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ATRABIS: Jurnal Administrasi Bisnis (e-Journal)
Published by POLITEKNIK LP3I BANDUNG
ISSN : -     EISSN : 24433756     DOI : 10.38204
Core Subject : Science,
Decision Sciences, Operations Research & Management
ATRABIS - Jurnal Administrasi Bisnis yang dikterbitkan oleh Program Studi Administrasi Bisnis berisi kajian hasil penelitian dosen-dosen di Program Studi tersebut. Kajian penelitian yang disusun menjadi sumber pengembangan pengetahuan khususnya di Program Studi Administrasi Bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 227 Documents
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Pemanfaatan Kecerdasan Buatan bagi Wirausahawan Digital Puji Pramesti; Cuhenda
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 1 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i1.2034

Abstract

Artikel ini bertujuan untuk mengeksplorasi peran transformatif AI dalam lanskap pemasaran digital yang dihadapi oleh wirausahawan, dengan fokus pada peningkatan efisiensi operasional, keterlibatan pelanggan, dan pengambilan keputusan strategis. Metode penelitian yang digunakan adalah pendekatan kualitatif deskriptif, dengan pengumpulan data yang melibatkan studi literatur yang mendalam serta analisis empiris dari aplikasi AI dalam bisnis digital. Hasil penelitian menunjukkan bahwa AI mampu mengatasi berbagai tantangan yang dihadapi oleh pendekatan pemasaran tradisional melalui analisis prediktif, chatbots, sistem rekomendasi, dan analisis sentimen. Kesimpulannya, adopsi AI memberikan keuntungan strategis signifikan bagi wirausahawan digital, memungkinkan peningkatan personalisasi pengalaman pelanggan, otomatisasi tugas rutin, serta dorongan inovasi dalam model bisnis. Artikel ini menekankan pentingnya penerapan AI sebagai komponen integral dalam ekosistem kewirausahaan modern.
Pelaksanaan Promosi Berbasis Website di Dialogue Grup, Kota Cimahi Cahyadi Supyansuri; Abdur Rahmanesa; Heddy Setiawan; Widia; Hamdani
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 1 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i1.2059

Abstract

Abstract: This research aims to determine the implementation of web-based promotional activities in Dialogue Group, Cimahi City. The approach used is descriptive qualitative research, namely explaining and describing the phenomena that occur and an in-depth overall picture of sales activities. After conducting the analysis, it was concluded that the implementation of web-based promotional activities in Dialogue Group, Cimahi City was carried out by the Digital Marketing Support team through ten stages which were carried out well even though there were still some obstacles to its implementation.Keywords: Implementation, Sales Activities, Sales Targets Abstrak: Penelitian ini bertujuan untuk mengetahui pelaksanaan kegiatan promosi berbasis web di Dialogue Grup, Kota Cimahi. Pendekatan yang digunakan adalah penelitian kualitatif deskriptif, yaitu menjelaskan dan menggambarkan fenomena yang terjadi dan gambaran menyeluruh yang mendalam mengenai kegiatan promosi berbasis web. Setelah melakukan analisa maka diperoleh kesimpulan bahwa pelaksanaan aktivitas promosi berbasis web di Dialogue Grup, Kota Cimahi dilakukan tim Digital Marketing Support melalui sepuluh tahapan terlaksana dengan baik walau masih terdapat beberapa kendala pelaksanaannya.Kata Kunci: Pelaksanaan, Promosi, Website
Analisis Marketing Mix pada BEN & BER Collection Prima Vandayani; Taufik, Yuyun; Dwijayanti, Andina; Khadeeja; Rudi Kurniawan
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2185

Abstract

This study aims to explore the marketing of mix Ben & Ber Collection at Garut. The marketing mix is one of the key factors in a company's success and can help achieve business objectives. The marketing mix, which consists of four main elements—product, price, promotion, and place—is an essential tool in planning and managing a company's marketing strategy to achieve its business goals. This study aims to describe the implementation of the marketing mix concept at Ben & Ber Collection in Garut City. This research employs a qualitative approach with a descriptive method. Data collection techniques include observation and interviews with respondents who are customers of Ben & Ber Collection uniforms. The results of the study indicate that the implementation of the marketing mix at Ben & Ber Collection in Garut City has been carried out effectively. This means that the marketing tools, including product, price, promotion, and place, as a whole, have supported Ben & Ber Collection in planning and managing the aspects of their marketing activities to achieve business objectives. However, despite most marketing mix indicators being considered well-implemented, there are still some indicators that have not been executed effectively.
Enhancing Organizational Agility through Knowledge Management: The Role of English Proficiency in Multinational Teams Pramesti, Puji
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2252

Abstract

This study examines the interplay between English proficiency, knowledge management (KM) practices, and organizational agility in multinational teams. Drawing on data from surveys and interviews conducted across industries such as Information Technology, Financial Services, and Management Consulting, the research identifies key correlations between these variables. The findings reveal that higher English proficiency reduces language barriers, enabling more effective KM practices, which in turn enhance organizational agility. Additionally, industries that emphasize knowledge-intensive operations benefit significantly from integrating language training and KM strategies. The study underscores the importance of fostering a collaborative, knowledge-sharing culture to optimize team performance and adapt to dynamic global markets.
Implementasi Relationship Marketing pada Digital Crowdfunding (Studi Kasus: Kitabisa.com) Ahmad Zaki; Ayuramadani Rukmanti, Annisa; Kurnia Athaillah Syah, Dya; Yuliana, Erma; Raga Aprilia Dwi Putri
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2078

Abstract

Perkembangan teknologi digital yang semakin pesat membuat bermunculan inovasi layanan digital dalam berbagai bidang. Dalam sektor keuangan inovasi tersebut disebut dengan istilah Financial Technology. Financial technology yang menarik dan sedang berkembang di masyarakat Indonesia adalah crowdfunding. Crowdfunding merupakan suatu proses untuk memperoleh layanan, ide, maupun konten tertentu dengan cara meminta bantuan atau kontribusi dari orang lain secara massal atau melalui komunitas. Tujuan dari penelitian ini adalah untuk menganalis dimensi Relationship Marketing pada perusahaan Kitabisa.com. Penelitian ini menggunakan metode deskriptif kualitatif yang menginterpretasikan data untuk memperoleh gambaran situasi yang terjadi sebenarnya secara menyeluruh. Data yang digunakan dalam penelitian ini adalah data sekunder. Hasil yang diperoleh dari penelitian ini adalah Kitabisa.com menerapkan empat dimensi dalam penerapan Relationship Marketing, yaitu kepercayaan, komitmen, komunikasi, dan penanganan konflik. Pada dimensi kepercayaan Kitabisa.com memiliki izin Kemensos, membagikan laporan keuangan yang telah diaudit, memproses dan melakukan penelusuran terhadap galang dana yang mencurigakan. Dimensi komitmen diterapkan dengan memastikan semua donasi tersalurkan dan meningkatkan transparansi kepada donatur. Dimensi komunikasi direalisasikan dengan strategi komunikasi dengan pelanggan melalui media sosial. Pada dimensi penyelesaian masalah Kitabisa.com menerapkan Help Center yang terbagi menjadi 9 topik, yaitu Penggalang, Donatur, General, Sedekah Bergulir, Koperasi Kitabisa, Voluntrip, Qurban, Saling jaga Sesama, dan KasAnak.
Analisis Biaya dan Pemilihan Peminatan Terhadap Ketertarikan Mahasiswa Dalam Program Food and Beverage Service Fajar Pramono; Sri Marini
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2080

Abstract

The decline in the number of students in the food and beverage service is a concern for AKPAR NHI Bandung. The number of students in the program is not on target and is thought to be closely related to tuition fees and major selection. Cost can be a problem for prospective students to choose the specialization of the food and beverage service program and have a big impact on interest in choosing the program. The formulation of this research problem is how students' interest in choosing food and beverage service specialization and how the cost of education programs. The purpose of this study was to determine the impact of fees and specialization selection and to determine how much impact fees and specialization selection have on student interest in food beverage service. The population in this study were students with a sample size of 60 respondents to provide information about interest in choosing a college program. The data analysis technique used in this research is quantitative data analysis where the research analysis method uses path analysis to analyze the research results. The results showed that the specialization selection variable had a greater influence on student interest than the cost variable.
Perspektif Pemasaran Media Sosial Tiktok Terhadap Minat Beli Produk Kosmetik Sutrisno, Niantoro; Ria Estiana; Fitriyah Azriyani
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2084

Abstract

Today's modern world cannot be separated from various digital platforms used in the company’s marketing. One social media platform that is experiencing rapid growth in users is Tiktok, a digital platform that allows users to share videos. Currently, the Tiktok social media platform is used by 112 million Indonesians or second in the world after 116 million users in the United States (data from the website data.goodstats.id). However, in Indonesia the use of the Tiktok social media platform has not been optimally used as part of the company's product marketing strategy. Based on these conditions, this research was conducted with the aim of examining and identifying the influence of Tiktok Social Media on Interest in Buying Cosmetic Products. The method used in this research is a quantitative method with a survey approach. Meanwhile, data collection was carried out by distributing questionnaires to 100 students from 3 universities in Bekasi Regency. The results of the analysis of the processed data show that Tiktok Social Media Marketing has an influence on Interest in Buying Cosmetic Products.
Penerapan Strategi Bersaing dengan Pendekatan Five Porter Analysis pada Zonecoffe Temanggung Sahi, Ahmad; Asye Rachmawaty; Anna Noviana
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2095

Abstract

Coffee consumption has become an attraction and a popular lifestyle within Indonesian society, leading to a growing number of coffee producers and positioning Indonesia as the third-largest coffee producer in the world. This growth has resulted in competition among coffee producers, requiring them to adopt competitive strategies, innovate, and demonstrate creativity to gain consumer acceptance. Zonecoffee Temanggung, which is located on Jl. Raya Parakan, Wonosobo, Kalianggrung, Tlahap, Kledung sub-district, Temanggung district, Central Java, focuses on coffee production and was only established in 2024. An in-depth analysis is therefore needed so that the existence of this coffee producer can continue to grow and develop. Conducting competitive strategy research using the 5 Forter's Force method will be a reference to what the competition for coffee producers will be like in the future and what strategies will be applied in running this business so that it continues to win the hearts of customers. In detail, it will be discussed about the five Forter's Force strategy methods, including the following: analysis of the threat of new entrants to coffee producers, bargaining power of suppliers, bargaining power of buyers, the threat of substitute products, and competition between coffee producers. By conducting this research, a reference to the competitive strategy at Zonecoffee is obtained.
Social Media Analysis Of The Brand Image Of Bakso Gajah Bang Ucok Products At Tuasan Tempuling Medan Micha Siar Meiriza; Fikri Alfahmi Siregar; Okta Viani Kristin; Nabila Boru Lubis; Anggita Kinanti
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2126

Abstract

This study examines the effect of social media use on the brand image of UMKM products with a case study of Bakso Goreng Gajah Bang Ucok in Medan. In the growing digital era, social media has significantly changed the marketing landscape for UMKM businesses. This research method uses a descriptive qualitative approach through observation data collection, direct interviews with business owners, and documentation of the business. The results showed that social media, especially TikTok as the main marketing media, has a significant positive impact on business development. The use of content strategies that trigger emotional responses, personalized approaches and soft selling, as well as active interaction with customers has proven effective in increasing sales. The effective implementation of the strategy had a positive impact, not only on increasing sales figures in the company's operational areas, but also attracted the attention of mainstream media and influential content creators. Despite facing several obstacles such as poor content assessment and feedback, this study proves that proper and sustainable social media management is the key to achieving business success and growth for UMKMs in today's digital age.
Studi Literatur: Peran Kepemimpinan yang Berorientasi pada Tim: Membangun Kinerja dan Kolaborasi Moniq Regita Cahyani; Nurdin, Jihan
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2129

Abstract

Penelitian ini mengkaji peran kepemimpinan yang berorientasi pada tim dalam membangun kinerja dan kolaborasi melalui pendekatan studi literatur. Kepemimpinan yang berfokus pada tim berperan penting dalam menciptakan lingkungan kerja yang mendukung komunikasi, pemberdayaan, dan kolaborasi efektif. Studi menunjukkan bahwa pendekatan ini dapat meningkatkan produktivitas dan inovasi, dengan melibatkan potensi kolektif tim untuk mencapai tujuan bersama. Kepemimpinan ini juga mampu memperkuat rasa saling percaya dan komitmen dalam tim, yang berkontribusi pada hasil kerja yang lebih baik. Namun, penerapannya menghadapi tantangan, termasuk pengelolaan konflik dan kebutuhan komunikasi yang efektif. Konflik yang tidak dikelola dapat menghambat kolaborasi dan menurunkan produktivitas. Oleh karena itu, pemimpin harus memiliki kemampuan komunikasi yang baik, pengambilan keputusan yang inklusif, dan adaptasi terhadap dinamika tim. Penelitian ini menyimpulkan bahwa kepemimpinan yang berorientasi pada tim merupakan pendekatan strategis untuk meningkatkan kinerja dan kolaborasi yang berkelanjutan di berbagai konteks organisasi.

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