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JBMR: Journal of Business and Management Review
Published by Profesional Muda Cendekia
ISSN : -     EISSN : 27231097     DOI : 10.47153/jbmr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Journal of Business and Management Review applies theory developed from business research to actual business situations. Recognizing the intricate relationships between the many areas of business activity, JBMR examines a wide variety of business decisions, processes and activities within the actual business setting. Theoretical and empirical advances in buyer behavior, finance, organizational theory and behavior, marketing, risk and insurance and international business are evaluated on a regular basis. Published for executives, researchers and scholars alike, the Journal aids the application of empirical research to practical situations and theoretical findings to the reality of the business world.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 297 Documents
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Implementation of Business Sustainability Principles on Coffee Shop Business District Purwadi, Muhammad Guntur; Djatmika , Ery Tri; Handayati , Puji
Journal of Business and Management Review Vol. 5 No. 2 (2024): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8722024

Abstract

This is a qualitative study investigates the business sustainability in Sudimoro Coffee Business District at Malang City from EGSEE aspect and principles of business sustainability. Interviews with senior staff, managers, customers, local government representatives, and business professionals are used to collect data. Customers, managers, and owners of coffee shops are examples of key informants. Comprehensive interviews with top staff members and clients validate assertions made by company proprietors. Local government representatives and a business professional with a comparable background in the field are examples of comparative data.
The Impact of City Branding and City Image on Revisit Intention Mediated Tourist Satisfaction A Case Study of Tourists Sahal, Muhammad; Suryadi, Nanang
Journal of Business and Management Review Vol. 5 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of City Branding and City Image on the Revisit Intention of tourists to Batu City mediated by Tourist Satisfaction. The study collected 200 samples with purposive sampling techniques. The data collection method in this study used a questionnaire with a Likert scale of 1-5. The data test in this study used SEM PLS. The results of this study show that the City Branding variable has no influence on Revisit Intention. While City Image has a positive and significant influence on Revisit Intention. In addition, this study also shows that City Branding and City Image have a positive effect on Revisit Intention with Tourist Satisfaction as a mediation variable. The benefits of this study are expected that the Batu City government can continue to improve the quality of the city's City Image in order to increase tourist return visits in Batu City. In addition, tourist satisfaction must also be a top priority for tourism business actors and the Batu City government to help create suitable City Branding and City Image in Batu City. So that tourists who come to Batu City are expected to be able to visit again in the future.
Theory of Planned Behavior: The Effect of Financial Literacy and Risk Tolerance on Investment Intention Rizani, Anisa Aulia; Hendrawaty, Ernie; Puspitasari D., Nindytia
Journal of Business and Management Review Vol. 5 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8822024

Abstract

Research Aims: This research aims to analyze how factors such as attitude, subjective norms, perceived behavioral control, financial literacy, and risk tolerance influence the investment intentions of university students. By focusing on these variables, the study seeks to provide a comprehensive understanding of the determinants of investment behaviors among this demographic. Design/methodology/approach: Utilizing the Theory of Planned Behavior as a guiding framework, the study employed a quantitative research approach. A survey, comprising structured questionnaires, was administered to a sample of students currently enrolled at the University of Lampung. The responses were then analyzed using multiple linear regression to identify significant predictors of investment intentions. Research Findings: The analysis revealed that attitude and perceived behavioral control are significant predictors of investment intention among University of Lampung students. Contrary to expectations, subjective norms, financial literacy, and individual risk tolerance did not show a significant direct influence on the investment intentions of the participants. Theoretical Contribution/Originality: This study contributes to the body of knowledge in financial behavior theory by contextualizing the Theory of Planned Behavior in the realm of student investment intentions. It offers original insights into the relative importance of various psychological and educational factors in shaping investment behavior among university students, a demographic that is often underrepresented in financial behavior research.
An integrated model of Brand Experience and Brand Loyalty: an examination of the mediation effects of customer satisfaction and brand trust Noprianta, Dana Ananda; Mugiono, Mugiono; Yulianti, Ida
Journal of Business and Management Review Vol. 5 No. 1 (2024): (Issue-January)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8872024

Abstract

Growing consumer brand loyalty is necessary for businesses to survive and expand in the automotive industry, where fierce competition makes it harder for businesses to retain brand loyalty. The main objective of this study is to investigate how customer satisfaction and brand trust among Mitsubishi Motors customers mediate the effect of brand experience on brand loyalty. This study uses a quantitative methodology and falls under the explanatory research category. The population in the study was a customer of Mitsubishi Motors cars located in East Java Province. The data collection method uses a questionnaire distributed directly to 200 respondents at Mitsubishi Motors service dealers in East Java Province using convenience sampling techniques. The results from this research demonstrate that brand loyalty is significantly influenced by brand experience and brand trust. As a mediating factor, brand trust can close the gap between brand experience and brand loyalty. Nevertheless, the connections between brand experience and brand loyalty have yet to be significantly impacted by customer satisfaction. In order to cultivate client loyalty, Mitsubishi Motors must continue to uphold the trust that has been earned and raise customer satisfaction.
The Influence of Content Quality and Personalization on Continuous Intention to Subscribe Netflix through the Mediation Of Perceived Value Haqqo, Cantika Insanil; Isharina, Ikhtiara Kaideni
Journal of Business and Management Review Vol. 5 No. 5 (2024): (Issue-May)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i5.888

Abstract

Research Aim: This research aims to determine the influence of content quality and personalization on continuous intention to subscribe to Netflix through the mediation of perceived value by following stimulus-organism-response (S-O-R) theory. Design/methodology/approach: This study adopts an explanatory research design employing a quantitative methodology. Non-probability sampling with a purposive sampling technique was utilized, involving a total of 170 respondents consist of Indonesian Netflix users aged 18 or older, who have a monthly subscription and have been subscribing for at least 3 months. The collected data were processed using Partial Least Square Structural Equation Modelling (PLS-SEM) method with SmartPLS4. Hypothesis testing used a bootstrapping system to obtain p-values. Research Findings: The research results show that in the context of Indonesian OTT consumers (1) the content quality and perceived value variables have a positive and significant direct influence on continuous intention to subscribe, and (2) the perceived value variable fully mediates the influence of personalization on the continuous intention to subscribe. Theoretical Contribution/Originality: These results align with the theoretical concept of SOR, which posits that the stimuli in technological environments affect customers' internal states and, in turn, influence their behavioral responses. Keywords: Content quality; personalization; perceived value; continuous intention to subscribe.
Articulating the Brand Value through Storytelling: Case Study of Oseng Balayar Company Rabbani, Rahmi; Aldianto, Leo
Journal of Business and Management Review Vol. 5 No. 2 (2024): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8902024

Abstract

Research Aims: A decrease in a company's sales can occur due to customer awareness of brand value. Creating a good brand value requires relevance to customer's needs and desires. However, creating brand value will only be successful if communicated well. This research aims to propose a brand communication strategy through storytelling to articulate the brand value. Design/methodology/approach: The methodology of this research use qualitative research methods which collected using the interview method conducted with nine customers, referring to the saturation method for the number of respondents. The data analysis of this research uses thematic analysis to understand the value proposition of customers and create company value related to customers, followed by business model innovation analysis using the business model canvas tools to capture and articulate the company's external value obtained from a customer perspective and combined with the company's internal values. Research Findings: This research uses the Oseng Balayar case study because this company has products with cultural values ​​and culinary heritage that can be communicated through storytelling. The results of this research are proposals for a storytelling concept that become a brand communication tool to increase customer awareness and engagement. Theoretical Contribution/Originality: The design of the storytelling concept was found through the slow storytelling method to articulate the company's value using value proposition and business model analysis. Keywords: Brand Value, Brand Communication, Value Proposition, Business Model Innovation, Brand Storytelling.
Business Strategic Realignment for a Sustainable Fashion Brand: (Study Case of House of Majik as an Upcycling Fashion Brand) Ayularas, Bonita; Aulia Zaim , Ilma
Journal of Business and Management Review Vol. 5 No. 2 (2024): (Issue-February)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr52.8952024

Abstract

Research Aims: This study aims to determine and formulate business strategies for House of Majik, an upcycling fashion brand, to redefine its business model as a sustainable fashion brand. Design/methodology/approach: This study uses a conceptual framework which uses several steps and tolls, such as business environmental scanning through external analysis (PESTEL, Porter’s Five Forces, and Competitor Analysis), Internal Analysis (Value-chain Analysis), Strategy Formulation (TOWS Matrix Analysis), and Redefining Business Model through Value Proposition Canvas and Business Model Canvas approach. Research Findings: Findings suggest House of Majik to adopt focus-differentiation business strategy, as the strategy is the most appropriate to leverage the exclusivity, creativity, and uniqueness inherent in an upcycling brand. Which affirmed by the value proposition of House of Majik to offer limited editions of upcycled pieces as distinctive products with reasonable prices. Keywords: business strategy; value proposition canvas; business model canvas; sustainable fashion; upcycling fashion
Breaking Barriers and Balancing Bytes: Exploring Work-Life Balance among Female ICT Professionals in a South Telecommunications Company - A PhD Thesis Review Munyeka, Wiza; Maharaj, Ashika
Journal of Business and Management Review Vol. 5 No. 3 (2024): (Issue-March)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr53.9052024

Abstract

Research Aim: This review examines work-life balance experiences offemale Information and Communications Technology (ICT) professionalsin the South African telecommunications sector from the organization,Telkom, drawing from Wiza Munyeka’s 2021 PhD thesis.Design/methodology/approach: The study, encompassing four researcharticles, employs a mixed-methods approach and is theoreticallygrounded in the Life Course perspective and Border Theory. ResearchResearch Findings:The research unveils Telkom’s proactive measures andemployee awareness regarding work-life balance policies. Telkom utilizeswork life balance policies and programmes namely the Telkom Touch(2018) and Telkom Policy on Hours of Work (Other WorkingOpportunities and Overtime) hours (2015). It emphasizes the universalchallenges faced by female ICT professionals, urging targetedinterventions.Theoretical Contribution/Originality: The study contributes significantlyby introducing the Work-Life Balance Framework, synthesizing keytheories and providing a practical guide for understanding andaddressing challenges in diverse contexts. This research review fills acritical gap in the literature, amplifies the voices of an understudieddemographic, and offers practical implications for organizational policies,interventions, and strategies to foster an inclusive and supportive workenvironment.Keywords: Work life balance; females; Information and CommunicationsTechnology; Life Course Perspective; Border Theory
Does The Military Expenditure Hurt The Economic Growth? Evidence Derive From South Asian Countries Budhathoki, Prem Bahadur; Dahal, Arjun Kumar; Bhattarai, Ganesh
Journal of Business and Management Review Vol. 5 No. 3 (2024): (Issue-March)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr53.9092024

Abstract

Research Aims: This study examines the impact of military spending onthe economic growth in South Asian countries.Design/methodology/approach: It uses the 134 unbalanced data points ofsix South Asian countries collected from the various reports of the WorldBank. Descriptive and exploratory research designs are used. It is basedon the positivist research philosophy. Some statistical and econometrictools like descriptive statistics, panel unit root test, Johnsen and Kaoresidual cointegration test, and panel ARDL model are used to explorethe impact of military expenditure, inflation rate, unemployment rate,and gross capital formation on the economic growth of South Asiancountries.Research Findings: Inflation has a positive effect on economic growth inthe long run but a negative impact in the short run. Military expenditurehas a positive effect in the long run but a negative impact on economicgrowth; the unemployment rate is negative, and gross capital formationpositively impacts economic growth in the long and short run in SouthAsian Countries. Military spending does not significantly affect economicprogress in the long run, but military expenditure hurts economic growthin the short run. One unit increase in military spending results from a0.633 percent decrease in the GDP growth of South Asian countries. Theyouth unemployment rate negatively impacts economic growth in theshort and long run. One unit increase in the unemployment rate resultsfrom 0.093 and 0.319 unit decrease in economic growth in the long andshort run, respectively. Likewise, one unit increase in capital formationand inflation rate results from 0.203 and 0.116 unit increase in GDPgrowth in the long run, respectively. The inflation rate negatively impactseconomic growth in the short run. One unit increase in inflation rateresults from 0.191 unit decrease in GDP growth in short-run. Prioritizestrategies that mitigate short-term negative impacts of inflation andmilitary expenditure while fostering long-term economic growth throughinvestment in capital formation and addressing youth unemployment inSouth Asian countries.Keywords: Inflation, unemployment, panel data, Keynesian stimulushypothesis, stagnation
Accounting Conservatism, Audit Quality, Gender Board of Directors: Earnings Management Febriana Lestari , Puput; Hariyani, Diyah; Nur Sulistyowati, Liliek
Journal of Business and Management Review Vol. 5 No. 9 (2024): (Issue-September)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr.v5i9.914

Abstract

Research Aims: This study aims to determine the effect of accounting conservatism, audit quality, and board of directors gender on earnings management. The population in this study is companies included in the Kompas 100 Index for the 2020-2022 period Design/methodology/approach: The type of research used is descriptive research with a quantitative approach and uses data analysis methods in the form of multiple regression analysis processed with the SPSS 23 program. Sampling in this study used purposive sampling techniques with a total of 216 samples. The data collected in this study is secondary data taken from the annual report on Kompas 100 Index companies for the 2020-2022 period with a total of 72 companies Research Findings: Based on the results of tests that have been carried out show that accounting conservatism has a negative and significant effect on earnings management. Audit quality does not have a positive and significant effect on earnings management. The gender of the board of directors negatively and significantly affects earnings management. Theoretical Contribution/Originality: his study sheds new light on how gender diversity on boards influences the effectiveness of accounting conservatism and audit quality in controlling earnings management. By exploring these interactions, we offer fresh insights into how diverse perspectives can enhance financial integrity and improve corporate governance practices. Keywords: Accounting Conservatism; Audit Quality; Board of Directors Gender; Earnings Management

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