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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 584 Documents
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Komunikasi Pemasaran Politik terhadap Keputusan Memilih Calon Legilastif DPRD Kota Tangerang Selatan pada Pemilu Legislatif 2019 Ira Elmitiara; Erman Anom
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5103

Abstract

The purpose of this research is to analyze the influence of political marketing communications on the decision to elect candidates in the Legislative Elections in South Tangerang City. This type of research is quantitative. The data source for this research is primary data derived from the sample, namely voters in the 2019 Legislative Elections in South Tangerang City. Data collection was carried out using random sampling by spreading to 100 respondents. This study uses the Multiple Linear Regression analysis method. The results showed that the results of multiple linear regression analysis obtained the coefficients of each variable from advertising (0.164), personal selling (0.966), public relations (0.215), sales promotion (0.413) and direct marketing (0.652). In conclusion, advertising, personal selling, public relations, sales promotion, and direct marketing have a significant effect on the decision to choose a candidate. Simultaneously, political marketing communications (promotion mix) has a significant effect on the decision to elect candidates. Keywords: Choice Decision, Political Marketing Communication (Advertising, Personal Selling, Public Relations, Sales Promotion, Direct Marketing)
Media Sosial (Instagram dan Facebook) terhadap Promosi Pemasaran Muhamad Effendi; Murlina Nisusmiati; Rudi Azhar; Riski Amelia
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5160

Abstract

This study aims to determine the effect of the use of social media (Instagram and Facebook) on marketing promotions at JNE express Lubuklinggau goods delivery services. This research method is descriptive research with a quantitative approach. Distribution of questionnaires used to obtain data. The questionnaire uses a Likert scale as a form of assessment. Data analysis techniques were carried out using descriptive statistical analysis and inferential statistical analysis. The results showed, a) the Instagram social media use variable had a T count (3.242) more than T table (1.986); b) social media use variable Facebook has a T count (3.452) more than T table (1.986); c) the variable value of F count is 20.913 more than F table (2.71). In conclusion, partially the use of Instagram and Facebook social media has a significant effect on Marketing Promotion at JNE Lubuklinggau. The simultaneous use of Instagram Social Media and Facebook Social Media Use has a significant effect on Marketing Promotion at JNE Lubuklinggau. Keywords: Use of Facebook Social Media, Use of Instagram Social Media, Marketing Promotion
Kompetensi Sumber Daya Manusia untuk Meningkatkan Kinerja Usaha Mikro Kecil Menengah Eti Arini; Onsardi Onsardi; Reni Indriani
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.4833

Abstract

This study aims to analyze the competence of knowledge, Skills and abilities of human resources in improving the performance of micro, small and medium enterprises in South Bengkulu Regency. This research method is descriptive quantitative. This study conducted a survey on 100 managers of micro, small and medium enterprises in South Bengkulu Regency, using a purposive sampling method. Research data collection used a questionnaire with a Likert scale, and data analysis techniques used path analysis with PLS SEM. The results of the study show, a) the p value of knowledge on the performance of SMEs is 0.000 < α = 0.05; b) the p value of Skills on MSME performance is 0.035 < α = 0.05; c) p value Ability on MSME performance is 0.014 < α = 0.05. In conclusion, the competence of knowledge, Skills and abilities of human resources can significantly affect the performance improvement of Micro, Small and Medium Enterprises in South Bengkulu Regency. Keywords: Ability, UMKM Performance, Knowledge, Skill
Citra Merek, Kualitas Produk, Persepsi Harga, dan Promosi terhadap Keputusan Pembelian Cahya Abim Maulana; Ali Maskur
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5386

Abstract

This study aims to analyze the influence of brand image, product quality, price perception, promotion on the purchase decision of Xiaomi smartphones in the city of Semarang. This research method is descriptive qualitative by obtaining primary data obtained directly from the source by using a questionnaire. The population of this study is consumers who have made purchasing decisions for Xiaomi smartphones in the city of Semarang. In this research using a purposive sampling method with a sample used in this study as many as 100 respondents. Data analysis used validity test, reliability test, multiple linear regression analysis test, F test, coefficient of determination test (R²) and t test (hypothesis), then by testing the data in this study using SPSS version 22. The results showed, a) the brand image variable is obtained from the regression coefficient (beta) of 0.297 with a significant level of 0.04 which means less than 0.05; b) the product quality variable is obtained from the regression coefficient (beta) of 0.255 with a significant level of 0.01 which means less than 0.05; c) the price perception variable is obtained from the regression coefficient (beta) of 0.283 with a significant level of 0.02 which means less than 0.05. In conclusion, brand image, product quality, price perception, and promotion found that these variables have apositive and significant effect on the decision to purchase a Xiaomi smartphone in the city of Semarang. Keywords: Brand Image, Product Quality, Perceived Price, Promotion
Strategi Komunikasi dalam Operasional Pelayanan pada Masa Pandemi Covid-19 Micko Rivaldo Indrasastria; Halomoan Harahap
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5390

Abstract

This study aims to determine the extent to which the role of the public relations strategy of PT. Train Commuter Indonesia is related to the dissemination of information regarding services and operations of commuter line trains and local trains during the Covid-19 pandemic. Conducting a study to describe the implementation of PT. Kereta Commuter Indonesia during the Covid-19 pandemic, analyzed the supporting and inhibiting factors related to the implementation of this communication strategy. As well as analyzing the way of determining and implementing the Public Relations communication strategy of PT. Kereta Commuter Indonesia, and Describe the influence of the public relations strategy of PT. Train Commuter Indonesia is in operation of train trips during the Covid-19 pandemic. This study uses a qualitative method approach with interview techniques to obtain primary data from reliable and credible sources and with literature study techniques to obtain additional data on the object being studied. The results of the study show that the public relations communication strategy plays an important role in conveying information related to Commuter Train operations and services during the Covid-19 pandemic. Submission of information is carried out in two methods, namely through offline by delivering information directly and online by utilizing social media. Keywords: Commuter Line, Covid-19, Communication, Strategy, Transportation
Strategi Humas Kementerian Agraria dan Tata Ruang/Badan Pertanahan Nasional dalam Menciptakan Citra Positif Kementerian Ahmad Zamroni ‘Aziiz; Erman Anom
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5464

Abstract

This study aims to determine the strategy used by the Public Relations Ministry of ATR/BPN in publishing information through the scope of Public Relations to the public. This study uses a qualitative approach with a case study research method. The results showed that the Public Relations Communication Strategy in Enhancing the Positive Image of the Ministry of ATR/BPN in enhancing the positive image of the Ministry of ATR/BPN included internal and external strengthening by utilizing social media and conventional media in terms of building a positive image by using the momentum of handing over certificates from the results of the National Strategic Program . Keywords: Positive Image, Public Relations, Ministry of Agrarian Affairs
Pembentukan Personal Branding Melalui Media Sosial Yohanna Eka Putri br Girsang; Ummanah Ummanah
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5592

Abstract

This study aims to analyze the efforts, processes, and patterns of interaction carried out in the formation of personal branding by two content creators and travel bloggers, namely Canisisus Andrew and Veronika Desi through social media. The research method used is a case study with a single case research type and a unit of analysis with multiple case analysis. The theory that is used as a reference in analyzing efforts, processes, and patterns of interaction carried out in the formation of personal branding is Rampersad's theory, which is known as Authentic personal branding and EWOM. The results showed that the two research subjects succeeded in applying the ten criteria and the Authentic personal branding concept by Rampersad and applying the EWOM concept in their interactions by utilizing every feature and relationship they have on social media to continue to interact positively in building a positive image on each account. Instagram owned. Keywords: Content, Social Media, Personal Branding, Travel Blogger
Shopping Lifestyle dan Diskon terhadap Impulse Buying di E-Commerce Putri Agustin Dwi Ningrum; Hery Pudjoprastyono
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5057

Abstract

This study aims to analyze the effect of shopping lifestyle and discounts on impulse buying in e-commerce Shopee for UPN "Veteran" East Java students. This research method is quantitative and uses the variables "Shopping Lifestyle" (X1), "Discounts" (X2), and "Impulse Buying" (Y) as research variables. This study used a convenience sample of 70 people who were taken non-probabilistically. Information was collected by sending questionnaires to prospective respondents. Structural Equation Modeling (SEM) is a component-based data analysis technique that utilizes the Partial Least Squares (PLS) analysis tool. The results showed, a) the Shopping Lifestyle variable for Impulse Buying had a path coefficient value of 0.533508, a T-statistic value of 7.783541 > 1.96 (from the table of Zα values ​​= 0.05), and a P-Value of 0.000 < 0.050; b) the Discount variable (X2) to Impulse Buying (Y) has a path coefficient value of 0.252657, a T-statistic value of 7.783541 > 1.96 (from the Zα value table = 0.05), and a P-Value of 0.001 <0.050. In conclusion, shopping lifestyle and discounts have a statistically significant positive effect on impulse buying made at Shopee. Keywords: Discounts, Impulse Buying, Shopee, Shopping Lifestyle
Solidaritas Antar Pegawai untuk Mengatasi Beban Kerja dan Ketercapaian Kerja Vika Shafira Permatasari; Ika Korika Swasti
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.5112

Abstract

This study aims to determine and analyze the impact of workload and solidarity among employees on work achievement. This research uses qualitative methods and a case study approach. The main techniques in collecting data are observation, in-depth interviews and documentation. The results of the study show that a strong sense of solidarity or employees, a family atmosphere and a work environment for refreshing can motivate employees. Targets can still be achieved with cooperation and family conditions. In conclusion, high workload and changes in the organizational environment due to the pandemic have an impact on workload. With solidarity between employees at the BRI Trawas Unit through cooperation and the support of all existing elements, the BRI Trawas Unit was able to achieve a goal of making a growing and healthy bank with loyal employees and customers. Keywords: Workload, Work Achievement, Solidarity
Peran Market Orientation, Learning Orientation, Strategic Agility, Strategic Planning, dan Customer Relationship, dengan Innovation sebagai Variabel Mediasi Listia Nurjanah; Ria Bintan Napitupulu
Journal of Management and Bussines (JOMB) Vol 5 No 1 (2023): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v5i1.4927

Abstract

The research aims at the role of market orientation, learning orientation, strategic agility, strategic planning, and customer relationships, with innovation as a mediating variable. This research method is descriptive quantitative. The data in this study will be tested with several stages of testing, namely descriptive statistical tests, data quality tests, model evaluation tests, varience inflation factor tests, and hypothesis testing. The results showed that a) market orientation towards innovation had a statistical T value of 0.092<1.96 and a P value of 0.927>0.05; b) learning orientation towards innovation has a T statistic value of 4.228> 1.96 and a P value of 0.000 <0.05; c) strategic agility towards innovation has a statistical T value of 1.328<1.96 and a P value of 0.167>0.05; d) strategic planning for innovation has a statistical T value of 1.740<1.96 and a P value of 0.460>0.05; e) customer relationship to innovation has a T statistic value of 8.315> 1.96 and a P value of 0.000 <0.05; f) innovation on firm performance has a T statistic value of 8.315> 1.96 and a P value of 0.000 <0.05; g) market orientation towards firm performance has a statistical T value of 0.090<1.96 and a P value of 0.929>0.05; h) learning orientation towards firm performance has a statistical T value of 3.861> 1.96 and a P value of 0.000 <0.05; i) strategic agility on firm performance has a statistical T value of 1.454<1.96 and a P value of 0.147>0.05; j) strategic planning for firm performance has a statistical T value of 0.784<1.96 and a P value of 0.455>0.05; k) customer relationship to firm performance has a T statistic value of 5.791> 1.96 and a P value of 0.000 <0.05. In conclusion, learning orientation and customer relationship have a significant positive effect on innovation. Meanwhile, market orientation, strategic agility, and strategic planning do not have a significant positive effect on innovation. Innovation has a significant positive effect on firm performance. Learning orientation and customer relationship have a significant positive effect on firm performance. Meanwhile, market orientation, strategic agility, and strategic planning do not have a significant positive effect on firm performance. Keywords: Firm Performance, Innovation, Learning Orientation, Market Orientation Strategic Agility, Strategic Planning Customer Relations

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