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The World of Business Administration Journal
Published by Universitas Subang
ISSN : 27220702     EISSN : 27220699     DOI : 10.37950/wbaj
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The World of Business Administration Journal (WBAJ) is a scientific journal which publishes original articles on the most recent knowledge, researches, or applied researches and other development in fields of Business Administration, Management functions (human resources, finance, operations, marketing, strategic). The function of leading (personal leadership, team leadership, department leadership, corporate leadership, market leadership, business leadership, industry leadership). Governing functions (business law, business ethics, business philosophy, business models). The function of entrepreneurship (start-up, personal entrepreneurship, group entrepreneurship, intrapreneurship, strategic entrepreneurship, corporate entrepreneurship, business contextual entrepreneurship). Contextual business (sharia, tourism, manufacturing, services, banking, etc). Since 2019 the journal has been published regularly two times a year ( June and December).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 75 Documents
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Strategi Pengadaan Bahan Makanan dan Minuman dalam Menunjang Operasional Hotel: Studi di Lembah Sarimas Ciater Management by Sahid Luki Natika; Delis Irma Yulistiani; Putri Pusfita Andini; Ismah Maolani; Adriana Rizki Nur F
The World of Business Administration Journal Volume 7 Issue 2, December 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v7i2.2548

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis strategi pengadaan bahan makanan dan minuman dalam menunjang operasional Hotel Lembah Sarimas Ciater Management by Sahid. Latar belakang penelitian didasarkan pada tiga permasalahan utama, yaitu tantangan geografis yang menghambat kelancaran distribusi bahan baku, ketidakkonsistenan mutu dari pemasok yang berdampak pada kualitas layanan hotel, serta fluktuasi harga pasar yang menyulitkan pengelolaan anggaran secara efisien. Tujuan dari penelitian ini adalah untuk mengevaluasi implementasi strategi pengadaan yang telah dijalankan oleh pihak hotel serta merumuskan alternatif strategi yang lebih efektif dan berkelanjutan. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam kepada staf hotel dan observasi non-partisipatif selama kegiatan operasional berlangsung. Hasil utama penelitian menunjukkan bahwa strategi pengadaan yang dijalankan masih bersifat reaktif dan belum berbasis perencanaan jangka panjang. Penelitian ini menyimpulkan bahwa pengadaan yang efektif harus memperhatikan dimensi supply risk dan expenditure impact seperti pada model Kraljic (1983), serta dilengkapi dengan SOP evaluasi pemasok, kontrak harga tetap, buffer stock bahan tahan lama, dan dukungan teknologi informasi. Strategi yang terstruktur diharapkan dapat menjamin efisiensi biaya, keandalan pasokan, dan kualitas layanan dalam mendukung keberlangsungan operasional hotel.   Kata kunci: strategi pengadaan, bahan makanan, operasional hotel, supply risk, expenditure impact   Abstract This study aims to analyze the procurement strategy of food and beverage supplies in supporting the operations of Lembah Sarimas Ciater Hotel managed by Sahid. The research background is based on three main problems: geographical challenges that hinder the smooth distribution of raw materials, inconsistency in the quality of suppliers that affects service standards, and fluctuating market prices that complicate budget management. The objective of this research is to evaluate the current procurement practices implemented by the hotel and to formulate more effective and sustainable alternatives. The research uses a descriptive qualitative approach, employing in-depth interviews with hotel staff and non-participant observations during operational activities. The findings indicate that the current procurement strategy is reactive and lacks long-term planning. The study concludes that effective procurement should consider the dimensions of supply risk and expenditure impact, as outlined in Kraljic’s model (1983), and should be supported by SOPs for supplier evaluation, fixed-price contracts, buffer stock of durable goods, and digital inventory management systems. A structured strategy is expected to ensure cost efficiency, supply reliability, and consistent service quality to support sustainable hotel operations.   Keywords: procurement strategy, food supplies, hotel operations, supply risk, expenditure impact
Pengaruh Kualitas Pelayanan Jasa Pengiriman Terhadap Kepuasan Pelanggan Pada PT. Pos Indonesia Cabang Subang Dwi Jihan Milda Prastika; M. Tri Julyansyah
The World of Business Administration Journal Volume 8 Issue 1, Juni 2026
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v8i1.2653

Abstract

Abstrak Penelitian ini bertujuan untuk menegtahui seberapa besar pengaruh kualitas pelayanan jasa pengiriman terhadap kepuasan pelanggan pada PT. Pos Indonesia Cabang Subang. Metode penelitian yang digunakan adalah metode penelitian deskriptif asosiatif dengan pendekatan kuantitatif. Jumlah populasi sebanyak 27.110 orang yang menjadi pelanggan PT. Pos Indonesia Cabang Subang, maka peneliti menggunakan rumus slovin untuk menentukan sampel, dengan total sampel sebanyak 100 orang. Kata kunci : Kualitas Pelayanan, Kepuasan Pelanggan.   Abstract This study aims to determine how much influence the quality of delivery service has on customer satisfaction at PT. Pos Indonesia Subang Branch. The research method used is a descriptive associative research method with a quantitative approach. The population is 27,110 people who are customers of PT. Pos Indonesia Subang Branch, so the researcher uses the Slovin formula to determine the sample, with a total sample of 100 people. Keywords: Service quality, Customer Satisfaction.          
Strategi Pemasaran Destinasi Ekowisata Dalam Meningkatkan Kunjungan Wisatawan Di Terminal Wisata Grafika Cikole Lembang (Studi Kasus: Terminal Wisata Grafika Cikole Lembang) Agus Dedi Subagja; Naufal Rifqi Hidayat; Wafi Siti Wahyuni; Jihan Amanda; Tiara Zalianty Rimaniar; Carla Kembuan
The World of Business Administration Journal Volume 8 Issue 1, Juni 2026
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v8i1.2654

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis penerapan strategi pemasaran destinasi ekowisata di Terminal Wisata Grafika Cikole Lembang dalam meningkatkan kunjungan wisatawan berdasarkan teori Services Marketing Mix (7P). Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis menggunakan model Miles dan Huberman. Hasil penelitian menunjukkan bahwa penerapan strategi pemasaran telah didukung oleh keberagaman produk wisata, kebijakan harga yang fleksibel, kualitas pelayanan, proses pelayanan, serta fasilitas yang memadai. Namun, pemanfaatan promosi digital masih berfungsi sebagai media brand awareness, sedangkan peningkatan kunjungan wisatawan lebih banyak didukung melalui kemitraan dengan Travel Agent dan Event Organizer (EO). Oleh karena itu, diperlukan sinergi antara promosi digital dan saluran kemitraan agar penerapan strategi pemasaran dapat mendukung peningkatan kunjungan wisatawan.   Kata kunci : Strategi Pemasaran, Bauran Pemasaran Jasa 7P, Ekowisata, Kunjungan Wisatawan.     Abstract This study aims to analyze the implementation of ecotourism destination marketing strategies at the Grafika Cikole Lembang Tourist Terminal in increasing tourist visits based on the Services Marketing Mix (7P) theory. The study employs a qualitative approach using descriptive methods. Data were collected through interviews, observations, and documentation, and then analyzed using the Miles and Huberman model. The results indicate that the implementation of marketing strategies has been supported by a diverse range of tourism products, flexible pricing policies, service quality, service processes, and adequate facilities. However, digital promotion is still primarily used as a medium for brand awareness, while the increase in tourist visits is largely supported through partnerships with travel agents and event organizers (EOs). Therefore, synergy between digital promotion and partnership channels is needed so that the implementation of marketing strategies can support an increase in tourist visits.  Keywords: Marketing Strategy, 7P Service Marketing Mix, Ecotourism, Tourist Visits.          
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan PT. Prabu Kurniya Jaya di Kabupaten Subang Ade Suparman; Silvy Sondari Gadzali; Rian Komara; Ade Nawawi
The World of Business Administration Journal Volume 8 Issue 1, Juni 2026
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v8i1.2655

Abstract

Abstrak Penelitian ini dilatarbelakangi oleh adanya persoalan kinerja karyawan pada PT. Prabu Kurniya Jaya Kabupaten Subang yang antara lain terlihat dari belum konsistennya pencapaian target mitra, rendahnya inisiatif sebagian karyawan, dan meningkatnya ketidakhadiran tanpa keterangan. Penelitian ini bertujuan untuk mengetahui kondisi motivasi kerja, kondisi kinerja karyawan, serta pengaruh motivasi kerja terhadap kinerja karyawan. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan asosiatif. Data diperoleh melalui kuesioner kepada 53 karyawan dan dianalisis menggunakan uji validitas, reliabilitas, korelasi Pearson, regresi linear sederhana, koefisien determinasi, dan uji t dengan SPSS versi 25. Hasil penelitian menunjukkan motivasi kerja berada pada kategori tinggi. Kebutuhan fisik memperoleh skor 673, kebutuhan keselamatan dan kesehatan 638, kebutuhan sosial 664, dan kebutuhan penghargaan 642. Kinerja karyawan juga berada pada kategori tinggi, dengan skor kualitas 456, kuantitas 432, ketepatan waktu 451, efektivitas 450, kemandirian 426, dan komitmen kerja 473. Korelasi motivasi kerja dan kinerja sebesar 0,473 dengan signifikansi 0,000. Persamaan regresi adalah Y = 34,219 + 0,335X. Koefisien determinasi sebesar 0,224 menunjukkan kontribusi motivasi kerja sebesar 22,4%. Uji t menghasilkan t hitung 3,839 dengan signifikansi 0,000, sehingga motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Kata kunci : Motivasi Kerja, Kinerja Karyawan, PT. Prabu Kurniya Jaya, Kabupaten Subang.   Abstract This study was motivated by employee performance problems at PT. Prabu Kurniya Jaya, Subang Regency, reflected in inconsistent achievement of partner targets, limited employee initiative, and increasing unauthorized absences. The study aimed to determine the level of work motivation, employee performance, and the effect of work motivation on employee performance. A quantitative approach with descriptive and associative methods was employed. Data were collected through questionnaires from 53 employees and analyzed using validity, reliability, Pearson correlation, simple linear regression, coefficient of determination, and t-test with SPSS version 25. The findings indicate that work motivation was in the high category. Physical needs obtained a score of 673, safety and health needs 638, social needs 664, and esteem needs 642. Employee performance was also in the high category, with quality 456, quantity 432, timeliness 451, effectiveness 450, independence 426, and work commitment 473. The correlation between work motivation and employee performance was 0.473 with a significance value of 0.000. The regression equation was Y = 34.219 + 0.335X. The coefficient of determination was 0.224, indicating that work motivation contributed 22.4% to employee performance. The t-test produced a t-value of 3.839 with a significance value of 0.000, indicating that work motivation had a positive and significant effect on employee performance.  Keywords: Work Motivation, Employee Performance, PT. Prabu Kurniya Jaya, Subang Regency.
Peran Customer Experience dalam Membentuk Keputusan Penggunaan Jasa Kursus Mengemudi Aziz Muhammad; Zaenal Hirawan; Muhamad Rizky Fauzi
The World of Business Administration Journal Volume 8 Issue 1, Juni 2026
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v8i1.2656

Abstract

Abstrak Penelitian ini bertujuan menganalisis peran customer experience dalam membentuk keputusan penggunaan jasa kursus mengemudi pada A.M. Jaya Subang. Penelitian menggunakan pendekatan kuantitatif dengan metode survei. Populasi penelitian terdiri atas 271 pengguna jasa tahun 2025, sedangkan sampel sebanyak 73 responden ditentukan dengan rumus Slovin pada tingkat kesalahan 10% dan dipilih menggunakan simple random sampling. Data dikumpulkan melalui kuesioner skala Likert 1–5. Customer experience diukur melalui dimensi sensory, emotional, cognitive, behavioral, dan social, sedangkan keputusan penggunaan jasa diukur melalui kemantapan pilihan, kebiasaan menggunakan jasa, rekomendasi, penggunaan ulang, dan keyakinan terhadap pilihan. Analisis dilakukan menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM) dengan SmartPLS 4. Hasil menunjukkan seluruh konstruk memenuhi validitas dan reliabilitas. Customer experience berpengaruh positif dan signifikan terhadap keputusan penggunaan jasa dengan koefisien jalur 0,861, t-statistik 27,997, dan p-value 0,000. Nilai R-Square sebesar 0,741 menunjukkan bahwa 74,1% variasi keputusan penggunaan jasa dapat dijelaskan oleh customer experience. Temuan ini menegaskan bahwa pengalaman pelanggan pada seluruh titik interaksi layanan merupakan faktor penting dalam memperkuat keyakinan konsumen untuk memilih, menggunakan kembali, dan merekomendasikan jasa kursus mengemudi. Kata kunci : Customer Experience; Keputusan Penggunaan Jasa; Pemasaran Jasa; Kursus Mengemudi.   Abstract This study examines the role of customer experience in shaping driving course service usage decisions at A.M. Jaya Subang. A quantitative survey design was employed. The population consisted of 271 service users in 2025, while a sample of 73 respondents was determined using the Slovin formula at a 10% error level and selected through simple random sampling. Data were collected using a five-point Likert-scale questionnaire. Customer experience was measured through sensory, emotional, cognitive, behavioral, and social dimensions, whereas service usage decisions were measured through choice confidence, habitual use, recommendation, reuse intention, and confidence in the selected service. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that all constructs met validity and reliability requirements. Customer experience had a positive and significant effect on service usage decisions, with a path coefficient of 0.861, a t-statistic of 27.997, and a p-value of 0.000. The R-Square value of 0.741 indicates that customer experience explains 74.1% of the variance in service usage decisions. These findings confirm that customer experience across service touchpoints is an important factor in strengthening consumers’ confidence to choose, reuse, and recommend driving course services.  Keywords: Customer Experience; Service Usage Decision; Service Marketing; Driving Course.         

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