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Jurnal Manajemen Bisnis Eka Prasetya
Published by Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
ISSN : 24776718     EISSN : 27163393     DOI : https://doi.org/10.47663/jmbep.v8i1.225
Core Subject : Economy, Humanities,
Humanities Economics, Econometrics & Finance
This Management Journal accepts writing about the results of studies in the fields of marketing management, financial management, human resource management, and entrepreneurial management, including (but not limited to) the following topics: Human Resource Management Financial management Marketing Management Strategic Management Organizational behavior Operation management Entrepreneurship E-Business Capital market
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 234 Documents
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The Influence Of Consumer Behavior and Prices On Consumer Decisions to Buy Products At PT. Daikin Airconditioning Indonesia Sri Rezeki; Muammar Rinaldi; Ihdina Gustina; Antonio Lodian
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.261

Abstract

This study aims to determine the effect of consumer behavior on consumer decisions at PT. Daikin Airconditioning Indonesia, knowing the effect of price on consumer decisions at PT. Daikin Airconditioning Indonesia, knowing the influence of Consumer Behavior and Prices on Consumer Decisions at PT. Daikin Airconditioning Indonesia. The research methodology used is descriptive quantitative method. The type of data used in this study is quantitative data, namely data obtained in the form of numbers or numbers. Sources of data in the form of primary data and secondary data. Primary data obtained from the results of distributing questionnaires to respondents, secondary data obtained from data and literature relating to the problems discussed. The research population that will be used in the study are all consumers who make purchases at the company during the 2021 period as many as 15,336 consumers. By using the Slovin formula with an error rate of 10%, the number of samples obtained is 100 respondents. Data were analyzed using multiple linear regression analysis method. The results showed that consumer behavior and prices had a positive and significant effect on consumer decisions at PT. Daikin Airconditioning Indonesia
The Effect of Current Ratio, Net Profit Margin and Total Asset Turnover on Capital Structure in Basic and Chemical Industry Sector Companies in 2018-2020 Sherina; Susanti; David
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.262

Abstract

For companies, increasing the value of the company is considered very important to strengthen its financial stability, because changes in the capital structure can cause changes in the value of the company. A good capital structure is one whose value is less than one. If the value of the capital structure is more than one, the company is considered to have a greater amount of debt than the amount of its own capital. This study aims to examine the effect of the current ratio, net profit margin, and total asset turnover on the capital structure. This study uses a quantitative approach with a sample population of 74 companies. By using purposive sampling, the sample that meets the criteria is 31 companies. The results show that the current ratio partially affects the capital structure. Partially, net profit margin and total asset turnover have no effect on capital structure. Simultaneously the current ratio, net profit margin and total asset turnover affect the capital structure of the basic and chemical industries listed on the Indonesia Stock Exchange for the 2018-2020 period.
The Influence of Service Quality, Products and Costs on Customer Satisfaction in Savings T Teviana
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 1 (2022): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i1.296

Abstract

The purpose of this study is to determine the effect of Service Quality, Product and Cost on Customer Loyalty at PT. Bank Multiarta Sentosa. The population in this study are customers of PT. Bank Multiarta Sentosa totaling 184 customers. The technique of determining the number of samples used in this study is Slovin formula and totaling 65 respondents. The research method used is the technique of collecting data through library research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses with descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t test results Service Quality variable had a positive and significant on Customer Loyalty at PT. Bank Multiarta Sentosa. Product variable had a positive and significant on Customer Loyalty at PT. Bank Multiarta Sentosa. Cost variable variable had a positive and significant on Customer Loyalty at PT. Bank Multiarta Sentosa. The F test results show that the independent variables Service Quality, Product and Cost adjusted for the variable Customer Loyalty. Test results of the coefficient of determination (R2) indicate that Sales Volume variable are supported by Service Quality, Product and Cost variables.
The Effect of Brand Image, Store Atmosphere, and Visual Merchandising on Purchase Decision in Miniso Plaza Medan Fair T Teviana
Jurnal Manajemen Bisnis Eka Prasetya Vol 8 No 2 (2022): Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v8i2.297

Abstract

Characteristics of Miniso that relate to aesthetic trend in society and Miniso succeed to affect purchase decision of customers. The purpose of this research is to find the effect of Brand Image, Store Atmosphere and Visual Merchandising on Purchase Decision in Miniso Plaza Medan Fair. The population in this research is entire customers of Miniso Plaza Medan Fair in 2020 with the amount of samples are 100 respondents. Method of data collection is using the questionnaires. Based on partial test obtained the result that brand image, store atmosphere, and visual merchandising severally have positive and significant effect on purchase decision. Beside that simultaneous test obtained that brand image, store atmosphere, and visual merchandising simultaneously have positive and significant effect on purchase decision. The result of coefficient determination test is that R square value is 0,84 which means brand image, store atmosphere, and visual merchandising contribute the effect on purchase decision by 84% and the rest is affected by other factors that not included in this research. The conclusion is there are a positive and significant affect among brand image, store atmosphere, and visual merchandising on purchase decision in Miniso Plaza Medan Fair.
Analisis Pengaruh Pembukuan, Inventarisasi, Pelaporan dan Penerapan Simak BMN terhadap Kualitas Laporan Keuangan pada Badan Penyuluhan dan Pengembangan Sumber Daya Manusia Pertanian Kementerian Pertanian Teddy Hermawan; Suyanto
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 2 (2023): : Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i2.310

Abstract

Salah satu indikator kedibilitas pemerintah adalah kualitas pelaporan keuangan. Penelitian dilakukan di satuan kerja daerah di lingkup Badan Penyuluhan Pengembangan Sumber Daya Manusia Pertanian (BPPSDMP) kementerian pertanian. Pendataan, laporan dan terapan SIMAK BMN diteliti apakah aktifitas tersebut telah sesuai dengan aturan sehingga kualitas laporan keuangan lebih baik. Penelitian menggunakan pendekatan kuantitatif dengan analisis data untuk menguji hipotesis pengaruh antar variable. Variabel dependen (Y); kualitas laporan keuangan, dan variabel independent (X); Pembukuan (X1), Inventarisasi (X2), Pelaporan (X3), Penerapan SIMAK BMN (X4). Hasil penelitian berdasar analisis regresi linier berganda menyatakan bahwa semakin baik akuntansi, inventarisasi, pelaporan dan penerapan SIMAK BMN maka semakin meningkatkan kualitas pelaporan keuangan. Pembukuan, pelaporan dan pelaksanaan SIMAK BMN bisa ditingkatkan dalam pencatatan atas perpindahan dan perubahan kondisi BMN, inventarisasi, laporan barang hilang serta perekaman dokumen mutasi BMN dengan menggunakan data yang lengkap dan jelas.
The Influence of Profitability, Liquidity, Solvency, and Company Size on the Timeliness of Financial Report Submission Yuliana Fitri; Kholida Atiyatul Maula
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 2 (2023): : Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i2.311

Abstract

Some companies that are late in submitting their financial reports on time will be subject to administrative sanctions and fines in accordance with the provisions established by the law, but with the imposition of these administrative sanctions and fines, it turns out that many companies are still late in submitting their annual financial reports. The purpose of this research is to determine, analyze, and describe four factors, namely profitability, liquidity, solvency, which may affect the timeliness of financial reporting in consumer goods industry sector companies listed on the Indonesia Stock Exchange (BEI) during the period 2018-2020. The research method used is a quantitative approach with an applied method. The total sample obtained based on the sampling technique method is 45 companies. The analysis technique used in this research includes descriptive statistical analysis, multiple linear regression analysis, and hypothesis testing using the SPSS application. The results of the research show that (1) Profitability variable (ROA) does not have a partial effect on timeliness, (2) Liquidity variable (CR) used has a partial effect on timeliness, (3) Solvency variable (DAR) does not have a partial effect on timeliness, (4) Company size variable (SIZE) does not have a partial effect on timeliness, (5) Profitability (ROA), liquidity (CR), solvency (DAR), and company size (SIZE) simultaneously affect timeliness.
The Secretary's Role in Receiving Leadership Guests at the Medan Health Facilities Security Center (BPFK) Office Dina Octavia
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 2 (2023): : Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i2.312

Abstract

The aim of this research is to find out the role of the secretary in receiving leadership guests at the Medan Health Facilities Security Center (BPFK) Office. The techniques used by researchers are the observation method (Observation), the interview method (Interview), the library method (Library Research). In general, guests who come to the Health Facilities Security Hall are official guests from hospitals to take care of medical equipment or medical equipment certificates. Therefore, the role of the secretary is very important in receiving guests before meeting with the leadership. The results of the research are that the secretary plays an important role in helping the management's tasks run smoothly. If the secretary is not there then the work will be hampered in terms of energy, thought and time resulting in reduced work efficiency.
The Effect Of Tiktok Content Based Social Media Marketing On Dear Me Beauty Brand Image Nadhira Alya Zahira Danuwijaya; Tarandhika Tantra
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 2 (2023): : Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i2.313

Abstract

The large number of active social media users in Indonesia are taking advantage of opportunities as marketing media. One of them is through the Tiktok application. Because the Tiktok application is the right medium in marketing strategies, especially for the Dear Me Beauty brand. The purpose of this study was to find out how influential social media marketing in the form of Tiktok content is on the formation of a brand image for Dear Me Beauty products. This research was conducted using multiple linear regression analysis techniques and descriptive analysis with an associative approach. The results of this study were obtained from the large number of 400 respondents who resulted that social media marketing in the Tiktok application is very influential in forming a brand image for Dear Me Beauty products, especially in content sharing variable in spreading Tiktok social media content. For future researchers, it is suggested to study more deeply related to what factors can influence the formation of brand image. For Dear Me Beauty, it is hoped that this will be a unique consideration, always improving the quality of Tiktok ads to attract consumers' attention and always being consistent with a good sales system to improve performance that is considered unsatisfactory.
Analysis Of The Influence Of Domestic Investment, Foreign Investment On The Rate Of Economic Growth In North Sumatra Period (2001-2020) Anisa Sanas Nalamjra; Nur Aini Simbolon; Sasmi Ebigael Sinaga; Hasyim
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 2 (2023): : Edisi September
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i2.315

Abstract

The phenomenon in this research is that when economic growth experiences an increase, domestic investment, foreign investment and the labor force experience fluctuations over several years. The aim of this research is to analyze the influence of Domestic Investment, Foreign Investment and Labor Force on the Economic Growth of North Sumatra Province. PMDN has an effect on economic growth because domestic investment can provide various benefits, including being able to save foreign exchange and reducing dependence on foreign products. Foreign Investment (PMA) and Domestic Investment (PMDN) is an important source of financing for developing regions and is able to make a significant contribution to development. As a component of capital flows, PMA is considered a relatively stable capital flow compared to other capital flows, for example portfolio investment and foreign debt. The aim of this research is to find out what effect domestic investment and foreign investment have on the rate of economic growth in North Sumatra in the 2001-2020 period.
Determinants of Foreign Direct Investment in Five ASEAN Countries Dwika, Dwika Murti Anggraini
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 1: Edisi Maret 2024
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i1.316

Abstract

This research is entitled “Determinants of Foreign Direct Investment in Five ASEAN Countries. This study aims to see the development of foreign investment in five ASEAN countries in 2005-2021 and to measure and analyze the effect of the variables GDP, government spending, exchange rates, and foreign debt on foreign investment in five ASEAN countries 2005-2021 years. The research method used in this study is descriptive analysis and quantitative analysis using panel data analysis tools using data for 2005-2021. The research results reveal that the development of foreign investment in five ASEAN countries during the 2005-2021 period has fluctuated every year and GDP and foreign debt have a positive and significant effect on foreign investment in the five ASEAN countries. Meanwhile, government spending and exchange rates have no effect on foreign investment in the five ASEAN countries.

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