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INDONESIA
Journal of Management and Bussines (JOMB)
Published by Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi
ISSN : 26568918     EISSN : 26848317     DOI : -
Core Subject :
Journal of Management and Bussines (JOMB) focus dan scopenya meliputi; Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Operasional, Manajemen Sistem Informasi, Manajemen Pajak dan, Administrasi Bisnis.
Arjuna Subject : -
Articles 574 Documents
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Pengaruh Motivasi, Prestasi dan Pengembangan Karir terhadap Kepuasan Kerja Karyawan pada PT. Kajima Kabupaten Pekalongan Maulana, Faiz Takhta; Fauzan, Mohammad
Journal of Management and Bussines (JOMB) Vol 6 No 3 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i3.9007

Abstract

The objectives of this study are (1) Analyze and explain the effect of work motivation on employee job satisfaction, (2) Analyze and explain the effect of job performance on employee job satisfaction, and (3) Analyze and explain the effect of career development on employee job satisfaction at PT. Kajima Pekalongan. This research is a type of explanatory research, which is testing hypotheses and explaining the influence between variables from hypotheses that have been formulated The number of research samples was 100 employees. The research data was obtained through the distribution of questionnaires through googleform links to employees of PT. Kajima Pekalongan. Furthermore, the data is processed using SPSS 25. For the purposes of data analysis, instrument tests are carried out by conducting validity tests and reliability tests; Test the model through Test F, and Test determination (R²) and then Test Hypothesis (Test t). Research findings: [1] Work motivation has a positive effect on job satisfaction. [2] Job performance has no effect on job satisfaction. [3] Career development positively affects job satisfaction. Based on research findings that the variables of work motivation and career development have a positive effect on job satisfaction. This gives a strong signal to the Chairman of PT. Kajima Pekalongan Regency that in recruiting prospective employees, it is necessary to consider the ownership of psychological/mental values of prospective employees, there must be similarities with the value of share values or core values of the company. Keywords: Work Motivation, Career Development, Employee Job Satisfaction
Pengaruh Live Streaming Tiktok dan Online Cutomer Review terhadap Minat Beli Produk Camille Beauty Anggraeni, Desi
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.9998

Abstract

This study aims to analyze the influence of TikTok Live Streaming and online customer reviews on consumer purchase intention towards Camille Beauty products. A quantitative approach was used in this study involving 170 respondents who had watched Camille Beauty's TikTok Live and read its online reviews. The sample was taken using non-probability sampling with a purposive sampling technique. Data were collected through questionnaires and analyzed using SEM (Structural Equation Modeling) based on PLS (Partial Least Squares). The results showed that Live Streaming significantly influenced purchase intention, with access to information as the most influential indicator, while streamers or presenters had a relatively low influence. Online Customer Reviews also significantly influenced purchase intention, with review quality as the best indicator and the quality of explanation regarding the advantages and disadvantages of the product as the lowest indicator. Overall, the variables Live Streaming and Online Customer Reviews have a simultaneous effect on consumer purchase intention. Keywords: Live Streaming, Online Customer Review, Purchase
Green Product dan Corporate Social Responsibility terhadap Purchase Intention yang Dimediasi oleh Brand Image pada Produk Tupperware di Kota Bandung Chaeranieza, Ghea Nazwa; Desmiza, Desmiza
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10022

Abstract

The purpose of this study was to determine the effect of Brand Image and corporate social responsibility on Purchase Intention mediated by Brand Image on Tupperware product consumers in Bandung. This study involved a sample of 120 people with a purposive sampling technique. The type of data used is primary data, This research data comes from a questionnaire, The time horizon in collecting this research data is qualified as a cross-sectional or one shot study. To test the hypothesis in this study using multiple regression tests and Sobel tests. The results of this study indicate that green products and Corporate social responsibility have a positive effect on purchase intention, and Brand image mediates the relationship between green products and Corporate social responsibility on purchase intention. Keywords: Brand Image, Corporate Social Responsibility, Purchase Intention, Green Product
Analisis Sosial Media Marketing dalam Membangun Kepercayaan Pelanggan pada Produk Gaskita PT. Perusahaan Gas Negara Tbk, Area Karawang Sari, Regina Mutiara; Nurlenawati, Netti; Triadinda, Dexi
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10033

Abstract

This study aims to evaluate the implementation of social media marketing in building customer trust in Gaskita products in the Karawang area. The research method used is a qualitative case study with data validity testing through source and method triangulation. The results of the study indicate that the company has been active in running social media marketing, with the existence of official social media accounts (@gas_negara) and special regional accounts (@gas.karawang). However, although social media marketing has been implemented, the response from customers interviewed indicated that these efforts have not been fully effective in building trust. The conclusion is that although social media marketing has been implemented, the company needs to strengthen this strategy to be more effective in building customer trust. Keywords: Gaskita, Trust, Social Media Marketing
Peran Citra Merek dalam Memediasi E-Wom terhadap Minat Beli Produk Handphone di Sosial Media Facebook Azis, Fachri; Savitri, Citra; Pramudita Faddila, Syifa
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10064

Abstract

This research aims to investigate the influence of electronic Word of Mouth (e-Wom) on consumer purchase intention, with brand image as a mediating variable. e-Wom is increasingly crucial in digital marketing, shaping perceptions and purchasing decisions. Brand image is expected to explain the relationship between e-WOM and consumer buying interest. Quantitative methods as the main basis. The type of research used in this research is descriptive and verification. The results of this research found that e-Wom influences the Buying Interest variable through the mediation of Brand Image, there is a positive and significant indirect relationship. It is hoped that the practical implications of these findings can guide marketing practitioners in designing more effective strategies for managing e-WOM and building a strong brand image to increase consumer purchasing interest in the digital marketing environment. Keyword : Brand Image, E-Wom, Facebook, Purchase Intention
Pengaruh Flash Sale dan Diskon terhadap Impulsive Buying pada Produk Fashion di Shopee Utami, Cahyaning; Savitri, Citra; Pramudita Faddila, Syifa
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10118

Abstract

This study aims to measure the extent to which flash sales and discount offers influence impulsive buying decisions. Data were collected through an online survey involving 130 respondents and analyzed using quantitative descriptive methods and Structural Equation Modeling - Partial Least Squares (SEM-PLS) to evaluate the significant effect of flash sales and discounts on impulsive buying. The results showed that marketing strategies involving flash sales and discounts significantly stimulated quick and spontaneous purchasing decisions. This finding highlights the effectiveness of these marketing techniques in increasing consumer impulsive behavior in the fashion category. Keywords: Discount, Flash Sale, Impulsive Buying
Citra Merek terhadap Minat Beli Ulang yang Dimediasi oleh Kepuasan Pelanggan Pond’s Micellar Water di Kota Cimahi Wulandari, Putri Harnum; Fardhani Sigarlaki, Faizal
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10221

Abstract

The purpose of this study was to determine how brand image influences repurchase intention through customer satisfaction of pond's micellar water in Cimahi City. The instruments used have been tested for reliability and validity. The instruments were used to collect data from 120 female respondents who were of productive age and had purchased pond's micellar water products. Purposive sampling and cross-sectional time horizon were two types of data collection used. The data processing method used descriptive tests and multiple linear regression with SPSS version 25 and the Sobel test. The results of the study revealed that brand image had a positive effect on repurchase intention and both brand image and repurchase intention had a positive effect on customer satisfaction. Furthermore, through customer satisfaction, brand image influenced repurchase intention. Keywords: Brand Image, Customer Satisfaction, Repurchase Intention
Citra Merek dan Kualitas Produk terhadap Minat Beli Ulang pada Teh Pucuk Harum di Kota Bandung Nursaidah, Nazalina Fitri; Nurtjahjadi, Edi
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10239

Abstract

The purpose of this study is to examine the effect of brand image and product quality on repurchase intention of Pucuk Harum tea in the city of Bandung. This research instrument has gone through the stages of validity and reliability testing, classical assumption testing, and multiple regression testing. This study will involve samples and consumer populations with an age range of 17 to 56 years. The focus of the research area is the city of Bandung, where Pucuk Harum tea products are products that are already well-known in the city of Bandung and are the objects of this study. The number of samples in this study was set at a minimum of 120 people. This type of research uses a quantitative approach. The analysis tool used to test the data instrument uses SPSS software version 25. The results of the study indicate that brand image and product quality have a positive and significant effect on repurchase intention simultaneously, this study is expected to be useful for managers of objects that are assessed regarding the design of relevant strategies or programs. Keywords: Brand Image, Product Quality, Repurchase Intention
Kualitas Pelayanan terhadap Loyalitas Pelanggan yang Dimediasi oleh Kepuasan Pelanggan Grab Bike di Kota Bandung Nurfatmah, Siti; Sigarlaki, Faizal Fardhani
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10254

Abstract

This research aims to determine the effect of Service Quality (Variable X) and Customer Satisfaction (Variable Z) on Customer Loyalty (Y). The method used in this research is quantitative methods with an associative descriptive approach. The type of data in this research is primary data collected using a questionnaire from respondents with predetermined characteristics. This research uses a validity test with the product moment formula and a reliability test with the Cronbach's alpha formula. After the data is collected, the data is processed through four stages of data processing, namely data coding, data entry, data editing, and data transformation. Was carried out using two multiple regression models and hypothesis testing to determine the relationship between the variables previously studied. Based on the results of the first multiple regression analysis, it can be seen that service quality has a positive effect on customer satisfaction, which can be seen from the significance value of 0.000 < 0.05. Then from the results of the second multiple regression analysis it can be seen that service quality and customer satisfaction have a positive effect on customer loyalty which can be seen from the respective significance values ​​of 0.003 and 0.000 <0.05. In conclusion, customer satisfaction mediates the influence of service quality on customer loyalty. Keywords: Service Quality, Customer Satisfaction, Customer Loyalty
Dampak Harga dan Citra Merek terhadap Minat Beli Ulang yang Dimediasi oleh Kepuasan Pelanggan pada Produk Sabun Mandi Batang Merek Lifebuoy di Kota Bandung Azhari, Anisa Listia; Putra, Hariyadi Triwahyu
Journal of Management and Bussines (JOMB) Vol 6 No 4 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i4.10317

Abstract

This study aims to analyze the effect of price and brand image on repurchase intention of Lifebuoy brand bath soap products in Bandung City, with customer satisfaction as a mediating variable. Data were collected through instruments that had been tested for reliability and validity, with a sample of 120 respondents who had used the product. The sampling technique used was purposive sampling, and this study used a cross-sectional approach. Data analysis was carried out using descriptive test methods and multiple linear regression using SPSS version 23, as well as the Sobel test to test mediation. The results showed that price and brand image significantly influenced repurchase intention, and customer satisfaction acted as a mediator in the relationship. In conclusion, this study provides new insights related to the factors that influence repurchase intention, especially in the context of Lifebuoy bath soap bars in Bandung City, and is expected to be a reference for managers in designing more effective marketing strategies. Keywords: Price, Brand Image, Customer Satisfaction, Repurchase Intention

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