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Muhammad Ridwan
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Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Published by Budapest International Research and Critics University Journal
ISSN : 26151715     EISSN : 26153076     DOI : DOI: https://doi.org/10.33258/birci
Core Subject : Religion, Economy, Humanities, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences
Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in Humanities: Language and Linguistics, History, Literature, Performing Art, Philosophy, Religion, Visual Arts. Social Sciences: Economics, Anthropology, Sociology, Psychology, Geography, Culture and Ethics Studies, Gender and Sexuality Studies, Area Studies, Archaeology, and other related areas and it is published in both online and printed versions.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5,360 Documents
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The Influence of R&D Expense, Capital Structure, Quick Ratio, and Corporate Action on Stock Market Prices before and During the Covid-19 Pandemic Shabrina Rahutami Nur Amalia
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7126

Abstract

This article aims to reveal the effect of liquidity, profitability, macroeconomic indicators, capital structure, dividend policy, and cor-porate action on stock prices after the deadline for submitting annual financial reports to the Indonesia Stock Exchange. The study used a sample of companies listed on the Indonesia Stock Exchange in 2018-2019 from the energy, industrial, primary consumer goods, non-primary consumer goods, health, technology, and transportation and logistics sectors listed on the Indonesia Stock Exchange. The data testing technique uses random effect regression for panel data. The results showed that profitability had a posi-tive effect on stock prices. This is because the Indonesian capital market model still adheres to the earnings model compared to the dividend model in valuing shares.
The Effect of Ambassador Fiki Naki's Brand on the Brand Image of Ruangguru Feby Andarina; Berlian Primadani Satria Putri
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7058

Abstract

Marketing communication that is commonly used is through advertising. One of the marketing communication strategies carried out by several companies or brands is a marketing strategy through brand ambassadors. Using a brand ambassador can cause an emotional appeal to the ad and this must be done in the right way such as choosing the right brand ambassador and also in accordance with the marketing target. The selection of brand ambassadors can be said to be the selection of brand speakers because according to Kotler and Armstrong (2018:163). One of the brand ambassadors used by Ruangguru is Fiki Naki, who is an influencer. Brand ambassadors are usually carried out by someone who has a wide network of scope and usually a brand ambassador will be chosen from the entertainment circle such as actors, models, athletes, and musicians to public figures who are respected by the community. (Appkey, 2020). This research was conducted to determine the effect of using Fiki Naki's brand ambassador on Ruangguru's brand image. This research uses the causal explanation quantitative research method. The sampling technique that will be applied is non-probability with the number of samples used as many as 400 respondents who are Ruangguru YouTube subscribers who know Fiki Naki. This test was carried out using the help of SPSS 26. Based on the results of the analysis in this study, the brand ambassador variable has an average score of 1535 or a percentage of 86.85%. The responses given by the respondents as a whole are included in the very good category. While the brand image variable has an average score of 1539 or a percentage of 77%. The responses given by the respondents as a whole are included in the good category. The calculated t value is 33,703 or greater than the t table, which is 1,966. The value of t table can be seen in the provisions of /2 = 0.05/2 = 0.025. The degree of freedom of the t table is dk= (400-(1+1)) = 389. So, it can be concluded that the value of t count > t table so that H0 is rejected and H1 is accepted. The results of the analysis of the coefficient of determination show that the R-Square value is 0.741 or 74.1%. Thus, the Brand Ambassador variable affects Ruangguru's Brand Image by 74.1%. While the rest is influenced by other variables not examined in this study.
Affecting Factors Social Influence and Intention to Use on Gopay in Indonesia Anthony Putera; Liliana Inggrit Wijaya
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6413

Abstract

This study aims to determine the effect of using Gopay e-money in Indonesia, which is influenced by perceived usefulness, perceived ease of use, compatibility, personal innovation, individual mobility, intention to use, and social influence. The development of information technology and current payment systems has encouraged the development of an electronic payment instrument known as Electronic Money. E-Money is very safe to use. Electronic money is divided into electronics money is divided into two types. First, chip-based electronics money in the form of cards, such as e-Money, Flazz, and Brizzi. The second type server-based electronics money. This type of electronic money is usually in the form of applications such as Gopay, OVO, Shoppe Pay, Dana, and LinkAja, where this electronic money makes transactions easier. Develop the previous research model by adding social influence variables. Data processing method using SEM. The study results show that all hypotheses are supported except for perceived ease of use on intention to use.
The Effect of Service Quality, Physical Work Environment and Organizational Culture on Employee Performance at the Education Office of Mentawai Islands District Sitama Waruwu; Khairul Khairul; Hurip Pratomo
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6119

Abstract

This study aims to analyze the effect of service quality, physical work environment and organizational culture on employee performance at the Mentawai Islands District employee performance is not yet high at the Department of Education and Culture of the Mentawai Islands District. This type of research uses a quantitative approach with multiple linear regression method. Data collection techniques with questionnaires. The respondents of this study were 59 employees of the Department of Education and Culture of the Mentawai Islands District. The sampling method used the total sampling method where the entire population in this study was used as the research sample. Hypothesis testing was calculated using the IBM Statistical Package for Social Science (SPSS) version 24.0 program. From the results of this study, it was found that partially service quality had no significant effect on employee performance, physical work environment had a significant effect on employee performance, organizational culture had a significant effect on employee performance and service quality, physical work environment and organizational culture simultaneously had a significant effect on employee performance at Department of Education and Culture of the Mentawai Islands District.
Cartography: Sciences, Art and Technology Farika Nikmah; Erlangga Andi Sukma; Evi Suwarni
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6541

Abstract

This research was conducted because of the different views on cartography, both from the point of view of benefits as well as the disciplines that cover it. Cartography paradigm shift that cartography is not a rigid work that is only understood by certain circles but as an attractive and communicative map that is understood by the community.: to describe modern cartography with a blend of science, art and technology. using a literature review, with a qualitative research approach. Modern cartography is a map produced from careful observation and analysis, using methods according to the right rules, presented in an attractive manner for the long-term interest, by utilizing the latest technology, serving and focusing on user needs. Today, most agree that maps are said to be good if they follow civilization, can provide broad benefits and are not a rigid result, but can be a source of information that can be used by individuals and organizations.
Evaluation of Animation-Based Reading Learning System during the Covid-19 Pandemic Using the Usability Scale System Rama Haryamadha; Ilyas Nuryasin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6888

Abstract

In recent years, the world is facing a big problem that started with the emergence of an outbreak of a disease caused by the corona virus or familiarly called Covid-19. Almost all aspects of life are affected and undergo significant changes. So because Covid-19 pandemic teaching and learning activities apply distance learning from home with an online model or online learning. Distance learning is a planned teaching and learning activity outside the classroom environment and there is no face-to-face interaction between students and teachers this learning emphasizes independent learning. This policy requires all educational institutions to be active and innovative in designing their learning activities. With innovations in distance learning during the Covid-19 pandemic, students will feel enthusiastic and lose boredom during activities, learning is more varied and students are not bored to increase the interactiveness of learning, it uses an animation-based reading system to see what features are lacking, so it is necessary to evaluate so that there will be improvements in the future. System Usability Scale is one of the evaluation methods used to see the usability of a software product. Usability evaluation was carried out to 10 student user respondents across generations. Based on the results of the Usability evaluation, the animation-based learning to read platform has a score of 88 and is considered to have met the Usability element. 
Vocabulary Teaching in Arabic Speaking Proficiency Class Arabic Literature Faculty of Cultural Sciences, Padjadjaran University Ade Kosasih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6294

Abstract

Vocabulary is a very important language element to be taught to students in an effort to improve language skills, especially speaking skills. In teaching vocabulary, various strategies are used for maximum achievement. This article describes various vocabulary teaching strategies used in language proficiency classes. The data was obtained from the Arabic speaking proficiency class, namely in the form of several teaching materials used and the stages of learning. With the observation method and directly involved for one semester in the teaching process. The result is that the stages contained in the teaching materials are in line and even parallel with the ongoing learning stages. The results show that the process of teaching vocabulary takes place in an integrated manner with the stages of introducing new vocabulary, listening to conversational texts as the identification stage, then directed exercises. There are eight types of exercises, namely (1) wrong-true sentences; (2) compiling answers to questions; (3) synonyms; (4) antonyms; (5) complete the sentence with the appropriate word; (6) complete sentences with words that are already available; (7) arrange scattered words to make perfect sentences ; and (8) make sentences with the help of one word. Teaching with stages and exercises with various types significantly increases vocabulary mastery and increases the ability to speak.
Indonesian Higher Education Marketing: Barrier and Challenges in New Normal Education and its Impact to Competitive Advantages Purnomo Purnomo; Chairul Furqon; Disman Disman; Ratih Hurriyati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6683

Abstract

In the context of the COVID-19 pandemic, the government, parents, and students themselves have different perceptions of learning needs. In Indonesia, there are three policies issued by the Ministry of Education and Culture related to the implementation of higher education in the era of adaptation to new habits (New Normal), related to the implementation of the new academic year, the implementation of the learning process, and the use of campus facilities or services. In the era of the Covid-19 Pandemic, students are forced to access sources of knowledge and information in cyberspace and can be accessed anywhere. The transition from offline to online teaching and learning can be complex, problematic and requires an evolutionary (gradual) effort. Substantial realistic efforts are needed to transform from a face-to-face teaching culture. especially in terms of offering higher education to prospective students, there are many challenges and obstacles that are passed in the higher education marketing process, in this study it is examined how higher education offers should be made during a pandemic, what are the challenges and obstacles and its impact to higher education competitive advantages, through a quantitative approach and data run by PLS-SEM. The result of this study shown education marketing with ideal STP affect Higher Education Competitiveness and recomend that education marketers must be able to distinguish their market between the short-term market, future market and primary market, secondary market in targeting consumers. A short-term target market is a market that’s more suitable for the pandemic term which generates sales in the near future. 
Critical Discourse Analysis of Vladimir Putin's Political Speech (2018) Puspita Puspita; Al Farauqi; Sunarti Sunarti
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6013

Abstract

This research aims to find out the out the language choice, the ideology, and the power of Putin in delivering his speech. The researcher used documentation to collect the data. The data of this research was all the utterances of the speech of Putin in 2018. The method used in this research was Critical Discourse Analysis by Norman Fairclough. The result of this research found that Putin used ‘colleague” to greet his audiences and to make his audiences feel that they are in the same position. The other result was Putin used an ideology that puts the people first concern. The power relationship is also found in this research.  It can be seen that Putin mentioned that all achievement was not only his effort but there was the hard work of all parties. It can be concluded that Critical Discourse Analysis can be used as a method to identify the language.
The Role of Local Culture Learning in Character Forming of Ibtidaiyah Madrasah Students (MI) Rahimul Harahap
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7169

Abstract

This paper was made by the author aiming to describe the role of local wisdom in shaping the character of elementary school-aged children in the era of globalization. Progress in all fields in this era of globalization causes both positive and negative impacts. The research carried out by the author uses a qualitative descriptive method that describes events as they occur. The results of the research that has been carried out are that the role of local wisdom is quite large as the formation of the character of students, because the character of children is formed based on the habits they often do, apart from parents environmental and cultural factors are also influential in it.

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