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ATRABIS: Jurnal Administrasi Bisnis (e-Journal)
Published by POLITEKNIK LP3I BANDUNG
ISSN : -     EISSN : 24433756     DOI : 10.38204
Core Subject : Science,
Decision Sciences, Operations Research & Management
ATRABIS - Jurnal Administrasi Bisnis yang dikterbitkan oleh Program Studi Administrasi Bisnis berisi kajian hasil penelitian dosen-dosen di Program Studi tersebut. Kajian penelitian yang disusun menjadi sumber pengembangan pengetahuan khususnya di Program Studi Administrasi Bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 259 Documents
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Peranan Aktivitas Urban Tourism Dan Minat Wisatawan Dalam Sport Tourism: Implikasi Bagi Pengembangan Bisnis Pariwisata Perkotaan Sri Marini; Eka Saputra; Superwiratni
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.3011

Abstract

The city of Bandung offers tourist attractions across various sectors, including natural, cultural, culinary, and shopping attractions. The objective of this study is to investigate the research focus: whether tourists’ interest in sports tourism activities promoted by various stakeholders impacts urban tourism activities. The research approach employs a qualitative approach using field research methods. The key informants in this study include internal informants—comprising fun run event organizers, the event’s main sponsor, and tourism and hospitality associations—as well as external informants consisting of 20 participants in the fun run sports tourism activity, both from outside the region and locally, who served as eligible sources to provide information regarding interest in sports tourism and urban tourism activities. Qualitative data analysis used in this study. The processes reduction, data display, and verification of data was conducted interactively. The research findings indicate that interest in sports tourism boosts tourist visits, has an impact on urban tourism activities, and has implications for the development of the urban tourism industry.
Analisis Turn Of Year Terhadap Return Saham Di Periode Pergantian Tahun Pada Perusahaan Yang Terdaftar Di Indeks IDX30 BEI Carin Mareta; Agatha Septiana Sri Ratnasari; Candra Astra Terenggana; Eunike Stefani Mendrofa
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.3013

Abstract

Seasonal anomalies in the capital market continue to show mixed empirical findings, making stock return patterns around the turn of the year an important topic for investigation. This study aims to analyze differences in stock actual returns around the year-end period among companies listed in the IDX30 Index during 2023–2025. A quantitative comparative approach was employed using weekly actual return data from 21 companies selected through purposive sampling. Data were analyzed using descriptive statistics, the Shapiro–Wilk normality test, the Kruskal–Wallis test, and the Mann–Whitney U post hoc test. The results indicate significant differences in actual returns across the observed periods, suggesting seasonal variations in stock return patterns around the turn of the year. However, these findings should not be interpreted as direct confirmation of the Turn of the Year Effect. This study contributes empirical evidence to the literature on seasonal anomalies in the Indonesian capital market and provides a basis for further research using more comprehensive analytical approaches.
Pengaruh Profitabilitas Dan Der Terhadap Return Saham: Studi Empiris Pada Perusahaan Sub Sektor Transportasi Yang Terdaftar Di Bursa Efek Indonesia Periode Tahun 2020-2024 Eunike Mendrofa; Candra Astra Terenggana; Ega Leovani; Carin Mareta
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.3017

Abstract

This study was conducted to examine the effect of profitability, measured by Return on Assets (ROA), and leverage, measured by Debt to Equity Ratio (DER), on stock returns in transportation sub-sector companies listed on the Indonesia Stock Exchange during the 2020–2024 period. The data were analyzed using multiple linear regression with the assistance of IBM SPSS software. The classical assumption tests showed that the residuals were normally distributed, with no indications of multicollinearity, heteroscedasticity, or autocorrelation. The results of the partial test (t-test) indicated that both ROA and DER had no significant effect on stock returns. Furthermore, the simultaneous test (F-test) showed that ROA and DER did not significantly affect stock returns. The coefficient of determination (R²) revealed that the ability of ROA and DER to explain variations in stock returns was very low, indicating that most variations in stock returns were influenced by other factors outside the model. Therefore, profitability (ROA) and leverage (DER) were not determinants of stock returns in transportation sub-sector companies during the research period.
Purchasing Intention melalui Kredibilitas Merek Berdasarkan Kredibilitas Endoser Pada Produk Kosmetik Implora di Media Sosial & Marketplace Jajang Burhanudin; Poniah Juliawati; Cuhenda Cuhenda; Anna Noviana; Aureli Marecha Hanes
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.2963

Abstract

Media sosial saat ini tidak saja berperan sebagai media interaksi dan komunikasi yang diciptakan untuk menghubungkan manusia di jejaring dunia maya, namun dalam perkembangannya kini media sosial telah bertransformasi menjadi media yang berpengaruh besar terhadap berbagai bidang kehidupan. Penelitian ini bertujuan menganalisis peran kredibilitas endorser terhadap kredibilitas merek dalam penjualan produk kosmetik implora di media sosial dan marketplace. Penelitian ini menggunakan metode kualitatif deskriptif. Pada tahap awal mengumpulkan artikel dari sejumlah jurnal bereputasi untuk dinalaisis dengan pendekatan SLR. Selain itu untuk evidence, diangkat juga kasus Implora Cosmetics. Hasil penelitian menunjukkan kredibilitas endorser memberikan pengaruh terhadap niat beli melalui peran mediasi diantarnya varaiable kredibilitas merek. Hal ini berimplikasi pada pemilihan endorser yang tidak hanya populer, tetapi harus mampu memvalidasi kredibilitas merek agar niat beli konsumen meningkat secara efektif
Pengendalian Persediaan Perbekalan Farmasi di Instalasi Farmasi Charitas Hospital Palembang Elvi; Gandhi Pawitan
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.3063

Abstract

Pharmaceutical inventory control faces significant challenges in balancing the availability of medicine and working capital efficiency. The Pharmacy Installation of Charitas Hospital Palembang requires a precise control strategy to minimize the risks of stockouts and overstocking. This study aims to optimize inventory control by integrating ABC method, Economic Order Quantity (EOQ), Safety Stock (SS), and Reorder Point (ROP). This study used secondary data on drug utilization in 2024, consisting of 577 sampled items. The analysis was conducted by classifying items based on the investment value (ABC), calculating the economic order quantity (EOQ) with a holding cost parameter of 20% of the Net Purchase Price (HNA), and determining safety stock and reorder points. The results of the ABC analysis showed that Category A comprised 115 items (19.9%) but dominated the investment value at IDR 19,998,996,423 (69% of the total investment). The application of the EOQ method resulted in an average efficient order quantity of 6 units for Category A, 8 units for Category B, and 9 units for Category C. The determination of the reorder point (ROP) in Category A was at an average of 2.1 units with a lead time of 4 days, enabling early procurement detection before stock depletion occurred. The integration of the ABC–EOQ–ROP methods proved effective in mapping control priorities and providing a scientific basis for drug procurement. This strategy enables hospital management to focus strict supervision on high-value items (Category A) in order to maintain cash flow stability without neglecting the availability of essential medicines.
Determinants of Graduate Employability in the Digital Business Era: The Role of English Language Competence and Technology Readiness Puji Pramesti
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.3094

Abstract

This study examines the effects of English Language Competence and Technology Readiness on Graduate Employability among diploma graduates of the XY Study Program working in the digital business sector. A quantitative causal-explanatory design was employed, involving 80 respondents selected through simple random sampling from a population of 100 graduates, with the sample size determined using the Slovin formula. Data were collected using a Likert-scale questionnaire developed from the Common European Framework of Reference for Languages (CEFR), the Technology Readiness Index (TRI), and the employability dimensions of Fugate, Kinicki, and Ashforth, and were analyzed using multiple linear regression following instrument validity and reliability testing and classical assumption testing. The partial test (t-test) results indicate that English Language Competence has a positive and statistically significant effect on Graduate Employability (B = 0.119; p = 0.038), whereas Technology Readiness shows no statistically significant effect (B = −0.061; p = 0.627). The simultaneous test (F-test) indicates that the two predictors jointly do not have a statistically significant effect on Graduate Employability (F = 2.232; p = 0.114), explaining only 5.5 percent of its variance (R² = 0.055). These findings suggest that, within this sample, English competence is a more consistent determinant of employability than general technology readiness, and they are discussed in relation to instrument reliability limitations and prior employability research. The study offers theoretical insight into the differential role of language- and technology-related competencies within the employability framework, and practical implications for curriculum development in vocational business education.
Dominasi Hard Skill atas Soft Skill dalam Menentukan Kesiapan Kerja Fresh Graduate Linda Daniati Melinda
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.3096

Abstract

This study examines the effect of soft skills and hard skills on the work readiness of fresh graduates from Politeknik X. A quantitative causal-associative survey design with a cross-sectional approach was employed, involving a census (total sampling) of the entire population of 61 fresh graduates. Data were collected through a five-point Likert-scale questionnaire and analyzed using corrected item-total correlation for validity, Cronbach's Alpha for reliability, classical assumption tests, and multiple linear regression. After eliminating invalid items, the instrument demonstrated adequate validity and reliability (α ≥ 0.70) for all variables, and all classical assumptions were satisfied. The regression results showed that hard skills had a positive and significant effect on work readiness (B = 0.540; p < 0.001), whereas soft skills showed no significant partial effect (B = -0.018; p = 0.802). Simultaneously, soft skills and hard skills significantly influenced work readiness (F = 16.677; p < 0.001), explaining 36.5% of its variance (R² = 0.365). These findings indicate that, within the vocational-technical context of Politeknik X, hard skills serve as the dominant predictor of work readiness, while the role of soft skills appears to be more contextual and may be constrained by self-report measurement limitations. The study offers empirical insight for evaluating vocational curricula and soft-skill assessment strategies in technical higher education institutions.
Pengaruh Green Marketing dan Brand Image Terhadap Keputusan Pembelian Air Minum Dalam Kemasan Le MInerale di Kota Tanjung Pinang Guntur Yulianto; Hamdani; Andry Nurmansyah; Heddy Setiawan; Asep Ramdan
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.3055

Abstract

The increasing public awareness of environmental sustainability has encouraged companies to adopt environmentally friendly, sustainability oriented marketing strategies. Le Minerale, as one of the widely recognized bottled drinking water brands, has begun to implement Green Marketing strategies in its marketing activities. This approach is also employed to address various negative environmental issues that have emerged within society. Based on this background, this study aims to analyze the effect of Green Marketing and Brand Image on purchasing decisions of Le Minerale bottled drinking water in Tanjung Pinang City. This research employs a quantitative method with an explanatory approach. The sampling technique used in this study is non-probability sampling with a purposive sampling approach, in which samples were selected from respondents who reside in Tanjung Pinang City and have purchased Le Minerale bottled drinking water within the last three months. The number of samples was determined using the formula proposed by Hair et al., resulting in a total of 104 respondents. The data analysis techniques applied in this study include descriptive and inferential statistical analyses using IBM SPSS Statistics version 27. The results indicate that Green Marketing and Brand Image have a positive and significant effect on purchasing decisions, both partially and simultaneously. The implication of this research is that the implementation of effective Green Marketing strategies and a strong Brand Image will have a positive influrence and enhance consumers’ purchasing decisions toward the products offered. Peningkatan kesadaran masyarakat terhadap keberlanjutan lingkungan mendorong perusahaan untuk mulai menerapkan strategi pemasaran yang berorientasi ramah lingkungan. Le Minerale sebagai salah satu merek air minum dalam kemasan yang telah dikenal luas oleh masyarakat mulai menggunakan strategi Green Marketing dalam pemasarannya. Hal ini juga sekaligus digunakan untuk mengatasi berbagai isu negatif tentang lingkungan yang muncul di masyarakat. Berlatar belakang hal tersebut, penelitian ini disusun untuk menganalisis pengaruh Green Marketing dan Brand Image terhadap keputusan pembelian air minum Le Minerale di Kota Tanjung Pinang. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan pendekatan eksplanatori. Teknik pengambilan sampel dalam penelitian ini menggunakan non-probability sampling dengan pendekatan purposive sampling yaitu pengambilan sampel dilakukan atas responden yang berdomisili di Kota Tanjung Pinang dan pernah melakukan pembelian air minum Le Minerale dalam tiga bulan terakhir. Jumlah sampel yang diambil menggunakan rumus Hair, et al yaitu sebanyak 104 responden. Teknik analisis data yang digunakan adalah statistik deskriptif dan inferensial dengan menggunakan IBM SPSS Statistics. Hasil penelitian menunjukkan bahwa Green Marketing dan Brand Image berpengaruh positif dan signifikan terhadap Keputusan Pembelian, baik secara parsial maupun secara simultan. Implikasi penelitian ini adalah penerapan Green Marketing dan Brand Image yang baik akan memberikan pengaruh yang positif dan meningkatkan keputusan pembelian konsumen terhadap produk yang ditawarkan.
Work-Life Balance, Work Environment, dan Job Satisfaction: Studi Fenomenologi pada Dosen Tetap Universitas Swasta Lina Parlina
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 12 No. 1 (2026): ATRABIS: Jurnal Administrasi Bisnis (e-Journal) - Juni 2026
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v12i1.3133

Abstract

Lecturers at private universities face growing pressure to balance higher education duties with personal life, while navigating physical and social work conditions that shape their job satisfaction. This study describes how permanent lecturers at a private university experience Work-Life Balance, perceive their Work Environment, and make sense of their Job Satisfaction, and how these three foci are interrelated. A qualitative phenomenological design was used, involving 59 permanent lecturers selected through purposive sampling until data saturation. Data were collected through open-ended questionnaires and documentation review, analyzed using the Miles and Huberman interactive model of data reduction, display, and conclusion drawing, with credibility established through source triangulation and member checking. Findings show most informants experienced time-related strain from work into personal life, yet remained satisfied with their overall balance through adaptive strategies such as scheduling and boundary-setting. The non-physical work environment, particularly collaborative culture and supportive relationships, mattered more to informants' comfort than physical facilities. Job satisfaction was driven mainly by intrinsic aspects of teaching and research, while administrative workload and compensation gaps were the main sources of dissatisfaction. The three foci were reciprocally related, suggesting that integrated institutional policies on flexibility, workplace culture, facilities, and compensation are needed to sustain lecturers' job satisfaction

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