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Kepariwisataan: Jurnal Ilmiah
Published by Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta
ISSN : 19079389     EISSN : 27162664     DOI : -
Core Subject : Economy, Science, Education, Art, Social,
Arts Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
Kepariwisataan: Jurnal Ilmiah merupakan jurnal ilmiah yang memuat artikel atau naskah yang berorientasi pada bidang kepariwisataan, dimana naskah atau artikel tersebut belum pernah dipublikasikan di media lain atau sedang dikirim ke penerbit lain. Artikel atau naskah yang dipublikasikan adalah hasil penelitian atau pendampingan/ konseptual atau studi pustaka namun bersifat obyektif dan sistematis yang ditulis dalam bahasa Indonesia atau bahasa Inggris yang standar dan baku (bisa dipahami). Artikel atau naskah diterbitkan dalam bentuk cetak dan online. Untuk versi online, Kepariwisataan: Jurnal Ilmiah sudah terindeks Google Schoolar dan Garuda. Kepariwisataan: Jurnal Ilmiah pertama kali terbit pada bulan Januari 2007 dan diterbitkan dalam 3 (tiga) edisi setiap tahunnya, yaitu diterbitkan setiap bulan Januari, Mei dan September.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 302 Documents
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SOUTH SHORE MARKETING STRATEGY DURING THE ADAPTATION PERIOD FOR NEW HABITS IN THE SPECIAL REGION OF YOGYAKARTA Lenny Kurnia Octaviani; Muhammad Zadegh Amalulahli; Deni Dwi Ananti
Kepariwisataan: Jurnal Ilmiah Vol 16, No 2 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i2.155

Abstract

South Shore is a Tourism Destination located in Tepus District, Gunung Kidul, Special Region of Yogyakarta. The aim of this research is to identify the marketing potentials that can be developed in the new Habit Adaptation Era. This type of research is conducted in this study using a qualitative approach, while the analysis technique used is using a SWOT analysis. As an object that is managed by a private ownership, there are many shortcomings that are found when the community is doing tourism activity in the South Shore. Therefore, a Marketing Strategy is needed to maximize the revenue found in this Tourism Destination. The results of this study indicate that it is necessary to improve the management of the COVID-19 pandemic reading so that tourists feel satisfied to carry out tourism activities in this tourism destination.Keywords: South Shore, Tourism Destination, Marketing Strategy, Covid-19 Pandemic
PENGGUNAAN BAHASA DALAM PEMANFAATAN MEDIA BARU: PERSUASIVE LANGUAGE DI MEDIA SOSIAL DALAM MENINGKATKAN MINAT MENGUNJUNGI DESTINASI WISATA Ronny Sugiantoro
Kepariwisataan: Jurnal Ilmiah Vol 16, No 2 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i2.161

Abstract

In the current era of digitalization, the role of social media is very large in supporting product promotion, following online media. Especially in promoting tourist destinations, lately the role of social media is very large in influence. With persuasive, sometimes even provocative language, many tourist destinations have been boosted and become famous thanks to promotions through social media. So that people will also be educated to choose tourist destinations, from the many choices offered through social media. This paper intends to examine the extent to which the role and influence of media language, especially social media (social media) in promoting tourist destinations. The hope is that specific language style formulations for the media, especially social media, can be found in supporting the promotion of tourist destinations.Keywords: Ttourist Destinations; Social Media; Persuasive Language.
PENGHUNIAN KAMAR HOTEL DARI SEGI FASILITAS, ONLINE TRAVEL AGENT DAN CUSTOMER SERVICE (STUDI PADA GRAND AMBARRUKMO HOTEL YOGYAKARTA) Susiyanto Susiyanto; Nur Rohman
Kepariwisataan: Jurnal Ilmiah Vol 16, No 2 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i2.162

Abstract

The aim of this research is to empirically prove the influence of personal selling, product quality and price on the decision of sellers of koala skewers in Yogyakarta partially and simultaneously. The problem in the research that the researchers did was whether personal selling, product quality and price decisions were made by the koala skewer seller in Yogyakarta. Either partially or jointly and to find out which factors are more dominantly influencing. The population used is all hotel customers at the time the research was conducted and 100 people were taken as samples. This study uses a questionnaire as a tool to obtain data about the effect of facilities, online travel agents and customer service on hotel occupancy rates. based on the analysis using SPSS 25.0 for windows. The data analysis technique uses multiple linear regression analysis which serves to prove a research hypothesis. The results showed that simultaneously the variables of Facility, Online Travel Agent and Customer Service had an effect on hotel occupancy rates, partially personal selling variables, product quality and price on seller satisfaction.Keywords: Room Occupancy, Facilities, Online Travel Agent and Customer Service
DAYA TAWAR WARISAN BUDAYA KOTA LAMA SEMARANG SEBAGAI DAYA TARIK WISATA MELALUI PROGRAM REVITALISASI Apit Buchori
Kepariwisataan: Jurnal Ilmiah Vol 16, No 2 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i2.163

Abstract

The writing and discussion that researchers are currently doing is presenting the history of the formation and development of the Semarang Old City area since the Dutch colonial era and the revitalization efforts carried out by the Semarang city government as a cultural and tourism wealth of Semarang City. The Old City of Semarang is recognized as a cultural heritage that has a long historical value where this area was built at the end of the 17th century after an agreement was signed between the VOC and the Islamic Mataram kingdom in which the contents of the agreement the Islamic Mataram kingdom would hand over Semarang if the VOC succeeded in conquering the rebellion led by Trunojoyo. Since then, after the handover the VOC built various buildings in the Old City which at that time served as the center of government, industry and trade. Since then, the Old City of Semarang has been dubbed the Little Netherland, considering the atmosphere of the city and the buildings that have been built have similar views to cities in the Netherlands. The large number of historical buildings in European style with unique shapes supported by a well-organized urban spatial arrangement is a special charm for the community, including tourists who visit the city of Semarang. Based on this potential, finally in 2012 the Semarang city government took the decision to start reviving and rebuilding the Old City of Semarang to serve as a leading tourist destination.Keywords: Old Town History, Tourist Attraction, Cultural Heritage, Revitalization
LAYOUTS, PLANS, AND GASTRONOMY TRAVEL ROUTES IN SUDIRMAN BANDUNG CITY STREET Kenny Stevan; Dewi Turgarini; Caria Ningsih
Kepariwisataan: Jurnal Ilmiah Vol 16, No 3 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i3.199

Abstract

Sudirman Street is one of the Chinese culinary centers in the city of Bandung, not only as a center for Chinese cuisine, but also the legendary Chinese gastronomy around Sudirman Street. This study was made to determine the layout, floor plan, and route of Chinese gastronomy on Sudirman Street, Bandung City. This study uses descriptive qualitative research methods. The research subject is the Sudirman Street manager and stake holder with Miss Helix model of cinyusu salad. The results of this study are aspects of Sudirman Street layout such as capacity, cost, and a wide, easy and affordable process, then floor plans made by researchers for the efficiency of Halal and Non-Halal food, and the pattern of culinary travel routes on Sudirman Street, Bandung City.
HOUSE OF RAMINTEN SEBAGAI DAYA TARIK WISATA KULINER CERMINAN BUDAYA ASLI YOGYAKARTA Jeremy Fitzgerald Kevin Parimo; Rakhmat Ashartono
Kepariwisataan: Jurnal Ilmiah Vol 16, No 3 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i3.188

Abstract

House Of Raminten is a traditional restaurant from the city of Yogyakarta that serves modified Javanese food and drinks. House Of Raminten was created by an artist from Yogyakarta, namely Mr. Hamzah Sulaeman. The hallmark of the House Of Raminten is to use the concept of Javanese culture in every ornament in the building and to use traditional clothes for the waiters on duty. This method is used so that the typical Javanese culture is maintained and known by many people. Not only the use of concepts that attract tourists, the culinary served is also an attraction for tourists who visit because the prices are cheap but still provide the best quality. Culinary appeal and the use of Javanese cultural concepts are two strong things that are still maintained by House Of Raminten to maintain its uniqueness and invite tourists to visit this restaurant.Keywords: House Of Raminten, Culinary, Attraction, Culture
PEMANFAATAN MEDIA SOSIAL UNTUK MENGEMBANGKAN PESONA CANDI IJO SEBAGAI WISATA BERSEJARAH Yanuar Satrhio Insanaputra
Kepariwisataan: Jurnal Ilmiah Vol 16, No 3 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i3.172

Abstract

In Yogyakarta, there are many temples scattered in various places, Candi Ijo is one of them. This temple, is a Hindu-style temple complex that has a lot of historical value in it, from places of worship to rulers of that era has a relationship with Candi Ijo. Therefore, it is necessary to have a place to collect this information, so that it is easily accessible to potential tourists. The growth of the internet makes information available, making it easier for tourists to find information about the area to be visited. One of them is using social media, which is now widely used by the public to get information.
PENERAPAN OMOTENASHI PADA RESTORAN GOLDEN GEISHA RAMEN Suci Sumbawati
Kepariwisataan: Jurnal Ilmiah Vol 16, No 3 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i3.194

Abstract

Omotenashi is the Japanese culture about the way to serve customers which shown strong relationship between guest and host. Omotenashi also have similar implementation with hospitality which usually applicated at customer service activity. Omotenashi have been applied in many aspects globally. Japanese restaurant has growth significantly in recent years and hopefully many restaurants also implement Omotenashi to serve their customer. This study uses the case of Golden Geisha Ramen Restaurant in Yogyakarta to explore how the restaurant applying Omotenashi at their operational process. This paper analyzes each process from queueing process, order and payment, serving the food, and general restaurant operations. This paper offer analysis about current conditions at the restaurant and offers suggestions for restaurant for improving their implementation of Omotenashi to gain the competitive advantage of the restaurant with another competitor.
PENGUKURAN POTENSI NILAI SUMBERDAYA KARAKTERISTIK WISATAWAN WISATA BAHARI DI PULAU CEMARA KECIL TAMAN NASIONAL KARIMUNJAWA Aditano Yani Retawimbi; Jussac Maulana Masjhoer; Amalia Febryane Adhani Mazaya
Kepariwisataan: Jurnal Ilmiah Vol 16, No 3 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i3.196

Abstract

The waters of Cemara Kecil Island are one of the areas included in the marine tourism utilization zone in the Karimun Jawa National Park (TNKJ) and are locations that are visited by many tourists. Along with the increase in visitors to Cemara Kecil Island, area managers need to prioritize the quality of tours compared to the quantity of tours so that research on tourist characteristics with a focus on analyzing tourists visiting Cemara Kecil Island is important to do. The purpose of this study was to determine the characteristics of marine tourism tourists on Cemara Kecil Island. The research was conducted on Pulau Cemara Kecil, TNKJ. Primary data consists of interview data of respondents with a total of 51 respondents. The results show that most of the tourists who come are female (53%) with the largest age range being between 21-30 years (57%), the education level is dominated by Strata-1 (51%) with the most income being around Rp. 3,000,000 – Rp. 4,000,000 (37%). Travel time for tourists from the distance of origin to KNP is mostly in the range of 12-24 hours (61%). The distance from tourists to tourist sites is mostly in the range of 200-500 km (39%). Based on these results, several management steps that can be taken are through increasing the promotion of Cemara Kecil Island tourism and meeting the needs of tourists according to the characteristics of marine tourism tourists on Cemara Kecil Island.
DAMPAK PANDEMI COVID-19 TERHADAP PENGEMBANGAN AGROWISATA BONJERUK LOMBOK TENGAH Fitriana Fitriana; Ibrahim Irzan
Kepariwisataan: Jurnal Ilmiah Vol 16, No 3 (2022): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v16i3.197

Abstract

Behind the Sade Tourism Village which has been famous throughout the world, there are also other Tourism Villages that can also be visited by tourists, one of which will be discussed, namely the Bonjeruk Tourism Village, which is a village that still adheres to the customs of the Sasak Tribe which is also known as a historic village. During the colonial period, Bonjeruk was once the Center for the Government of the Dutch East Indies. The data analysis used in this study is qualitative and uses a SWOT analysis. The SWOT analysis considers internal factors such as strengths and weaknesses, as well as the external environment in the form of opportunities and threats. The research results show that: (1) Bonjeruk Tourism Village is one of the most popular Agro-tourism Destinations in Central Lombok Regency (2) Desa WIsata Bonjeruk is managed by the government, namely the Tourism Office of Central Lombok Regency. The adaptation of new habits is to design recovery strategies and improve the cleanliness of the surrounding environment and campaign for Health Protocols to reduce the spread of the Covid 19 outbreak.

Page 20 of 31 | Total Record : 302

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