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INDONESIA
Jurnal Scientia
Published by SEAN INSTITUTE
ISSN : 23020059     EISSN : 27237486     DOI : -
Core Subject : Education,
Education Mathematics
Scientific Journal is a publication by Sean Institute, which is devoted to the field of education with the topic of Learning Effectiveness studies, Analysis of Learning Influences, Application of Learning Models and the development of instructional media; we also invite the teachers, researchers, and students to send the writings. issued two within one year, namely until February and August.
Arjuna Subject : Umum - Umum
Articles 1,534 Documents
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THE INFLUENCE OF PRODUCT, SERVICE QUALITY AND PROMOTION ON THE CUSTOMER'S DECISION TO TAKE CREDIT (Case Study PT. Pegadaian Lamongan) Eka Rizky Romadloni; Zulkifli Lubis; Danu Kusbndono
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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Abstract

This research aims to determine the influence of product, service quality, and promotion on the customer’s decision to take credit in PT. Pegadaian Lamongan. Sampling techniques usd are purposive sampling. So it can be know that only Promotion variable (X3) has a partial impact on Y variable. And simultaneous test has been peformed and the resulting value of F hitung (3,775) bigger than F table (2,71), the variable product, service quality, and promotion together would have a significant impact on the customer’s decision to take credit.
FINANCIAL RATIOS ANALYSIS WITH THE ALTMAN Z-SCORE TO PREDICT THE LEVEL OF COMPANY'S BANKRUPTCY (PT TIGA RAKSA SATRIA TBK PERIOD 2016-2021) Hadisty Dewi Septiarini; Abdul Ghofur; Sutinem Sutinem
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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The purpose of this study was to determine the financial condition of PT Tigaraksa Satria Tbk with financial ratios through the Altman Z-Score method in predicting the potential for bankruptcy of the company. This type of research is descriptive quantitative research. The results of the analysis show that the analysis of financial statements for the period 2016-2021 with financial ratios through the Altman Z-Score method shows that in the period 2016 to 2021 PT Tigaraksa Satria is in a healthy company state.
THE EFFECT OF FACILITIES, PRICES, AND WORD OF MOUTH ON VISITORS' SATISFACTION OF GONDANG RESERVOIR TOURISM IN SUGIO DISTRICT Rizqy Nour Priandini; M. Rizal Nur Irawan; Andi Farouq Hasan
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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Abstract

Tourism has an important role for economic growth in an area. In the research that the author examines this time, it is located at the Gondang Reservoir Tourism, Sugio District, where tourism managed by the Tourism Office is related and is included in the regional income of Lamongan Regency. The purpose of this study was to determine the significant effect of facility, price, and word of mouth variables on the satisfaction of visitors to the Gondang reservoir tourism in Sugio District, either partially or simultaneously. This study uses a quantitative method with a sample of 100 visitors to the Gondang Reservoir, Sugio District, using probability sampling and collecting data through questionnaires interviews and observations. While the analytical tools used are validity test, reliability test, classical assumption test, multiple linear regression analysis, multiple correlation, coefficient of determination, t test, F test. The results in this study indicate that the variables of facilities, prices, and word of mouth have a simultaneous effect on visitor satisfaction at Gondang Reservoir tourism in Sugio District where Fcount = 39.455 while Ftable is 2.70 with a significant level of 0.000 <0.05 and simultaneously partial variable facilities, prices, and word of mouth have a positive and significant effect on visitor satisfaction at the Gondang reservoir tourism in Sugio District where tcount for facilities is 2,227 > ttable of 1,984 with a significant level of 0.000 <0.05, the value of tcount for the price variable in get t_count of 4.401 > t_table of 1.984 with a significant level of 0.000 <0.05, the value of t-count, for the word of mouth variable is obtained t_count of 3.238 < t-table of 1.984 with a significant level of 0.005 <0.05. While the price variable is the variable that has the most dominant influence on visitor satisfaction on Gondang Reservoir tourism in Sugio District because this variable has a higher tcount value when compared to other variables.
THE INFLUINCE OF ONLINE CUSTOMER RIVIEW AND ONLINE CUSTOMER RATING ON PURCHASE DECISIONS THROUGH SHOPEE (Study On Students Of Faculty Of Economics, Universitas Islam Lamongan) Ajeng Septianing Tyas; Titin Titin; Kemal Farouq Mauladi
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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The purpose of this research is to find out whether Online Customer Rating (X1), Online Customer Rating (X2) and purchasing decisions (Y) in the study shopee application for students of the economics faculty of the Universitas Islam Lamongan. The test results show that: T test of variable Online Customer Riview (5.727) > Ttable (0.131), Online Customer Rating variable obtained Tcount (3.061) > Ttable (0.131). ),Uji F hitung (197,647) > Ftabel (2,65). From the multiple linear regression test Y = 4.224 + 0.348 + 0.183 + 0.362, it can be seen that the most dominant value is Online Customer Riview of 0.362.
THE EFFECT OF SALES PROMOTION AND HEDONIC SHOPPING ON IMPULSE BUYING ON THE MARKETPLACE SHOPEE (Case Study In Tambakrigadung Community, Lamongan Regency) Bella Maulina; Nurul Badriyah; Yuhronur Efendi
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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Abstract

Additionally, this study aims to determine the effect of sales promotion and hedonic shopping on impulse buying on the Shopee marketplace in the Tambakrigadung community, Lamongan district. The data analysis technique method used is validity test, reliability, normality, multicollinearity, heteroscedasticity, auto correlation, multiple linear regression analysis, t test, f test, coefficient of determination (R2), multiple correlation. Meanwhile, the results of this study indicate that:1) Sales Promotion partially has no significant effect on Impulse Buying on the Shopee marketplace, while Hedonic Shopping has a significant effect on Impulse Buying on the Shopee marketplace.2) Sales Promotion and Hedonic Shopping simultaneously affect Impulse Buying on the Shopee marketplace.3) Hedonic Shopping is the variable with the most dominant influence on Impulse Buying. It’s proven from the multiple linear regression calculation of the hypothesis = 6.665 + (-0.188) X1 + 0.947 X2.
INFLUENCE OF PRODUCTS, BRAND IMAGE AND SERVICES ON CUSTOMER SATISFACTION PT. PEGADAIAN BRANCH LAMONGAN Dewi Zuliani; Imam Trisno Edy; Puguh Cahyono
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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This study aims to determine the effect of product, brand image and service on customer satisfaction at PT. Pegadaian Cabang Lamongan. The analytical tools used are validity test, reliability test, correlation test, multiple linear regression test, t test, F test and determination test. The sample obtained by calculating the Slovin formula was 87 respondents. The method of data collection is using a questionnaire. The results of the t-test resulted in product variables (X1) 4,310 > Ttable 1,988, brand image (X2) 4,159 > T table 1,988, service (X3) 3,141 > t table 1,988. So it is known that the three X variables have a partial effect on the Y variable. The F test produces a Fcount value of 36,293 > Ftable 3,10 so that the product, brand image and service variables together have a significant effect on customer satisfaction.
THE EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASE INTEREST THROUGH EMINA'S BRAND IMAGE Eka Irma Alfiyanti Aridla; Ratna Handayani; Dhita Dhora Damayanti
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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Abstract

This research aims to find out whether Electronic Word of Mouth and Brand Image are expected to partially influence Emina's cosmetic Purchase Intention , in addition, direct or indirect influence between Electronic word of Mouth and Purchase Intention or between Electronic word of mouth with buying interest through brand image can also be known . This research involves several people who live in Lamongan who act as users of Emina products both as consumers and potential consumers. A total of 100 respondents will be used as samples in this research . The tools used are; (1) validity test; (2) reliability test; (3) multiple regression analysis test; (4) t test; ( 5 ) f test; (6) determination test; (7) path analysis . Based on the results of the analysis using SPSS 20. It can be concluded from the results of the Electronic Word of Mouth t-test on purchase intention of 8.031 > t-table 1.6604 so that it can be said that e-wom can partially influence buying interest in Emina cosmetics . The test on the e-wom variable (X 1 ) on brand image (Y 2 ) is 10.677 > t-table 1.6604 so that it can be said that e-wom simultaneously influences the image of Emina's cosmetic brand. Tests on e-wom variables (X 1 ) and brand image (Y 2 ) on buying interest (Y 1 ). of 6.898 > t-table 1.6606 So it is said that the e-wom variable through the brand image variable influences the variable of interest in buying Emina cosmetics partially . And for testing path analysis, namely the direct effect between e-wom and buying interest 0.630 but for the indirect effect as much as 0.132 .
THE EFFECT OF BRAND IMAGE, SERVICE FEATURES, AND PROMOTION ON PURCHASE DECISIONS AT SHOPEE MARKETPLACE (Case Study On Unisla Students) Niswatun Khasanah; Ratna Handayati; Sutinem Sutinem
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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Abstract

The development of technology and information is currently growing very rapidly, making business competition fierce, companies are required to be more creative and must have advantages compared to other companies. This study aims to determine the effect of brand image, service features and promotions partially and simultaneously on purchasing decisions at the shopee marketplace and to determine which variable has the most dominant influence on purchasing decisions at the shopee marketplace. The type of research used is quantitative research. The sampling technique used was purposive sampling. The population in this study were Unisla students with a sample of 98 respondents. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple correlation, coefficient of determination, multiple linear regression test, t test, and F test. The results of multiple linear regression analysis Y = 1.688 + 0.792 X 1 + 0.176 X 2 + 0.348 X 3 + e, where the brand image variable X 1 (0.792) service features X 2 (0.176) and promotion X 3 (0.348) so that the most dominant variable is brand image variable. The results of the calculation of the resulting t test are t count > t table where the brand image variable is X 1 (8,173 > 1,985) service features X 2 (2,143 > 1,985) promotions X 3 (3,949 > 1,985) so it can be concluded that brand image, service features, and promotions have a partial effect on purchasing decisions on the shopee marketplace. The results of the calculation of the F test produced are F count > F table (137.454 > 2.70) so it can be concluded that brand image, service features and promotions simultaneously influence purchasing decisions on the shopee marketplace.
MICRO SMALL MEDIUM BUSINESS DEVELOPMENT STRATEGY IN INCREASING THE WELFARE OF THE PEOPLE OF KEMLAGILOR TURI LAMONGAN VILLAGE DURING THE COVID-19 PANDEMIC Rohma Zulia Budiarti; M. Rizal Nur Irawan; Ike Susanti
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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Abstract

During the Covid-19 pandemic, the MSME sector became a sector that made a major contribution to the Indonesian economy. Since the pandemic, MSME actors, especially in the Kemlagilor Turi Lamongan village area, have been faced with various challenges that have come. This requires MSME actors to form a strategy to develop their business in the midst of the Covid-19 pandemic as is currently happening. This study aims to determine the development strategy of Micro, Small and Medium Enterprises using SWOT analysis. The sample used was 20 MSME business actors. The data analysis method used is descriptive qualitative research method with analytical tools in the form of SWOT and TOWS analysis. From the results of the study it can be seen that the most influential strategy in improving the welfare of the Kemlagilor Turi Lamongan village community is the SO ( strength-opportunity ) strategy.
HOW TO TEACH STUDENTS USING POSITIVE WORDS IN UTTERANCE (SPEECH ACTS-APPLICATION) Kokok Dj Purwanto; Supeno Supeno
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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Words have the power and a huge impact to affect others both in positive and negative terms. Words can hurt or heal, and even words can also create or destroy, it depends on how people deliver words in utterance or a speech act to others. Words in utterance or a speech act are usually accompanied by gestures and physical activity ( kinesthetic- red ) in conveying the intentions and purposes. One word can end a fight, one look can save a relationship, one smile can start a relationship and one person can change your life. Therefore, people have to speak to the mind and appeal to the heart. This descriptive research tends to find out how words both in utterance and in a speech act can influence people’s moods, people’s opinions or even people’s minds about something or someone

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