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Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Published by Budapest International Research and Critics University Journal
ISSN : 26151715     EISSN : 26153076     DOI : DOI: https://doi.org/10.33258/birci
Core Subject : Religion, Economy, Humanities, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences
Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in Humanities: Language and Linguistics, History, Literature, Performing Art, Philosophy, Religion, Visual Arts. Social Sciences: Economics, Anthropology, Sociology, Psychology, Geography, Culture and Ethics Studies, Gender and Sexuality Studies, Area Studies, Archaeology, and other related areas and it is published in both online and printed versions.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5,360 Documents
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Communication Patterns of Peatland Agro-Tourism “Talaran Setara” Based on Local Wisdom (Qualitative Study in Karya Maju Village, Marabahan District) Gunawan Wibisono; Marhaeni Fajar Kurniawati; Muzahid Akbar Hayat
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5375

Abstract

This study aims to analyze the Communication Pattern of Talaran Setara Agrotourism Tourism, to analyze in depth what factors are the Supporters and Barriers in carrying out Tourism Communications for Talaran Setara Peatland Agrotourism, to analyze how to create a brand in Talaran Setara Agrotourism. to analyze what creates the emotional connection that causes trust, intimacy, and passion of tourists in Talaran Setara Agrotourism, to analyze what makes tourists visit Talaran Setara Agrotourism. This type of research is field research using a qualitative approach. The research location is Talaran Setara Agrotourism, Karya Maju Village, Marabahan District. The results of this study: The communication pattern of Talaran Setara Agrotourism carried out by Karya Maju Village is by branding on social media, because in the current global era of social media is the most effective medium to quickly introduce something to the wider community, Talaran Setara Agrotourism is a tourist destination in the form of an artificial garden on an area ofapproximately one hectare which is now being visited by many local people, the existence of Talaran Setara Agrotourism can also grow the economy through traders who sell around tourist , cultural and artistic attractions that display art attractions on a regular basis, and foster a sense of love. in culture and the homeland, as well as creating business opportunities such as culinary, opening parking lots, swing rentals, renting children's toys and various types of businesses that can still be developed through the existence of tourist destinations.
Implementation of Media Richness Theory in the Use of Microsoft Teams Applications Yasindy Risma Hani; Dewi Maria Herawati
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5727

Abstract

This journal article reviews the literature on the implementation of communication theory in the use of Microsoft Teams applications which aims to see the user's perspective in communicating through Microsoft's flagship application, Microsoft Teams. This study aims to determine the implementation of media richness theory in the use of Microsoft Teams applications. Which includes the experience of informants when using the Microsoft Teams application in their daily lives. This study uses qualitative research methods, using the theory of media richness which looks at the stages or the highest level of communication, namely directly (face-to-face). Data collection techniques using observation, interviews and documentation. Based on researcher interviews with informants, the Microsoft Teams application can be a media solution or media support for work productivity and education, especially in terms of interaction and communication with other users. However, Microsoft Teams also has some drawbacks that make this video conferencing application not equivalent to face-to-face communication.
The Cost Effectiveness in the Engineering Procurement and Construction (EPC) Contractors Industry in Indonesia, the Implementation, Obstacles and Application for Logistic Persons That Handled the Custom Matter Widjanarko Widjanarko
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5516

Abstract

Cost efficiency and cost effectiveness in a business is absolutely necessary. Accurate calculation of costs will determine competitive advantage. In the Contracting Services Industry sector, Engineering, Procurement and Construction (EPC) the joint use of several resources in carrying out projects is absolutely necessary to achieve company efficiency. A relatively appropriate method of calculating costs to overcome this is by applying the Activity Based Costing method. Application for the Logistic or Procurement Persons that handle the custom matter is a must.
Effect of Organizational Culture, Organizational Communication, Quality Work of Life and Work Environment on Employee Performance for Regional Secretariat Employees in Bandung City Government Environment Shinta Oktafien; Wahyu Wibisono; Deni Darmawan; Stefanus M S Sadana; Andreas Wahyu Gunawan P
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5680

Abstract

This study aims to describe how organizational culture, organizational communication, quality of work of life, work environment, and employee performance of the Regional Secretariat in Bandung City Government are, along with their influence among the variables studied. The population in this study were all employees who worked at the Regional Secretariat in the Bandung City Government, totaling 261 people. The number of samples taken in this study, namely 261 employees as much as the total population with saturated sampling technique or census. Determination of the sample in this study was carried out with the type of Non-Probability Sampling. Non-Probability Sampling This type of sample is not chosen at random. The selected non-probability sampling technique is saturated sampling (census), which is a sampling method when all members of the population are used as samples. Meanwhile, the research method used in this study is in the form of an explanatory survey research method which aims to find out the relationship between the variables studied. The data analysis and processing technique used is in the form of path analysis. Based on the research results, it is known that organizational culture, organizational communication, and work environment, either directly or indirectly, have a significant influence on employee performance of the Regional Secretariat in the Bandung City Government. However, in this study, the quality of work of life did not have a significant effect on employee performance.
The Effect of E-Service Quality and E-Trust on Consumer Loyalty through Consumer Satisfaction as Intervening Variables (Case Study on Shopee Users in Malang Regency) Abd. Hakam; Nur Hidayati; Supriyanto Supriyanto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5112

Abstract

This study aims to analyze the effect of e-service quality and e-trust on consumer loyalty through customer satisfaction as an intervening variable. The population of this research is Shopee users in Malang Regency. In this study, the sampling technique used purposive sampling so that 80 respondents were determined. The data analysis method is descriptive quantitative. Quantitative analysis was performed using Smart PLS. In this study, the results show that e-service quality and e-trust have a significant effect on consumer satisfaction, consumer satisfaction has an effect on consumer loyalty, e-trust has an effect on consumer loyalty, while e-service quality has no effect on consumer loyalty. Consumer satisfaction is not able to mediate the effect of e-service quality and e-trust on consumer loyalty.
The Effect of Social Media Marketing and Word of Mouth on Customer Loyalty in Moderation by Brand Image at Lenggang Monas Jakarta Diansyah Diansyah; Golmer Horas Hutagaol
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5549

Abstract

This research is about the influence of social media marketing and word of mouth on customer loyalty moderated by the brand at Lenggang Monas Jakarta. The total population is the traders who are in the Lenggang Monas Jakarta. The method in this research is a side-by-side by randomly distributing it. This research was conducted to find out how the influence between the variables studied is how the influence of social media marketing on customer loyalty, the influence of word of mouth on customer loyalty, brand image on customer loyalty and to find out whether brand image moderation is able to strengthen or weaken the influence of social media marketing. and to find out how brand image is able to strengthen or weaken the influence of word of mouth on customer loyalty. This research was carried out in several stages, namely the first taken from the bibliography, statistics and collecting the object being researched. Second, to test the feasibility of data and data collection. The third hypothesis testing using SEM PLS. The results of the study are social media marketing has an insignificant effect on customer loyalty, word of mouth has no significant effect on customer loyalty, brand image has a significant effect on customer loyalty, moderation of brand image can weaken the influence of social media marketing on customer loyalty, moderation of brand image can weaken the effect of word of mouth on customer loyalty.
Algorithm Design in the Procurement of Manpower with a Specific Time Work Agreement (Case Study at PT. Professional Indonesia Lantera Raga) John Chaidir
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4829

Abstract

The purpose of this academic research is that to determine the actual condition of the construction service provider company in Indonesia in terms of procurement of construction workers. The research is purpose to evaluate of contractual labor procurement models of skilled workers and blue-collar labor. Researching locus is at PT. Professional Indonesia Lantera Raga in Serang City - Banten Province. This case research approach through interviews to the general superintendent, managers, and directors of the company, the opinion of the chairman of the construction entrepreneur at local association, amd other resources in the form of theoretical data. After doing the research, it can be concluded that the company does a specific strategy in the procurement of contractual labor, by just in time (temporal), where the majority of construction workers are placed at job sites as contractual workers or workers with an agreement for a certain period refers to Indonesia Labor Law. Thus it becomes a common thing that is done by the construction company in Indonesia. The conclusion is that it can be drawn that the construction workers recruitment as the temporal workers, is entirely given to the recruitment and placement by the general superintendent; an activity that is not ideal yet from the point of view of HRM. Then the author made an ideal model for the recruitment of contractual workers in order to help companies to be more productive in the future and their expected algorithm impact. This academic research is hopefully useful for the scientific management of human resources and can contribute ideas to the stake holders in the field of construction services.
The Influence of Brand Image and Brand Trust on Customer Satisfaction through Purchase Decisions as Intervening Variables in Fried Chicken Sabana in Malang City Fahruddin Angga Pradana; Dwiyani Sudaryanti; Nur Hidayati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5417

Abstract

This study aims analyse the impact of Brand image, and Brand Trust on Customer Satisfaction through Purchase Decisions as Intervening Variables in Fried Chicken Sabana in Malang City. This survey is a quantitative survey using an explanatory survey method using a sample of 75 respondents, and uses a non-stochastic sampling method using a snowball sampling method. The data source used in this survey uses the primary data source in the method of data collection using surveys. The analytical method used Partial Least Square (PLS) method and software SmartPLS version 3.9 to analyse the hypothesis test. The conclusions of this study are as follows: (1) Brand Image has a positive but not significant effect on purchasing decisions at Sabana Fried Chicken in the city of Malang. (2) Brand Trust has a positive and significant effect on purchasing decisions at Sabana Fried Chicken in the city of Malang. (3) Brand Image has a positive and significant effect on customer satisfaction at Sabana Fried Chicken in the city of Malang. (4) Brand Trust has a positive and significant effect on customer satisfaction at Sabana Fried Chicken in the city of Malang. (5) Purchase decisions have a positive and significant impact on customer satisfaction at Sabana Fried Chicken in the city of Malang. (6) Brand Image has a positive but not significant effect on customer satisfaction through purchasing decisions as an intervening variable at Sabana Fried Chicken in the city of Malang. And (7) Brand Trust has a positive and significant effect on customer satisfaction through purchasing decisions as an intervening variable at Sabana Fried Chicken in the city of Malang.
Rising the Competitiveness of a Cultural Tourist Destination in Banten, Indonesia through Stakeholder Orientation, Strategic Capability, and Shared Value Creation Titus Indrajaya; FX Setiyo Wibowo; Kadek Wiweka
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5193

Abstract

The objective of this research is to determine the impact of stakeholder orientation, strategic capability, and shared value creation on the competitiveness of cultural tourist destinations. This study was carried out in order to improve the competitiveness of Banten, which has many cultural advantages but has not been fully utilized. This study employs quantitative methods, such as the analysis of structural equation models (SEM), which are supplemented by qualitative data. This research was performed out by distributing electronic questionnaires to 321 respondents from 8 districts and cities, including tourism officials, tour guide associations, tourism pioneer groups, tourism stakeholder’s social media groups, youth groups, and creative entrepreneur’s associations. In addition, focus group discussions with stakeholders were held to balance and strengthen the data collected. According to the results of the concurrent tests, Orientation Stakeholder (OS), Strategic Capabilities (KS), and Shared Value Creation (PNB) all contribute significantly to the competitiveness of cultural tourist destination variables. Remarkably, partial tests revealed that the variety of OS and KS has no effect on the competitiveness variables of cultural tourist destinations (DS). This implies that the indicators of OS, KS, and PNB should be improved in the future, particularly the variable of shared value creation (PNB), which plays an essential role.
The Role of Investment Profitability, Actuarial Back up and Capital, on Financial Soundness: A Study on Indonesia General Insurance Industry Arifatun Nasihah; Moch. Doddy Ariefianto
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5591

Abstract

This study investigates the role of investment profitability, actuarial back up and capital, on financial soundness: a study on indonesia general insurance industry. We apply panel data econometric to a dataset comprised of 74 companies, annual frequency from 2006 to 2019; (General insurance companies have acquired 19 companies). We find that the results of this study indicate that investment profitability has a positive effect on financial soundness, actuarial back-up has a negative effect on financial soundness, capital has a negative effect on financial soundness. This study has important implications for business practices/regulations for the regulators of the Financial Services Authority. This research is expected to provide a reference for further research related to insurance.

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