cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Rachmawati Novaria
Contact Email
novaria1945@gmail.com
Phone
+6281331550744
Journal Mail Official
jurnaldinamika@untag-sby.ac.id
Editorial Address
Department of Business Administration, Fakultas Ilmu Sosial dan Politik, Universitas 17 Agustus 1945 Surabaya, Jl. Semolowaru No. 45 Surabaya East Java 60118 Indonesia
Location
Kota surabaya,
Jawa timur
INDONESIA
(JDAB) Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24431931     EISSN : 27221644     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 125 Documents
 4   5   6   7   8 
Pengaruh Potongan Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan PT SDA Indonesia Surabaya Putri, Ayu; Mulyati, Diana Juni; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4056

Abstract

This study aims to determine the effect of the variable price discounts and service quality on customer satisfaction partially, simultaneously and the variables that dominate. The method used in this research is quantitative research using multiple linear regression analysis methods. The population used in this study is people who make purchases at PT SDA Indonesia Surabaya. The samples used were 100 respondents using accidental sampling techniques. The data collection technique used is the distribution of questionnaires.               This research produces (1) Partially shows the positive influence between the variable price discounts on customer satisfaction PT SDA Indonesia Surabaya (2) The variable service quality also has a positive effect on customer satisfaction PT SDA Indonesia Surabaya (3) Simultaneously also shows the price and service quality together positively to the customer satisfaction of PT SDA Indonesia Surabaya. Keywords: Discounted Prices, Service Quality and Customer Satisfaction
PENGARUH PENJUALAN SECARA ONLINE TERHADAP KEPUTUSAN PEMBELIAN Ulifa, Mariya; Mulyati, Awin; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2249

Abstract

In tody’s era cnsomers prefer to shop online. From that the outhor wants to know the couse of consumers prefer online shopping from offline. To find out online sales of purchasing decisions. In this study is expected to be useful for the development and progress of enter preneur studies especially with regard to online. Add insight for writers and readrs. This research was aiimed to analyze the influence of trust variable, shopping orientation, and service quality, purchase decision in online fashion. This research was a causal comparative research the sample of this research were 100 respondent from 17 Agustus 1945 University student who ever buy online clothe. The teachnique used in this research was simple random sampling. The student showed that partially independent Trust variable (X1), Shopping Orientation variable (X2), Service Quality variable (X3). Dependent, Purchase Decision (Y).  Keyword : trust variable, shoppingg orientatio variable, service quality variable, purchase decision.
PENGARUH KUALITAS PRODUK KARTU INDOSAT IM3 TERHADAP LOYALITAS PELANGGAN PADA MAHASISWA DI SURABAYA Irawan, Wahyu; Mulyati, Awin; Tjahjono, Endro
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2332

Abstract

Goals to be achieved in this study was to determine the effect of product quality to customerLoyalty cards Indosat IM3 student in Surabaya.              The research proves that F count> F table (14.108> 2,311) or in other words together performance, features, reliability, service ability can influence customer loyalty. While the test (R2) together - together amounting to 42.9% and the remaining 57.1% were influenced other variables outside the research. The study also proves that partially, performance, features, reliability, service ability significant effect on customer loyalty because each independent variable is the performance, features, reliability, service ability have thitung> tabel.
PENGARUH WORD OF MOUTH DAN LIFESTYLE TERHADAP KEPUTUSAN BERKUNJUNG DI JATIM PARK 3 Novitasari, Anggun Dwi; Mulyati, Awin; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3002

Abstract

Competition in the world of tourism business is very tight, this is known by the emergence of various new tourist attractions that provide facilities and meet the needs of visitors. Nowadays there are a lot of consumers who decide to visit tourist attractions because they follow a Lifestyle that is rife and growing. Viewed from the consumer side, communication contributes to the interest of visiting the community and as a decision maker in visiting. The marketing activity is part of the promotion of Word of mouth. This study aims to determine whether there is an influence between the variable Word of Mouth and Lifestyle on Decisions Visiting East Java Park 3. The advice that can be given to increase the visiting decision of consumers is to build a wider parking lot, give a cover on the parking lot so that visitors who come and walk from the parking lot are not exposed to heat or rain, add seats to wait for queues and add disney land rides , or adding a few tall trees and fountains in the parking area so that they are shady and cool can also be used as a place for new photos for visitors to be interested in visiting again. Keywords: Word Of Mouth, Lifestyle, and Visiting Decisions.
PENGARUH KUALITAS PRODUK, HARGA, DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN KUKUS SINGKONG KEJU MOJOKERTO Hidayat, Fuad; Maduwinarti, Ayun; Handayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2158

Abstract

Many ways are done by someone in starting or running a business activity such as making your own product to be sold. These activities are more advantages compared to systems or other business activities. So we are interested to do business using their own how to create products that will be sold. One way to increase the purchasing decision is to improve the quality, competitive price and also offer unique packaging. The purpose of this study was to Knowing how much influence packaging, price and quality to the food purchasing decisions steamed cassava cheese mojokerto. Variables to be studied is the packaging, quality and price. Methods of data collection by observation, literature study and questionnaire. Data analysis techniques used in this research is multiple linear regression method. The population of this research is the students, Housewife, civil servants / private and entrepreneurial in Mojokerto. The number of respondents who assigned as many as 100 respondents. Based on calculations it can be concluded that variable quality of 2,970 >1,985 tabel, the price of 2,602 >1,985 tabel and packaging by,2,216 > table 1,985 Keywords: Pricing, Packaging, Product, Quality, Yams
ANALISIS INVESTASI PORTFOLIO TERHADAP KEPUTUSAN PENGALOKASIAN DANA Puspita, Maytaneel Wiga; Pratiwi, Ni Made Ida; Nasution, Ute Chairuz
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2292

Abstract

Various reasons can influence decisions in the allocation of investment funds, one of which investment decisions in stock. By knowing the optimal stock portfolio can be obtained results of the most efficient investment and achieve the expected rate of return is greater. Single index method is one way to find out caru stocks efisein, by determining the ranking (order) stocks that have ERB (excess return to beta) highest to ERB (excess return to beta) is lower, so that it can be formed an investment portfolio of stocks that are most optimal when faced with two kinds of investments that produce the same returns two and two different risks, it would have been an investment with less risk, while when faced with two kinds of investments that generate two returns two different and the same risk, it would have been an investment with greater returns.Keywords: investment portfolio, single indexmethod, rate of return
ANALISIS EFEKTIVITAS PERPUTARAN MODAL KERJA PADA PROFITABILITAS CV. PURNAMA Ramadhani, Maghfirah; Nasution, Ute Ch; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2699

Abstract

This study aims to determine whether the effectiveness of the use of working capital on CV Purnama can increase profitability. The research method used in this study is a quantitative research method, with the aim of testing the predetermined hypothesis. The population in this study is a financial report in the form of a balance sheet and income statement of CV Purnama. The sampling in this study was to use CV Purnama's financial statements for the period 2015-2017. CV Purnama's return on assets in 2015-2017 be very volatile, in 2015 on aseet was high up to 11%. In 2016 CV Purnama's return on assets decreased to 6% due to the increase in assets which were increasingly not proportional to net income. In 2017 return on assets increased by 9%. Overall, Gross Profit Margin and Return on Equity ratio of the company is very good, because it increases every year. The effectiveness of the use of working capital can increase the profitability of the company, if the velocity of working capital of the return of capital turnover it works faster and fater.. Working capital turnover itself starts from when cash is invested in the component of working capital until it returns to cash, it means that the company's profitability has increased. Good management of working capital management where the effectiveness of working capital from 2015-2017 has increased so that the profitability of the company quickly and rose.Keywords: Effectiveness, Working Capital Turnover, Profitability
PENGARUH BRAND IMAGE, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN Susanti, Irma Yusniar; Tjahjono, Endro; Nasution, Ute Chairuz
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2282

Abstract

Competition between adventure product is very tight, from local brands to international brands all trying to get a place in hearts of customers. Many basic influence consumers to buy a product, including of brand image, quality product, and price. This research was quantitative methode with multiple linear regression analysis. The purpose is to determine the influence of brand image, quality product, and price of the purchase decision. While the price variable is more dominant influence on purchase decisions of the brand image and quality product. Looking at the result of the research, the writter suggest that people see a product not only of price but also on the quality of its product, so that it can be satisfaction when bought with a longer life. Whereas for the brand image factor could be done when if the previous factors have been met. For the future research is expected to further improve the quality of test, so this research has better.  Keywords : brand image, quality product, and the price of purchase decision.
PENGARUH DAYA TARIK, HARGA, DAN LOKASI TERHADAP KEPUASAN KONSUMEN Farisa, Indri; Mulyati, Awin; Maruto, IGN Anom
Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i2.2675

Abstract

A tourism must have their own strategy in running business both in terms of attractiveness, price, location, and so forth, so that consumers interested in visiting and satisfied after a visit. It is expected that these consumers can re-puchase and recommend to others to visit.This study aims to determine the effect of Atractiveness, Price, and Location of tourism to Consumer Satisfaction in Agrowisata Petik Jeruk Sumbersono. Population used in this research is all people who ever come to Agrowisata Petik Jeruk Sumbersono. The sample used by 100 respondents who ever come to Agrowisata Petik Jeruk Sumbersono by using accidental sampling technique. Data were collected through questionnaires distributed by visitors who cameto Agrowisaata Petik Jeruk Sumbersono and interviewed to the manager related to company profile. Data analyze using Validity Test, Reliability Test, Multicolinierity Test, Multiple Regression Test, Correlation Test, Partial Test (t), Simultaneous Test (F), and Determination Coefficient Test (R2).The results of this study indicate that the Attractiveness has a positive and significant effect on Customer Satisfaction, Price has a positive and significant effect on Customer Satisfaction, and Location has a positive and significant effect on Customer Satisfaction of Agrowisata Petik Jeruk Sumbersono. Attractiveness, Price and Location simultaneously influence on Customer Satisfaction of Agrowisata Petik Jeruk Sumbersono. The Location has a dominant influence on the Customer Satisfaction of Agrowisata Petik Jeruk Sumbersono.Keywords: attractiveness, price, location, customer satisfaction
Pengaruh Brand Image dan Sales Promotion terhadap Keputusan Pembelian menggunakan Aplikasi OVO Di Royal Plaza Surabaya Kolifah, Siti; Maduwinarti, Ayun; Nasution, Uthe
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4061

Abstract

The rapid development of the world of information and communication technology increases competition in the business world. Currently with technology digital server-based payment system offered by fintech, users can transact directly with their business partners. Only by making digital payment transactions via smartphone. The purpose of this study was to examine the effect of Brand Image and Sales Promotion on purchasing decisions using OVO applications at Royal Plaza Surabaya. This study uses quantitative methods and sampling techniques conducted through purposive sampling with 100 respondents. The results of this study indicate that 1) Brand Image has a positive and significant effect on purchasing decisions using OVO at Royal Plaza Surabaya; 2) Sales Promotion has a positive and significant influence on purchasing decisions using OVO at Royal Plaza Surabaya; 3) Brand Image and Sales Promotion simultaneously have a positive and significant influence on purchasing decisions using OVO at Royal Plaza Surabaya.Keywords: Brand Image, Sales Promotion, Purchasing Decisions

Page 6 of 13 | Total Record : 125

 4   5   6   7   8 

Filter by Year

2015 2021


Reset
Filter By Issues
All Issue Vol 7 No 2 (2021): Jurnal Dinamika Adminstrasi Bisnis Vol 7 No 1 (2021): Jurnal Dinamika Administrasi Bisnis Vol 6 No 2 (2020): Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis" Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis" Vol 3 No 1 (2017): Jurnal "Dinamika Administrasi Bisnis" Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis" Vol 2 No 1 (2016): Jurnal "Dinamika Administrasi Bisnis" Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis" Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis" More Issue