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Rachmawati Novaria
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Department of Business Administration, Fakultas Ilmu Sosial dan Politik, Universitas 17 Agustus 1945 Surabaya, Jl. Semolowaru No. 45 Surabaya East Java 60118 Indonesia
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INDONESIA
(JDAB) Jurnal Dinamika Administrasi Bisnis
Published by Universitas 17 Agustus 1945 Surabaya
ISSN : 24431931     EISSN : 27221644     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Jurnal Dinamika Administrasi Bisnis is a peer-reviewed journal, published by Business Administration Department of Faculty of Social Science and Politics Universitas 17 Agustus 1945 Surabaya. Dinamika Administrasi Bisnis Journal is published twice a year (April and October). The Journal was first published in 2015. Dinamika Administrasi Bisnis Journal is a journal dedicated to publishing research dan conceptual article in areas of business administration major. Papers published by the journal aim to represent important advances of significance to specialist within each field. Dinamika Administrasi Bisnis Journal seeks to share knowledge between those who study business administration and those who practice it by publishing theoritical and empirical research.
Arjuna Subject : Ilmu Sosial - Sosiologi dan Ilmu Politik
Articles 125 Documents
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PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN Widianti, Ayun; Mulyati, Diana Juni; Andayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2254

Abstract

 This study aims to analyze how much influence brand awareness and product quality to customer loyalty. Sampling method used is Accidental Sampling Method. The sample in this research is 100 customers who buy Bodypack products in Surabaya area and then analyzed the data obtained by using quantitative data analysis.Quantitative analysis includes: validity and reliability test, multiple linear regression analysis, hypothesis testing through t test and F test, and coefficient of determination analysis (R2).The data that has met the validity and reliability test are processed so as to produce the following regression equation: Y = 0,608 + 0.376X1 + 0,448X2Where is the variable of Customer Loyalty (Y), Brand Awareness (X1) variable and Product Quality variable (X2).Hypothesis testing using t test showed that both independent variables studied proved to significantly influence partially to dependent variable Customer Loyalty.Then through the F test can be seen that the two independent variables studied simultaneously affect the dependent variable Customer Loyalty.Adjusted R Square number of 0.707 indicates that 70.7 percent of Customer Loyalty variables can be explained by the two independent variables in the regression equation.While the remaining 29.3 percent is explained by other variables outside the two variables used in this study. Keywords: Brand Awareness, Product Quality and Customer Loyalty
PENGARUH KERAGAMAN PRODUK DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN Kanserina, Sesa Firty; Andayani, Sri; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 3 No 1 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i1.2346

Abstract

In the conditions of competition in the field of culinary Yang Business The tighter the singer, then success Of Marketing activities Very determined by development of marketing strategies which are used. To review Culinary business won the hearts of competition, then the culinary business development strategy should be noticed that the right to buy consumer choose to review in the cafe only prayer was from consumer behavior problems. By therefore please note some factors  get involved hearts hearts behaviour consumer especially decision. By therefore hearts writers wanted singer research examined the influence of diversity products and store atmosphere against buying decision to review select places to eat the comfort for consumers entitled "Diversity influence Products And Buying Decision Against shop atmosphere in the cafe breechocolaterie".               Singer study aims to determine the effect of diversity Product review (X1) and the atmosphere of the store (X2) Buying Decision Against (Y). Research operates Singer is a quantitative method. population research singer is the buying consumer or breechocolaterie been at the cafe, the sample is a visitor who purchased or breechocolaterie been in the cafe for 96 orangutans.               The coefficient of determination (R) of 0.409, OR 40.9%. Value singer influenced by product diversity and store atmosphere Against Buying Decision. From the F test and T test showed that the diversity of products and the store atmosphere Good significant effect Operates Operates simultaneously or partial. Operates partial showed that the diversity of products has a dominant influence Against The Purchase Decision. Keywords: Diversity of products, store ambiance, Purchase Decision
FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PADA KOPERASI TIRADANA SURABAYA Nengke, Hugo; Estiasih, Soffia Pudji
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3037

Abstract

The purpose of this study was to analyze the positive and significant influence between credit regulations, working capital, and the number of service user members on income at the Tirtadana Cooperative in Surabaya. The population in this study are the members and creditors in the Tirtadana Surabaya cooperative with a sample designation of 55 respondents, this test was carried out with a significant level of 0.05. The analytical tool used in this study is multiple linear regression, where the resulting equation is Y = 0.981 + 0.206X1 + 0.872X2 + 0.448X3.       The results of the study using the t test, that partially credit regulations, working capital, and the number of service user members have a positive and significant effect on cooperative income, where the significance value of each variable is less than the significant value of 0.05. The results of the study using hypothesis testing with the F test (simultaneous), showed that simultaneous credit regulation, working capital and the number of service user members together had a positive and significant effect on the income of the Tirtadana cooperative. The magnitude of the effect of credit regulations, working capital, and the number of service user members on income at the Tirtadana cooperative in the city of Surabaya is 92.1%. Keywords: Credit Regulation, Working Capital, Number of Service User Members and Cooperative Revenues
Analisis Persepsi Konsumen Tentang Atribut Produk ( Merek, Ciri Produk, Jaminan Dan Kualitas) Yang Dimiliki Sepeda Motor Matic Honda Vario Terhadap Keputusan Pembelian Lestari, Eka Anggraini; Maruta, Anom; Nasution, Ute Chairuz
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2217

Abstract

This research is a quantitative research, sampling in this study there were 100 respondents in cluster random sampling, while anlisis data used is multiple linear regression. The purpose of this study was to analyze consumer perception of product attributes (brand, product features, warranties, quality) influence on purchase decisions matic Honda Vario among students in the city of Surabaya either simultaneously and partially. Results of research conducted shows that consumer perceptions of the attributes of the product (brand, product features, warranties, quality) significant effect simultaneously on purchasing decisions, while the brand a significant negative effect on purchasing decisions, product features positive significant effect on purchasing decisions, guarantee significant effect positive on purchasing decisions, and a positive significant effect on the quality of keutusan purchase.  Keywords: brand, product features, warranties, quality on purchasing decisions
PENGARUH KESADARAN MEREK DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN LAPTOP ASUS DI KOTA SURABAYA Permana, Moh Haris Indra; Maruta, IGN Anom; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 1 No 2 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i2.2324

Abstract

Perception of a product that is good and positive from consumers can be built through the brand. Manufacturers should be able to build brand their products as best as possible so that consumers can be loyal to a product that has been marketed as a strong brand will be able to change consumer behavior. The aim of this study is to analyze and determine the effect of brand awareness and perception of the quality of the Asus laptop purchase decision in Hitech - Mall Surabaya. The aim of this study is to analyze and determine the effect of brand awareness and perception of the quality of the Asus laptop purchase decision in Hitech - Mall Surabaya. The target population of this research is in the Hitech-Mall Surabaya with Laptops ASUS and samples of the population in this study were 100 Correspondent of the Asus laptops in Hitech-Mall Surabaya, while the method of sampling was done by using a non-probability sampling by means purposive sampling multiple regression Analysis. Results from this study showed that variables Brand Awareness and Quality Perception partially significant effect on purchase decision. It is known from tcount Brand Awareness by 4054 greater than ttable (1.9847), so the research hypothesis which says "no brand awareness influence on purchasing decisions Asus Laptop in Surabaya", can be declared acceptable. And tcount Quality Perception by 8909 greater than ttable (1.9847). so the research hypothesis which says "no influence on purchasing decisions perceived quality Laptop Asus in Surabaya", can be declared acceptable. Keywords: Brand Awareness, Perceived Quality and Purchase Decision
PENGARUH KEMAMPUAN SUMBER DAYA MANUSIA TERHADAP KEBERHASILAN USAHA KECIL DAN MENENGAH Aini, Widya Nur; Nasution, Ute Ch; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2704

Abstract

This study was prepared to determine the Effect of Human Resource Ability on the Success of Small and Medium Enterprises. Economic development in Indonesia cannot be separated from small and medium enterprises. Small and Medium Enterprises are the backbone of Indonesia's economy which is considered to support the economy in Indonesia. As a support for small and medium enterprises has an important role in the economy such as: able to empower people who do not have jobs (unemployment) and even open opportunities for housewives to participate in small and medium enterprises as an additional knowledge for them and can increase income to help their economy. Empowerment of the community as a human resource is also the first step to prevent more unemployment in Indonesia, one of the reasons for the many unemployed people in Indonesia is because the number of prospective employees who do not qualify to become employees in a company is the reason given. The method used in this study is qualitative, quantitative research, namely research methods based on the philosophy of positivism, used in examining the sample and research population, sample collection techniques are generally carried out by random sampling, while data collection is done by utilizing research instruments that used. Based on the results of the analysis and discussion of the data, the authors obtained conclusions that can be drawn from the research on the Effect of Human Resource Ability on the Success of Small and Medium Enterprises Data obtained from the Ability of Human Resources in the category strongly agree with the mean results of 3.34 on the variable Business Success Small and Medium in the category strongly agree with the results of the mean of 3.41. On quantitative data positive effect obtained significant results 0,000 which shows there is an influence of Human Resource Ability to the Success of Small and Medium Enterprises. Based on the results of the conclusions in the study note that the ability of human resources has a positive effect on the success of small and medium enterprises.Keywords: Human Resource Ability, Success of Small and Medium Enterprises
PENGARUH KUALITAS PELAYANAN DENGAN KEPUASAN PENGGUNA JASA TRAILER PT. GUNA LINTAS SARANA SURABAYA Ladamu, Anhar; Maruta, IGN Anom; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2154

Abstract

This study aims to determine the effect of service quality on customer satisfaction at PT. Cross Means to Surabaya. Respondents were drawn as many as 70 consumer companies. The questionnare measured with Likert scale, then analyzed with multiple linear regression analysis techniques. The result showed that together the independent variable in this study consists of physical from reliability, responsivness, empathy and assurance significantly affects the dependent variable is customer satisfaction due F hitung findings obtained in the numbers 6,985 and supported with a significance level (p)<0,05. Reliability has a number t count of 2,573 with 0,012 significance so that reliability significantly affect customer satisfactionvariable. Responsiveness has number t count of 2.510 with 0,015 significance so that responsiveness significantly affect customer satisfaction variable. Empaty has a number t count of 2,319 with 0,006 significance that empaty significantly affect customer satisfaction variabel. Warranty has a number t count of 2,868 with 0,024 significanse so assurance significantly affect customer satisfaction variable. Keyword: Service Quality, Customer Satisfaction.
PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN CORPORATE IMAGE TERHADAP LOYALITAS KONSUMEN Seleman, Gabriela Ernawati; Maduwinarti, Ayun; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2288

Abstract

This study analyzes of the effect of customer relationship marketing and corporate image to customer loyalty. The object of this study is Bank Jatim in Surabaya. The research problem refers to competition in the banking industry had rapidly gave freedom to customers indetermining the choice to use their services, so if the value received was not as expected then the customers were easy to move to another bank, which was considered in accordance with the customers wishes. So bank must used the strategic who can building customers loyalty. Customer relationship marketing and corporate image was some strategic to make customers loyalty. The research used 100 respondent, and the respondent were client of the Jatim branch in Untag Surabaya. Data was collected using observation dan questionnaires. The results showed that customer relationship  marketing and corporate image was influence on customer loyalty of bank Jatim. Keywords: Customer relationship marketing, corporate image and loyalty
ANALISA KOMPETENSI WIRAUSAHA DAN STRATEGI DIFERENSIASI PRODUK UNTUK MENINGKATKAN PERFORMA USAHA Firmansyah, Alif; Maruta, IGN Anom; Novaria, Rachmawati
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2695

Abstract

The author conducts research with the title "Entrepreneurship Competency Analysis and Product Differentiation Strategies to Improve Business Performance" to find out how the application of competency standards and product differentiation strategies are applied to improve business performance in SMEs 9996 Kriya Daun Workshop.This study used descriptive qualitative method. Data obtained through observation, interviews and subsequent documentation studies were analyzed using a deductive mindset.The results of the analysis of the 9996 Kriya Daun Workshop Craft has good competence. But there are still things that are less effective such as in terms of organizing and maximizing media for marketing. Product Differentiation Strategy applied has also had a good effect on the performance of the business being run. Evidenced by the ability of MSMEs to penetrate the export market, and business continuity in competing in markets that have been running for 22 years.Keywords: Entrepreneurship Competence, Product Differentiation Strategy and Business Performance
ANALISIS PENGARUH CITRA MEREK , KUALITAS PELAYANAN DAN HARGA TERHADAP LOYALITAS PELANGGAN Krisnawati, Silla; Andayani, Sri; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2270

Abstract

This study aims to analyze influence the variable of brand image, service quality and price to the variable of customer loyalty in a partial, simultaneous and variables that dominate it. The method of analysis used is multiple linear regression.Population in this research is consumers who use the services of lasika production . The sample used in this study as much 100 respondents drawn from customers of the Event Organizer which works together with Lasika Production by purposive sampling. The results of the research found that Brand Image has positive and significant effect on customer loyalty is partially acceptable. Service quality has positive and significant effect to customer loyalty partially. The price has positive and significant effect to customer loyalty partially. Brand image, service Quality and Price simultaneously significant positive effect on customer loyalty. The factors that most dominating customer loyalty are brand image Keywords: brand image, service quality, prices, customer loyalty

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