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Yuyun Taufik S.Pd., M.Si
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ATRABIS: Jurnal Administrasi Bisnis (e-Journal)
Published by POLITEKNIK LP3I BANDUNG
ISSN : -     EISSN : 24433756     DOI : 10.38204
Core Subject : Science,
Decision Sciences, Operations Research & Management
ATRABIS - Jurnal Administrasi Bisnis yang dikterbitkan oleh Program Studi Administrasi Bisnis berisi kajian hasil penelitian dosen-dosen di Program Studi tersebut. Kajian penelitian yang disusun menjadi sumber pengembangan pengetahuan khususnya di Program Studi Administrasi Bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 224 Documents
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Faktor – Faktor yang Mempengaruhi Niat Kewirausahaan di Provinsi Jawa Tengah dan di Provinsi Jawa Barat Hasil GEM 2022 Fiona Stella Pricilia; Gandhi Pawitan
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2139

Abstract

In 2024, Indonesia is experiencing economic instability. This can be seen by the rampant layoffs (Termination of Employment) on a mass basis. There is a jump of 46,000 jobs that have lost their jobs (Ashhadi, 2024). From this problem, an alternative solution is obtained, namely by opening jobs or it can also be by increasing knowledge about entrepreneurship. This research will examine the variables of independent creativity, self-efficacy, business networks/networks, and the introduction of opportunities for the dependent variables, namely entrepreneurial intentions in Central Java Province and West Java Province. This study uses binary logistics regression analysis using SPSS application. The results of this study are that the creativity variable has a significance value of 0.402 > 0.05 (alpha), H1 is rejected so that the creativity variable does not have a significant influence on entrepreneurial intention; the self-efficacy variable has a significance value of 0.053 < 0.1 (alpha), H2 is accepted meaning that self-efficacy has a positive influence on entrepreneurial intentions; the business opportunity variable has a significance value of 0.181 > 0.05 (alpha), H3 the business opportunity variable has no influence on entrepreneurial intentions; the business network/network variable has a significance value of 0 < 0.05 (alpha), H4 is accepted means that the business network/network has a positive influence on entrepreneurial intention; The regional variable has a significant value of 0.824 > 0.05 (alpha), H5 is accepted meaning that the region has no influence on entrepreneurial intention. It can be concluded that self-efficacy and business networks/networks have a significant positive influence on entrepreneurial intentions. Keywords: Creativity, Self-efficacy, Business opportunity, Business Network, Entrepreneurial Intentions.
Aroma yang Menyentuh Hati: Analisis Pengaruh Persepsi Kualitas Produk terhadap Loyalitas Pelanggan Parfum Fres & Natural Teti Sumarni; Harto, Budi; Prima Vandayani; Mira Kharisma
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2146

Abstract

Companies not only need to make high-quality products in the era of globalization and increasingly fierce competition, but also need to know how consumers' perception of product quality affects their decision to remain loyal to the brand. This is especially true for local brands such as Fres & Natural, where consumer perception of product quality is crucial to building a loyal customer base, especially those who live in the area. In the perfume industry, this study found that many people do not know about how perceived product quality affects customer loyalty. The results of the analysis show that positive perceptions of product quality, such as aroma, durability, and packaging design, have a significant effect on customer loyalty. This study uses a descriptive correlational method with data collection through a Likert scale-based questionnaire. In addition, consumers who are satisfied with product quality tend to buy the product again and suggest others to buy. The results suggest that companies should continue to improve product quality and conduct regular brand performance evaluations to maintain customer loyalty.
E-commerce Love Story: Bagaimana Skintific Menaklukkan Hati Gen Z dan Mengubah Keputusan Pembelian Lina Parlina; Harto, Budi; Dewi Reniawaty; Rosliana Marsya Anggraeni
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2147

Abstract

One of the most effective marketing tools in the digital age is E-Commerce, especially when it comes to influencing Generation Z's inclination towards technology and social media. Skintific, merek produk kulit, and use digital marketing strategies like influencer marketing and social media to draw attention to this group. This study, which included 100 respondents, used a quantitative approach using a questionnaire to assess the impact of e-commerce strategy on customer satisfaction. The results show that e-commerce has a significant positive impact on consumer behavior with a regression coefficient of 0.605 and a contribution of 36.7%. Compared to traditional advertising, Gen Z is more responsive to relevant content, with Instagram and TikTok serving as the primary media. This highlights the importance of innovative digital marketing strategies in building strong relationships with Generation Z consumers and increasing sales in the worldwide market.
Pengembangan Strategi Komunikasi dan Pelatihan Karyawan Sebagai Upaya Meningkatkan Kinerja Karyawan di PT. Jasa Peralatan Pelabuhan Indonesia Furqon, Muhammad; Sutrisno
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2150

Abstract

A company's competitiveness is not just about survival but also about creating sustainable advantages to seize greater opportunities in the global market. Therefore, companies must continuously innovate, understand consumer needs, and enhance efficiency to maintain competitiveness. Employee performance plays a critical role in the success and sustainability of a company. Thus, companies must consistently invest in training, development, and fostering a supportive work environment to enable employees to perform at their best. This study examines the development of communication strategies and employee training as efforts to improve employee performance at PT. Jasa Peralatan Pelabuhan Indonesia, utilizing a quantitative-based research method. The study population consisted of 547 individuals, but through the Random Sampling method, a sample of 85 participants was obtained using the Slovin formula. The research analyzes data using SPSS version 25.0 with a multiple linear regression approach. The results revealed that, partially, the communication variable has a positive and significant influence on employee performance. Similarly, the employee training variable shows a significant influence on employee performance. Collectively, communication and employee training significantly impact employee performance. Keywords: Strategy Development, Communication, Employee Training, Employee Performance
Analisis Dampak Budaya Organisasi dan Kompetensi dalam Meningkatkan Kinerja Pegawai DISDIK Jawa Barat Sholihannisa, Lulu Ulfa
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2153

Abstract

This research aims to analyze the impact of organizational culture and competence on employee performance at the West Java Ministry of Education, both simultaneously and partially. The method used is a descriptive-verificative method, with the population being the employees at the West Java Ministry of Education and a sample of 50 people, in addition to using primary data. This research yields an average interpretation of the organizational culture variable at 3.75%, the competence variable at 3.75%, and the employee performance variable at 3.82%. The analysis using path analysis shows that there is a positive and highly significant influence of organizational culture and competence on employee performance at the West Java Ministry of Education, both partially and simultaneously, amounting to 60.8%.
Canva Magic: Menggali Perilaku Pengguna dalam Membangun Brand Identity UMKM Bandung di Era Digital Panji Pramuditha; Harto, Budi; Neng Siti Lutfia Alfani Kurnia Sari
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2173

Abstract

This research focuses on the challenges faced by Micro, Small and Medium Enterprises (MSMEs) in Bandung in creating a strong identity in the digital era. There are many MSMEs that struggle to create attractive and effective promotional content, so they need tools that can help them in the design process. The purpose of this study is to find out how MSMEs can use the Canva application to improve their design skills and strengthen their identity. The method used in this research is a quantitative approach by distributing questionnaires to 100 MSME employees who use Canva. The data was analyzed to determine the frequency of application use, the most frequently used features, and the impact of Canva on user identity development. The findings showed that after attending Canva training, MSMEs experienced a significant improvement in terms of the ability to create visually appealing content. In addition, Canva is quite effective in increasing the visibility and position of MSMEs on digital platforms.
Analisis Manajemen Risiko Rencana Pembangunan Bendungan Pelosika Kabupaten Konawe Provinsi Sulawesi Tenggara Sriharyati, Santy; Poniah Juliawati; Dwijayanti, Andina
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2189

Abstract

Rencana pembangunan Bendungan Pelosika terletak di sungai Konaweha, Puriosu Desa Asinua Jaya, Kecamatan Asinua, Kabupaten Konawe, Provinsi Sulawesi Tenggara. Bendungan Pelosika dengan tampungan yang mencapai 800 juta m3 merupakan sarana prasarana pengairan yang beresiko sangat tinggi, sebelum ditindaklanjuti ke dalam tahapan pelaksanaan konstruksi, terlebih dahulu hasil desain yang telah dilakukan harus mendapatkan persetujuan d perlu dilakukannya Analisis Manajemen Risiko. Metode Pengumpulan data sekunder merupakan metode mengumpulkan data dari dokumen-dokumen rencana, peraturan perundangan serta data terkait dengan kegiatan Pembangunan Bendungan Pelosika. Metode penelitian dengan pendekatan kualitatif dengan pendekatan grounded . Metode Pengumpulan Data Primer, dilakukan dengan teknik wawancara terstruktur, observasi lapangan, penyebaran kuesioner dan arsip Perusahaan. Hasil penelitian menunjukkan menunjukan skala prioritas terkait mitigasi risiko, dimana ada beberapa komponen yang menjadi risiko tinggi yaitu terkait pembebasan lahan dan lahan pekerjaan pada saat rencana pembangunan, lahan pekerjaan dalam dampak setelah pembangunan. Hasil mitigasi resiko bahwa isu pembebasan lahan merupakan isu krusial, perlu ada pemutakhiran terkait dokumen pengadaan tanah sesuai dengan kebutuhan pembangunan Bendungan Pelosika dan penyesuaian harga. Dokumen dibuat mengacu pada peraturan terbaru mengenai DPPT (Dokumen Perencanaan Pengadaan Tanah). Serta melibatkan warga terkena dampak pada proses pembangunan Bendungan Pelosika sesuai dengan sumber daya manusia (SDM) yang memadai.
Transformasi Digital UMKM: Peran Expert System dalam Meningkatkan Daya Saing Melinda, Linda Daniati
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 10 No. 2 (2024): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Desember 2024
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v10i2.2270

Abstract

Makalah Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran krusial dalam perekonomian Indonesia. Namun, persaingan global dan digitalisasi yang semakin pesat menuntut UMKM untuk bertransformasi guna meningkatkan daya saing mereka. Penelitian ini menganalisis penerapan sistem pakar dalam proses transformasi digital UMKM dan bagaimana teknologi ini dapat meningkatkan efisiensi operasional serta pengambilan keputusan bisnis. Menggunakan metode penelitian kualitatif dengan pendekatan studi kasus, penelitian ini mengumpulkan data melalui wawancara mendalam, observasi partisipatif, dan dokumentasi dari berbagai UMKM yang telah mengadopsi sistem pakar. Hasil penelitian menunjukkan bahwa sistem pakar mampu meningkatkan efisiensi manajemen stok, mempercepat proses pengambilan keputusan, serta meningkatkan kualitas layanan pelanggan melalui otomatisasi. Namun, tantangan seperti keterbatasan literasi digital, infrastruktur yang belum memadai, dan biaya implementasi masih menjadi kendala utama dalam adopsi sistem pakar oleh UMKM. Oleh karena itu, diperlukan dukungan kebijakan, edukasi digital, serta kolaborasi dengan penyedia teknologi agar UMKM dapat lebih optimal dalam memanfaatkan sistem pakar untuk meningkatkan daya saingnya di era digital.
Tren Gaya Hidup Modern Dan Pengaruhnya Terhadap Konsumsi Sprite Pada Generasi Milenial Dan Gen Z Delia Azzahra, Rushal; Budi Harto; Andina Dwijayanti
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2190

Abstract

This research is motivated by the significant changes in people's consumption habits influenced by modern lifestyles, especially among millennials and Gen Z. In particular, urbanization, technological advancements, and the increasing awareness of faster and more convenient ways of consuming are driving these changes. In particular, urbanization, technological advancements, and a growing awareness of faster and more convenient ways of consuming are driving these changes. Although many previous studies have discussed the influence of modern lifestyles on consumption behavior, there is still a lack of comparative analysis between millennials and Gen Z generations. The methodology used in this research is a survey by distributing questionnaires to 115 respondents who meet the criteria, to measure the influence of modern lifestyles on Sprite consumption. The results showed a strong positive correlation between modern lifestyle and Sprite consumption, with a correlation value of 0.773 (p < 0.001), and an increase in Sprite consumption along with an increase in one unit of modern lifestyle. In addition, this study found that the validity and reliability of the questionnaire used was also assured with Cronbach's Alpha values above 0.7. The implications of this study provide valuable information for companies to design more effective marketing campaigns that highlight the lifestyle factors that influence consumer choices.
Daya Tarik Pemasaran, Digital Shopee Dengan Menggali Pengaruhnya Terhadap Loyalitas Pelanggan Milenial dan Gen Z Octaviani , Rini; Budi Harto; Andina Dwijayanti; Lina Parlina; Panji Pramuditha; Sulistianingsih
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2191

Abstract

The purpose of this study is to understand the impact of Shopee's digital marketing strategies on customer loyalty among Generation Z and Millennials. Shopee, one of the largest e-commerce platforms in Southeast Asia, uses various digital marketing strategies, such as personalization, social media, loyalty programs, and interactive campaigns. This study uses a quantitative approach to analyze survey data collected from more than 100 respondents who are active Shopee users in the Millennial and Gen Z communities. The research findings show that Shopee's digital marketing features, such as creative content, personalized promotions, and ease of transactions, have a noteworthy positive impact on customer loyalty. These factors influence users' level of trust, loyalty, and desire to continue using the platform. This study highlights the importance of innovation in digital marketing strategies to increase customer loyalty, especially among the younger generation.

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