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Articles 1,542 Documents
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Application of Experiential Marketing as Brand Insight Development Mandasari, Virginia; Hariyana, Nanik; Naufal, Ilham
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4145

Abstract

Branding has become a very popular approach to managing and driving the development of products or services. To make the process more efficient, it is necessary to define the brand base correctly. One of the key elements in defining brand insight is consumer insight, which has recently become increasingly popular. The main prerequisite for the importance of consumer insight is dynamic changes in consumer needs and behavior, which determine their decisions. Customers not only judge products and services based on their quality but also through marketing strategies. Marketing strategies can be carried out aggressively through an experiential approach and an emotional approach to customers. Simultaneously, the author shows the strategic meaning of consumer insight in the process of forming brand insight to find the right branding according to the desired target market.
The Pentahelix Strategy for Addressing Radicalism and Terrorism Issue in Surabaya Wibowo, Prihandono; Hapsari, Renitha Dwi; Ascha, Muchammad Chasif
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4146

Abstract

Over the past few decades, Surabaya has maintained a reputation as a city with a high level of safety. The capital of East Java Province is devoid of any socio-political upheaval. During the 2000s, some major cities, including Jakarta and Bali, saw a wave of terrorism. However, it is noteworthy that the city under consideration, often called the "city of heroes," did not see comparable tragedies during this period. In the year 2018, Surabaya encountered a terrorist occurrence. The phenomena of radicalism and terrorism are intricate and multifaceted, necessitating the involvement of multiple stakeholders for their resolution. The Surabaya municipal government emphasizes fostering collaboration among various stakeholders to ensure stability. Nevertheless, the provincial capital of Jawa Timur continues to experience many occurrences, such as the recent surge in terrorist apprehensions in Surabaya and the prevailing existence of extremist factions. Evidence suggests the presence of radical movements within the city of Surabaya. The primary objective of this study is to examine the implementation of cross-sectoral collaboration in addressing issues related to radicalism and terrorism within the urban context of Surabaya. This research aims to provide valuable insights for the Surabaya city government and relevant stakeholders regarding the issue of radicalism and terrorism in Surabaya to inform policy decisions. Within the framework of radicalism and terrorism, it is vital to explore how cross-sector collaboration in the urban setting of Surabaya addresses this phenomenon. This study uses the Penthaelix cooperation framework to analyze the dynamics of collaboration among various stakeholders in Surabaya City in their efforts to combat radicalism and terrorism. The researchers successfully identified eight key informants representing each stakeholder cluster. Through conducting research and engaging in interviews, valuable insights were gathered regarding the patterns of cooperation that emerged and the problems encountered.
Analysis of Tourism Management: Optimization of Resources and Asset Management of Gubuk Klakah Tourism Village Alawi, A. Muammar; Mawardi, Alfiandi Imam; Wahyuni
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4147

Abstract

Gubuk Klakah Village as one of the developing tourism villages in Malang Regency still has difficulties in managing and utilizing the BUMDes institution to optimize the increase of BUMDes PAD in Gubuk Klakah Village, namely a) human resource management that is still not optimal because the majority of BUMDes administrators are board members in other village tourism institutions so that there is overlapping in authority and division of tasks and b) there is still an unhealthy tourism organization culture such as distrust between members and financial smuggling for personal interests. Based on this background, the proposing team took three problem formulations, namely a) regarding the status quo of BUMDes management, b) the perception of the government and other institutional members towards BUMDes performance, and c) strategies to improve the performance of BUMDes Shack Klakah. The theories and concepts used in this research are change leadership, social perception theory, and asset-based community development. This research will be conducted in three stages, namely the preparation stage, the field study implementation stage, and the evaluation stage. The results of the discussion regarding Human Assets, Social Assets, Natural and Physical Assets, and Financial Assets, can be concluded that BUMDes Amanah Tourism Business Unit of Gubugklakah Village is reorganizing policies and bylaws. BUMDes Amanah Tourism Business Unit has optimized Natural and Physical Assets by packaging these assets into innovative and creative tour packages to attract tourist visits.
Design and Implementation of a Database and RBAC for Scientific and Competency Mapping Web-based Information System for Lecturers at UPN “Veteran” Jawa Timur Fahrudin, Tresna Maulana; Al Makruf, Achmad Yusuf
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4148

Abstract

Scientific and competency mapping web-based information system aims to address several relevant issues within the context of the Tri Dharma framework in higher education, specifically at UPN "Veteran" Jawa Timur. One of the primary issues is how to review and evaluate the implementation of Tri Dharma, especially in the areas of Education and Teaching, Research, Community Service, and publications, in alignment with the parent-subfields of study and competencies mapping in each study program. Therefore, the research proposes to create an innovative solution that can review and evaluate the alignment of implementation of Tri Dharma in higher education. The research developed a database and Role Base Access Control (RBAC) for web-based information system that lecturers can input education and teaching, research, community service activities, and publications based on the available academic fields, while also helping to identify lecturer expertise according to the knowledge mapping in their respective study programs through a visualization dashboard. The development plan for this application begins with the planning phase, including analyze the system's business processes to understand the system needs of users, designing the necessary features, completing master data such as a list of parent field of study and subfield of study for each study program. This is essential for obtaining an initial understanding of the data structure for the database design. After the database design has been completed, the next step is to implement the database design into an actual database structure using MySQL and then proceed with the development of the web-based application. The system was designed to generate curriculum vitae and visualization in the spider chart to make it easier for the user to understand their scientific and competencies.
Business Model Inovation of Batik Kembang Turi Sidoarjo: A Lesson from the Pandemics Azhar, Ratih Mukti; Evanthi, Ayundha; Syarifudin, Adinda Rahmawati; Ratri, Lintang Mutiara
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4149

Abstract

The recovery of the national economy after the COVID-19 pandemic is inseparable from the important role of MSMEs as a pillar of economic support. Its existence contributes to the gross domestic product by 61.97%. This phenomenon significantly affects the MSME business and triggers each business actor in this field to continue to develop their business, including Batik Kembang Turi Sidoarjo, which is one of the business actors that raises the potential of Batik as one of the local wisdom in Sidoarjo. This study was conducted to determine the description of business model innovation in Batik Kembang Turi Sidoarjo in facing the pandemic crisis. This research uses a qualitative approach to analyze information and obtain factual findings to understand these conditions through information on Business Model Innovation in MSMEs. The results show that BMI changes in Batik Kembang Turi Sidoarjo which refer to the Concept of BMI Conceptual Model Magnitude are in Quadrant Type 4 where high novelty and high complexity of changes in the elements of the business model. Changes in services where Batik Kembang Turi began to change their services to the tourism sector arose due to changes in consumer segments and value propositions radically changing the infrastructure system due to the extreme impact of the pandemic on their business and environment.
Branding the Surabaya Wonorejo Mangrove Botanical Garden Tourism, Through Social Media Video Content Setiawan, Bayu; Tutiasri, Ririn Puspita; Pradana, Jimmy Putra
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4150

Abstract

Tourism Branding is an activity to introduce a tourist spot to the public. One of the tourism branding activities is by creating advertising videos that are packaged attractively, so that they can attract people to visit. Many tourist attractions are empty of visitors after the Covid-19 pandemic, because there is a ban on gathering in certain places. This makes many tourist attractions empty of visitors, one of which is the Surabaya Wonorejo mangrove botanical garden. Community Service Activities, UPN Serves carries out branding activities for the people of Surabaya. Reintroduce the public that the city of Surabaya has natural tourist attractions, which can be visited either with family or with friends. This community service activity was carried out by Citivity Academy lecturers from communication science and visual communication design together with students. In the activities carried out to introduce the Surabaya Wonorejo mangrove botanical garden tourism by creating video content which was uploaded on social media. The aim of creating this video content is to promote Surabaya mangrove tourism to the public. When creating video content, it promotes what facilities are available there, apart from providing alternative entertainment venues that are comfortable, cheap and close by. The video content was acted out by students, as an invitation to teenagers to take a nature holiday at the Surabaya Wonorejo mangrove botanical garden.
Exploring Taxation Understanding among Individual Taxpayers at Sekolah Pelayaran Bhakti Samudera Anam, Sahrul; Putra, Firman Eka; Wilasittha, Acynthia Ayu; Haryati, Tantina; Putri, Sofie Yunida
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4151

Abstract

This community engagement initiative aims to assess the extent of the understanding among the academic community of Sekolah Pelayaran Bhakti Samudera regarding the reporting of Article 21 personal income tax (PPh 21). The level of understanding was gauged through the distribution of a questionnaire, which included inquiries about the registration of taxpayers within the Sekolah Pelayaran Bhakti Samudera environment and participants' comprehension of taxation and their tax obligations. The taxpayer registration process will assist the community engagement team in developing materials for socialization and assistance in filing individual income tax returns (SPT PPh Orang Pribadi) to be conducted in the future. Based on the questionnaire, data were obtained from 26 participants, with 61.5% of them having a Taxpayer Identification Number (NPWP), while the rest did not possess an NPWP. This aligns with the condition of the academic community in the school, which typically earns income below the Non-Taxable Income Threshold (PTKP). Regarding the understanding of tax reporting, the academic community at Sekolah Pelayaran Bhakti Samudera still lacks a solid grasp of the subject. A total of 20 respondents out of 26 participants exhibited a low level of understanding of tax reporting. Consequently, many members of the academic community remain unfamiliar with the tax reporting obligations of individual taxpayers with NPWP. This situation is further supported by the school's practice of not providing PPh 21 withholding tax slip due to the academic community's income falling below the PTKP threshold.
Learning Innovations to Improve the Pancasila Student Profile in Indonesia Sumarno, Wahyu Kyestiati; Shodikin, Ali; Solikha, Nur Imro’atus; Pratama, Novandi Kevin
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4152

Abstract

The Pancasila student profile is a number of characteristics and competencies that Indonesian students are expected to achieve. This study aims to examine research on learning innovations that have been carried out by schools in the implementation of the Merdeka Curriculum in the first year in realizing the profile of Pancasila students. The method used in this study is a literature review of scientific journals that have been published on relevant topics. The results of this study provide various learning innovations that have been carried out by various schools that can inspire other schools to realize the Pancasila student profile. It is hoped that this research will provide insight into innovations that need to be carried out for further research.
Green Healthcare Accountability: A Comprehensive Review of Environmental Accounting in Hospitals Batara, I Wayan Darma; Permata, Marchelo Boas; Putri, Sofie Yunida; Wilasittha, Acynthia Ayu; Widajantie, Tituk Diah
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4153

Abstract

This literature review aims to provide insights into the utilization of environmental accounting within the healthcare sector. The primary objective is to comprehensively analyze the prior study to understand the rationale, methodologies, and results associated with implementing environmental accounting practices within hospital settings. The research methodology employed in this evaluation encompassed a comprehensive analysis of the relevant scholarly literature. The literature review findings indicate that hospitals utilize environmental accounting methods for a range of purposes, such as ensuring adherence to regulatory requirements, achieving financial savings, enhancing their reputation, and fulfilling their social responsibilities. This paper also investigates the methodologies and tools commonly utilized in hospital settings for environmental accounting. These include carbon accounting, waste management accounting, energy consumption monitoring, and eco-efficiency analysis. This study investigates the impact of environmental accounting on hospitals' financial reports and decision-making processes. The use of environmental accounting practices can have a significant effect on the resource allocation, investment decisions, and long-term strategic planning of healthcare organizations. This literature analysis highlights the imperative for further research in this domain and underscores the increasing importance of environmental accounting within healthcare institutions. The findings underscore the significance of incorporating sustainability into the management practices of hospitals, indicating that implementing environmental accounting methods can substantially influence the financial and environmental performance of healthcare organizations
Strategic Management in Tourism Industry: A Perspective Article during Pandemic Evanthi , Ayundha; Azhar, Ratih Mukti
Nusantara Science and Technology Proceedings 8th International Seminar of Research Month 2023
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/nstp.2024.4154

Abstract

The purpose of this essay is to critically evaluate recent research on strategic management (SM) in pandemic situations and to suggest potential future possibilities for SM research in the hospitality and tourist (HT) sector. The current state of SM research in the HT field was examined critically in this study, along with potential future prospects. SM research with an HT focus still has a weak social structure. The field's scientific development has slowed down because there aren't many top researchers in it. Finally, researchers in the HT field should publish their findings in prestigious academic publications that cover both the HT and mainstream fields. This study uses VOSviewer to display how bibliometric analysis of multiple older articles was used to define strategic management in the hospitality and tourist industry. The results indicate that strategic management research in the hospitality and tourist sectors has advanced during the course of the study; nonetheless, there is still a gap between the two sectors' strategic management research.

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