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INDONESIA
Jurnal Manajemen dan Bisnis Kreatif
Published by Universitas Buana Perjuangan Karawang
ISSN : 25280597     EISSN : 25805428     DOI : https://doi.org/10.36805/manajemen
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen dan Bisnis Kreatif Dikelola oleh program studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Buana Perjuangan Karawang. Ruang lingkup jurnal adalah manajemen keuangan, manajemen pemasaran, manajemen sumber daya manusia, manajemen operasi dan bisnis kreatif.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 168 Documents
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Rancangan Sistem Penilaian Kinerja Divisi Marketing Menggunakan Human Resource Analytic Caroline, Angela; Fernando, Rio
Jurnal Manajemen dan Bisnis Kreatif Vol 10 No 1 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v10i1.2922

Abstract

Employees are the core of any successful business, and their skills are critical to achievingcompany goals. This research focuses on improving performance management in the salesand marketing department of Hotel BC. By carefully examining the core competencies ofthe sales and marketing team, this research aims to develop a performance evaluationsystem that accurately reflects employee contributions. This system will utilize thestrengths of human resource information systems and data analysis. Our research usedan analytical descriptive approach to understand the current performance evaluationprocess and identify areas for improvement. Preliminary findings indicate that work ethic,sales achievement, and company loyalty are important factors in assessing theperformance of marketing staff. While these factors may evolve as the hotel develops, it isimperative to maintain a rigorous and systematic approach to performance evaluation.
Pengaruh E-Service Quality, Promotion, dan Electronic Word of Mouth Terhadap Purchase Intention pada Pengguna Tokopedia di Kota Bandung Yuliawati, Yupi; Maspupah, Siti
Jurnal Manajemen dan Bisnis Kreatif Vol 10 No 1 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v10i1.7797

Abstract

Nowadays with the rapid development of technology and the internet in Indonesia, it has had an impact on business changes. One of the main changes in consumer behavior is the increase in online purchases. An example of e-commerce in Indonesia that has been widely used by the public is Tokopedia. This research was conducted to determine the effect of e-service quality, promotion, and electronic word of mouth on purchase intention. The research was conducted using descriptive and verification methods using a quantitative approach. The sample of this study were 400 respondents. The research was conducted using probability sampling technique, which was collected through distributing questionnaires to 400 respondents as Tokopedia users in Bandung City. The data analysis techniques used are validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (T Test), simultaneous tests (F Test), and coefficient of determination tests. Data processing using IBM SPSS 21 software. The results showed that the eservice quality variable had a positive and significant effect on purchase intention. Promotion variables have a positive and significant effect on purchase intention. Electronic word of mouth variables have a positive and significant effect on purchase intention. Then the results showed that the variables of e-service quality, promotion,and electronic word of mouth simultaneously had a positive and significant effect on purchase intention.
Analisis Pengaruh Digital Marketing Terhadap Brand Awareness Produk X di PT. XYZ Studi Kasus pada Sosial Media Instagram @Xid di Kota Bandung Nur Hafizah Kusuma Astuti; Dewi Anggraeni, Angga; Adjane Annisawati, Asaretkha
Jurnal Manajemen dan Bisnis Kreatif Vol 10 No 1 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v10i1.7835

Abstract

This research aims to examine the influence of Digital Marketing on Brand Awareness ofSanlex products in Bandung. Using quantitative methods with descriptive and associativeapproaches, data was collected through questionnaires and literature study. Data analysiswas carried out using SPSS 25 and incidental sampling technique with 384 respondents. The results of the descriptive analysis show that the average for the Digital Marketingvariable is 4.35 and Brand Awareness is 4.36, both in the "Very Good" category. Hypothesistesting shows that Digital Marketing has a positive effect on Brand Awareness with acalculated t value of 14.759 > t table 1.966 and a significance of 0.000 < 0.05.Simultaneously, Digital Marketing has a positive effect on Brand Awareness with acalculated F value of 217.83 > F table 3.87 and a significance of 0.000 < 0.05. The R2 valueof 0.363 indicates that 36.3% of the variation in Brand Awareness is explained by DigitalMarketing, while the remaining 63.7% is influenced by other factors that were not studied.
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Kepuasan Pelanggan Pengguna Wifi Indihome Kota Tasikamalaya Wildan Army Abdillah; Madya Pranata, Rengga; Iqbal Nurfauzan, Muhammad
Jurnal Manajemen dan Bisnis Kreatif Vol 10 No 1 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v10i1.7872

Abstract

This study aims to determine the influence of product quality and service quality on customer satisfaction, with a focus on IndiHome services. The method used in this research is a quantitative method, where questionnaires are used as the data collection instrument. The research sample was taken from a portion of IndiHome customers who have used the service. The data analysis results indicate that product quality and service quality have a positive and significant impact on customer satisfaction. This is supported by a determination coefficient of 70.3%, indicating that 70.3% of the variability in customer satisfaction can be explained by product quality and service quality. The implications of this research are that the company must continue to pay attention to and improve the quality of their products and services to maintain and enhance customer satisfaction. This study provides a deeper understanding of the factors that affect customer satisfaction in the telecommunications service industry. Furthermore, these findings can be used as a basis for developing more effective and competitive marketing strategies. By understanding the importance of product quality and service in increasing customer satisfaction, companies can direct their efforts to ensure that the products offered meet high-quality standards and that the services provided meet customer expectations. These steps will not only help retain existing customers but also attract new ones, thereby increasing the company's competitiveness in the telecommunications service market.
Rancangan Platform Galeri Bisnis Pada Inkubator Bisnis di Area Sub-Urban Dalam Meningkatkan Pemasaran UMKM Nugroho, Tejo; Syaifullah; Sarvatilova R S, Virginia
Jurnal Manajemen dan Bisnis Kreatif Vol 10 No 1 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v10i1.7891

Abstract

Indonesia has the highest number SMEs in the ASEAN region. Employ 97% of theworkforce, contribute 60.3% to GDP and 14.4% of national exports. However, thecondition of Indonesian SMEs is still suboptimal, particularly in terms of access tofinancing and markets. This remains a major challenge for SMEs in expanding theirbusinesses. SME incubator gallery platform is one solution to enhance collaborationwith SME. Through this, SME can promote and market their products more widely andeffectively. The platform facilitates connections with potential partners such as suppliers,distributors, and investors, who can assist in business development and expansion. TheCanvas Business Lean method was employed in designing this platform. The outcomeof this research is the Incubator Platform, which SME can utilize to enhance theirbusiness competencies. To join this platform, SME participants register through theplatform and upon verification by the administrative team, they gain access to theprovided features.
Keputusan Berkunjung Pada Destinasi Wisata : Peran Aksesibilitas, Digital Marketing dan Fasilitas harjadi, dikdik
Jurnal Manajemen dan Bisnis Kreatif Vol 10 No 1 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v10i1.7992

Abstract

The purpose of this study was to determine the effect of accessibility, digitalmarketing, and facilities on the decisions to visit partially and simultaneously. Thetype of research used is quantitative. The method used in this research was descriptiveand verification method. The sample or respondents in this study were adjusted to be100 people (tourists). This makes it easier to process data and for better test results. Incollecting data using documentation and questionnaire techniques. The questionnairescale used was an interval scale of 1 to 10. The calculation to test the proposedhypothesis uses multiple linear regression analysis with the help of the SPSS forwindows version 25 application. The results show: (1) Accessibility, digitalmarketing, and facilities affect the decisions to visit at the Balong Dalem touristattraction. This means that every change in the decisions to visit is influenced byfactors of accessibility, digital marketing, and facilities, (2) Accessibility has a positiveand significant effect on the decisions to visit the Balong Dalem tourist attraction.This means that proper accessibility can increase the decisions to visit, (3) Digitalmarketing has a positive and significant effect on the decisions to visit the BalongDalem tourist attraction. This means that effective digital marketing can improvevisiting decisions, and (4) Facilities have a positive and significant effect on decisionsto visit Balong Dalem tourism objects. This means that complete facilities canimprove visiting decisions
Pengaruh Promosi Online dan Harga Terhadap Keputusan Pembelian Jasa Produksi Pakaian Jadi di PT Menjahit Mimpi Indonesia (DIJAIT) Sadiyah, Titin; Assaf, Rizka Aula
Jurnal Manajemen dan Bisnis Kreatif Vol 10 No 1 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v10i1.8005

Abstract

The economy in Indonesia in the third quarter of 2023 experienced growth of 4.94% amidthe global economic slowdown compared to the third quarter of 2022. The small micro andmedium enterprise sector or known as MSMEs also has an important influence oneconomic development in Indonesia. PT Menjahit Mimpi Indonenesia is one of theMSMEs engaged in apparel production services in collaboration with convection businessactors and located in Cimahi City. This study aims to see the effect of online promotionand price on purchasing decisions at PT Menjahit Mimpi Indonesia partially andsimultaneously. A quantitative approach with verification research design is the methodused in this study. The population taken in this study were consumers of PT MenjahitMimpi Indonesia who made at least one transaction totaling 132 people. The Slovinformula was used in calculating a sample of 57 consumers. This study shows the resultsthat online promotion and price have a positive and significant effect on purchasingdecisions at PT Menjahit Mimpi Indonesia partially and simultaneously.
Aspek Perilaku Dalam Overconfidence: Analysis Bibliometric Devi, Wiara Sanchia Grafita Ryana; Pranata, Rengga Madya
Jurnal Manajemen dan Bisnis Kreatif Vol 10 No 1 (2024): JURNAL MANAJEMEN DAN BISNIS KREATIF
Publisher : LPPM Universitas Buana Perjuangan Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36805/manajemen.v10i1.8011

Abstract

ABSTRACT Abstract This research aims to conduct a bibliometric analysis of bias overconfidence published from 2017 to 2023. The Crossref database is used to gather information on studies related to overconfidence. A total of 2105 articles have been collected with the keyword "overconfidence". This paper analyzes publication trends and evaluates publication performance through mapping and scientific analysis. The study also identifies the contributions of authors, journals, countries, keywords, and articles using bibliometric analysis. The study suggests that the self-confidence levels of experts can reflect their potential behaviors or attitudes in decision-making and can have a significant influence on the final decision. An overconfidence measurement is presented to detect and manage the overconfidence behaviors of decision-makers in achieving consensus. ABSTRAK Abstrak: Penelitian ini bertujuan untuk melakukan analisis bibliometrik tentang biar overconfidence yang diterbitkan dari tahun 2017 hingga 2023. Database Crossref digunakan untuk mengumpulkan informasi mengenai studi yang berkaitan dengan overconfidence. Sebanyak 2105 artikel telah dikumpulkan dengan kata kunci overconfidence. Makalah ini menganalisis tren publikasi dan mengevaluasi kinerja publikasi melalui pemetaan dan analisis ilmiah. Penelitian ini juga mengidentifikasi kontribusi penulis, jurnal, negara, kata kunci, dan artikel menggunakan analisis bibliometrik. Penelitian ini menyiratkan bahwa tingkat kepercayaan diri para ahli dapat mencerminkan perilaku atau sikap potensial mereka dalam pengambilan keputusan dan dapat memiliki pengaruh signifikan pada keputusan akhir. Pengukuran kelebihan kepercayaan diri disajikan untuk mendeteksi dan mengelola perilaku kelebihan kepercayaan diri dari para pengambil keputusan dalam mencapai konsensus.

Page 17 of 17 | Total Record : 168

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