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Tuturlogi: Journal of Southeast Asian Communication
Published by Universitas Brawijaya
ISSN : 27211495     EISSN : 27210162     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Tuturlogi is a bilingual (English and Bahasa), peer-reviewed journal, and specializes in Indonesian communication studies in particular and Southeast Asian communication studies in general. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary communication issues through the publication of articles, research reports, community service project and any comments from contemporary communication issues. This journal warmly welcomes contributions from scholars of related disciplines.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 93 Documents
 1   2   3   4   5 
The Shifting of Information Consumption on Social Messaging Application Adila, Isma; Nasyaya, Mumtaz
Tuturlogi: Journal of Southeast Asian Communication Vol 2, No 1 (2021): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2020.002.01.3

Abstract

Penelitian ini bertujuan untuk menentukan pola konsumsi informasi yang terjadi dalam aplikasi LINE. Pola konsumsi ditunjukkan melalui beberapa kategori. Perkembangan teknologi dan persaingan pasar mendorong LINE untuk melakukan berbagai perkembangan agar mampu bertahan dalam persaingan pasar media digital. Fungsi LINE bergeser dari sekedar pesan instan menjadi aplikasi dengan banyak fungsi. Berdasarkan data yang diperoleh melalui FGD, pengguna menganggap LINE mampu memberikan beberapa informasi menjadi alasan utama mereka memilih menggunakan LINE. Selain itu, personalisasi dan fitur unik juga mendasari penggunaan LINE. Selanjutnya, aplikasi LINE terus memperbarui fitur-fiturnya. Perkembangan fitur LINE memengaruhi perubahan perilaku pengguna dan pola konsumsi informasi.
Strategi Komunikasi Branding Impressive Probolinggo untuk Menarik Wisatawan prasetyo, Bambang dwi
Tuturlogi: Journal of Southeast Asian Communication Vol 1, No 3 (2020): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2020.001.03.1

Abstract

Many areas in Indonesia region still have social problems such as poverty, education, and health. The problem requires the local government to conduct communication strategies by increasing regional revenues through tourism. One of the regional efforts is to attract tourists visiting, through the city branding program. This article seeks to analyze the slogan Impressive Probolinggo is related to the tourism communication strategy of the Probolinggo City Government. The data was collected through interviews with City Government institutions, community leaders, and tourist visitors in 2018. The data was analyzed using an interactive qualitative method from Miles Huberman.  The results showed that the slogan Impressive Probolinggo City became a city branding the Probolinggo City Government to attract tourists. The slogan is executed through a communication strategy that includes core and field communicators, worth of mouth-based messages, diverse media platforms, and involves community engagement. The government needs to improve socialization and design a more creative and innovative communication strategy so that the tourism potential in Probolinggo city develops sustainably.
Walking, Body, and The City: Pleasure and The Co-formation of The Self and The City Islami, Mayarani Nurul
Tuturlogi: Journal of Southeast Asian Communication Vol 2, No 1 (2021): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2020.002.01.1

Abstract

In Surabaya, as the case of this study, road-based culture has been historically predisposing the way people inhabit the roads. It, then, leads to the ‘acceptance’ of the automobile as the primary mode of mobility. In contrast, there is an emerging youth movement who promotes walking as a way to subvert the current road-based culture and re-invent walking as creative and pleasurable activity as an alternative way of enjoying Surabaya. Through an examination of daily journals, photos, and social media documented by people joining the walking community in Surabaya City, this paper scrutinises the subversive yet creative aspects of walking as an organized activity with a view to generating new insights into the creative potential of walking. In this paper, I argue that the way people experience the world through walking is different to the way people experience the world through automobile travel, and that this generates different versions of, and attachments to, the urban environment of Surabaya.
Komunikasi Ibu Bekerja dalam Membangun Kelekatan dengan Anak Rakhmawati, Fariza Yuniar
Tuturlogi: Journal of Southeast Asian Communication Vol 2, No 2 (2021): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2021.002.02.1

Abstract

Ibu bekerja menghadapi risiko kurangnya kelekatan dengan anak. Komunikasi yang berlangsung secara positif antara ibu bekerja dengan anak dapat menjadi faktor yang membantu membangun kelekatan dan hubungan yang berkualitas. Hasil studi sebelumnya menunjukkan hanya sebagian kecil ibu bekerja yang merasa puas dengan aktivitas pengasuhan yang dilakukan pada anak dengan kondisi tekanan pekerjaan dan keterbatasan waktu bersama anak. Oleh karena itu penelitian ini bertujuan mengkaji komunikasi pengasuhan anak yang dilakukan ibu bekerja. Penelitian dilakukan melalui pengumpulan data wawancara mendalam dengan skala semi terstruktur pada enam ibu bekerja dalam beragam bidang pekerjaan. Hasil riset menunjukkan ibu bekerja memberi kompensasi ketidakhadiran dengan berupaya mengembangkan empati atas anak, mendengarkan anak, membangun percakapan intensif dan aktivitas kebersamaan dengan anak dalam keseharian. Ibu bekerja berupaya memanfaatkan waktu untuk memenuhi kebutuhan untuk hadir, mendengarkan dan memahami keluh kesah anak. Empati mendorong ibu bekerja memandang sesuatu dari perspektif dan perasaan anak, sehingga memudahkan pemahaman atas perilaku anak. Interaksi harian yang berpola antara ibu bekerja dengan anak menjadi komunikasi ritual yang mengembangkan hubungan. Namun di sisi lain kelelahan akibat pekerjaan membuat ibu terkadang bersikap emosional dan melakukan kekerasan terhadap anak berupa pengabaian, berkomunikasi secara kasar bahkan menggunakan kekerasan fisik. Limitasi penelitian ini adalah berfokus pada bentuk komunikasi ibu bekerja pada anak, tanpa bermaksud mengabaikan peran ayah dalam pengasuhan anak.
Covid-19 Information on Instagram: Reception Analysis towards Indonesian Youth Audiences Purwaningtyas, Mashita Phitaloka Fandia; Widihastuty, Louisa Diandra
Tuturlogi: Journal of Southeast Asian Communication Vol 2, No 2 (2021): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2021.002.02.2

Abstract

Instagram social media platform has become the source of recent information on various fields for the youth audiences, including the ongoing Covid-19 pandemic that Indonesia and the world are currently facing. Unfortunately, not every information on Instagram, especially the controversial and viral ones, are aimed to be informative. Some information is considered provocative and only creating panic instead of raising awareness. This research is intended to understand how Indonesian youth audiences perceive Covid-19 related information through Instagram and how useful and informative the information has been. The research is conducted using a qualitative approach and reception analysis method by interviewing the informants to achieve specific data. All informants are categorized as youth audiences with different socio-cultural backgrounds. Findings in this research show that informants tend to be in the negotiated reading position, in which they are negotiating the Covid-19 information they gain from Instagram with the discourse that they may receive from other sources. They believe that Covid-19 is real, but they have concerns in regards to the handling effort of the virus spread in Indonesia. This negotiated position has evoked both fear and alertness among Indonesian youth towards the uncertainty condition of this pandemic era.
PENGARUH EFEKTIVITAS IKLAN YOUTUBE TERHADAP BRAND IMAGE Helena, Monique; Natalia, El Chris
Tuturlogi: Journal of Southeast Asian Communication Vol 2, No 2 (2021): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2021.002.02.3

Abstract

ABSTRACTAdvertising is used by companies as a way to market products and services. YouTube is currently the most popular social media in Indonesia and has become a platform of marketing the company's products and services. Head & Shoulders, which is under the auspices of the Procter & Gamble company uses YouTube in marketing and promoting its products. This research focuses on Joe Taslim's “Head & Shoulders” Bloopers YouTube ad. This study aims to determine the influence of the effectiveness of Joe Taslim's "Head & Shoulders" YouTube Bloopers ad on the formation of the company's brand image. The variable in this study is the effectiveness of advertising with dimensions, namely awareness, knowledge, likes, and choices. The brand image variable uses the dimensions of brand identity, brand personality, brand association, brand behavior and attitudes, as well as brand competence and benefits. This research uses an explanative quantitative method. The data was collected through survey methods and online questionnaires to 100 respondents. The result of the analysis indicates that there is a positive influence between Joe Taslim's “Head & Shoulders” YouTube Bloopers ad on the formation of the company's brand image. Keywords: marketing communication, effectiveness of ads, brand image  ABSTRAKIklan digunakan perusahaan sebagai suatu cara untuk memasarkan produk dan jasa. YouTube saat ini merupakan media sosial paling populer di Indonesia dan telah menjadi sarana untuk memasarkan produk dan jasa dari perusahaan. Head & Shoulders, yang berada di bawah naungan perusahaan Procter & Gamble menggunakan YouTube dalam memasarkan dan mempromosikan produknya. Penelitian ini berfokus pada iklan YouTube Bloopers Joe Taslim “Head & Shoulders”. Penelitian ini bertujuan untuk mengetahui pengaruh efektivitas iklan YouTube Bloopers Joe Taslim “Head & Shoulders” terhadap pembentukan brand image perusahaan. Variabel pada penelitian ini adalah efektivitas iklan dengan dimensi, yaitu kesadaran, pengetahuan, menyukai, dan pilihan. Pada variabel brand image menggunakan dimensi identitas merek, kepribadian merek, asosiasi merek, perilaku dan sikap merek, serta kompetensi dan manfaat merek. Penelitian ini menggunakan metode kuantitatif eksplanatif. Pengumpulan data dilakukan melalui metode survei dan penyebaran kuesioner secara daring kepada 100 responden. Hasil analisis menunjukkan terdapat pengaruh positif antara iklan YouTube Bloopers Joe Taslim “Head & Shoulders” terhadap pembentukan brand image perusahaan. Kata Kunci: komunikasi pemasaran, efektivitas iklan; citra merek
PERAN PRODUSER DALAM PROSES PEMBERITAAN PADA SIARAN LIVE CROSS DI LPP TVRI BENGKULU Eka Vuspa Sari, Agnes Ramadhani Dwi Aji Budiman
Tuturlogi: Journal of Southeast Asian Communication Vol 2, No 2 (2021): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2021.002.02.4

Abstract

 Penelitian ini bertujuan untuk mengetahui peran produser dalam proses pemberitaan pada siaran live cross di LPP TVRI Bengkulu, merujuk pada Teori Peran oleh Soerjono Soekanto serta Teori Gatekeeper model Bruce Wastley dan Malcolm Maclean. Metode yang digunakan dalam penelitian ini yakni deskriptif kualitatif dengan mengumpulkan data penelitian secara lengkap dengan ikut serta secara langsung terkait peran produser dalam proses pemberitaan siaran live cross di LPP TVRI Bengkulu. Teknik pengumpulan informan dalam penelitian ini menggunakan teknik Purposive Sampling yaitu teknik pengambilan sampel dengan menentukan kriteria-kriteria tertentu. Teknik pengumpulan data yakni dengan wawancara, observasi, dan dokumentasi dengan mengumpulkan data penelitian secara lengkap dan juga mengamati serta ikut serta dalam peran produser dalam proses pemberitaan pada siaran live cross di LPP TVRI Bengkulu. Hasil penelitian ini menyimpulkan bahwa berdasarkan teori peran dan peran gatekeeper oleh seorang produser dalam siaran live cross yaitu seseorang yang memiliki wewenang serta tanggung jawab penuh dalam pengambilan keputusan saat siaran live cross. Proses siaran live cross terbagi menjadi 3 tahap yang mana produser berperan secara langsung dalam semua tahapan tersebut. Baik itu dari proses pra pelaksanaan yang meliputi penugasan reporter, penyeleksian berita, penyuntingan berita, serta menghubungi tim yang bertugas. Pada proses pelaksanaan yaitu memantau dan mengkoordinir tim dilapangan. Serta proses pasca pelaksanaan yaitu evaluasi hasil kerja tim secara keseluruhan.  Kata Kunci : peran produser; gatekeeper; pemberitaan; live cross; TVRI Bengkulu.
SEBUAH KISAH TENTANG MAY : REPRESENTASI TRAUMA COPING DALAM FILM 27 STEPS OF MAY Aini, Aulia Putri Nur; Syawalya, Dwidya; Putra, Dimas
Tuturlogi: Journal of Southeast Asian Communication Vol 2, No 2 (2021): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2021.002.02.5

Abstract

AbstrakFilm memiliki banyak genre, dan setiap penikmat film tentu memiliki ketertarikan genre yang berbeda – beda. Didalam sebuah film juga menampilkan berbagai representasi peristiwa, gender, atau kelompok. Seperti film 27 Steps Of May yang merepresentasikan trauma yang dialami seseorang. Trauma merupakan hal yang sangat berbahaya bagi kehidupan manusia. Trauma sendiri dapat timbul apabila seseorang mengalami kekerasan, pelecehan seksual, dan ancaman yang datang secara individual. Trauma dapat menimpa siapa saja dan kapan saja. Penelitian ini bertujuan untuk menganalsis bagaiman penggambaran trauma coping dalam film 27 Step Of may. Penelitian ini menggunakan studi deskriptif kualitatif dengan pendekatan semiotika Stuart Hall dimana menganalisis data yang menjelaskan makna pada tanda melalui makna denotasi, konotasi dan mitos. Hasil dari penelitian ini merepresentasikan bagaimana proses penyembuhan atau coping yang dilakukan May untuk bisa lepas dari trauma kelam yang dialaminya selama delapan tahun. Trauma tersebut timbul karena May mengalami pelecehan seksual hingga akhirnya menemukan titik terang dan bertemu dengan pesulap.Kata kunci: representasi dalam film, analisa semiotika, trauma coping
Komunikasi Terapeutik Rohaniawan pada Pelayanan Spiritual Pasien Gangguan Jiwa Machrom, Moh. Anung Nailil; Destrity, Nia Ashton
Tuturlogi: Journal of Southeast Asian Communication Vol 4, No 1 (2023): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2023.004.01.5

Abstract

Therapeutic communication on spiritual services that is often carried out by clergy is one of the activities to help the healing process of mental patients. This study aims to find out and analyze therapeutic communication in spiritual services between clergy and psychiatric patients. This research uses phenomenology method with in-depth interview data collection techniques conducted on four clergy. The results of this study indicate that the clergy interpret mental patients from a biomedical and personalistic perspective. Mental disorders cause erratic physiological actions that make the clergy also interpret spiritual service as an effort to help patients get peace of mind by using religious practices. The stages of therapeutic communication carried out by clergy on spiritual service are the orientation stage, the work stage and the termination stage. Opened with orientation stages, clergy make small talk first to get to know more about psychiatric patients. Continued the work phase which raises religious values, and closes with the termination stage consist of follow up plan and subjective evaluation. Clergy often encounter obstacles to spiritual service, the obstacles are miss communication, emotional instability and the patient's habit of saying abruptly. Spiritual efforts to reduce barriers are guarding emotions, pausing. The method used by clergy in spiritual service is muhasabah, returning to nature, reflection, and release of sin.
New Ideologies on Scarlett Whitening Advertisement: Interpreting Symbols of New Masculinity Ariella, Jihan; Putrib, Citra Fransisca Indah Lestari Dano; Usu, Novi R; Talani, Noval Sufriyanto
Tuturlogi: Journal of Southeast Asian Communication Vol 4, No 1 (2023): Tuturlogi: Journal of Southeast Asian Communication
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.tuturlogi.2023.004.01.1

Abstract

Masculinity came from the construction of maleness, which means it is made and not born, neither inherent nor natural. The evidence of different masculinity shows in Scarlett Whitening's advertisement. Song Joong Ki, a man and South Korean actor who became the brand ambassador of a skincare brand in Indonesia, shows masculinity in South Korea. The symbols displayed in Scarlett Whitening's advertisement "Get Ready to Meet Song Joong Ki's New Love" were analyzed using a qualitative approach and a tradition of communications, namely semiotics traditions. The theory used Roland Barthes's semiotics, which explores the representation of masculinity symbols. The research results showed that Song Joong Ki had used Scarlett Whitening skincare to support his appearance. In this advertisement, Song Joong Ki still wears typical male accessories. He also features a romantic act, such as giving gifts to the woman he loves. These symbols represent the ideology of new masculinity, which has the potential to break down the understandings of masculinity that have been constructed by society. 

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