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Acta Diurna: Jurnal Ilmu Komunikasi
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Acta Diurna: Jurnal Ilmu Komunikasi
Published by Universitas Jenderal Soedirman
ISSN : 4126443     EISSN : 26206676     DOI : https://doi.org/10.20884/1.actadiurna
Core Subject : Education, Social,
Education Languange, Linguistic, Communication & Media Social Sciences
JAD aims to encourage research in communication studies. Topics addressed within the journal include but are not limited to: Media dan culture studies; Political communication; Cross-cultural communication; Business communication; Organizational communication; Health communication.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 247 Documents
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KONSUMERISME PREWEDDING (Strategi Komunikasi Bisnis Industri Foto Prewedding) Ariesta Amanda
Jurnal Ilmu Komunikasi Acta Diurna Vol 15 No 1 (2019)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.138 KB) | DOI: 10.20884/1.actadiurna.2019.15.1.1577

Abstract

Penelitian ini bertujuan untuk mengkritisi fenomena foto prewedding sebagai salah satu tren yang kini mempunyai massa. Penelitian ini menggunakan metode kualitatif dengan dengan didukung kajian literatur yang berlokasi di Yogyakarta. Data diperoleh melalui observasi dan wawancara dengan pelaku industri foto prewedding, pelaku prewedding, dan masyarakat. Analisis data yang dilakukan meliputi pengumpulan data, triangulasi, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa kehadiran tren foto prewedding tidak terlepas dari pelebaran bisnis foto pernikahan. Para pelaku industry foto menawarkan media representasi yang mampu membentuk wujud kesempurnaan diri serta mampu memfasilitasi ruang privat dalam wujud foto prewedding dengan menggunakan strategi komunikasi bisnis untuk menarik massa. Mix strategi yang dilakukan yaitu dengan menggunakan media sosial sebagai pendukung dalam pemasaran foto prewedding. Perspektif ekonomi industri foto melihat pasangan calon pengantin sebagai komoditas. Foto prewedding mampu meleburkan kelas sosial dalam masyarakat dan merubah sistem nilai tradisional masyarakat dengan jalan memanipulasi perspektif dalam melihat dirinya dalam sebuah bingkai foto.
IDENTITAS BUDAYA INDONESIA ANALISIS SEMIOTIKA ROLAND BARTHES DALAM IKLAN AQUA VERSI TEMUKAN INDONESIAMU Sinta Rizki Haryono; Dedi Kurnia Syah Putra
Jurnal Ilmu Komunikasi Acta Diurna Vol 13 No 2 (2017)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.682 KB)

Abstract

In the advertisement of Aqua version "Discover Indonesiamu", advertisement construct culture owned by Indonesiansociety. There are several Indonesian cultures that are constructed in advertisements through visual and audio alerts.The purpose of this study is to describe the culture of Indonesia that is constructed from the reality of society throughaudio and visualization in advertisements and explain the structuring of Indonesian cultural identity in theadvertisement Aqua version of "Discover Indonesia". The theory used in this research is the construction of socialreality through television advertising and Indonesian culture that can be used as an identity. To achieve the researchobjectives, the researcher uses constructivist paradigm, with qualitative approach and semiotics analysis methodRoland Barthes. Sources of data derived from literature studies either through articles, the internet, and literaturereviews relevant to the research. The results of this study indicate the presence of existing elements in advertising."Your Indonesian Culture". This research is also like how to overcome it. Hopefully, in the end, this ad can give clearpurpose, what message to be submitted Aqua through television advertisement.
MEDIA BARU DALAM PEMBANGUNAN PERTANIAN SERTA PROSPEKNYA BAGI GENERASI MILENIAL DI ERA PANDEMI COVID 19 shinta prastyanti
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 2 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (831.688 KB) | DOI: 10.20884/1.actadiurna.2021.17.2.4406

Abstract

Millennials are synonymous with technology. On the other hand, the prolonged Covid 19 pandemic has many impacts on various sectors including agriculture. Solving that problem requires an alternative solution to make the agricultural sector is still able become a mainstay sector in the midst of this pandemic. The relationship between those aspects is very interesting and important to study. This research using a literature study that is expected to answer the research objectives of how new media can create opportunities and challenges for the agricultural sector to providing new hope for the welfare of farmers, and ability of the millennial generation to seize these opportunities. The study found several interesting points including making agricultural products more economically valuable by utilizing various services offered through new media by packaging and reproducing agricultural products to make them more attractive for potential consumers and utilizing online networks to expand market share. Another result is the millennial generation has adequate capabilities related to this as evidenced by the emergence of young entrepreneurs in the agricultural sector.
REDEFINISI LAPISAN PEMANGKU KEPENTINGAN MEDIA Anna Agustina
Jurnal Ilmu Komunikasi Acta Diurna Vol 14 No 2 (2018)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.143 KB) | DOI: 10.20884/1.actadiurna.2018.14.2.1358

Abstract

Media dipercaya memiliki kekuatan untuk memengaruhi, baik individu maupun masyarakat. Kekuatan media dimulai sejak tehnologi komunikasi ditemukan. Keajegan dampak media terbukti pada praktek penggunaan media di masa PD 2, dan pada hasil kajian-kajian akademik. Di abad 20, terjadi perkembangan tehnologi komunikasi yang mengukuhkan kekuatan media. Dalam praktek dan kajian akademik hal ini banyak disajikan, namun dibalik kekuatan media perhatian pada pemangku kepentingan yang lebih beragam dari hulu ke hilir dalam industri media masih kurang. Kajian ini bertujuan untuk memaparkan para pemangku kepentingan dari hulu ke hilir dalam industri media di Indonesia. Hasil kajian ini fokus pada beberapa topik yaitu pada industri hulu media yaitu pemilik, pada produsen, dan pada bagian hilir atau distributor. Hasil kajian menunjukkan bahwa kekuatan media di Indonesia terkait pada pemangku kepentingan yang ada dari hulu ke hilir, bukan saja pada kekuatan produsen yang identik dengan redaksi dengan sumber daya yang profesional. Pemilik media yang dahulu identik dengan pemegang saham tertinggi, kini berkembang dalam berbagai skenario seperti pemilik dengan saham terbesar, pemilik ijin, atau partner. Paparan naratif dalam kajian ini menjelaskan bahwa perkembangan itu menimbulkan lapisan-lapisan baru dalam media baik horizontal maupun vertikal. Hal ini mendorong pentingnya kajian lebih lanjut yaitu pada pengertian media atau organisasi media.
Komodifikasi Ritual dalam Praktik Bridal Shower di Yogyakarta Irene Santika Vidiadari; Rebekka Rismayanti
Jurnal Ilmu Komunikasi Acta Diurna Vol 16 No 2 (2020)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.517 KB) | DOI: 10.20884/1.actadiurna.2020.12.2.2993

Abstract

Bridal shower merupakan sebuah ritual yang saat ini menjadi tren di Yogyakarta. Penyelenggaraan acara ini tidak terlepas dari paket acara yang disediakan oleh penyedia jasa Event Organizer (EO) atau Party Planner (PP). Dengan kata lain, paket acara ini menjadi komoditas dari para EO. Artikel ini membahas mengenai komodifikasi ritual dalam praktik bridal shower di Yogyakarta. Penelitian ini merupakan penelitian kualitatif dan pengumpulan datanya menggunakan wawancara mendalam kepada tiga penyedia jasa EO yang menyediakan jasa paket acara bridal shower. Hasil penelitian menunjukkan bahwa komodifikasi ini dilakukan oleh para penyedia jasa EO dalam bentuk ragam harga yang mempengaruhi kelengkapan paket acara seperti dekorasi, makanan, videografer, fotografer dan pembawa acara. Dekorasi dan dokumentasi digunakan untuk mengakomodasi kebutuhan konsumen yang ingin eksis di media sosial, dan mengutamakan pengalaman bersenang-senang bersama teman-teman calon pengantin. Pada sisi harga paket, EO mengacu pada standar harga dari kota besar seperti Jakarta dan Surabaya. Upaya diversifikasi tema bridal shower dan promosi melalui media sosial juga dilakukan oleh para EO untuk memperluas pasarnya.
METODE PENYULUHAN PADI PADA PROGRAM UPAYA KHUSUS PENINGKATAN PRODUKSI PADI DI JAWA TENGAH Nur Fitriana
Jurnal Ilmu Komunikasi Acta Diurna Vol 16 No 1 (2020)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (428.18 KB) | DOI: 10.20884/1.actadiurna.2020.16.1.2319

Abstract

Implementation of rice extension as an effort to support the Program Upaya Khusus Peningkatan Produksi Padi, Jagung dan Kedelai (Upsus Pajale) in Central Java Province. The extension of Integrated Crop Management (IPM) of rice technology aims to encourage farmers to implement the technology. The selection of extension methods affects farmers' acceptance of the IPM of rice. This study aims to examine the methods and media of extension used to disseminate IPM of rice and how farmers respond to extension methods and extension media. This study uses a quantitative approach. Data collection using survey techniques from September 2018 to March 2019. Respondents from 153 farmers were in 6 districts / cities, Purbalingga Regency, Tegal Regency, Magelang Regency, Purworejo Regency, Magelang City and Semarang City. The results showed that during the program period, extension worker used a variety of extension methods. Based on the target number, the extension worker used two extension methods, namely the group approach and the individual approach. Based on the recipient's senses, the extension worker used methods that prioritize the sense of sight, sense of hearing and a combination of sense of acceptance. The type of communication used is direct and indirect communication using print media, electronic media, and sometimes social media. Farmers think the extension method, extension media and extension tools are good enough. The response of farmers who rate is good enough can be an indicator that the implementation of extension is going well enough. For the implementation of extension services in the future, it is recommended that extension agents choose extension methods that are more appropriate for farmers so that the extension goals are achieved optimally.
SOCIAL INFORMATION PROCESSING DI FACEBOOK UNTUK PENGEMBANGAN KOMUNITAS SOCIAL ENTREPRENEURS Diah Ajeng Purwani; Partini Partini; Sri Peni W
Jurnal Ilmu Komunikasi Acta Diurna Vol 14 No 1 (2018)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1411.279 KB) | DOI: 10.20884/1.actadiurna.2018.14.1.1144

Abstract

This study aims to reveal how the tendency of social business players to follow the trend for growingtheir business. The research method used in this research is semi-ethnography approach which will beanalyzed qualitatively. This research took the figures of youth social business in Yogyakarta whosurvived more than 3 years and use social media as one means of empowerment. In the data collection,researchers used in-depth interviews, field observations to the grouping of data through the internet.The results show that in the last three years, young social entrepreneurs more often use facebook andinstagram than other social media to develop social communities and business entrepreneurs.
Resepsi Remaja Terhadap Dampak Pergaulan Bebas Di Dalam Film Dua Garis Biru Rafly Pratama; Mahardiansyah Suhadi; Rifky Anindiya Yusuf
Jurnal Ilmu Komunikasi Acta Diurna Vol 17 No 1 (2021)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (299.23 KB) | DOI: 10.20884/1.actadiurna.2021.17.1.3548

Abstract

The film is one of the mass communication media which has a big influence on society at large. a film is also a form of a message consisting of various symbols and signs that form a meaning system so that it can be interpreted by each person differently, depending on the person's reference and ability to grasp the meaning conveyed. The film Dua Lines Biru by Gina S. Noer takes the theme of teenage pregnancy in promiscuity. The interpretation of the conflict in this film scene becomes the background for the research to see the reception of the audience or the public in watching the film Dua Garis Biru. The purpose of this study was to analyze the reception of adolescent audiences on the impact of promiscuity in the film Dua Garis Biru. This research uses a qualitative method with an analytical approach to encoding and decoding theory from Stuart Hall, which observes the audience's position on the meaning of a work. An understanding of the impact of promiscuity in the film Two Blue Lines. The results of this study the audience dominates the Hemegony Position which means the message is conveyed and the audience accepts the meaning or message as it is. But several scenes are in the Negotiated Position and Oppositional Position because the informant has its own alternative meaning or reference in certain scenes.
MAKNA CANTIK DALAM IKLAN TELEVISI PRODUK CITRA VERSI “PEARLY WHITE UV ESSENCE CREAM” Ayu Mispa Putri; Arie Prasetio
Jurnal Ilmu Komunikasi Acta Diurna Vol 15 No 2 (2019)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.863 KB) | DOI: 10.20884/1.actadiurna.2019.15.2.2131

Abstract

Konsep cantik dalam iklan memberi makna dari alur cerita yang ditayangkan. Seperti iklan Televisi produk Citra, setiap adegan pada iklan “Citra Pearly White UV Essence” mengandung elemen yang memiliki makna, mulai dari bunyi, gerakan, kata-kata, dan visualnya. Iklan kecantikan biasanya menampilkan seorang wanita yang memiliki tubuh indah, kaki panjang, kulit putih mulus dan indah. Penelitian ini bertujuan untuk mengetahui simbol atau tanda dan makna kecantikan dalam produk kecantikan Citra versi “Pearly White UV Essence Cream” di televisi. Penelitian ini menggunakan metode penelitian kualitatif dengan paradigma konstruktivisme dan data dianalisis dengan menggunakan model Semiotik Charles Sanders Pierce yang menghasilkan data seperti kecantikan yang dimiliki oleh seorang wanita berkulit putih, yang ditampilkan pada setiap tanda pada adegan yang dipotong, seperti tubuh, rambut, wajah hingga atribut yang digunakan untuk menggambarkan bagaimana iklan Citra menggambarkan kecantikan yang dimiliki oleh wanita berkulit putih. Arti kecantikan dalam iklan Citra versi “Pearly White UV Essence” adalah kecantikan modern, kecantikan religius dan kecantikan yang sehat.
KOMUNIKASI BISNIS DALAM PROSES NEGOSIASI PENJUAL JASA SOL SEPATU KELILING Hanny Hafiar; Heru Ryanto; Priyo Subekti
Jurnal Ilmu Komunikasi Acta Diurna Vol 13 No 1 (2017)
Publisher : Jurusan Ilmu Komunkasi FISIP Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

At this time, the door to door cobblers on average complained of the existence of the decline in thelevel of sales services their offers. Therefore, they are pursuing a strategy in an effort to increaseprofits, through negotiations in the bidding process improvements and pricing services. Therefore,this paper aims to discuss further so that it can be known how business communication activitiesthat take place in the process of the negotiations conducted by the seller of the services of the doorto door cobblers in the area of Bandung and its surroundings. This research uses descriptivemethods through the techniques of data collection by means of interviews and observations. As forthe results of the research showed their efforts to obtain the maximum benefit is done in two ways,namely: repair service deals with how to replace a broken, giving the option to replace potentiallydefective, as well as add service. As for the pricing is done with consideration based on the type ofshoes and characteristics of the service buyers.

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