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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 584 Documents
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Harga, Promosi, Ulasan dan Foto Produk terhadap Keputusan Pembelian E-Commerce Winda Sri Astuti; Ang Reny; Dwisason Tandiono; Calvin Calvin
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5246

Abstract

The purpose of this study was to test and analyze the effect of price, promotion, product reviews and photos on E-Commerce purchases at Shopee. This research method is quantitative using survey research on case studies at PT Shopee International Indonesia. Data analysis used simple linear regression analysis. The results showed, a) a significant value for testing the effect of price on purchasing decisions obtained a sig value of 0.365 <0.05 with a β value of 0.131; b) a significant value for testing the effect of promotion on purchasing decisions obtained a sig value of 0.000 <0.05 with a β value of 0.614; c) a significant value for testing the effect of reviews on purchasing decisions obtained a sig value of 0.694 > 0.05 with a β value of 0.044; d) a significant value for testing the effect of product photos on purchasing decisions obtained a sig value of 0.494 <0.05 with a β value of 0.071. Conclusion, a) there is a positive effect of price on purchasing decisions; b) there is a positive effect of promotion on purchasing decisions; b) there is a positive influence of product reviews and photos on purchasing decisions; c) there is a positive influence of price, promotions, reviews and product photos on purchasing decisions. Keywords: Price, Purchase Decision, Promotion, Reviews and Product Photos
Faktor-Faktor yang Berpengaruh pada Profitabilitas Perbankan Afrizal Elgi; Tasya Sastrawati Bumantara; Winda Anggreni Br. Sembiring
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5255

Abstract

This study aims to explain the effect of cost efficiency, non-interest income, capital adequacy, and credit risk on bank profitability. This research method is quantitative. The sample used in this research is conventional banking that is listed on the Indonesia Stock Exchange during the period 2017 to 2021 with a total sample of 37 banks and a total of 185 units of analysis. This study uses panel data regression to analyze the data. The results showed that the regression equation was ROAit = 0.041478 – 0.564734CEFit + 0.735051NIIit – 0.021278CARit + 0.038834CRit. The coefficient of determination is 38.79%, which means that the independent variable is able to explain the variation of the dependent variable by 38.79% and the remaining 61.21% is influenced by other factors not included in the research model. In conclusion, cost efficiency, non-interest income, and capital adequacy have a significant effect on bank profitability. Keywords: Cost Efficiency, Capital Adequacy, Non-interest Income, Profitability, Credit Risk
Promosi dan Harga terhadap Keputusan Pembelian Faridah Faridah; Nurlina Nurlina; Retno Widowati
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.4547

Abstract

The purpose of this study is to analyze the influence of promotions and prices on buying decisions at Traveloka Agents. This research method is descriptive quantitative. Interpretation of the data is processed using SPSS 25 statistics. The research model uses Multiple Regression Analysis to test the effect value of promotion (X1) and price (X2) on purchasing decisions. The analysis technique used is validity test, reliability test, and t-test and F-test. The results show that simultaneously there is an influence between promotion and price according to the correlation test with an R value of 0.440 or 44% in the medium category. This implies that the effect of variables X1 and X2 simultaneously on variable Y is 44%. Based on the T test, the results obtained are: a) the sig value of the promotion variable on purchasing decisions has a significant value of 0.499 > 0.05, and the value of t count < t table is 0.679 < 1.9916; b) the price variable on purchasing decisions has a significant value of 0.000 <0.05, and the t count > t table is 4.332 > 1.9916. Conclusion, a) there is no relationship between promotion variable and buying decision; b) there is an influence between price and purchase quality; c) Simultaneously, there is an influence between promotion and price with purchasing decisions, so it indicates the promotion given and the price is affordable and accepted by consumers. Keywords: Price, Purchase Decision, Promotion
Analisis Rasio Keuangan pada Perusahaan BUMN yang Terdaftar di Bursa Efek Indonesia Nasha Petronella Queen; Rahman Amrullah Suwaidi
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.4659

Abstract

The purpose of this study was to determine the effect of liquidity, leverage and activity on profit growth with company size as a moderating variable in state-owned companies listed on the Indonesia Stock Exchange for the 2018-2021 period. This research method is descriptive quantitative. The sampling technique is purposive sampling. The data analysis method used in this study is multiple linear regression analysis and moderated regression analysis. The results showed, a) the ratio of liquidity to profit growth has a coefficient value of 0.002 and a sig. 0.039 < α = 0.05 with significant (positive) results; b) the ratio of leverage to profit growth has a coefficient value of -0.097 and a sig. 0.832 > α = 0.05 with non-significant (negative) results; c) the ratio of activity to profit growth has a coefficient value of 5.151 and a sig. 0.002 < α = 0.05 with significant results (positive); d) company size moderates the relationship between the liquidity ratio and profit growth cannot be analyzed because the results of data processing show excluded variables in the moderating variable x1*z; e) company size moderates the relationship between the leverage ratio on profit growth has a coefficient value of 0.003 and a sig. 0.483 > α = 0.05 with non-significant (positive) results; f) company size moderates the relationship between activity ratio to profit growth has a coefficient value of -0.153 and a sig. 0.003 < α = 0.05 with significant (negative) results. In conclusion, liquidity and activity contribute to profit growth and company size can moderate the relationship between activity and profit growth. Meanwhile, leverage does not contribute to profit growth and company size does not moderate the relationship between leverage and profit growth. Keywords: Activity, Leverage, Liquidity, Profit Growth, Company Size
Total Asset Turnover, Current Ratio, Pertumbuhan Laba dan Ukuran Perusahaan terhadap Return Saham pada Perusahaan Otomotif William Jauhary; Andoro Ongario; Alvin Alvin
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.4803

Abstract

This study aims to determine and analyze the effect of total asset turnover, current ratio, company profit growth and company size on stock returns on automotive listed on the Indonesia Stock Exchange for the period 2017 - 2020. This research method is quantitative. The sampling method is purposive sampling, a sample of 5 automotive companies listed on the Indonesia Stock Exchange for the 2017 - 2020 period multiplied by the 4 year period in the study. The data analysis method used in this study is Multiple Linear Regression Analysis. The results showed, a) the variable total asset turnover on stock returns has a value of tcount> ttable, namely 2.704 > 1.724 and a significant 0.005 <0.05; b) the current ratio variable to stock returns has a tcount > ttable, namely 1.928 > 1.724 and a significant 0.034 <0.05; c) the variable earnings growth on stock returns has a tcount > ttable, namely 2.898 > 1.724 and a significant 0.023 <0.05; d) the company size variable on stock returns has a value of tcount > ttable, namely 1.854 > 1.724 and a significant 0.028 <0.05. In conclusion, partially total asset turnover, current ratio, profit growth and company size have a significant effect on stock returns on automotive listed on the Indonesia Stock Exchange for the 2017-2020 period. As well a simultaneously total asset turnover, current ratio, profit growth and company size have a significant effect on stock returns in automotive companies listed on the Indonesia Stock Exchange for the 2017-2020 period. Keywords: Current Ratio, Profit Growth, Stock Return, Total Asset Turnover, Company Size
Analisis Kinerja Reksa Dana Sri Wahyuni; Eko Purwanto
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5106

Abstract

The purpose of this research is to determine the effect of fund cash cash flow, fund size, fund age, and expense ratio variables on mutual fund performance. The population in this research is stock mutual fund products that are recorded and supervised by the OJK in 2019-2020. This research method is quantitative. The sample determination technique used purposive sampling, and produced 25 samples. The analysis technique in this study used multiple linear regression in SPSS software. The results showed that the calculated F test = 22.812 and a significance value (Sig.) = 0.000 <0.05. In conclusion, there is influence between the variables of fund cash flow, fund size, fund age, and expense ratio on the performance of mutual funds. Keywords: Expense Ratio, Fund Age, Fund Cash Flow, Fund Size, Mutual Fund Performance
Kepercayaan Pelanggan, Kemudahan dalam Bertransaksi dan Harga Produk terhadap Keputusan Berbelanja Online Alvin Luhur; Hendra Jonathan Sibarani; Jefri Jefri; Jhansen Salim
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5125

Abstract

This study aims to determine the effect of customer trust, ease of transaction, and product prices on online shopping decisions on the Tokopedia application. This research method is descriptive quantitative. The research instrument used a questionnaire which was distributed online to 100 respondents in Medan-Kota District. Data analysis techniques to test the hypothesis using Structural Equation Modeling (SEM) based on a variant called Partial Least Square (PLS) and the SmartPLS application version 3.0 as a tool to analyze it. The results showed, a) the variable customer trust in online shopping decisions has a t statistic value of 4,529 > t table of 1,985 and obtains a P-value of 0.000 <0.10; b) the variable of ease of transaction on online shopping decisions has a statistical t value of 1,805 < t table of 1,985 and obtains a P-value of 0.072 < 0.10; c) the product price variable on online shopping decisions has a statistical t value of 4,670 > t table of 1,985 and obtains a P-value of 0.000 <0.10. In conclusion, customer trust and product prices have a positive and significant effect on online shopping decisions on the Tokopedia Application. However, the convenience of transactions does not affect online shopping decisions on the Tokopedia application. Keywords: Product Prices, Ease of Transactions, Customer Trust, Online Shopping Decisions
Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Bagus Imansyah; Hery Pudjoprastyono
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5271

Abstract

The purpose of this study was to analyze the influence of product quality and price perceptions on smartphone purchasing decisions (a case study of East Java "Veteran" FEB UPN students. This research method uses quantitative research where the dependent variable is the purchase decision and the independent variable in this study is product quality and price perceptions. Sampling using Accidental Sampling consisted of 80 respondents and data analysis was carried out using the Partial Least Square (PLS) method. The results showed that product quality and price perceptions had a positive effect on purchasing decisions for Samsung smartphones at the Faculty of Economics and Business, National Development University " Veteran "East Java. In conclusion, product quality has good operating system performance for consumers so that it can influence purchasing decisions. Also, the better consumer perceptions of prices such as perceptions of affordability, price compatibility with product quality, price competitiveness, and ability provide benefits to be able to influence purchasing decisions on Samsung smartphone consumers. Keywords: Purchase Decision, Product Quality, Perceived Price
Digital Marketing, Persepsi Harga, dan Citra Merek terhadap Kepuasan Konsumen Dwi Khoirunnisa; Alimuddin Rizal Riva’i
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5316

Abstract

This study aims to analyze the effect of digital marketing, price perceptions, and brand image on the level of customer satisfaction at the Kopi Kenangan coffee shop. The method in this study uses quantitative research methods. The sampling technique used is purposive sampling method. The sample used in this study were consumers at the Kopi Kenangan coffee shop in Semarang City with the number of respondents collected as many as 118 respondents and 18 respondents were discarded because they did not meet the required sample requirements, so that in this study the respondents who were accepted and continued in testing were as many as 100 respondent data. The data in this study were processed using SPSS version 19. The research results showed, a) the digital marketing variable on consumer satisfaction has a significance value of 0.000 <0.05 and a beta value of 0.349 (positive); b) the price perception variable on consumer satisfaction has a significance value of 0.000 <0.05 and a beta value of 0.414 (positive); c) brand image variable on consumer satisfaction has a significance value of 0.037 <0.05 and a beta value of 0.166 (positive). In conclusion, digital marketing, price perceptions, and brand image partially have a significant and positive effect on customer satisfaction at the Kopi Kenangan coffee shop in Semarang City. Keywords: Brand Image, Digital Marketing, Consumer Satisfaction, Perceived Price
Kesadaran Merek, Citra Merek, dan Asosiasi Merek terhadap Kepuasan Konsumen Bambang Sutedjo; Yulia Evita Sari
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5387

Abstract

The purpose of this study was to examine and analyze the influence of brand awareness, brand image and brand associations on customer satisfaction in a case study at Mixue Citra Grand in Semarang City. This research method is quantitative. The sample taken in this study was taken using a purposive sampling technique with the criteria of a consumer who is a student or university student who has purchased and consumed Mixue Ice Cream & Tea Citra Grand in Semarang City. Data were analyzed using validity test, reliability test, multiple regression analysis, F test, determination test (R2), and T test. The results showed, a) brand awareness on consumer satisfaction has a significance value obtained, namely 0.005 <0.05 and the value beta is 0.231 (positive); b) brand image on consumer satisfaction has a significance value obtained, namely 0.00 <0.05 and a beta value of 0.4218 (positive); c) brand association with consumer satisfaction has a significant value obtained, namely 0.001 <0.05 and a beta value of 0.276 (positive). In conclusion, brand awareness, brand image, and brand associations have a positive and significant effect on consumer satisfaction. Keywords: Brand Association, Brand Image, Consumer Satisfaction, Brand Awareness

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