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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 597 Documents
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Brand Image, Lifestyle dan Prestige  terhadap Keputusan Pembelian Starbucks oleh Generasi Z Ericko, Ericko; Marpaung, Fenny Krisna; Natasya, Natasya; Wilson Wijaya; Sherren Cokro; Christin Imelda Girsang
Journal of Management and Bussines (JOMB) Vol. 8 No. 3 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/qd9v1y02

Abstract

This study aims to analyze the influence of brand image, lifestyle, and prestige on Starbucks purchasing decisions by Generation Z. The research method used is quantitative research with an explanatory research approach. The population in this study were 1,229 students from the Faculty of Economics, Department of Management, Prima Indonesia University, in the 2019–2021 academic year, with a sample size of 93 respondents who consumed Starbucks. Data collection techniques were conducted through questionnaires, interviews, and documentation. Data analysis used multiple linear regression with the assistance of a statistical data processing program. The results showed that partially, brand image had a positive and significant effect on Starbucks purchasing decisions by Generation Z with a significance value of 0.001 < 0.05, lifestyle had a positive and significant effect on purchasing decisions with a significance value of 0.008 < 0.05, and prestige had a positive and significant effect on purchasing decisions with a significance value of 0.002 < 0.05. Simultaneously, brand image, lifestyle, and prestige had a positive and significant effect on Starbucks purchasing decisions by Generation Z with a significance value of 0.000 < 0.05. The conclusion of this study indicates that brand image, lifestyle, and prestige are factors that can increase Starbucks purchasing decisions among Generation Z.  Keywords: Brand Image, Generation Z, Purchasing Decisions, Lifestyle, Prestige  
Pengaruh Kompetensi, Budaya Organisasi dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan pada Glory Ocean Lines Medan Hutapea, Jonathan Herman; Hendry, Hendry; Johan, Johan; Antar Eli Gulo; Michael Chandra; Efandri Agustian
Journal of Management and Bussines (JOMB) Vol. 8 No. 3 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/feezrc23

Abstract

This study aims to analyze the influence of competency, organizational culture, and work environment on employee job satisfaction at PT. Glory Ocean Lines Medan, both partially and simultaneously. The research method used is quantitative research with an explanatory research approach. The study population was 61 employees, and the entire population was used as the research sample. Data collection was conducted through questionnaires, interviews, and documentation. While data analysis used multiple linear regression analysis assisted by the SPSS program version 26, which includes the coefficient of determination test, F test, and t test. The results showed that competency has a positive and significant effect on employee job satisfaction with a calculated t value of 3.247 and a significance of 0.002, organizational culture has a positive and significant effect on employee job satisfaction with a calculated t value of 2.269 and a significance of 0.027, and the work environment has a positive and significant effect on employee job satisfaction with a calculated t value of 2.681 and a significance of 0.010. Simultaneously, competency, organizational culture, and the work environment have a positive and significant effect on employee job satisfaction, with a calculated F-value of 20.165 and a significance level of 0.000. The Adjusted R-Square value of 0.489 indicates that competency, organizational culture, and the work environment explain 48.9% of the variation in employee job satisfaction, while well-being is influenced by other factors outside the study, accounting for 51.1%. The conclusion of this study indicates that improving competency, organizational culture, and a conducive work environment can improve employee job satisfaction at PT. Glory Ocean Lines Medan.  Keywords: Organizational Culture, Job Satisfaction, Work Environment, Human Resources
Marketing Ads Using Decision Tree Analysis Stanley Huang; Aminah Aidia; Eleora Christy So; Hanifa Raudhany; Jason Bryan Setiono; Jonathan Adrian Lie; Marcello Nathanael Rianto; Nathanael Agustinus; Nurhayati, Nurhayati
Journal of Management and Bussines (JOMB) Vol. 8 No. 3 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/f75gzk42

Abstract

This study aims to analyze the effectiveness of digital marketing advertisements in the fashion industry by applying Decision Tree Analysis to compare the performance of TikTok and Instagram based on engagement rate, conversion rate, and potential purchase outcomes. The research method used is a qualitative approach through documentation and library research methods by collecting and analyzing secondary data from academic journals, statistical reports, and relevant digital marketing sources. The collected data were processed using the Decision Tree Analysis method to identify the most effective social media platform and content format in generating consumer engagement and purchase conversion. The results show that TikTok provides higher purchase potential compared to Instagram despite having a lower engagement rate. Based on the analysis using a fixed 8,000 views comparison, TikTok generated 326 engaged users and 11 estimated purchases, while Instagram posts generated 812 engaged users but only 8 estimated purchases. Furthermore, TikTok achieved a higher conversion rate of 3.40% compared to Instagram’s 1.08%, indicating stronger effectiveness in encouraging direct purchasing behavior. The findings suggest that TikTok is a more suitable platform for businesses aiming to increase sales conversion, while Instagram remains beneficial for improving brand awareness due to its higher engagement performance. In conclusion, Decision Tree Analysis can assist businesses in making data-driven marketing decisions by identifying the most effective advertising platforms and content strategies for optimizing digital marketing performance.   Keywords: Decision Tree Analysis, Digital Marketing, Fashion Industry, Social Media
Pengaruh Motivasi Kerja, Komitmen Kerja, dan Kepuasan Kerja terhadap Kinerja Karyawan pada PT Bolon Jaya Karya Rumahorbo, Kevin Andreas; Otakfianus Telaumbanua; Angga Saputra
Journal of Management and Bussines (JOMB) Vol. 8 No. 3 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/e84tmn73

Abstract

This study aims to analyze the influence of work motivation, work commitment, and job satisfaction on employee performance at PT Bolon Jaya Karya. The research method used was quantitative with an explanatory research approach. The population in this study consisted of 128 employees, and the entire population was sampled using a saturated sampling technique. Data were analyzed using multiple linear regression with the help of SPSS. The results showed that work motivation has a positive and significant effect on employee performance with a significance value of 0.047 < 0.05 and a calculated t of 2.002 > ttable 1.979. Work commitment has a positive and significant effect on employee performance with a significance value of 0.030 < 0.05 and a calculated t of 2.193 > ttable 1.979. Job satisfaction has a positive and significant effect on employee performance with a significance value of 0.045 < 0.05 and a calculated t of 2.030 > ttable 1.979. Simultaneously, work motivation, work commitment, and job satisfaction have a positive and significant effect on employee performance, with an F-value of 6.182 > F-table of 3.07 and a significance value of 0.001 < 0.05. The coefficient of determination (Adjusted R-Square) of 0.109 indicates that employee performance can be explained by work motivation, work commitment, and job satisfaction by 10.9%, while the remainder is influenced by other factors outside the study. The conclusion of this study is that work motivation, work commitment, and job satisfaction, both partially and simultaneously, have a positive and significant effect on employee performance at PT Bolon Jaya Karya.   Keywords: Work Motivation, Work Commitment, Job Satisfaction, Employee Performance, Human Resource Management
Pengaruh Brand Equity, Brand Trust, Brand Engagement terhadap Customer Loyalty Bank Tabungan Negara Kcs Jakarta Harmoni Dimediasi oleh Customer Satisfaction Astuti, Nurul; Yokie Radnan Kristiyono
Journal of Management and Bussines (JOMB) Vol. 7 No. 6 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/sjffwt97

Abstract

This study aims to analyze the influence of brand equity, brand trust, and brand engagement on customer loyalty, with customer satisfaction as a mediating variable. This study was conducted on mortgage customers at PT Bank Tabungan Negara (Persero), Tbk's Harmoni Sharia Branch Office in Jakarta. A quantitative approach was used with a purposive sampling technique for 100 respondents. Data were analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software. The results indicate that brand equity and brand trust have a significant influence on customer satisfaction, while brand engagement has no direct effect. In the context of customer loyalty, only brand engagement and customer satisfaction have been shown to have a significant direct influence, while brand equity and brand trust have no significant direct effect. These findings confirm the central role of customer satisfaction in shaping loyalty and highlight the importance of improving the quality of the customer experience through service, transparency, and emotional interaction with the brand. Therefore, brand management strategies in Islamic banking need to focus on creating meaningful value to maintain and enhance customer loyalty sustainably.   Keywords: Brand Equity, Brand Trust, Brand Engagement, Customer Satisfaction
Pengaruh Service Quality dan Guest Experience terhadap Guest Loyalty dengan Variabel Guest Satisfaction Sebagai Mediasi di Plataran Canggu Pradnyanata Adhi Dharma, I Gede; Putu Irma Yunita
Journal of Management and Bussines (JOMB) Vol. 7 No. 6 (2025): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/fnxr1v27

Abstract

This study aims to analyze the effect of service quality and guest experience on guest loyalty with guest satisfaction as a mediating variable at Plataran Canggu. The research method used is a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 377 respondents who were guests of Plataran Canggu and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results indicate that service quality has a positive and significant effect on guest loyalty, while guest experience does not have a significant direct effect on guest loyalty. Furthermore, both service quality and guest experience have a positive and significant effect on guest satisfaction, and guest satisfaction has a strong positive effect on guest loyalty. In addition, guest satisfaction significantly mediates the relationship between service quality and guest experience with guest loyalty. The conclusion of this study confirms that guest satisfaction plays a crucial role in strengthening the relationship between service quality, guest experience, and guest loyalty at Plataran Canggu.   Keywords: Service Quality, Guest Experience, Guest Satisfaction, Guest Loyalty, Hospitality
Environmental, Social, and Governance (ESG) sebagai Strategi Keberlanjutan Organisasi di Era Industri 5.0 Retno Nela Simanjuntak; Nova Legahati Siregar; Nirma Rosalia; Mega Hasibuan
Journal of Management and Bussines (JOMB) Vol. 8 No. 4 (2026): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/qqfm6h63

Abstract

Transisi menuju Era Industri 5.0 menggeser fokus dari otomatisasi murni ke paradigma produksi yang berpusat pada manusia (human-centric), tangguh (resilient), dan berkelanjutan (sustainable). Konsekuensinya, integrasi prinsip Environmental, Social, and Governance (ESG) muncul sebagai strategi kritis bagi keberlanjutan organisasi jangka panjang. Penelitian ini menggunakan pendekatan Systematic Literature Review (SLR) untuk menganalisis tren penelitian, implementasi, dampak, tantangan, serta strategi masa depan dari kerangka kerja ESG di era Industri 5.0. Data dikumpulkan dari berbagai database akademik kredibel yang dipublikasikan antara tahun 2020 hingga 2026. Hasil kajian menunjukkan bahwa implementasi ESG berhasil menyeimbangkan kemajuan teknologi dengan pelestarian lingkungan dan sosial. Integrasi alat digital canggih seperti AI dan IoT memungkinkan organisasi mengoptimalkan efisiensi sumber daya dan menjamin tata kelola yang transparan. Namun, hambatan utama implementasi meliputi biaya adopsi awal yang tinggi, fragmentasi data di seluruh rantai pasok, risiko greenwashing, kesenjangan regulasi, dan resistensi budaya. Penelitian ini menekankan pentingnya insentif hijau yang inklusif, peningkatan kapasitas (upskilling) tenaga kerja secara komprehensif, dan platform pelaporan digital yang terpadu untuk mempercepat transisi ESG. Dengan mengatasi tantangan tersebut, ESG bertindak sebagai fondasi yang kokoh untuk membangun organisasi yang tangguh di lanskap Industri 5.0.

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