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Endang Rudiatin
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Pusat Inkubator Bisnis dan Kewirausahaan Universitas Muhammadiyah Jakarta Business Centre, Lantai I Universitas Muhammadiyah Jakarta Jl. KH Ahmad Dahlan Cireundeu
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BASKARA: Journal of Business and Entrepreneurship
Published by Universitas Muhammadiyah Jakarta
ISSN : -     EISSN : 26230089     DOI : 10.24853/baskara
Core Subject : Economy, Education, Social,
Economics, Econometrics & Finance Social Sciences Other
BASKARA: Journal of Business & Entrepreneurship adalah jurnal ilmiah peer-reviewed yang didedikasikan untuk menerbitkan hasil penelitian dan pengabdian masyarakat berkenaan dengan bisnis dan kewirausahaan serta pengembangannya. Jurnal ini juga menerbitkan pemikiran dan pengalaman praktisi Bisnis yang inspiratif dan inovatif. Kontribusi teoritis dikaitkan dengan fakta bahwa kasus tersebut mengkritisi teori yang ada atau melengkapi dan memperkaya teori yang sudah ada. Dengan kata lain kajian teoritis yang bersifat praktis, dapat diterapkan dan dimanfaatkan. Artikel adalah karya asli, berkualitas dan belum pernah diterbitkan di media lainnya. BASKARA: Journal of Business & Entrepreneurship mengundang para dosen, peneliti, pengkaji, praktisi, industri, dan pemerhati serta mahasiswa S1/S2/S3, untuk mengirimkan paper atau artikel ilmiahnya. Paper yang masuk akan di-review secara peer-review. Setelah proses review selesai, hasil review akan diinformasikan kepada penulis paper melalui sistem Open Journal System (OJS). BASKARA: Journal of Business & Entrepreneurship diterbitkan secara berkala, setiap dua kali dalam setahun (Oktober dan April) oleh Pusat Inkubator Bisnis dan Kewirausahaan (PIBK) Universitas Muhammadiyah Jakarta.
Arjuna Subject : Umum - Umum
Articles 112 Documents
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MSME Busines Performance: The Role of Competitive Advantage, Supply Chain Management Practices and Innovation Muthia Roza Linda; Rida Rahim; Suhery Suhery; Thesa Alif Ravelby; Riza Yonita
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 1 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.1.31-46

Abstract

Good business performance for every business actor is a major concern to ensure the competitiveness and sustainability of the company. To be able to achieve satisfactory business performance, MSMEs must be able to carry out various strategies such as creating competitive advantage, implementing SCM Practices, and innovate. This study was conducted to see how MSME supply chain management practices, competitive advantage, and innovation affect the Business Performance of Snack MSMEs in Padang City. The population of this research is snack food SMEs assisted by the Department of Trade, Cooperatives, and SMEs of Padang City, with a total sample of 130 SMEs. Research data were collected using a questionnaire. The data that has been collected was analyzed using a multiple regression analysis approach with SPSS ver software. 24. The results show that (1) competitive advantage has a significant effect on business performance, (2) SCM Practicessignificant effect on business performance, and (3) innovation has no significant effect on business performance. In Padang City snack SMEs, competitive advantage, SCM Practices and innovation have an influence of 87.7% on MSME business performance.
Informal Cross-Border Trade: Malaysia-Indonesia Borders The Conceptualisation From ‘Authority-Defined’ To "Everyday-Defined" Fauzie Sarjono; Endang Rudiatin
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 1 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.1.108-122

Abstract

For these border studies, understanding borderlanders provides a new narrative about boundaries. The history of a nation-state of a collective nature, the alignment of power, economic segmentation, and integration of culture, ethnicity, and identity, religion, the behavior of marginal communities, as well as modern socio-political segregation are variables that can be raised in various disciplines. In this study, we offer a qualitative method with an ethnographic perspective, as many anthropologists do, but with a constructivist approach. We call it the conceptualization of "Authority-Defined" to "Everyday-Defined." The diversity of narratives and connotations in unraveling boundaries gives the perspective of contextual interpretation in different positions. Surely, understanding boundaries should also be seen in such a detailed context that the actors of border studies, i.e., society, are observed through the lens of meaning boundaries in their everyday lives. These differences lead to findings that are rich in dynamic and varied border backgrounds. This discussion focused on on-the-ground findings about informal cross-border trade, specifically at the Malaysia-Indonesia border. A trading system built by local communities is certainly different from the trade system in non-border areas and even in the country's capital area.
Exploring Fintech Organizational Culture: Are they unique? Anita Maharani; Valensius Alvin Mulia; Cut Azyya Triatsari
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 1 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.1.11-20

Abstract

The purpose of this study is to discover the nature of organisational culture in startup enterprises involved in finance technology. The study will be useful since it may be used as an example or description of organisational culture in Indonesia. Academically, there is a startup organisational culture model that complements the current organisational culture paradigm. Organizational culture is the primary theory presented in this research. The research method used in this study is qualitative, and the respondents are four principals of financial technology start-up companies in Indonesia. We use the Analytical Hierirchal Process to analyse data (AHP).
Digital Landscape Design for Infrastructure Business on Islamic Financial Technology Platforms in Indonesia Bayu Wardhana
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 1 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.1.21-30

Abstract

The trend of digitization is a phenomenon that is quite popular in recent years where this phenomenon has entered all sectors, including the financial sector. The emergence of financial technology innovation is evidence that the digitalization phenomenon has entered the financial and banking sectors. Therefore, this innovation is not only present to provide financial services, but must be able to provide solutions, especially for micro, small and medium businesses as a fintech business segment. The research method used in this study is a descriptive qualitative approach. The results of the research produced are designing the structure of fintech application features to answer the problems that occur in MSMEs
The Role Of Owner's Accounting Knowledge In Accounting Information Systems On Micro Small And Medium Enterprises Indriyani Amellia Lestari
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 1 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.1.47-56

Abstract

Micro, Small and Medium Enterprises is the most important in the Indonesian economy. Based on data from the State Minister for Cooperatives Small and Medium Enterprises, the number of SME currently reaches 64.2 million with a contribution to GDP of 61.07% or  8,573.89 trillion rupiah. The contribution of MSMEs to the Indonesian economy that’s 97% of the total workforce and can collect up to 60.4% of the total investment. However, the high number of SME in Indonesian is also inseparable from the challenge that many MSMEs in Indonesia, especially in Cirebon Sindanglaut, still do not implement accounting information systems properly. This is because the owner's accounting knowledge is still lacking and the accounting information system is not used. So that the performance of MSMEs is also limited. The purpose of this study was to find out how much significant influence there is between the owner's accounting knowledge and the use of accounting information systems on the performance of an MSMEs especially in the Sindanglaut area of Cirebon. This research method uses quantitative methods and the data obtained is by conducting surveys and observations of SME in the Sindanglaut area, especially of MSMEs Alfiya Frozenfood. This study uses a test with multiple linear regression analysis with the result that the use of information systems (X1) and the owner's accounting knowledge (X2) has a significant effect of 99% on performance in a Micro, Small and Medium Enterprises. 
Service Quality Impact on Customer Satisfaction of Multipurpose Loan Products Jaenudin Jaenudin; Evi Verawati
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 1 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.1.83-94

Abstract

This study aims to determine: How the influence of service quality on customer satisfaction at PT WOM Finance Kemayoran Branch, Central Jakarta. This research is a quantitative study. The research location is PT WOM Finance, Kemayoran Branch, Central Jakarta. The population in this study were customers of PT WOM Finance Kemayoran Branch, Central Jakarta, the sampling method was carried out by the random method, and using the Slovin 79.36 formula rounded up to 80 respondents. Based on the results of partial hypothesis testing, the T-test of the Service Quality variable obtained a T-count value of 7,297 while the statistical table (T table) was 1,665 and the significance value of the Service Quality variable was 0.000 less than 0.05. So it can be concluded that Service Quality partially has a positive and significant effect on Customer SatisfactionKeywords: Service Quality, Customer Satisfaction
Sukuk Linked Wakaf For MSME Develpoment R. Melda Maesarach; Tri Mulato; Ahmad Rodoni
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 1 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.1.95-107

Abstract

The existing Sharia investment products are incorrect; the other is a state sukuk product. Aside from receiving returns on state sukuk, investors can also contribute to the country's development. Because the development of sukuk products is channeled to the actual sector, particularly for MSME (Micro, Small Maedium Enterprise) actors, Islamic financial institutions must play a role in carrying out the process of developing and aiding MSMEs. If many state sukuk products were previously allocated for infrastructure development, there needs to be an allocation for economic recovery through MSMEs under the current situations. The goal of this research is to assess the growth of state sukuk and the form of sukuk product development through state CWLS for the development of MSMEs. This is a qualitative study that examines the state sukuk market and the MSME sector. Secondary data was used, including information from the Ministry of Finance's Directorate General of Financing and Risk Management (DJPPR). The data analysis technique employed is descriptive qualitative, which depicts the evolution of state sukuk from 2019 to 2020, as well as forms of innovation for state sukuk goods designed specifically for MSMEs recovering from the covid-19 outbreak. PBS Auction Sukuk, PBS Private Placement Sukuk, SNI, SPN-S, Rite Sukuk (SR), and Savings Sukuk (ST) grew by 40.80% from 2019 to 2020, according to the findings of this study. Sukuk auctions at PBS increased by 39.59 percent, PBS Private Placement Sukuk increased by 214.39 percent, SR increased by 72.93 percent, and SNI Sukuk increased by 26.86 percent. In the meantime, SNI Sukuk fell by -30.01 percent, and ST fell by -35.76 percent. Providing business capital through Nazhir with a profit-sharing scheme, business assistance schemes, and maximizing the types of Waqf sukuk distributed to the productive sector are all schemes that can be implemented in developing MSMEs through the CWLS sukuk.
Does Environmental Performance In Green Accounting Affect Profitability? Novrida Qudsi Lutfillah; Thea Samantha Amadea
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 1 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.1.57-67

Abstract

This study aims to examine the effect of implementing Green Accounting as measured by Environmental Performance and Environmental Disclosure on Profitability. The t test was used as the method of analysis. The research sample is additional companies listed on the Indonesia Stock Exchange in 2017-2020. The results showed that environmental performance had no effect on profitability, while environmental disclosure had an effect on the profitability of mining companies. The demands on environmental performance made by the company are more directed at companies with large sizes, not to companies with high profitability. Furthermore, environmental disclosure is a means to meet the expectations and needs of stakeholders who want to learn more about the company's environmental performance through annual reports. If the ROA value is not in prime condition, it will have an impact on the company's environmental disclosure.
Self-efficacy, Innovative Work Behavior and Job Performance in Digital Printing Chamdan Purnama; Mirhamida Rahmah; Dinda Fatmah
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 1 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.1.1-10

Abstract

Human resources in organizations play a very important role because the company's success in achieving its goals cannot be separated from the role of its employees. Organizational progress will also be achieved if human resources have good performance. The reason for this study was to clarify the effect of direct and indirect self efficacy against job performance through innovative work behavior.This review was planned as explanatory research that intends to give a clarification of the causal connection between variables through theory testing and expects to acquire proper testing in making causal determinations. The example of this review was 96 respondents from the workers of Digital Printing Mojokerto East Java, using a saturated sampling technique.This review utilizes fractional least squares relapse with the Smartpls adaptation 3.0 program. It observes that self-viability straightforwardly has no critical impact on work execution. Be that as it may, self adequacy by implication significantly affects work execution. This shows that creative work conduct can intervene the impact of self adequacy on work execution of organization representatives.
Brand Awareness: The Influence of Social Media During the Covid-19 Pandemic Sitinurbayu Mohd Yusoff; Azeera Azeasharmel Mohd Azreen Azmel
BASKARA : Journal of Business and Entrepreneurship Vol 5, No 1 (2022): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.5.1.68-82

Abstract

Today, social media is unavoidable, especially as we embrace the 'new normal.' As our use of social media evolves because of the epidemic, it becomes an increasingly valuable communication channel for both brands and consumers. As a result of the current global pandemic and its imposed lockdowns, millions of individuals have resorted to the Internet to socialise. Social media has become an integral part of our everyday lives, not just when we are striving to preserve social distance. Social networking has now become the accepted standard. Marketers have taken notice of this emerging social phenomenon. There has been a change in both customer behaviour and marketing strategies. Consequently, the purpose of this preliminary study is to determine the influence and application of social media as a digital marketing strategy for increasing brand awareness during the Covid-19 pandemic. In Kota Kinabalu, Sabah, 100 respondents were surveyed using an internet questionnaire for a study (Google Form). During Covid-19, social media marketing was effective at increasing brand recognition, according to the findings. Marketers must rethink how they evaluate and target the modern consumer. It is essential to explore and analyse the current situation, since doing so will assist marketing, technology, and communication in the long run.

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