Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif
The journal presents researches in the fields related to the competence of design, printing technology, publishing, and hospitality, including photography, animation, fashion, packaging technology, and other creative industry sectors. The journal also considers the development study of character building due to the expertise referred to as capital for the entrepreneurial attitudes based development.
Articles
146 Documents
<![CDATA[PENGEMBANGAN DESAIN TEKSTIL SERAT DAUN NANAS UNTUK PRODUK FASHION ]]>
<![CDATA[Rachma waty]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 9, No 2 (2021): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46961/jip.v9i2.430
<![CDATA[Tekstil serat daun nanas sebagai produk fashion secara visual tidak mengalami perubahan yang signifikan, adanya tekstil serat daun nanas tiruan, harga jual tekstil yang murah, serta kejenuhan akan desain tekstil tersebut membuat minat masyarakat terhadap tekstil ini mengalami penurunan yang berimbas pada penjualan tekstil serta produktifitas pengrajin. Penelitian ini berupaya mengembangkan desain tekstil untuk mendapatkan alternatif tekstil serat daun nanas yang lebih inovatif dan memiliki nilai jual tinggi. Untuk tujuan tersebut penelitian ini dilakukan dengan metode eksperimen dan pendekatan pemberdayaan masyarakat melalui pelatihan. Dari analisa eksperimen diketahui bahwa serat daun nanas memiliki kemampuan dipilin menjadi benang berbagai ukuran. Perpaduan benang serat daun nanas dengan sutera, voscose, dan katun ditambah aplikasi benang perak menambah kesan eksklusif. Sedangkan untuk pembuatan motif, teknik sisipan pada anyaman polos istimewa mampu menghasilkan tekstur kain yang unik dan inovatif. Tekstil serat daun nanas dapat dijadikan produk fashion yang elegan dan bernilai jual tinggi.]]>
<![CDATA[PERAN KPI DALAM PROSES PENGAWASAN SIARAN TV NASIONAL DI INDONESIA ]]>
<![CDATA[Muhamad Ridwan]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 9, No 2 (2021): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46961/jip.v9i2.429
<![CDATA[Eksistensi KPI adalah bagian dari wujud peran serta masyarakat dalam hal penyiaran, baik sebagai wadah aspirasi maupun mewakili kepentingan masyarakat (UU Penyiaran, pasal 8 ayat 1). Legitimasi politik bagi posisi KPI dalam kehidupan kenegaraan berikutnya secara tegas diatur oleh UU Penyiaran sebagai lembaga negara independen yang mengatur hal-hal mengenai penyiaran (UU Penyiaran, pasal 7 ayat 2). Secara konseptual posisi ini mendudukkan KPI sebagai lembaga kuasi negara atau dalam istilah lain juga biasa dikenal dengan auxilarry state institution. Intinya penelitian ini akan melihat bagaimana peranan Komisi Penyiaran Indonesia dalam proses pengawasan siaran di Indonesia. Untuk mendapatkan informasi yang valid, dalam penelitian ini akan dilakukan pengumpulan data melalui wawancara mendalam dengan nara sumber yang dinilai mempunyai kemampuan serta kapabilitas sesuai dengan bidangnya masing-masing]]>
<![CDATA[SURVEY ON CIVITAS ACADEMICA AND STAKEHOLDERS' UNDERSTANDING TOWARDS POLIMEDIA'S VISION, MISSIONS, GOALS, AND OBJECTIVES ]]>
<![CDATA[Suratni Suratni]]>;
<![CDATA[Yuyun Khairunisa]]>;
<![CDATA[Henra Nanang Sukma]]>;
<![CDATA[Refi Yuliana]]>;
<![CDATA[Yudha Pradana]]>;
<![CDATA[Putri Surya Cempaka]]>;
<![CDATA[Dodik Catur Pramudiono]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 9, No 2 (2021): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46961/jip.v9i2.425
<![CDATA[P4MP plays a role in assisting the Director in ensuring the quality of education at Politeknik Negeri Media Kreatif. In carrying out this role, P4MP conducted an understanding survey of the academic community and stakeholders towards Polimedia's Vision, Mission, Objectives and Strategy (VMTS). This survey aimed to measure the level of knowledge and understanding of lecturers, staffs, students, functional and structural officials of VMTS Polimedia. Researchers used a quantitative method with purposive random sampling. Based on the data, it is known that 96.9% of lecturers knew and 87.8% of lecturers understood VMTS Polimedia. Furthermore, 96.1% of the respondents knew and 84.3% of the respondents understood the Polimedia VMTS. For college-students, as many as 73.86% of students knew and 62.2% of students understood the meaning of VMTS Polimedia. Respondents know VMTS Polimedia from 45.6% Polimedia website, 25.3% Polimedia social media, 17% bulletin boards on campus, 7.4% academic rule books, and 4.7% from other media.]]>
<![CDATA[ANALYZING SOCIALLY RESPONSIBLE CONSUMPTION IN INDONESIAN CUSTOMERS BEHAVIOR ]]>
<![CDATA[Maria Ulfah Catur Afriasih]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 9, No 2 (2021): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46961/jip.v9i2.439
<![CDATA[                                 ABSTRACT                                                              The dominance of foreign products for environmentally friendly products in Indonesia can be seen from the large market share of foreign products. This creates a tendency for emotional factors, namely consumer behavior, to affect what they buy and will therefore create a sense of social responsibility for consumers when consuming a product. This will also have an impact on the level of customer loyalty, and the impact is very positive; they will repurchase. This study was conducted to raise five important issues, namely: how is the picture of consumer behavior and socially responsible consumption formed?. The research method used is the descriptive method. As many as 100 consumers were sampled in a several month. The sampling techniques Descriptive and explanatory surveys are commonly utilized. The method examines data was making use of path analysis. Based on the results, it can be concluded that there is a fairly high influence between customer behavior and socially responsible consumption, which means that the three variables have a strong correlation. As a result, the corporation must educate and socialize the public about the necessity of green cosmetics that bring greater benefits.Keyword: SRC, green consumption, customer behavior]]>
<![CDATA[DAMPAK IKLAN DALAM KEPUTUSAN KONSUMEN UNTUK MEMBELI SABUN MERK LIFEBOUY DI JAKARTA SELATAN ]]>
<![CDATA[Dadang Syaputra]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 9, No 2 (2021): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46961/jip.v9i2.179
<![CDATA[This study aims to determine the impact of advertising on consumer decisions to buy Lifebouy brand soap in South Jakarta. The population in this study were all people who live in South Jakarta with the sample in this study were 110 respondents and the technique used was the random sampling technique (random sampling). Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested by means of validity and reliability tests before the linear regression analysis was carried out. From the results of the analysis, all indicators in this study are declared valid and reliable and advertising variables are stated to have a positive impact on consumer decision variables to buy Lifebouy Brand Soap but do not have a significant impact. The author's suggestion is that PT. Unilever must maintain and even increase the variable of advertising so that it will have an impact on purchasing decisions for Lifebouy brand soap. PT. Unilever must fix the problem related to the advertising variables applied by PT. Unilever, especially regarding the indicators of interest, which is related to the positive perceptions of consumers about the product after the advertisement was displayed, there were still some respondents who disagreed with the statement. PT. Unilever must also fix and improve action indicators related to purchases that are based on information obtained and are also related to the suitability of the product with the advertisements displayed because there are still some respondents who give negative responses as seen from the statements distributed.Penelitian ini bertujuan untuk mengetahui seberapa besar Dampak Iklan Dalam Keputusan Konsumen Untuk Membeli Sabun Merk Lifebouy di Jakarta Selatan. Populasi dalam penelitian ini adalah seluruh masyarakat yang berdomisili di Jakarta Selatan dengan sampel dalam penelitian ini adalah 110 responden dan teknik yang digunakan adalah teknik sampel acak (random sampling). Teknik Pengumpulan data yang digunakan dalam penelitian ini adalah wawancara dengan bantuan kuisioner dan dokumentasi. Jawaban yang diberikan oleh responden dianalisis secara kuantitatif dengan menggunakan program SPSS. Data penelitian diuji kualitasnya dengan uji validitas dan reliabilitas sebelum dilakukan uji analisis regresi linier. Dari hasil analisis, semua indikator dalam penelitian ini dinyatakan valid dan reliabel serta variabel iklan dinyatakan memiliki dampak positif terhadap variabel keputusan konsumen untuk membeli Sabun Merk Lifebouy tetapi tidak memiliki dampak yang signifikan. Saran penulis adalah PT. Unilever harus mempertahankan bahkan meningkatkan variabel periklanan sehingga akan berdampak terhadap keputusan pembelian sabun Merk lifebouy dan. PT. Unilever harus membenahi masalah berkaitan dengan variabel periklanan yang diterapkan oleh PT. Unilever, khususnya mengenai indikator interest  yaitu yang berkaitan dengan persepsi positif dari konsumen mengenai produk setelah iklan di tampilkan yang masih ada beberapa responden yang menyatakan tidak setuju terhadap pernyataan tersebut. PT. Unilever juga harus membenahi dan memperbaiki indikator action yang berkaitan dengan pembelian yang didasarkan informasi yang di dapat dan berkaitan juga dengan kesesuaian produk dengan iklan yang di tayangkan karena masih ada beberapa responden yang memberikan respon yang negatif dilihat dari pernyataan yang disebarkan.]]>
<![CDATA[THE CONNECTION BETWEEN MASS MEDIA AND NEW CULTURE DURING THE PANDEMIC COVID-19 IN WEST JAKARTA ]]>
<![CDATA[Mohammad Ismed]]>;
<![CDATA[Dani Setiadarma]]>;
<![CDATA[Wahyu Hidayat]]>;
<![CDATA[Ni Wayan Puja Savitri]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46961/jip.v10i1.449
<![CDATA[This article discusses the relationship between mass media coverage and the new culture that emerged as a result of the Covid-19 pandemic. This pandemic has had a tremendous impact, not only from a health perspective, but also from a cultural perspective. Many habits that already exist in society have changed after the consequences of the Covid-19 pandemic. This is certainly something interesting to study, which can provide useful insights for the future. The Covid-19 pandemic gave humans the impetus to adapt to circumstances, one of which was to develop new things. The purpose of this study was to determine the relationship between the mass media and the new culture in order to describe cultural change and how the mass media communicated which had an impact on cultural changeKeyword: Covid, Media Satisfaction, Behavior Change, Culture]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPENGARUHI KEPUTUSAN KONSUMEN AYAM GEPUK PAK GEMBUS CABANG SRENGSENG SAWAH ]]>
<![CDATA[Dadang Syaputra]]>;
<![CDATA[Nova Darmanto]]>;
<![CDATA[Muhamad Ridwan]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46961/jip.v10i1.479
<![CDATA[ABSTRACTThis study aims to determine how much influence the marketing strategy has on consumer decisions in choosing the Ayam Gepuk Pak Gembus restaurant in Srengseng Sawah. The population in this study is all people who live in South Jakarta with the sample in this study is 110 respondents and the technique used is random sampling technique (random sampling). Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested with validity and reliability tests and the classical assumption test was carried out, namely normality, multicollinearity and heteroscedasticity tests before linear regression analysis was carried out. From the results of the analysis, all indicators in this study were declared valid and reliable. From the classical assumption test, it is declared feasible and the test results state that all variables have a positive and significant influence either simultaneously or partially. The writer's suggestion is that the Ayam Gepuk Pak Gembus restaurant in Srengseng Sawah Branch must maintain and even improve its marketing strategy so that it will have an impact on consumer decisions. Ayam Gepuk Pak Gembus Restaurant must fix problems related to variables that can affect purchasing decisions such as location, this is very important because it considers current consumer behavior which also prioritizes a comfortable, safe and conducive location to support service from the product quality indicators we provide. provide. Keywords: Location, price, product, promotion and purchase decision]]>
<![CDATA[THE EXISTENCE OF WOMEN CAMERAMEN IN PRODUCTION OF TELEVISION EVENTS IN INDOSIAR ]]>
<![CDATA[Rusman Latief]]>;
<![CDATA[Yusiatie Yusiatie]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46961/jip.v10i1.474
<![CDATA[Women cameramen is a new profession in Indosiar in early 2014. Previously, the profession of cameramen was only for men. Due to the need for that position, recruitment was carried out in which women were allowed. This research is interesting because it turns out that getting a woman who wants to be cameramen is not an easy matter. Therefore, it aims to seek and find answers to the existence of female cameramen in Indosiar. About how the recruitment, how the technical mastery skills of various types of cameras. Skills in using a camera concerning cinematography. What are her responsibilities in the production of broadcast programs, as well as the company's rules for women cameramen. This research uses a qualitative case study method. Using multiple sources to get valid data. Literature study, observation, and interviews, with several respondents who are considered to represent this research. Both respondents are still working at Indosiar, as well as those who have retired or have moved to other television stations. From the results of this research, it is hoped that it can contribute to the development of the television industry in Indonesia, the development of audio-visual production in general, and can also provide information on the field of work for women to have a career in camera management in the television, film and other audio-visual industries.]]>
<![CDATA[PENGARUH STRATEGI KOMUNIKASI PEMASARAN TERHADAP LOYALITAS PELANGGAN PADA ALFAMART ZENI KOSTRAD SRENGSENG SAWAH JAKARTA SELATAN ]]>
<![CDATA[Nova Darmanto]]>;
<![CDATA[Dadang Syaputra]]>;
<![CDATA[Muhamad Ridwan]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46961/jip.v10i1.480
<![CDATA[ABSTRACT This study aims to determine how much influence marketing communication strategies have on customer loyalty Alfamart Zeni Kostrad Srengseng Sawah. The population in this study were all Alfamart customers with a sample of 200 respondents and the technique used was random sampling. Data collection techniques used in this study were interviews with the help of questionnaires and documentation. The answers given by the respondents were analyzed quantitatively using the SPSS program. The quality of the research data was tested with validity and reliability tests and linear regression analysis tests. From the results of the analysis, the indicators in this study were declared valid and reliable. The test results state that the marketing communication variable has a positive and significant effect on customer loyalty. The author's suggestion is that Alfamart Zeni Kostrad Srengseng Sawah must maintain and even improve marketing communication strategies so that it will always be able to maintain customer loyalty and must fix problems related to indicators that can affect customer loyalty such as targeting, segmenting and positioning, this is very important because it looks at consumer behavior now which also prioritizes the comfort and friendliness of employees to be able to provide comfort in addition to the main indicators such as product and price Keywords: Strategy, marketing communication and customer loyalty]]>
<![CDATA[IMPLEMENTASI KEBIJAKAN BANTUAN OPERASIONAL SEKOLAH (BOS) DI SEKOLAH DASAR NEGERI 126 KOTA PEKANBARU ]]>
<![CDATA[Rezkiyansa Ilham]]>;
<![CDATA[Iqbal Miftakhul Mujtahid]]>;
<![CDATA[Tita Rosita]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 10, No 1 (2022) ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
Show Abstract
|
Download Original
|
Original Source
|
Check in Google Scholar
|
DOI: 10.46961/jip.v10i1.478
<![CDATA[Tujuan penelitian ini untuk menganalisis implementasi kebijakan bantuan operasional sekolah (BOS ) di Sekolah Dasar Negeri 126 Pekanbaru beserta faktor yang mempengaruhi dalam mengimplementasikan kebijakan tersebut. Fokus penelitian ini pada aspek gaji guru honorer sekolah, pengadaan alat multimedia dan buku wajib bagi siswa yang didasarkan pada Peraturan Menteri Pendidikan Dan Kebudayaan Republik Indonesia Nomor 8 Tahun 2020 Tentang Petunjuk Teknis Bantuan Operasional Sekolah. Penelitian ini menggunakan metode kualitatif dengan informan sebanyak 10 orang dengan teknik purposive sampling . Penelitian ini menggunakan teori implementasi menurut Edward III dengan teknik pengumpulan data yang digunakan adalah wawancara, observasi dan dokumentasi yang dianalisis menggunakan triangulasi. Berdasarkan hasil analisis didapati bahwa pelaksanaan bantuan operasional sekolah berjalan lancar dan ketentuan administrasi dilaksanakan dengan baik. pada aspek komunikasi, terjalin komunikasi efektif antara pemangku kepentingan dan sasaran kebijakan. Untuk aspek sumber daya, tersedianya staff yang berkompeten dalam mengelola BOS. Pada aspek struktur birokrasi, pengelola BOS menunjukkan bahwa dalam penggunaan anggaran mengacu dan berpedoman pada petunjuk teknis BOS. Terdapat 2 faktor yang mempengaruhi pelaksanaan BOS tahun 2020 di SD Negeri 126 Pekanbaru yakni faktor pendukung yang terdiri dari SOP, komunikasi, disposisi dan sumber daya sedangkan faktor penghambat terdiri dari struktur birokrasi, wewenang dan LSM. Walaupun terdapat faktor penghambat dalam implementasinya, namun secara umum peneliti menarik kesimpulan bahwa implementasi program bantuan operasional sekolah pada satuan pendidikan sekolah dasar negeri 126 pekanbaru tahun 2020 telah berjalan dengan baik.]]>
