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Ade Ferry Afrisal
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INDONESIA
Journal of Social Science
Published by Syntax Corporation Indonesia
ISSN : 27209938     EISSN : 27215202     DOI : https://doi.org/10.46799/jss.v3i6.478
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other
The Journal of Social Science provides a means for sustained discussion of relevant issues that fall within the focus and scopes of the journal which can be examined empirically. The journal publishes research articles covering all aspects of social sciences, ranging from Management, Economics, Culture, Law, Geography, and Education that belong to the social context. Education and Technology Physiology Economic and Business Humanities Law and Political Language and Literature Engineering Biology Medicine Nursing Environment and Agriculture etc
Arjuna Subject : Ilmu Sosial - Administrasi Publik
Articles 611 Documents
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Communication Strategies to Attract Public Interest in Trans Cirebon Services Siti Aisah; Rico Yohanes Lumban Gaol; Farida Nurfalah
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

There is concern among the public about the lack of information regarding departure schedules, bus stop locations, and payment methods for the Trans Cirebon service. This qualitative study aims to determine the communication plans of the management in attracting public interest. Data was obtained through observation interviews and literature studies, then analyzed using the Miles and Huberman Model. The research findings indicate that the main issues are subsidies and insufficient information dissemination. The policy messages formulated emphasize safety, comfort, affordable fares, and customer testimonials. The implementation program involves the Transportation Department, PD Pembangunan, and PT BIG, with communication activities conducted through social media, public awareness campaigns, and direct outreach. Among the public, passenger feedback emphasized the importance of utilizing social media platforms like TikTok and Instagram to increase public interest in the Trans Cirebon service. The research recommendations suggest the need for more thorough communication planning by forming a communication team to analyze communication flow issues and challenges, as well as the selection of media and messages to achieve effective results
The Structured Innovation System: Optimizing Patent Filing and Obtaining Global Protection Raymond R. Tjandrawinata; Henry Soelistyo Budi; Ina Heliany
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

Innovation is a fundamental driver of economic growth and technological advancement, yet securing intellectual property rights remains a complex challenge. The structured approach to innovation emphasizes key pathways for patent filing and global protection, ensuring a streamlined transition from ideation to commercialization. Drawing from Structured Innovation framework and other theoretical perspectives, this study examines how systematic innovation processes, strategic decision-making, and collaborative ecosystems contribute to robust intellectual property strategies. Through a comparative analysis of legal frameworks, case studies, and empirical data, this study presents insights for inventors and organizations seeking to optimize their patent portfolios. The findings underscore the importance of integrating structured methodologies with legal foresight to enhance global competitiveness and innovation sustainability. Future research directions include the application of structured patent filing to emerging fields such as AI-driven biotechnology and blockchain-based intellectual property management.
PADUKA service : Dimension and Implementation of Population Administration Shofy Amalia; Zahra Rahmadenia; Sri Wulandari; Farida Nurfalah
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

PADUKA (Collective Service for Registration of Population Documents and Civil Registration in Villages) is a digital innovation from the Cirebon Regency Disdukcapil which aims to make it easier for the community to access population administration services. This service runs on a non-mandatory cooperation agreement between the Disdukcapil and the village, so that the services are not evenly distributed in Cirebon Regency. This research aims to determine the dimensions and implementation of PADUKA's services, and identify obstacles and efforts to improve the quality of services. The methods used in the study are qualitative methods, data collection through observation, interviews, and dookumentation, with analysis based on the E-Govqual theory according to Papadomichelaki and Mentaz (2012) which includes six dimensions. Based on the results of the research, the implementation of PADUKA services provides convenience in the population administration process based on the quality standards of Content and Appearance that runs optimally. Meanwhile, the dimensions of Ease of Use, Trust, Reliability, Citizen Support, Functionality of Interaction are still constrained in implementation. The main obstacle lies in the nature of non-mandatory and permanent cooperation agreements, as well as communication and low quality of human resource competencies. The efforts made are to improve the cooperation agreement period, operator training, and system improvement. Overall, PADUKA has shown a positive contribution to the transformation of digital-based public services, although more intense evaluation is needed to ensure equitable distribution and optimization of services.
The Effect of Social Media X Usage on the Academic Behavior of FISIP Students at Swadaya Gunung Jati University Dimas Aditya Senoputra; Herlinda Rahayu; Farida Nurfalah
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

In today's digital age, social media X has become an integral part of students' lives and has the potential to influence their academic behavior. This study aims to determine whether there is a significant influence between the use of social media X and the academic behavior of students at the Faculty of Social and Political Sciences, Swadaya Gunung Jati University, as well as to examine whether social media X can encourage academic achievement. This study uses an associative quantitative approach with a survey design through questionnaires, as well as stratified sampling techniques in sampling. Data analysis was performed using simple linear regression using SPSS software. The results of the study show a regression coefficient value of 0.379 (p < 0.001) and an R Square of 0.676. This means that 67.6% of the variation in student academic behavior can be explained by the use of social media X. In other words, this study shows a statistically significant influence between the use of social media X and the academic behavior of FISIP students at Swadaya Gunung Jati University
The Utilization of Big Data in Land Management and Planting Patterns: Predictive Innovation Towards Sustainable Agriculture Harun Rasyid; Gumoyo Mumpuni Ningsih; Natali Ningsih; Darminto Pujotomo; Gijanto Purbo Suseno
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

Modern agriculture faces major challenges related to land degradation, climate change, and inaccuracies in planting patterns. Data-driven decision-making is an urgent need in realizing sustainable agriculture. This study aims to analyze the influence of the use of big data on the effectiveness of land management and farmers' planting patterns. The research approach used is quantitative with a survey method of 120 farmers in Central Java who have used a big data-based system to monitor land and weather conditions. The data is analyzed by linear regression to see the relationships between variables. The results show that the use of big data significantly improves planting timeliness, fertilizer use efficiency, and crop yields. These findings indicate that big data-based predictive technologies can be an important innovation for adaptive and efficient agricultural management. The conclusion of this study emphasizes the importance of strengthening data infrastructure and training farmers in utilizing digital technology to support sustainable food security.
Promotional Strategy For Graduation Photography Services Through Instagram Social Media @Univisual_ Gilang Merdeka; Moch Rizky Alhamdany; Farida Nurfalah; Welly Wihayati
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

The use of the Instagram platform as a promotional medium has developed into one of the most efficient marketing tactics during the development of the digital era like now. Instagram is not only a platform to share image- or video-based content, but also serves to build relationships with consumers. The increase was due to attractive promotions and consumer satisfaction with the services provided by Univisual. Therefore, this study aims to find out what promotional strategies, Instagram content, and features are used by Univisual to attract consumer interest. This research uses Promotion Mix Theory, namely Advertising, and Sales Promotion. The method carried out in this study is qualitative. Data collection techniques include observation, interviews, and documentation. Data analysis techniques consist of data reduction, data presentation, and conclusion drawn. The subjects in this study consisted of three informants, namely owners, admins, and potential consumers. The results of this study show that the Promotion Mix strategy implemented by Univisial has proven to be effective in increasing consumer interest in the services provided. Univisual takes full advantage of the features on Instagram as a promotional medium, sharing content, and utilizing Instagram ads. This is shown by the responses given by the informants regarding the promotional strategy carried out by Univisual.
Tax Burden and Bonus Mechanisms on Transfer Pricing With Tunneling Incentive as a Moderating Variable Tina Lestari; Jumriaty Jusman
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

This study aims to investigate the effect of tax burden and bonus mechanism on transfer pricing with incentive tunneling as a moderation variable. The population of this study consists of multinational manufacturing sector companies listed on the Indonesia Stock Exchange (IDX) for the 2021-2024 period. Samples were selected using purposive sampling, with a total of 52 samples with an outlier of 13 data from the total. So the amount of data that will be used in this study is 39 samples. Data analysis methods include the Chow test, the Hausman test, and Moderate Regression Analysis (MRA). This study shows that tax burdens and bonus mechanisms have an influence on transfer pricing. The moderation variable of incentive tunneling cannot strengthen the influence of tax burden on transfer pricing. The moderation variable of incentive tunneling can strengthen the positive influence of the bonus mechanism on transfer pricing. The research provides relevant practical guidelines for corporate managers, investors, and policymakers. The main implication is the need for a more holistic approach in managing transfer pricing that balances the goals of tax optimization, performance motivation, and adherence to good corporate governance principles.
Evaluation of Social Media Strategies in PR Practice by Tertiary Institutions in Nigeria George Nathan Brown; Ifeanyi Martins Nwokeocha; Esther George Ntegwung
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

Social media has altered the fabric of public relations practice, redefining how institutions communicate, build trust, and sustain reputation. Nigerian tertiary institutions, though historically reliant on conventional channels, are increasingly compelled to adopt digital platforms to engage stakeholders who now demand immediacy, accessibility, and participation. This study examined the social media strategies employed by selected tertiary institutions in Akwa Ibom State, with particular focus on their effectiveness in public relations practice. The study was hinged on the Uses and Gratifications Theory and the Situational Theory of Publics. The research employed a mixed-methods design, combining survey data from 165 public relations professionals, social media managers, and communication officers with semi-structured interviews conducted with purposively selected practitioners. Findings revealed that while institutions actively use platforms such as Facebook, WhatsApp, Instagram, and Twitter for information dissemination, branding, and interaction, strategic evaluation and measurement of effectiveness remain weak. Respondents highlighted challenges such as inadequate digital infrastructure, poor analytic skills, and limited institutional investment in new communication tools. Nevertheless, evidence pointed to the capacity of social media to advance institutional visibility, strengthen identity, and foster deeper relationships with students, alumni, and the wider community when strategies are deliberately crafted and consistently evaluated. The study concludes that social media is not merely a supplement to traditional public relations but a vital arena for dialogue and institutional storytelling. It recommends structured policies, enhanced training for communication staff, and stronger commitment to evaluation frameworks in order to maximise the transformative potential of digital engagement in Nigerian tertiary institutions.
Bridging the Gap of Educational Outcomes and Industry Needs: Mapping Marketing Management Occupations Within Indonesian Qualification Framework (IQF) Surono Surono; Rudhi Achmadi
Journal of Social Science Vol. 6 No. 3 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

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Abstract

This study aims to develop the first occupation map for Marketing Management aligned with the Indonesian Qualification Framework (IQF). It responds to the persistent gap between higher education outcomes and industry skill requirements, particularly in digital marketing, data analytics, and strategic innovation. Using the Rapid Assessment Process[A1] [A2] (RAP) through in-depth interviews, focus group discussions, and document analysis, the research identified 47 distinct occupations spanning from entry-level roles such as Retail Assistant to senior executive positions like Chief Marketing Officer. The findings reveal that most occupations have yet to be supported by competency standards, highlighting substantial misalignment between educational programs and workforce expectations. This gap underscores the urgency of embedding industry-driven competencies into curricula and developing flexible training and certification pathways. The occupation map provides a strategic framework for policymakers, educational institutions, and industry stakeholders to redesign curricula, guide recruitment, and shape professional development initiatives. By systematically integrating marketing occupations into the IQF, this research contributes a pioneering reference for Indonesia that strengthens graduate employability, supports workforce planning, and enhances global competitiveness in line with ASEAN Mutual Recognition Arrangements (MRA) and the World Economic Forum's call for future-ready skills.
Religiosity as a Moderator of the Effect of Organizational Commitment and Job Satisfaction on Employee Performance at Bappeda in Greater Malang M. Jamal Abdul Nasir; Ali Hanafiah; Farah Adiba
Journal of Social Science Vol. 6 No. 6 (2025): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v6i6.1057

Abstract

In the face of global and national demands for effective public institutions, enhancing civil servant performance is critical. This study examines the influence of organizational commitment and job satisfaction on employee performance at Bappeda in Greater Malang, with religiosity as a moderating variable. This study employed an explanatory research design to test the hypotheses regarding the influence of organizational commitment and job satisfaction on employee performance, with religiosity as a moderating variable. The population consists of all civil servants (except heads) of BAPPEDA in Malang Raya, including: Malang Regency Government, Malang City Government, and Batu City Government, totaling 134 employees. The data were collected through a census rather than sampling because the population was relatively small and to avoid sampling risks. Primary data related to the research variables were collected through Google Forms, sent directly to respondents via WhatsApp. Using an explanatory research approach, the collected data were tested for validity, reliability, and classical assumptions, then analyzed using multiple linear regression moderation. The results of this study prove that: first, organizational commitment has a significant positive effect on employee performance; second, job satisfaction has a significant positive effect on employee performance; third, religiosity can significantly moderate the positive effect of organizational commitment on employee performance; and fourth, religiosity can significantly moderate the positive effect of job satisfaction on employee performance.

Page 61 of 62 | Total Record : 611

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