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Jurnal Agribisnis
Published by Universitas Islam Indragiri
ISSN : 23015330     EISSN : 2598733x     DOI : https://doi.org/10.32520/agribisnis
Core Subject : Economy, Science, Agriculture,
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Agribisnis fokus mempublikasikan artikel artikel dalam bidang ilmu sosial ekonomi pertanian yang meliputi agribisnis mulai dari pengadaan sarana produksi, usahatani, agroindustri, pemasaran dan sarana penunjang termasuk sektor kelembagaan Agribisnis, serta penyuluhan pertanian, perencanaan pembangunan wilayah pertanian, pemberdayaan masyarakat petani dan kebijakan pembangunan pertanian . Scope/Ruang lingkup kajian jurnal Agribisnis mencakup hasil penelitian atau artikel review yang berkaitan dengan pertanian mulai dari hulu sampai hilir serta seluruh sektor pendukungnya.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 138 Documents
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ANALISIS USAHA MINYAK KELAPA DI KECAMATAN ENOK KABUPATEN INDRAGIRI HILIR Rita Ramadayanti; Partini Partini
JURNAL AGRIBISNIS Vol. 9 No. 2 (2020): Jurnal Agribisnis
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v9i2.1457

Abstract

Kelapa merupakan tanaman perkebunan utama yang dibudidayakan oleh petani di Kabupaten Indragiri Hilir dengan luasan mencapai 440.821 hektar. Salah satu produk turunan kelapa yang diusahakan oleh masyarakat terutama ibu rumah tangga di Kecamatan Enok adalah minyak kelapa. Penelitian ini bertujuan (1) Untuk mengetahui biaya total, penerimaan dan keuntungan usaha minyak kelapa yang ada di Kecamatan Enok Kabupaten Indragiri Hilir, (2) Untuk mengetahui efisiensi usaha minyak kelapa yang ada di Kecamatan Enok Kabupaten Indragiri Hilir, (3) Untuk mengetahui besarnya nilai tambah usaha minyak kelapa di Kecamatan Enok Kabupaten Indragiri Hilir. Metode penelitian dengan cara sensus yaitu seluruh pengusaha minyak kelapa sebanyak 10 orang sebagai sampel penelitian. Hasil penelitian menunjukkan bahwa (1) Biaya total pada usaha minyak kelapa di Kecamatan Enok sebesar Rp. 65.862,00 per produksi, penerimaan sebesar Rp. 131.575,00 per produksi dan keuntungan sebesar Rp. 64.862,33 per produksi, (2) Nilai Efisiensi atau R/C sebesar Rp. 1,96 artinya usahatani minyak kelapa efisien bagi pengusaha di Kecamatan Enok, (3) Nilai tambah kelapa bulat menjadi minyak kelapa sebesar Rp. 1.535,17 per kg. Kata kunci : Minyak kelapa, efisiensi, nilai tambah.
ANALISIS RISIKO USAHATANI JAGUNG DI KECAMATAN BATANG TUAKA KABUPATEN INDRAGIRI HILIR Ahmad Sopian Suhendra
JURNAL AGRIBISNIS Vol. 9 No. 2 (2020): Jurnal Agribisnis
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v9i2.1458

Abstract

Jagung merupakan komoditas pangan kedua setelah padi, sumber kalori atau makanan pengganti beras dan sebagai pakan ternak. Tujuan penelitian ini adalah : (1) untuk menentukan penerimaan dan kelayakan usahatani jagung di Kecamatan Batang Tuaka; (2) untuk menentukan risiko harga usahatani jagung di Kecamatan Batang Tuaka. Metode analisis data yang digunakan : (1) analis biaya (2) analisis penerimaan dan pendapatan (3) analisis risiko. Hasil penelitian menunjukkan bahwa : (1) Besarnya penerimaan usahatani jagung di Kecamatan Batang Tuaka sebesar Rp 6.962.727,00/MT, keuntungan Rp 5.321.464,00/MT dan R/C 4,24; (2) Nilai koefisien variasi produksi (CVa) sebesar 0,34; batas bawah produksi (La) sebesar 706,57 kg per hektar (2) nilai koefisien variasi harga (CVb) sebesar 0,07; batas bawah harga (Lb) sebesar Rp. 2.795,66 per kg . Kata kunci : Jagung, Risiko, Pendapatan, Harga
ANALISIS USAHA DAN NILAI TAMBAH ARANG TEMPURUNG KELAPA DI KECAMATAN TEMPULING KABUPATEN INDRAGIRI HILIR Reni Susilowati; Yeni Afiza
JURNAL AGRIBISNIS Vol. 9 No. 2 (2020): Jurnal Agribisnis
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v9i2.1459

Abstract

Harga kelapa di Kecamatan Tempuling mengalami fluktuasi, hal ini menyebabkan petani harus melakukan altenatif usaha pengolahan produk turunan kelapa. Tujuan penelitian ini adalah: (1) Untuk mengetahui total biaya yang dikeluarkan dalam usaha arang tempurung di Kecamatan Tempuling, (2) Untuk mengetahui besar penerimaan dan pendapatan usaha arang tempurung di Kecamatan Tempuling, (3) Untuk mengetahui efisiensi usaha arang tempurung di Kecamatan Tempuling, dan (4) Untuk mengetahui besarnya nilai tambah usaha arang tempurung di Kecamatan Tempuling. Hasil penelitian menunjukkan bahwa (1) Rata-rata total biaya yang dikeluarkan pada usaha arang tempurung kelapa sebesar Rp. 2.834.586,57 per produksi, (2) Rata-rata penerimaan yang diterima oleh pelaku usaha arang tempurung kelapa sebesar Rp. 5.748.750,00 per produksi. Sedangkan rata-rata pendapatan sebesar Rp. 2.914.163,43 per produksi, (3) Nilai RCR (Return Cost Ratio) pada usaha pembuatan arang tempurung kelapa pada penelitan ini sebesar 2,02. Hal ini berarti usaha tersebut layak (RCR > 1), (4) Nilai tambah pada usaha pembuatan arang tempurung ini sebesar Rp. 799,02 per kilogram. Kata Kunci: Pendapatan, Efisiensi, Nilai Tambah, Arang Tempurung Kelapa.
STRATEGI BAURAN PEMASARAN SAYURAN DALAM MENINGKATKAN MINAT BELI KONSUMEN Rofinus Kanisius Wangge; Sarlina Noni
JURNAL AGRIBISNIS Vol. 10 No. 1 (2021): Mei 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v10i1.1523

Abstract

The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook. Keywords : marketing mix, consumer buying interests The purpose of this study is to look at the implementing of marketing mix of vegetbles from Agriculture Faculty University of Nusa Nipa in increasing consumer buying interest. The results of the study: consumers have different abilities in mentioning the characteristics or attributes of these products. Consumers try to satisfy a need by implementing a marketing mix for buying interests :1). Organic vegetable products located in the Garden faculty of agriculture, University of Nusa Nipa, very diverse, namely: onion, cayenne pepper, tomato, papaya, watermelon, cucumber, mustard and kale. Diverse products greatly influence consumer interest because the product has many health benefits, this is very attractive for consumers who will decide to buy and consume the product they want, 2). The specified price or sales price of vegetable products can be reached by consumers or housewives, buying at an affordable price but has great benefits, for yourself, family communities and life. 3). the location of the garden is very strategic, located on the side of the road and easily reachable to customers or consumers. 4). Promoting Organic Vegetables is done either orally or in writing also through whats App and facebook. Keywords : marketing mix, consumer buying interests
PENGARUH HARGA, KUALITAS PRODUK DAN GAYA HIDUP TERHADAP WILLINGNESS TO PAY (WTP) SEMANGKA ORGANIK Lydia Indra Setung; Yoseph Yakob Da Rato
JURNAL AGRIBISNIS Vol. 10 No. 1 (2021): Mei 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v10i1.1527

Abstract

People's food consumption patterns are increasingly shifting towards healthy lifestyle changes. The emergence of awareness of the dangers of chemical substances makes people more selective in choosing a product for their consumption. one food alternative that refers to a healthy lifestyle is organic watermelon. The price of organic watermelon is relatively expensive to create its own attraction for consumers of a certain class. This study aims to find out the influence of product prices, product quality, and lifestyle on willingness to pay (WTP) organic watermelon. The data analysis used is descriptive analysis, and Multiple Linear Regression Analysis. The research was conducted in the Practice Garden of the Faculty of Agriculture, University of Nusa NipaIndonesia for 2 months from 01 October – 04 December 2020. Sampling techniques using Accidental Sampling with the number of respondents as many as 38 people. The results showed lifestyle variables had a partially significant effect on willingness to pay organic watermelon. Meanwhile, all variables (Product price, Product Quality, and Lifestyle) have a significant effect simultaneously (together) on willingness to pay organically in the Garden of the Faculty of Agriculture, University of Nusa Nipa Indonesia.
TINGKAT EFISIENSI PEMASARAN DAY OLD DUCK (DOD) DI DESA MODOPURO KABUPATEN MOJOKERTO Vivi Irawati; Sri Widayanti; Wahyu Santoso
JURNAL AGRIBISNIS Vol. 10 No. 1 (2021): Mei 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v10i1.1530

Abstract

The development of Day Old Duck (DOD) marketing activities in Modopuro Village, Mojokerto Regency can be done by selecting the most efficient marketing channel. The purpose of this study is to measure the level of marketing efficiency of DOD. The marketing efficiency indicator itself can be seen based on the marketing channel, the amount of margin and the value of the farmer's share, while to strengthen the measurement of the level of marketing efficiency, it is analyzed using the marketing efficiency index method. The results showed that there were four DOD marketing channels in Modopuro Village, namely channel I: hatchers - collectors - consumers, channel II: hatchers - consumers, channel III: hatchers - retailers - consumers, channel IV: hatchers - collectors - retailers - consumer. In succession, the marketing margins for the four channels are IDR 4,500 / head, IDR - / head, IDR 1,500 / head, and IDR 5,500 / head. The farmers' share value for channel I was 61%, channel II was 100%, channel III was 80%, and channel four was 53%. As for the analysis of the marketing efficiency index, the value of ME in the four DOD marketing channels, respectively, is 26, 31, 27, and 15.
PROMOSI JAJANAN TRADISIONAL DUMBLEG KHAS GONDANG, NGANJUK DENGAN MEMANFAATKAN MEDIA SOSIAL: LINA ROUDLOTUL JANNAH ALI MUKTI; Pawana Nur Indah; Indra Tjahaja Amir
JURNAL AGRIBISNIS Vol. 10 No. 1 (2021): Mei 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v10i1.1535

Abstract

Social media today is a technology that is connected to the internet, there are many benefits, and now often used by the various micro-market, small or medium units for the goal marketing strategies, especially as a promotion. But unfortunately, until now, social media has not been used by all micro-market places, UMKM (micro traditional market) dumbleg as traditional food in Gondang, Nganjuk. So research is needed on the use of social media as, a means of promoting traditional dumbleg food for consideration strategies of dumbleg producers. The purpose of this study was to 1) analyze the benefits of social media as a means of promotion for producers and consumers of dumblegs traditional food, and 2) to analyze the relationship between social media and the number of dumblegs purchased. The method used is descriptive quantitative with interviews with producers and consumers of dumbleg traditional food, and d ta analysis to determine the relationship between social media and the number of purchases using the chi-square. Research results 1) social media as a means of promotion is very useful for producers and consumers of traditional dumbleg foods, and 2) there is a relation between social media as a means of promotion with the number of purchases of dumbleg traditional food, as evidenced by the results of the chi-square analysis X2 count is greater than X2 table (13.459>12.592) or the sygn value. 0.036<0.05. Keywords: Dumbleg, Promotion, Benefits, Social Media
STRATEGI PENGEMBANGAN USAHA KOPRA PUTIH DI KECAMATAN TEMBILAHAN HULU KABUPATEN INDRAGIRI HILIR Kurniawan; Yeni Afiza; Nina Sawitri
JURNAL AGRIBISNIS Vol. 10 No. 1 (2021): Mei 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v10i1.1567

Abstract

A good understanding of the internal and external environment of white copra business is expected to produce the right strategy in developing the business. This aims to increase profits and develop white copra business in the future. The aim of this study is to formulate a white copra business development strategy in Tembilahan Hulu District, Indragiri Hilir Regency. The method used are matrix IFAS, EFAS, IE and SWOT. The results of this study indicate that the white copra business in Tembilahan Hulu District was in cell V with a strategy of hold and maintain. Several strategies that can be used based on a SWOT analysis are increasing production, cooperating with consumers outside the region, increasing quality and expanding market share.
Strategi Segmenting, Targeting dan Positioning Sawi Pakcoy Organik Brenjonk Milanda Nisful Laili; Wahyu Santoso; Sri Widayanti
JURNAL AGRIBISNIS Vol. 10 No. 2 (2021): JURNAL AGRIBISNIS
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v10i2.1537

Abstract

Penelitian ini bertujuan untuk menentukan segmenting, targeting dan postioning dari sawi pakcoy organik Brenjonk. Teknik pengambilan sampel yang digunakan dalam penelitian ini yaitu purposive sampling dengan jumlah responden 50 orang konsumen. Analisis data untuk segmenting dan targeting menggunakan cluster analysis dan crosstab, sedangkan analisis data positioning menggunakan correspondence analysis. Metode pengumpulan data yang dilakukan dengan observasi, wawancara dan kuesioner. Hasil dari penelitian ini menunjukkan bahwa terdapat 3 segmen dengan presentase dari segmen 1 (44%), segmen 2 (20%) dan segmen 3 (36%). Berdasarkan daya tarik pasar, target pasar utama sawi pakcoy organik Brenjonk adalah segmen 1 (44%). Positioning produk berdasarkan correspondence analysis sawi pakcoy organik Brenjonk memiliki keunggulan pada atribut harga, kesegaran, tekstur dan rasa. Target of this research is to know segmenting, targeting and positioning of Brenjonk organic pakcoy mustard. The sampling technique used in this study was purposive sampling with 50 respondents as consumers. Data analysis for segmenting and targeting used cluster analysis and crosstab, while positioning data analysis used correspondence analysis. Methods of data collection carried out by observation, interviews and questionnaires.The results of this study indicate that there are 3 segments with a percentage of segment 1 (44), segment 2 (20%) and segment 3 (36%). Based on market attractiveness, the main target market for Brenjonk organic pakcoy mustard is segment 1 (44%). Product positioning based on correspondence analysis of Brenjonk organic pakcoy mustard has advantages in the attributes of price, freshness, texture and taste.
Strategi Pemasaran Mangga Klonal 21 di Kabupaten Pasuruan Nur Yunita Puspitasari; Wahyu Santoso; Hamidah Hendrarini
JURNAL AGRIBISNIS Vol. 10 No. 2 (2021): JURNAL AGRIBISNIS
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v10i2.1539

Abstract

Tujuan penelitian ini guna mengetahui strategi komunikasi pemasaran yang tepat pada sentra budidaya mangga klonal 21. Data dikumpulkan melalui tahap observasi dan wawancara mendalam kepada petani mangga klonal 21 menggunakan kuisioner. SWOT digunakan untuk menentukan strategi yan tepat dalam memasarkan mangga klonal 21 berdasarkan faktor internal dan eksternal. Strategi yang tepat sesuai SWOT berupa melakukan diversifikasi produk guna menaikkan penjualan revenue secara signifikan. Strategi diversifikasi yang dapat diterapkan pada komunikasi pemasaran yakni mengembangkan promosi di media sosial dengan memanfaatkan e-commerce seperti shopee dan website resmi mangga klonal 21 sehingga konsumen akan mengetahui informasi dari pemasaran tersebut. Matriks QSPM digunakan untuk mengetahui alternatif strategi yang akan digunakan. Alternatif strategi tersebut berupa melakukan pengembangan off season guna memenuhi permintaan pasar. The purpose of this study was to determine the right marketing communication strategy at the clonal 21 mango cultivation center. The data collection method used quantitative descriptive with the stages of observation, interviews and the use of SWOT questionnaires to clonal 21 mango farmers which was used to determine the right strategy in marketing clonal 21 mango based on internal and external factors. The sampling technique used was purposive sampling method which used non-random sampling with a population of 120 farmers who used a sample of 50 farmers because they were still members of one Gapoktan. The right strategy according to SWOT is to diversify products to increase revenue sales significantly. Diversification strategies that can be applied to marketing are developing processed products made from clonal 21 mangoes and using social media as a marketing medium to attract consumer buying interest while outside Pasuruan Regency. The QSPM matrix is ​​used to find out the alternative strategies to be used. The alternative strategy is conducting off season development to meet market demand and developing processed products by prioritizing the quality of human resources in the form of using technology to support the quality and quantity of clonal mangoes.

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