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Muhammad Ridwan
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Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Published by Budapest International Research and Critics University Journal
ISSN : 26151715     EISSN : 26153076     DOI : DOI: https://doi.org/10.33258/birci
Core Subject : Religion, Economy, Humanities, Art, Social,
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences
Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences is a peer-reviewed journal published in February, May, August and November by Budapest International Research and Critics University Journal (BIRCU-Journal). BIRCI welcomes research papers in Humanities: Language and Linguistics, History, Literature, Performing Art, Philosophy, Religion, Visual Arts. Social Sciences: Economics, Anthropology, Sociology, Psychology, Geography, Culture and Ethics Studies, Gender and Sexuality Studies, Area Studies, Archaeology, and other related areas and it is published in both online and printed versions.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 5,360 Documents
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Creativity of Social Media Marketing as a Digital Marketing Communication Strategy in Indonesia Suci Xaviera Wardhani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6878

Abstract

One of the impacts of technological developments is the emergence of online platforms that can change the process of communication and social interaction. The existence of these online platforms also has an impact on business development in Indonesia. Many startup companies in Indonesia are using social media as a digital marketing communication strategy to attract consumers and increase brand awareness. This research method is a literature review that analyzes journals related to Social Media Marketing, Internet Marketing, and digital marketing communication strategies. The results show that the creativity factor in content creation is very influential in increasing customer engagement through digital marketing carried out by startup companies.
The Effect of Green Innovation and Integrated Reporting on Company Performance with Company Size as a Moderating Variable Afriyanti Afriyanti; Etty Murwaningsari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7197

Abstract

The objective of this study is to evaluate the extent to which the size of a corporation influences the outcomes of integrated reporting and environmentally conscious innovation. Despite the conflicting evidence, this study looks at the annual reports and sustainability reports of non-financial companies with the goal of determining whether or not they will list on the IDX in the years 2020–2021. The information utilized in this investigation was obtained from the website of the Indonesian Stock Exchange (IDX). According to some projections, there might be as many as 131 non-financial companies listed on the stock market in the year 2020, and this number could rise to as many as 238 in the year 2021. According to the findings, both environmentally responsible innovation and integrated reporting are factors that contribute to the expansion of the company. In addition, the findings point to a connection between the size of a company and both a weakening of the association between environmentally friendly innovations and successful business and a strengthening of the association between successful business and integrated reporting. Both of these associations are affected by the size of the company.
The Role of Customer Satisfaction Mediates the Valuables of Service Quality and Location on Purchase Intention Darwin Raja Unggul Saragih
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6249

Abstract

This study aims to investigate the effect of customer satisfaction on the selective behavior of hotel guests among various choices so that it valuables the competitive advantage of hoteliers. This research was conducted using a quantitative method with a Likert scale through data collected from 120 hotel guests four stars in the capital city of Jakarta and processed using the SPSS application. Overall satisfaction is a priority in this study to achieve research objectives through service quality and location, which mediated by customers satisfaction were positively and significantly influenced purchase intention according to the results of this study. Hoteliers can use the study findings to consider competitive strategies in the HOLSERV advantage. Further research is needed so that service quality, location, and customer satisfaction can be used as tools in the marketing strategy of a hotel business.
Consumer Green Purchases in the New Normal Condition of The Covid-19 Pandemic A. Nurul Suci Amaliah; Mardiatul Jannah; Nindya Dewi Rizka Sari
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6637

Abstract

After the COVID-19 pandemic, more consumers were concerned about their health and the environment. This condition also positively affects the environmental awareness of consumers and can be a significant factor influencing customers to purchase green products. This study identified potential factors affecting green products purchase as consumer actual behavior. The main predictors are the impact of the COVID-19 Pandemic, environmental attitude, and environmental awareness and moderated by green product literacy to predict actual behaviour by purchasing the green product in the new normal era. In this way, it will help policymakers and managers for formulating and implement to encourage green purchasing and comprehension of green consumerism, especially in the Asian market. This study conducted with survey with purposive sampling method and analyzed data by SEM PLS for the hypotheses test. The number of valid observations for the data analysis is 100. The result of algorithm testing found the data was valid and reliable, as well as the framework accurate (Model Fit). Based on direct hypothesis testing, it was found that the impact of the pandemic is a significant factor in predicting environmental awareness (H1). Meanwhile the impact of the pandemic not significantly predicts green product purchases (H2). Furthermore, environmental awareness finding as a significant factor influence green product purchases (H3). The other direct hypotheses also show environmental attitude as a significant factor to identify green product purchase (H5) while green product literacy was not supported as a significant factor in green product purchase (H6). On the other hand, specific indirect effect testing shows that environmental awareness successfully mediates the impact of pandemic on green product purchases (H4). For moderate testing, green product literacy moderates the relationship of environmental attitude to green product purchase (H7). The outcomes contribute and offer valuable information for future public policy and marketing campaigns regarding green product purchases.
Synchronization Regulation Debt Collector Industry Finance in Indonesia Daniel Constantyn Adam
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6182

Abstract

The Financial Industry in Indonesia in providing credit facilities or financing facilities for debtors will definitely require debt collection activities from debtors who have defaulted in the context of recovering receivables from debtors. Who in this activity usually collaborate and or authorize debt collectors to carry out the collection function. However, in reality in the field there are many violations of the law committed by debt collectors and based on the analysis conducted in the study, it was found that one of the causes was due to regulatory conditions or regulations from Bank Indonesia (PBI) and the Financial Services Authority (POJK) regulations regarding debt collectors only apply binding on the financial industry as service users of debt collectors and not binding directly on each individual debt collector due to the limited regulatory authority of the two financial industry regulators who are only entitled to regulate the financial industry as stipulated in the existing laws and regulations. Therefore, in order to prevent violations of the law by debt collectors, it is necessary to have synchronized regulations from Bank Indonesia and the OJK and involve the Indonesian National Police (Polri) and the Supreme Court of the Republic of Indonesia in completing the preparation of regulations that are synchronized and have norms and objectives that are pre-emptive against law violations by debt. collector as will be described in this paper.
Determinants of Share Return in Manufacturing Companies Listed on IDX for the Period of 2019-2021 Dede Hertina; Irmayani Wardani
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 4 (2022): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i4.7084

Abstract

Interest in investing, especially in stocks in the Indonesian capital market, is getting higher, so it is important to analyze the factors that can affect the level of stock returns in order to minimize the risks that will be faced. This study aims to determine the condition of the company's financial performance, capital structure, and stock returns and examine the effect of the company's financial performance and capital structure on stock returns in companies in the manufacturing sector listed on the Indonesia Stock Exchange for the period 2019–2021. The research method used is descriptive and verified. The population in this study is made up of manufacturing sector companies listed on the Indonesia Stock Exchange for the period 2019 to 2021. The sampling technique uses purposive sampling in order to obtain 124 companies to be studied. Data Analysis Using Panel Data Regression. The company's fluctuating financial performance tends to decrease, as seen from the average value of EPS, ROA, and ROE. The capital structure used is dominated by debt. The company's financial performance, represented by ROA and ROE, has an effect on stock returns, but the company's performance, represented by EPS, has no effect on stock returns. The capital structure represented by DER has an effect on stock returns. Research implication – The theoretical contribution of the 
Indobuildtech Digital Fair Marketing Communication Planning (Marketing Communication Planning of Indobuildtech Digital Fair) Dina Hardina Gultom; Jamalulail Jamalulail; Hayu Lusianawati
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6395

Abstract

This study aims to analyze and identify how the planning of marketing communications for the Indobuildtech Digital Fair event as the first virtual exhibition in Indonesia in the category of building materials and interior exhibitions in 2020. In this study, PT Debindo International Trade and Exhibitions as the marketer of the IndoBuildTech Digital Fair event created an exchange of information. between the company and potential customers. So that researchers use communication theory to support the marketing communication planning model specifically for event services. In this study, researchers used descriptive qualitative research methods which were analyzed based on data that had been obtained through interviews with informants. The results showed that the marketing communication planning for the IndoBuildTech Digital Fair event carried out by PT Debindo International Trade and Exhibitions was through 7 elements of stages (1) situation analysis, (2) objective setting, (3) positioning and message development (positioning and message development), (4) methods and media (method and media), (5) budget (budgeting), (6) implementation (implementation), (7) evaluation of measurement and supervision (evaluation, measurement, controlling ), as well as one additional element of marketing communication planning as a research finding, namely information technology (information technology) through the virtu-ex platform as a forum for organizing virtual exhibitions.
Solution Priority of the Problems in the Implemantation of Zakat Financial Statement Accountability: ANP Approach Sri Rahayu; Asmuni Asmuni; Marliyah Marliyah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6530

Abstract

Accountability is a good Governance principle that must be realized, preparing a report of accountability at the time and in an appropriate manner by the trustee to account, report, and disclose the results of the activities that have been carried out to the trustee who has the right and authority to hold those activities accountable. Badan Amil Zakat Nasional (BAZNAS) as the manager of zakat funds must always report the activities of collecting and disbursing funds to gain public trust, therefore it must have a financial report that is a reflection of good financial management by following under the regulation of zakat management UU No. 23 of 2011. This research aims to analyze the priority of problems and solutions to the implementation of financial accountability that needs to be reviewed by BAZNAS in North Sumatra in-depth to increase public trust. This type of research is a qualitative research that is transformed into quantitative research with the ANP method that uses super decision software. The data used is the primary data obtained from interviews with seven informants consisting of Sharia financial experts, practitioners, and academics who have an understanding of the issues discussed. The results of this study show that the priority of the problem in the implementation of financial accountability is the issue of internal audit. The priority of solutions in the implementation of financial accountability is human resources. 
The Impact of Front Office Service Quality on Customer Satisfaction: Evidence from Hospitality Sector in West Java Ananta Budhi Danurdara; Nisrina Andranaswari Paramitha
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6074

Abstract

This study aims to explain and explore the links between service quality and customer satisfaction, emphasizing front-office service quality, and to explore the effect of the service quality of front-office staff at the Hospitality Sector in West Java on customer satisfaction. This study uses qualitative methods and relies on primary data derived from questionnaire responses. The number of respondents is 215 guests who are currently staying or have stayed at Hospitality Sector in West Java. The sampling technique was carried out by purposive sampling. The analysis was done descriptively, and it shows the analysis of service quality, guest expectation analysis, guest satisfaction analysis, gap analysis between two variables, and correlation analysis. The results of the study concluded that customer satisfaction with the services provided by the front office staff of Hospitality Sector in West Java as a whole has only reached 69.45%. Customers are most satisfied with the tangible dimension (X5), followed by the reliability dimension (X1), empathy dimension (X4), assurance dimension (X3), and responsiveness dimension (X2). Based on the correlation tests, it was found that the service quality (X) of the front office at Hospitality Sector in West Java has a positive effect on customer satisfaction (Y). To increase customer satisfaction, it is suggested to Hospitality Management in West Java to make service improvements, especially in the responsiveness dimension (X2). Furthermore, the management of Hotel in West Java can conduct the training program on delivering service and repair or replace the equipment that used in the front-office area to ensure comfort for guests. 
Intercultural Communication Competence for Public School Teachers: A Phenomenological Study Panji Hendrarso; Baby Poernomo; Nicole Chai; Carmelita Carmelita
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6922

Abstract

One of the successes of education lies in the quality of good teachers. One of them is competence in the field of intercultural communication, especially because Indonesia a saais very multicultural so it cannot be avoided that in every class student from different backgrounds such as culture, religion, race, socio-economic conditions, and also students with special needs are encountered. However, until now, there are still many teachers, especially in public schools, who are considered not to have intercultural communication competence. However, until now, there are still many teachers, especially in public schools, who are considered not to have intercultural communication competence, causing students with different cultural backgrounds to feel uncomfortable studying in public schools. This study aims to answer the question of how the intercultural communication competence of teachers in public schools and what obstacles are encountered by students who have different cultural backgrounds in pursuing their education in public schools, and what efforts should be made so that teachers in public schools can improve their competence in intercultural communication. This is qualitative research with a phenomenological approach because this study wants to dig deeper into the experiences experienced by parents and public elementary school students with special needs and students of different ethnicities and religions. Data collection in this study used semi-structured interviews semi structured interview with 21 informants consisting of students, parents and education practitioners. The results of this study indicate that the intercultural communication competence of teachers in public schools still needs improvement.  

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