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Journal of Sustainable Tourism and Entrepreneurship
Published by Goodwood Publishing
ISSN : -     EISSN : 27146480     DOI : https://doi.org/10.35912/joste.v1i2
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The scopes of the journal include, but are not limited to, the following fields: Innovation in Tourism and Business •Theoretical underpinnings of innovation management •Innovation marketing strategies •Globalization, innovation and changes •The use of digital technology in tourism and business •Innovation and co-creation of visitor experience •Social media in tourism and business •Innovative human resources management •Business model innovation in tourism and hospitality •Creative tourism Sustainability in Tourism and Business •Urban Tourism •Rural Tourism •Over Tourism •Responsible tourism and business •Design for sustainability in Tourism and Business •Innovation and sustainable destination development •Sustainable entrepreneurship in tourism and business •Economic impacts of tourism and business •Problems in tourism development •The impacts of tourism on environment •Crisis and disaster management for tourism Entrepreneurship in Tourism and Business •Entrepreneurship and its ecosystem •Innovation, entrepreneurship and culture •Diversity in tourism and hospitality entrepreneurship •Social entrepreneurship / community enterprise •Entrepreneurship and small family business •Emerging markets for tourism and business •Entrepreneurial personality and motivations •Online consumer behavior in tourism and business
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 216 Documents
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Development Taman Surya Nusantara to increase new and renewable energy in Indonesia Ananda Dwi Kartika; Rodrikson Alpian Medlimo
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 1 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i1.1823

Abstract

Purpose: The aim of this research is to achieve sustainable development by reorienting the use of energy from fossil energy to new and renewable energy through the massive and consistent use of solar energy in Indonesia. Research Methodology:  This study employed a normative empirical method with a descriptive analysis approach. Secondary data were acquired through meticulous literature review and subjected to qualitative analysis. The outcomes of the analysis serve as the cornerstone for accurate conclusions within the research (Soerjono & Mamudji, 2007). Results: The research results show that the development of Taman Surya Nusantara is instrumental, extensive, and comprehensive, to be carried out as a key to facing the challenges of the global energy crisis, as well as a strategic step to achieve sustainable development goals in Indonesia. Limitations: The construction of Taman Surya Nusantara will receive a positive response from all parties, with an orientation towards achieving the ideal use of solar energy for the realization of sustainable development. Contributions: This research explains that developments in science and technology are signs of the need for reformulation of the use of solar energy in Indonesia. In such conditions, it has implications for the phenomenon of "sustainable development goals," meaning that the dimensions of life are required to be adaptive to conditions of sustainable development in line with the essence of welcoming Golden Indonesia 2045.
The role of green innovation in promoting sustainable economic development in Gweru, Zimbabwe Wilson Mabhanda
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 2 (2024): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i2.1871

Abstract

Purpose: In developing countries, such as Zimbabwe, the nexus between green innovation and sustainable economic development has not been thoroughly investigated. To fill this gap, this study examined the role of green innovation in promoting sustainable economic development in Gweru and Zimbabwe. Research Methodology:  Interpretivist philosophy underpinned qualitative data collection through a multi-case study method and thematic analysis approaches. Fifteen purposively and conveniently sampled participants participated in face-to-face interviews and focus-group discussions. Results: The study’s findings revealed that green innovation was a precursor to sustainable economic development through the reduction of carbon emissions and climate change, supply of clean energy, and increasing agricultural production, all of which enable employment generation and improved standards of living. Limitations: This study was limited to only green solar entrepreneurs in Gweru City, and other cities were not covered. The study was qualitative; hence, the results cannot be generalized to other cities in the country. Contributions: This study contributes by expanding the body of knowledge on the green innovation agenda for Small to Medium Enterprises in the solar power systems of Zimbabwe; in addition, the use of protection policies can stimulate friendly environmental businesses in all sectors of the economy.
Application of Meta-SWOT method for tourism development planning of Farsi Island of the Persian Gulf Region Azita Rajabi; Kamran Jafarpour Ghalehteimouri
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 3 (2023): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i3.1935

Abstract

Purpose: Tourism is a pivotal force in contemporary economies, shaping macroeconomic facets, such as national income, financial robustness, and employment opportunities. In an era marked by globalization, nations and urban centers aspire to elevate their competitive stance and augment community well-being through strategic blueprints for the tourism sector. Research Methodology:  This research focuses on the evaluation of Persian Gulf tourism's standing vis-à-vis regional rivals while identifying the tourism assets and competencies of Farsi Island and scrutinizing their Value, Rareness, Imitability, and Organization (VRIO) attributes. The meta-SWOT strategic planning methodology is a paramount tool in this context. Results: The research unfolds in two phases: documentary and bibliographical scrutiny, and comprehensive surveys canvassing insights from ten tourism authorities judiciously chosen through purposive selection. The results shed light on the preeminent sway of macro-level factors, including national macro-management, governmental foreign policy, and international sanctions, as potent determinants of the tourism landscape of Farsi Island. Limitations: This study required long-term secondary analysis of data from Persian Gulf countries. However, these data have only recently been collected in a few countries; therefore, this study is based on primary data collection. Contributions: Concurrently, factors such as inadequate budget allocation and marginalization of the tourism sector within the country play pivotal roles in molding the Persian Gulf region's tourism trajectory.
Responsible tourism development-A systematic review & bibliometric analysis P. G. S. S. Pattiyagedara; J. P. R. C. Ranasinghe
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 2 (2023): January
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i2.1960

Abstract

Purpose: This study aims to systematically review and conduct a bibliometric analysis of the literature on Responsible Tourism development using articles published between 2002 and 2023. Research Methodology:  Systematic literature review (SLR) was conducted using established databases using preferred reporting items for systematic review meta-analysis (PRISMA) guidelines, and Vosviwer software was employed to identify key trends, themes, and contributors in the field. Results: The review identified a growing body of literature on Responsible Tourism and found key phrases in scientific publications, predominantly on Responsible Tourism development: 71 articles were included from Lens.ORG, Emerald Insight, and Google Scholar databases, all of which were formatted for Lens. ORG. The two main themes were (1) economic development-related outcomes and (2) sustainability of tourism-based outcomes. The findings imply that future study trends should focus on sustainable outcomes such as responsible tourism development. A bibliometric analysis revealed a network of authors and their notable contributions from both academia and industry. Limitations: The study was limited by the availability of literature in the searched databases and the scope of the review over a considerable period. Contributions: Understanding responsible tourism development by providing a comprehensive overview of the literature and illustrating key trends and themes is the major contribution of this study. It also highlights the need for further research in certain areas regarding the role of technology in responsible tourism development and enhancing residents’ quality of life.
Empowering local communities engagement: Rural tourism and business innovation for SDGs desa Eman Sulaiman; Gian Fitralisma; M. Anissul Fata; Rusto Nawawi
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 1 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i1.1968

Abstract

Purpose: This study investigates the role of social entrepreneurship and business innovation in empowering local communities for rural tourism development within the framework of sustainable development goals (SDGs). Research methodology: A comprehensive review of the existing literature on social entrepreneurship, business innovation, and rural tourism development is conducted. The study also involved qualitative interviews with key stakeholders and community members in the selected villages, followed by thematic analysis of the data. Results: The findings reveal that Social entrepreneurship plays a crucial role in fostering community engagement, promoting social inclusivity, and creating sustainable tourism initiatives. On the other hand, business innovation enables local communities to differentiate themselves, enhance visitor experiences, and improve the overall competitiveness of rural tourism destinations. Limitations: This study acknowledges certain limitations, including the selection of a limited number of case study villages and potential bias in qualitative interviews. Further research is needed to explore the generalizability of the findings across different contexts. Contribution: This study contributes to the understanding of the synergistic relationship among social entrepreneurship, business innovation, and rural tourism development. These findings provide insights for policymakers, community leaders, and practitioners in designing effective strategies to empower local communities and promote sustainable tourism within the SDGs Desa framework. Novelty: The novelty of this study lies in its comprehensive examination of the combined influence of social entrepreneurship and business innovation on rural tourism development in the context of sustainable development goals (SDGs Desa). This highlights the potential of these concepts to drive positive change and create inclusive and resilient rural tourism destinations.
Relationship between Customer Management Micro, Small and Medium Enterprises (MSMEs) and Marketing Performance in Banten Suherna Suherna; Titin Nasiatin
Journal of Sustainable Tourism and Entrepreneurship Vol. 5 No. 1 (2023): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v5i1.2005

Abstract

Introduction: The current economic crisis in Indonesia, micro, small, and medium-sized enterprises (MSMEs) have proven to be very resilient. When expanding a nation's economy, micro, small, and medium-sized businesses (MSMEs) play a crucial and vital role, so that’s why the researcher want to know about The aim of this research is to see the influence of customer relationship quality on the marketing performance of MSMEs. Materials and Methods: Sampling from food and beverage MSMEs in Banten province. The sample size was 209 respondents. Data collection using a questionnaire with direct interviews with respondents. Secondary data was obtained from BPS Banten Province. analysis technique using the SEM method Results: There is a relationship between Micro, Small and Medium Enterprises (MSME) Customer Management and Marketing Performance with a p value above 0.05.
Enhancing entrepreneurial intention in secondary school Eunah Kakava; Marima Eta; Murebwa Shepherd
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 3 (2023): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i3.2034

Abstract

Purpose: The literature reveals that emerging markets experience high unemployment rates. However, tertiary institutions continue to chant out a large number of graduates, increasing the rate of unemployment. Regardless of the tertiary institutions introducing entrepreneurship education, graduates continue to seek employment instead of creating it. This study analyses the introduction of entrepreneurship education in secondary schools to create entrepreneurship intentions in students. Research Methodology:  The researcher adopted an interpretative paradigm that advocates a qualitative approach. The study face-to-face interviewed 17 head teachers from secondary schools in the Mashonaland West Province.  This study thematically deduces entrepreneurship teaching methods, entrepreneurship content, and entrepreneurship assessment methods as sub-concepts that, if implemented, lead to entrepreneurship intention. Results: The researcher established that entrepreneurship education leads to entrepreneurship intentions if introduced in secondary schools. However, it requires commitment from policy designers and implementers to achieve the intended goals.  This study recommends the adoption of entrepreneurship education based on a funding model supported by stakeholders, including financial institutions and the government. Limitations: The study had a methodological limitation in that the sample size was small (17 head teachers). Contributions: This study contributes to educational policy changes through the introduction of entrepreneurship education and its curriculum. Novelty: This study analyzed the implementation of entrepreneurship education in secondary schools as a vehicle to solve the unemployment challenge.
Exploring the potential: Small-scale tourism entrepreneurship in emerging markets Hilda Yuliastuti; Kamsariaty Kamsariaty; Choirum Rindah Istiqaroh; Dian Nur Mastuti; Sri Yanthy Yosepha; Nadia Dwi Irmadiani; Ryan Firdiansyah Suryawan
Journal of Sustainable Tourism and Entrepreneurship Vol. 6 No. 1 (2024): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v6i1.2081

Abstract

Purpose: This study explores small-scale tourism entrepreneurship in emerging markets to uncover what drives entrepreneurs in this sector. By analyzing factors such as entrepreneurial intentions, perceived opportunities, skills, and market knowledge, this study offers insights into entrepreneurship dynamics in tourism. Research Methodology: Studying small-scale tourism entrepreneurship in emerging markets using a qualitative approach means using methods that focus on understanding the experiences, perceptions, and behaviors of individuals and organizations in the tourism industry. This method is valuable for capturing the complexity of entrepreneurial activities in these markets, where economic, social, and cultural factors significantly influence the success and sustainability of small-scale tourism businesses. Results: Entrepreneurial skills are crucial for success, and this study identifies the essential skills for entrepreneurs in these markets. Market knowledge is key for decision making, and this study highlights its importance in fostering sustainable entrepreneurship. Limitations: The focus on small-scale tourism entrepreneurship may overlook large-scale tourism ventures, which could also be significant drivers of economic development in emerging markets. Contributions: By combining these elements, this study offers a thorough understanding of the potential for small-scale tourism entrepreneurship in emerging markets with the goal of providing guidance for policymakers, practitioners, and aspiring entrepreneurs to stimulate industry expansion and progress. Novelty: This study explores how entrepreneurs in these markets tackle challenges and seize opportunities, highlighting their innovative strategies and their impact on local economies. Focusing on this less-explored area, this study aims to offer insights that can guide policymakers, empower entrepreneurs, and enrich academic discussions on entrepreneurship in emerging markets.
Toward a greener future: Exploring sustainable practices in travel and tourism in Bali Apriani, Ari; Kamsariaty, Kamsariaty; Nia Sarinastiti; Hilda Yuliastuti; Sukmayadi, Sukmayadi
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 3 (2023): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i3.2092

Abstract

Purpose: This study examines sustainable practices in travel and tourism, particularly Balinese tourism. It reviews the literature to understand the current sustainability efforts and suggests ways to enhance environmental, social, and economic sustainability. The aim is to offer ideas for a greener future in travel and tourism that is applicable beyond Bali. Research Methodology:  This study employs a quantitative approach, focusing on structural equation modelling, to investigate sustainable tourism practices in Bali. A quantitative approach was selected for its ability to offer a comprehensive understanding of sustainable practices, challenges, and opportunities in Balinese tourism. Results: The findings suggest that while progress has been made in implementing sustainable practices, challenges remain to be overcome, such as balancing economic growth with environmental protection and ensuring that benefits are equally distributed among local communities. Limitations: The main limitation of this study is its reliance on quantitative analysis, which might limit the depth of analysis and the ability to collect firsthand insights from Balinese tourism stakeholders. Focusing solely on Balinese tourism could restrict the relevance of these findings to other locations. Contribution: This research can improve environmental, social, and economic sustainability. It aims to benefit policymakers, industry practitioners, and academics interested in promoting sustainability of travel and tourism in Bali and beyond. Novelty: This study is unique in its exploration of sustainable travel and tourism practices. Although sustainability in tourism is gaining attention, this study stands out for its detailed examination of environmental conservation, social responsibility, and economic viability.
The influence of social media marketing efforts towards brand perception of customers Angelie R. Albutra; Natalia C Pornes; Ronald E. Almagro
Journal of Sustainable Tourism and Entrepreneurship Vol. 4 No. 3 (2023): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/joste.v4i3.2099

Abstract

Purpose: This study investigates the relationship between social media marketing efforts and brand perception among customers of clothing stores in Davao del Norte, the Philippines. Research Methodology:  A descriptive-correlational research design was employed, involving 200 respondents selected through stratified sampling. Adapted questionnaires were used to measure social media marketing efforts and brand perception, and statistical analysis was conducted to determine the correlation. Results: The findings indicate a high level of social media marketing efforts, particularly in the areas of entertainment, interaction, trendiness, customization, and word-of-mouth. Functional perception has emerged as the most significant factor influencing brand perception. A significant correlation (p < 0.000, R = 0.784) was found between social media marketing efforts and brand perceptions. Limitations: The study's generalizability is limited because of its focus on a specific region and sample demographics. Contribution: This study underscores the critical role of social media marketing in fostering consumer trust and engagement in clothing stores. By leveraging user-generated content and entertainment elements, businesses can amplify brand visibility, deepen their emotional connections with customers, and foster loyalty and repeat purchases. Future research should delve deeper into the interplay between word-of-mouth marketing, affective perceptions, and brand identity to enrich our understanding of consumer behavior in the digital age.

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