunjukkan suatu tindakan popular Negara dalam mengatasi krisis ekonomi yaitu,  kenaikan tarif pajak, pengurangan gaji dan fasilitas pegawai/aparat, penjualan (saham) Badan Usaha Milik Negara (BUMN). Lalu tawaran alternative yang tidak populer seperti penyewaan pulau/kawasan tertentu ke pihak asing, dan terobosan lainnya.

Page 4 of 12 | Total Record : 112

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