Publipreneur Polimedia: Jurnal Ilmiah Jurusan Penerbitan Politeknik Negeri Media Kreatif
The journal presents researches in the fields related to the competence of design, printing technology, publishing, and hospitality, including photography, animation, fashion, packaging technology, and other creative industry sectors. The journal also considers the development study of character building due to the expertise referred to as capital for the entrepreneurial attitudes based development.
Articles
141 Documents
<![CDATA[REDESIGN CORPORATE IDENTITY UCOK STICKER ]]>
<![CDATA[Nadeak, Salam Irianto]]>;
<![CDATA[Hakim, Imam]]>
<![CDATA[ XXX-XXX ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v3i2.97
<![CDATA[Pembentukan sebuah identitas perusahaan tidak hanya berhenti pada pembuatan maupun peremajaan sebuah logo, logo hanyalah awal dari sebuah langkah strategis yang harus disertai dengan pembuatan atau  peremajaan  elemen-elemen pendukungnya yang kemudian diterapkan secara konsisten dan berkesinambungan.Dengan adanya Corporate Identity yang baru, logo tersebut nantinya akan di aplikasikan ke setiap media promosi berupa spanduk, x-banner, katalog, dan lain-lain. Agar identitas Ucok Stickerdapat dikenal masyarakat luas dan bermanfaat untuk meningkatkan penjualan.Redesign Corporate Identitydilatar belakangi karena kurang efektifnya corporate identity yang lama. Ucok Sticker sudah berdiri sejak 1990 akan tetapi belum mempunyai identitas yang tepat. Tujuan redesign corporate identity ini sebagai identitas ucok sticker agar memiliki filosofi yang sama dengan perusahaan.Proses redesign corporate identity ini menggunakan teknik penulisan. Adapun tekniknya yaitu observation (pengamatan langsung) yaitu penulis melakukan pengamatan langsung saat berada di ucok sticker, wawancara yaitu penulis melakukan wawancara dengan pemilik ucok sticker agar memperoleh penjelasan terperinci tentang data-data yang lebih lengkap dan akurat, kepustakaan yaitu penulis mencari berbagai sumber bacaan yang digunakan penulis untuk mencari data-data yang diperlukan untuk membantu penulisan penelitian ini.Penelitian ini merupakan logo baru. Dengan adanya logo baru ini diharapkan dapat menarik pelanggansebanyak-banyaknya. Logo tersebut nantinya yang akan mewujudkan visualisasi dan identitas perusahaan tersebut.]]>
<![CDATA[STUDI TENTANG PERKEMBANGAN INDUSTRI PENERBIT BUKU SEKOLAH SETELAH TERBITNYA BUKU SEKOLAH ELEKTRONIK ]]>
<![CDATA[Benget Simamora]]>;
<![CDATA[Sentot Mardjuki]]>;
<![CDATA[Frans Parera]]>;
<![CDATA[Irene Maria Juli Astuti]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 1, No 1 (2013): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v1i1.21
<![CDATA[Perkembangan penerbit buku pelajaran tiga tahun setelah terbitnya BSE dan tiga tahun sebelumnya telah mengalami perubahan yang signifikan. Ada empat variabel yang dikembangkan menjadi indikator instrumen yaitu, variabel persentasi buku teks pelajaran dengan indikator produksi buku teks pelajaran, faktor-faktor yang memengaruhi perubahan buku teks pelajarandengan indikator yang memengaruhi harga buku pelajaran. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif, namun pendekatan kuantitatif juga dilakukan untuk memperkuat data kualitatif. Sampel penelitian diambil dari populasi penerbit buku sekolah yang ada di wilayah Jabodetabek, Bandung, dan Jateng. Teknik pengambilan data dengan cara menyebarkan kuesioner dan wawancara langsung. Analisis data dengan cara penghitungan persentase untuk data kuantitatif dan pengolahan hasil wawancara untuk data kualitatif. Tujuan penelitian ini adalah untuk memberikan solusi karena dampak kebijakan BSE tersebut dan usulan kebijakan kepada pemerintah mengenai pengadaan buku pelajaran secara nasional. Kebijakan pembelian hak cipta tidak konsisten, berubah-ubah yang mengakibatkan kualitas buku semakin rendah. Efek dominonya penerbit-penerbit skala menengah ke bawah mengalami penurunan produksi secara drastis dan penerbit menengah ke atas memperoleh pemesanan yang signifikan dengan keuntungan sangat kecil. Penerbit menengah ke atas yang masih bertahan memproduksi BSE, bukan untuk mencari profit yang signifikan, melainkan untuk mempertahankan pelanggan  mereka selama ini karena produk BSE yang dipesan dijadikan satu paket dengan buku pengayaan. Kebijakan BSE telah mengubah kebijakan bisnis penerbitan buku sekolah.]]>
<![CDATA[PENGGUNAAN TEKNIK REVERSE LENS DALAM PEMOTRETAN FOTOGRAFI MAKRO ]]>
<![CDATA[Wibowo, Sulistiyo]]>
<![CDATA[ XXX-XXX ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v4i1.88
<![CDATA[Something that we don't normally see whether because of something we rarely find or indeed we often find, but we pay less attention in depth because it might be of a size that is too small so it doesn't 'steal' our attention. Large and clear details are common when we observe things, especially objects around us. But what if we want something that is more and less exposed because of its small size. Many simple things are used such as by bringing our eyes closer to the object to use tools such as a magnifying glass or even a microscope if it is needed. Raising a small subject is actually not unusual in the world of photography. The term photography in photography is called macro photography, which is shooting with small objects or subjects with the help of lenses or special tools so that the small-looking subject will appear large and the details of the subject will be unclear. For some people photography equipment might be considered expensive compared to mobile phones that have been equipped with cameras, especially when discussing equipment related to macro photography. Basically, macro shooting is the same as ordinary shooting, but the lens and supporting equipment are slightly different. Especially lenses that do require a macro lens that has a tight focal point and are relatively expensive in price. But now there are many different converters for macro photography that are mounted on a normal lens, although the quality will indeed be different when we use an actual macro lens. In this study the author will put more emphasis on macro photography using the Reverse Lens technique. Reverse Lens is a technique by reversing the normal lens position and attaching it to the camera body mounting. Because reversing the lens mount requires an adapter so that it can be installed in the camera body so the shooting process will be more comfortable. Hopefully this research can provide useful results and interesting photography.]]>
<![CDATA[ANALYSIS OF PAPER ABSORPTION FROM DRIED LEAVES AS POTENTIAL OF FUTURE ORGANIC SANITARY PADS ]]>
<![CDATA[Handika Dany Rahmayanti]]>;
<![CDATA[Septia Ardiani]]>;
<![CDATA[Nurul Akmalia]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 7, No 1 (2019): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v7i1.69
<![CDATA[The use of waste, as well as unused goods, becomes something that has a sales value which is very necessary to preserve the environment. One example is the use of dry leaf waste which can be transformed into goods of economic value to the people who use them. The transformation of dry waste into pulp is one of the efforts that can be made to overcome the waste problem. The pulp from the dried leaf waste can then be turned into a paper which can then be used as an alternative to sanitary pads.]]>
<![CDATA[CARA PANDANG JURNALIS PEREMPUAN DALAM RUANG PRIBADI ]]>
<![CDATA[Diah Amelia]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 2, No 2 (2014): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v2i2.133
<![CDATA[This research explores the Standpoint of women journalists in the magazine business and economics on the profession and also whether they have an understanding of journalism in a gender perspective. This study is a qualitative research strategy and case study data collecting technique through interview, observation and literature. Standpoint theory hold on women's experiences that will take them to have some understanding. This theory emphasizes the reciprocal relationship between communication behavior and attitudes. The results presented that women have a standpoint that journalists consider important the existence of gender awareness and sensitivity within him to be able to produce news that defending the interests of women in business and economics magazine. However, patriarchal and capitalist culture contained in the private and public areas are still holding their efforts.]]>
<![CDATA[PENELAAHAN BUKU TEKS PELAJARAN KURIKULUM 2013 DITINJAU DARI ASPEK KELAYAKAN ISI, PENYAJIAN, BAHASA, DAN KEGRAFIKAAN ]]>
<![CDATA[Suratni Suratni]]>;
<![CDATA[Jimmy Paat]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 2, No 1 (2014): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v2i1.122
<![CDATA[The purpose of this research is to examine the results of the review of the Independent Reviewer Team. The researcher uses a qualitative descriptive method to describe valuations of the reviewer. Furthermore, she reduces the data and sets 18 textbooks for this research data (23,68%). Overall, the aspectsof the feasibility of textbooks in Curriculum 2013 is divided into two categories, namely 'quite decent ' and ' worthy '. However, to make it a textbook in use nationally, aspects of the content, the presentation, the language, and the printing quality of the book have to be repaired, fitted, and maximized again.]]>
<![CDATA[PERANCANGAN ARTWORK DESIGN PRODUK MERCHANDISE MENGGUNAKAN SABLON DIRECT TO GARMENT PADA BOHO STORE ]]>
<![CDATA[Rommel Sinaga]]>;
<![CDATA[Leo Vinanda Malau]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 4, No 2 (2016): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v4i2.116
<![CDATA[Artwork design in the form of screen printing on merchandise products can be of more value to the merchandise product and give an artistic and exclusive impression to the design compared to other screen printing designs, in the design of screen printing designs using the artwork the authors design the design starting from in the form of manual drawings using equipment such as Drawing Pens, graphite pencils, charcoal pencils, ballpoints, Chinese ink and others, then through the coloring and editing or digital stages using design software such as Photoshop CC so that later it can be printed using a DTG (Direct to Garment) printing machine in form of screen printing on merchandise products.]]>
<![CDATA[IMPOSITION TECHNIQUE ON WALL CALENDARS IN PRINTING BUSINESS PRODUCTION MANAGEMENT ]]>
<![CDATA[Yessy Yerta Situngkir]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 9, No 1 (2021): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v9i1.181
<![CDATA[PENERAPAN TEKNIK IMPOISI PADA KALENDER DINDINGDALAM MANAJEMEN PRODUKSI USAHA PERCETAKAN   ABSTRAKPenelitian ini bertujuan untuk mengetahui perbandingan dalam memilih teknik pencetakan kalender dinding BRI. Sampel dalam penelitian ini adalah pencetakan kalender dinding BRI tahun 2020 dalam teknik pencetakan. Dari hasil penelitian yang dilakukan mengenai penerapan dua teknik produksi yang digunakan dalam pencetakan kalender dinding BRI tahun 2020 bahwa pencetakan dengan teknik imposisi sisip/teknik A lebih murah dibandingkan dengan pencetakan dengan teknik imposisi gabung/teknik B dilihat dari jumlah produksi kalender BRI dalam skala besar dengan jumlah penggunaan plat pencetak yang tepat akan menghemat biaya produksi dan waktu pengerjaanya. Sehingga teknik imposisi A lebih tepat untuk digunakan BRI dalam pencetakan kalender dinding. Penelitian ini diharapkan dapat berkontribusi terhadap usaha percetakan dalam memilih teknik produksi pencetakan yang efektif dengan skala produksi yang besar. ]]>
<![CDATA[BOOK ANALYSIS WITH THEMA GEOPOLITICS “MEDIA, TERRORISM AND THEORYâ€, A CRITICAL THEORY RESEARCH APPROACH USING SEMIOTIC ANALYSIS ]]>
<![CDATA[Deddy Tobing]]>;
<![CDATA[Henny Saptatia]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 8, No 2 (2020): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v8i2.158
<![CDATA[This article seeks to create a discussion space related to the Media Book, Terrorism and Theory. This book seeks to provide an understanding of the contextualization of the global cycle of violence within the framework of "military action" and "terrorism," as well as mass communication media. The author tries to view this book as a literary work by using semiotic analysis to get the meanings in this book, especially in the sections Critical Media Theory, Democratic Communication, and Global Conflict and Chapter 8 with the title Terrorism, Public Relations and Propaganda. This research finally succeeded in achieving an evaluation that some myths were generated from the meaning of denotation and connotation of Roland Barthes' semiotic technique. These myths when tested through the source triangulation technique show inconsistencies. Some of the myths are discussed by academics and the media, but some do not appear in the media.]]>
<![CDATA[STUDI PEMINATAN PENULISAN KREATIF DAN PEMINATAN JURNALISTIK PADA PROGRAM STUDI PENERBITAN ]]>
<![CDATA[Jimmy Paat]]>
<![CDATA[ Jurnal Ilmiah Publipreneur Vol 2, No 2 (2014): Jurnal Ilmiah Publipreneur ]]>
Publisher : <![CDATA[Politeknik Negeri Media Kreatif ]]>
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DOI: 10.46961/jip.v2i2.129
<![CDATA[The purpose of this research are to (1) provide a reason academic formation of creative writing and journalism concentration, (2) describe the structure of the curriculum design creative writing and journalism concentration, (3) lays out the work prospects of graduates creative writing and journalism concentration, and (4) describe the level of student interest in courses of creative writing and journalism concentration in the department of Publishing in Polimedia. Researcher uses document study to draft a new curriculum structure design creative writing and journalism concentration. Furthermore, to study the interest of students towards creative writing and journalism, he uses a quantitative descriptive research. The results obtained, creative writing and journalism specification need to be held because the two concentrations give much interest to students, needed and in accordance with the development of the science publishing in Indonesia.]]>
