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The World of Business Administration Journal
Published by Universitas Subang
ISSN : 27220702     EISSN : 27220699     DOI : 10.37950/wbaj
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The World of Business Administration Journal (WBAJ) is a scientific journal which publishes original articles on the most recent knowledge, researches, or applied researches and other development in fields of Business Administration, Management functions (human resources, finance, operations, marketing, strategic). The function of leading (personal leadership, team leadership, department leadership, corporate leadership, market leadership, business leadership, industry leadership). Governing functions (business law, business ethics, business philosophy, business models). The function of entrepreneurship (start-up, personal entrepreneurship, group entrepreneurship, intrapreneurship, strategic entrepreneurship, corporate entrepreneurship, business contextual entrepreneurship). Contextual business (sharia, tourism, manufacturing, services, banking, etc). Since 2019 the journal has been published regularly two times a year ( June and December).
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 75 Documents
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Pengaruh Pelatihan Terhadap Kinerja Karyawan PT. Malindo Feedmill Cikaum Subang Ma’ruf, Kamal; Hidayat, Taufiq; Nawawi, Ade; Asmarandiani, Dina
The World of Business Administration Journal Volume 7 Issue 1, Juni 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/25e8vj35

Abstract

Abstrak Upaya untuk meningkatkan kualitas karyawan di dalam suatu perusahaan adalah dengan pemberian progam pelatihan yang diharapkan menjadi salah satu cara untuk meningkatkan kinerja di dalam perusahaan. Pelatihan tidak hanya dimaksudkan sebagai penyegaraan terhadap cara penanganan atas pekerjaan yang telah menjadi rutinitas dari karyawan yang bersangkutan namun juga mencoba menemukan suatu inovasi baru dalam penyelesaian pekerjaan dehingga dapat menjadi lebih efektif dan efisien dibandingkan sebelum mendapatkan pelatihan. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh pelatihan terhadap kinerja karyawan di PT. Malindo Feedmill Cikaum Subang. Analisis ini menggunakkan variabel dependen yaitu pelatihan dan variabel independent kinerja karyawan, dengan menggunakan pendekatan kuantitatif. Untuk dimensi pelatihan mengambil teori yang dikemukana oleh Mangkunegara (2017:57) pelatihan dibagi menjadi 5 indikator diantaranya yaitu: tujuan pelatihan, materi pelatihan, metode pelatihan yang digunakan, kualifikasi peserta, kualifikasi pelatih. Sedangkan untuk dimensi kinerja karyawan mengambil teori yang dikemukakan oleh Bangun (2012:233) Suatu pekerjaan dapat diukur melalui 5 dimensi yaitu: kuantitas pekerjaan, kualitas pekerjaan, ketepatan waktu, kehadiran, dan kemampuan Kerjasama. Populasi dalam penelitian ini adalah seluruh karyawan non managerial yang berjumlah 63 karyawan. Sedangkan alat mengukur data menggunakan kuesioner dan perhitungan olah data menggunakan SPSS versi 26. Hasil analisis penelitian pengaruh pelatihan terhadap kinerja karyawan di PT. Malindo Feedmill Cikaum Subang menunjukan hubungan sangat kuat dengan nilai 0,759  dan pengaruh pelatihan terhadap kinerja karyawan sebesar 75,9% dan sisanya 24,1% yang dipengaruhi faktor lain diluar penelitian. Kata kunci : Pelatihan, Kinerja Karyawan.         Abstract   Efforts to improve the quality of employees in a company are by providing training programs which are expected to be one of the ways to improve performance within the company. The training is not only intended as a refreshment of the way to handle work that has become a routine of the employees concerned but also tries to find a new innovation in completing work so that it can be more effective and efficient than before getting training. This study aims to test and analyze the influence of training on employee performance at PT. Malindo Feedmill Cikaum Subang. This analysis uses dependent variables, namely training and independent variables of employee performance, using a quantitative approach. For the dimension of training, taking the theory put forward by Mangkunegara (2017:57), the training is divided into 5 indicators, namely: training objectives, training materials, training methods used, participant qualifications, coach qualifications. As for the dimension of employee performance, taking the theory put forward by Bangun (2012:233) A job can be measured through 5 dimensions, namely: work quantity, work quality, punctuality, attendance, and the ability to cooperate. The population in this study is all non-managerial employees totaling 63 employees. Meanwhile, the data measurement tool uses a questionnaire and data processing calculations using SPSS version 26. The results of the research analysis on the influence of training on employee performance at PT. Malindo Feedmill Cikaum Subang showed a very strong relationship with a score of 0.759 and the influence of training on employee performance of 75.9% and the remaining 24.1% which was influenced by other factors outside the study.   Keywords: Training, Employee Performance.
Dampak Sistem Enterprise Resource Planning (ERP) Terhadap Kinerja Karyawan Pada Departemen Manajemen Produksi Di PT Murinda Iron Steel Kalijati Subang Gadzali, Silvy Sondari; Ruchendi, Hani; Askari, Edi; Novitasari, Ira
The World of Business Administration Journal Volume 7 Issue 1, Juni 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/k7e53a05

Abstract

Abstrak Enterprise Resource Planning (ERP) merupakan sistem terintegrasi yang membantu perusahaan dalam mengelola berbagai proses bisnis secara efisien. Kinerja karyawan adalah indikator keberhasilan individu dalam melaksanakan tugas berdasarkan kualitas, kuantitas, ketepatan waktu, efektivitas, dan kemandirian. Penelitian ini bertujuan untuk menganalisis dampak implementasi ERP terhadap kinerja karyawan di Departemen Manajemen Produksi PT Murinda Iron Steel Kalijati Subang. Identifikasi masalah dalam penelitian ini mencakup tiga aspek utama, yaitu (1) Bagaimana sistem Enterprise Resource Planning (ERP) pada Departemen Manajemen Produksi Di PT Murinda Iron Steel Kalijati Subang? (2) Bagaimana kinerja karyawan pada Departemen Manajemen Produksi Di PT Murinda Iron Steel Kalijati Subang? (3) Seberapa besar Dampak Sistem Enterprise Resource Planning (ERP) terhadap kinerja karyawan pada Departemen Manajemen Produksi Di PT Murinda Iron Steel Kalijati Subang? Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan analisis statistik deskriptif dan korelasional. Hasil penelitian menunjukkan bahwa implementasi ERP memperoleh penilaian baik dengan rata-rata 3,21 dan tingkat capaian responden (TCR) 80,25%. Analisis korelasi Pearson menunjukkan bahwa ERP berpengaruh positif dan signifikan terhadap kinerja karyawan, terutama dalam aspek efisiensi kerja dan integrasi data. Namun, aspek pelatihan pengguna masih perlu ditingkatkan untuk mendukung kemandirian karyawan dalam mengoperasikan sistem ERP. Kata kunci : Enterprise Resource Planning (ERP), Kinerja Karyawan       Abstract Enterprise Resource Planning (ERP) is an integrated system that helps companies manage various business processes efficiently. Employee performance is an indicator of individual success in carrying out tasks based on quality, quantity, timeliness, effectiveness, and independence. This study aims to analyze the impact of ERP implementation on employee performance in the Production Management Department of PT Murinda Iron Steel Kalijati Subang. The identification of problems in this study includes three main aspects, namely (1) How is the Enterprise Resource Planning (ERP) system in the Production Management Department at PT Murinda Iron Steel Kalijati Subang? (2) How is employee performance in the Production Management Department at PT Murinda Iron Steel Kalijati Subang? (3) How much impact does the Enterprise Resource Planning (ERP) system have on employee performance in the Production Management Department at PT Murinda Iron Steel Kalijati Subang? The research method used is a quantitative approach with descriptive and correlational statistical analysis. The results showed that ERP implementation received a good assessment with an average of 3.21 and a respondent achievement rate (TCR) of 80.25%. Pearson correlation analysis shows that ERP has a positive and significant effect on employee performance, especially in the aspects of work efficiency and data integration. However, the user training aspect still needs to be improved to support employee independence in operating the ERP system. Keywords: Enterprise Resource Planning (ERP), Employee Performance     
Pengaruh Green Marketing Terhadap Purchase Intention Produk Garnier Pada Konsumen Di Kabupaten Subang Suparman, Ade; Natika, Luki; Muhammad, Aziz; Agustin, Alycia Putri
The World of Business Administration Journal Volume 7 Issue 1, Juni 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/phkc3173

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh green marketing terhadap purchase intention pada konsumen Garnier di Kabupaten Subang. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Objek dalam penelitian ini adalah masyarakat Kabupaten Subang pengguna Garnier dengan jumlah sampel sebanyak 100 orang. Sampel dalam penelitian ini ditentukan dengan rumus slovin dan Teknik pengambilan sampel yaitu non probability sampling. Pengumpulan data primer dilakukan dengan menggunakan kuesioner untuk memperoleh gambaran mengenai green marketing dan purchase intention produk Garnier di Kabupaten Subang, serta data sekunder diperoleh melalui studi literatur. Teknik analisis menggunakan regresi linear sederhana dengan bantuan SPSS versi 26.0. Berdasarkan perhitungan uji regresi linear sederhana diperoleh persamaan Y= 7,162 + 0,343x. Hasil analisis uji t diketahui bahwa variabel green marketing memberikan pengaruh yang signifikan terhadap purchase intention pada konsumen produk Garnier di Kabupaten Subang. Berdasarkan perhitungan nilai koefisien determinasi (R2) diperoleh nilai adjusted R square sebesar 0,493, hal ini menunjukkan bahwa variabel green marketing memberikan pengaruh yang signifikan terhadap purchase intention produk Garnier pada konsumen di Kabupaten Subang sebesar 49,3% sedangkan sisanya (50,7%) dipengaruhi oleh faktor lain yang tidak diteliti dalan penelitian ini. Kata kunci : Pemasaran Hijau, Minat Beli, Garnier   Abstract This research aims to analyze the effect of green marketing on purchase intention among Garnier consumers in Subang Regency. The research employs a quantitative method. The object of this study is the population of Garnier users in Subang Regency, with a sample size of 100 respondents. The sample was determined using the Slovin formula, and the sampling technique used was non-probability sampling. Primary data collection was conducted using a questionnaire to obtain insights into green marketing and purchase intention of Garnier products in Subang Regency, while secondary data was gathered through a literature study. The analysis technique applied was simple linear regression with the assistance of SPSS version 26.0. Based on the calculation of the simple linear regression test, the equation obtained is Y = 7.162 + 0.343x. The results of the t-test analysis revealed that the green marketing variable has a significant effect on purchase intention among Garnier consumers in Subang Regency. The calculation of the coefficient of determination (R²) shows an adjusted R square value of 0.493, indicating that the green marketing variable has a significant influence on purchase intention for Garnier products among consumers in Subang Regency by 49.3%, while the remaining 50.7% is influenced by other factors not examined in this study. Keywords: Green Marketing, Purchase Intention, Garnier.          
Pengaruh Strategi Pemasaran Digital Dan Kualitas Produk Terhadap Penjualan UMKM Kuliner Di Kecamatan Kalijati Kabupaten Subang Muhammad, Aziz; Subagja, Agus Dedi; As Shidik, Deddi; Rahayu, Pitriyani
The World of Business Administration Journal Volume 7 Issue 1, Juni 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/5jn7tb88

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran digital dan kualitas produk terhadap penjualan Usaha Mikro, Kecil, dan Menengah (UMKM) kuliner di Kecamatan Kalijati, Kabupaten Subang. Fenomena yang melatarbelakangi penelitian ini adalah rendahnya daya saing UMKM kuliner akibat implementasi strategi pemasaran digital yang belum optimal, seperti kurangnya interaksi melalui platform digital, serta ketidaksesuaian kualitas produk dengan ekspektasi konsumen. Di era perkembangan teknologi, strategi pemasaran digital menjadi elemen penting untuk memperluas jangkauan pasar, sedangkan kualitas produk berperan sebagai kunci dalam menjaga loyalitas pelanggan dan mendukung keberlanjutan usaha UMKM. Penelitian ini menggunakan teori yang mencakup bauran pemasaran digital (marketing mix) dengan dimensi customer engagement, permission marketing, dan content marketing (Chaffey & Chadwick, 2016:43). Variabel kualitas produk diukur melalui dimensi fungsi produk, penampilan luar, dan biaya produk (Assauri, 2010:123). Variabel penjualan dianalisis berdasarkan dimensi volume, pendapatan, dan pertumbuhan penjualan (Swastha & Irawan, 2014:12). Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linier berganda. Data dikumpulkan melalui kuesioner yang melibatkan 29 pelaku UMKM kuliner sebagai responden. Sebelum dianalisis, data diuji validitasnya menggunakan teknik korelasi Pearson Product Moment dan reliabilitasnya dengan Cronbach's Alpha. Hasil uji menunjukkan bahwa seluruh item kuesioner dinyatakan valid dan reliabel. Data diolah menggunakan perangkat lunak IBM SPSS Statistics versi 25. Hasil penelitian menunjukkan bahwa strategi pemasaran digital memiliki koefisien regresi sebesar 0,025 dengan nilai signifikansi 0,907 (p > 0,05), sementara kualitas produk memiliki koefisien regresi sebesar -0,203 dengan nilai signifikansi 0,369 (p > 0,05). Secara simultan, uji F menghasilkan nilai sebesar 0,418 dengan signifikansi 0,663 (p > 0,05). Hasil ini menunjukkan bahwa strategi pemasaran digital dan kualitas produk secara parsial maupun simultan tidak memiliki pengaruh signifikan terhadap penjualan UMKM kuliner di Kecamatan Kalijati. Temuan ini mengindikasikan bahwa faktor eksternal, seperti kondisi ekonomi lokal dan tingkat persaingan pasar, lebih dominan dalam memengaruhi penjualan. Kata Kunci: Strategi Pemasaran Digital, Kualitas Produk, Penjualan, UMKM Kuliner, Kecamatan Kalijati, Kabupaten Subang   Abstract This study aims to analyze the influence of digital marketing strategies and product quality on the sales of culinary Micro, Small, and Medium Enterprises (MSMEs) in Kalijati District, Subang Regency. This research is motivated by the low competitiveness of culinary MSMEs due to the suboptimal implementation of digital marketing strategies, such as insufficient interaction through digital platforms, and the misalignment of product quality with consumer expectations. In the era of technological advancement, digital marketing strategies are essential for expanding market reach, while product quality serves as a key factor in maintaining customer loyalty and supporting the sustainability of MSMEs. This study uses theories encompassing the digital marketing mix with dimensions of customer engagement, permission marketing, and content marketing (Chaffey & Chadwick, 2016:43). The product quality variable is measured through dimensions of product functionality, appearance, and cost (Assauri, 2010:123). The sales variable is analyzed based on dimensions of volume, revenue, and sales growth (Swastha & Irawan, 2014:12). This research employs a quantitative approach with multiple linear regression analysis. Data were collected through questionnaires involving 29 culinary MSME actors as respondents. Before analysis, data validity was tested using Pearson Product Moment correlation, and reliability was tested using Cronbach's Alpha. The results showed that all questionnaire items were valid and reliable. Data were processed using IBM SPSS Statistics version 25 software. The study results indicate that digital marketing strategies have a regression coefficient of 0.025 with a significance value of 0.907 (p > 0.05), while product quality has a regression coefficient of -0.203 with a significance value of 0.369 (p > 0.05). Simultaneously, the F test resulted in a value of 0.418 with a significance of 0.663 (p > 0.05). These findings indicate that digital marketing strategies and product quality, both partially and simultaneously, do not significantly influence the sales of culinary MSMEs in Kalijati District. These results suggest that external factors, such as local economic conditions and market competition levels, play a more dominant role in influencing sales. Keywords: Digital Marketing Strategies, Product Quality, Sales, Culinary MSMEs, Kalijati District, Subang Regency
Analisis Kinerja Keuangan Perusahaan Yang Tergolong Group Consumer Cyclicals Pada Bursa Efek Indonesia Periode Tahun  2021-2023 Hirawan, Zaenal; Andini, Diah; Sobari, Ahmad; Ronalisa, Tinta
The World of Business Administration Journal Volume 7 Issue 1, Juni 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/amh00z41

Abstract

Abstrak Kinerja keuangan sebuah aspek penting dalam menilai kesehatan suatu perusahaan, terutama bagi investor dan pemangku kepentingan lainnya. Perusahaan yang tergolong dalam kelompok Consumer Cyclicals di Bursa Efek Indonesia (BEI) cenderung mengalami fluktuasi kinerja keuangan akibat perubahan kondisi ekonomi dan perilaku konsumen. Permasalahan utama dalam penelitian ini adalah bagaimana tingkat profitabilitas perusahaan dalam sektor ini selama periode 2021-2023 serta faktor-faktor yang memengaruhi fluktuasi kinerja keuangan. Penelitian ini bertujuan untuk menganalisis kinerja keuangan perusahaan yang tergolong dalam kelompok Consumer Cyclicals yang terdaftar di Bursa Efek Indonesia (BEI) pada periode 2021-2023. Penilaian kinerja keuangan dilakukan dengan menggunakan rasio profitabilitas, yaitu Return on Assets (ROA), Return on Equity (ROE), dan Net Profit Margin (NPM). Sampel penelitian terdiri dari tiga perusahaan dengan kapitalisasi saham terbesar, yaitu PT Surya Citra Media Tbk, PT MNC Digital Entertainment Tbk, dan PT Nusantara Sejahtera Raya Tbk. Metode penelitian yang digunakan adalah deskriptif kuantitatif, dengan pendekatan analisis rasio keuangan terhadap laporan keuangan tahunan perusahaan. Data sekunder diperoleh dari laporan keuangan yang dipublikasikan oleh BEI. Hasil analisis menunjukkan bahwa kinerja keuangan ketiga perusahaan mengalami fluktuasi selama periode penelitian. Hasil perhitungan ROA menunjukkan bahwa PT Surya Citra Media Tbk mengalami penurunan dari 5,09% pada tahun 2021 menjadi 2,38% pada tahun 2023. PT MNC Digital Entertainment Tbk juga mengalami penurunan ROA dari 2,45% pada tahun 2021 menjadi 1,64% pada tahun 2023. Berbeda dengan dua perusahaan sebelumnya, PT Nusantara Sejahtera Raya Tbk mengalami peningkatan ROA dari 7,52% pada tahun 2022 menjadi 10,0% pada tahun 2023. Kesimpulan penelitian ini menunjukkan bahwa kinerja keuangan perusahaan-perusahaan dalam sektor Consumer Cyclicals cenderung bervariasi, dipengaruhi oleh faktor-faktor seperti pertumbuhan aset, strategi investasi, serta efisiensi dalam mengelola modal dan pendapatan. Hasil penelitian ini diharapkan dapat memberikan wawasan bagi investor, akademisi, dan manajemen perusahaan dalam mengambil keputusan strategis terkait investasi dan pengelolaan keuangan. Kata Kunci: Analisis kinerja keuangan, rasio profitabilitas, Bursa Efek Indonesia, Consumer Cyclicals.   Abstract Financial performance is a crucial aspect in assessing a company's health, especially for investors and other stakeholders. Companies classified under the Consumer Cyclicals group on the Indonesia Stock Exchange (IDX) tend to experience fluctuations in financial performance due to economic conditions and consumer behavior changes. The main problem in this study is to analyze the profitability levels of companies in this sector during the 2021-2023 period and identify the factors influencing financial performance fluctuations. This study aims to analyze the financial performance of companies classified under the Consumer Cyclicals group listed on the Indonesia Stock Exchange (IDX) for the period 2021-2023. Financial performance assessment is conducted using profitability ratios, namely Return on Assets (ROA), Return on Equity (ROE), and Net Profit Margin (NPM). The research sample consists of three companies with the largest market capitalization: PT Surya Citra Media Tbk, PT MNC Digital Entertainment Tbk, and PT Nusantara Sejahtera Raya Tbk. This research employs a quantitative descriptive method, utilizing financial ratio analysis based on the companies' annual financial statements. Secondary data were obtained from financial reports published by IDX. The analysis results indicate that the financial performance of the three companies fluctuated during the study period. The ROA calculations show that PT Surya Citra Media Tbk experienced a decline from 5.09% in 2021 to 2.38% in 2023. Similarly, PT MNC Digital Entertainment Tbk recorded a decrease in ROA from 2.45% in 2021 to 1.64% in 2023. In contrast, PT Nusantara Sejahtera Raya Tbk saw an increase in ROA from 7.52% in 2022 to 10,0% in 2023. The findings of this study suggest that the financial performance of companies in the Consumer Cyclicals sector tends to vary, influenced by factors such as asset growth, investment strategies, and efficiency in managing capital and revenue. This study is expected to provide valuable insights for investors, academics, and company management in making strategic decisions regarding investment and financial management. Keyword: Financial performance analysis, profitability ratios, Indonesia Stock Exchange, Consumer Cyclicals
Strategi Digital Marketing di Lembah Ciater Resort Management By Sahid Baginda Raja Al-Islam; Ciyani Ciyani; Ratu; Elis Siti Fitriah; Zaenal Hirawan
The World of Business Administration Journal Volume 7 Issue 2, December 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v7i2.2549

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis strategi digital marketing yang diterapkan oleh Lembah Ciater Resort Management by Sahid dalam meningkatkan kunjungan wisatawan. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif dan teknik wawancara serta observasi langsung di lapangan. Hasil penelitian menunjukkan bahwa strategi digital marketing yang mencakup pemanfaatan media sosial, konten visual, serta promosi berbayar mampu meningkatkan brand awareness dan minat pengunjung. Kendala seperti keterbatasan anggaran promosi dan perubahan algoritma media sosial tetap menjadi tantangan yang harus diatasi. Penelitian ini memberikan kontribusi dalam perencanaan strategi pemasaran digital destinasi wisata berbasis lokal. Kata Kunci: Digital marketing, Strategi Pemasaran, Pariwisata   Abstract This study aims to analyze the digital marketing strategy implemented by the Management of Lembah Ciater Resort by Sahid in increasing tourist visits. The study uses a qualitative approach with descriptive methods and interview techniques and direct observation in the field. The results of the study indicate that digital marketing strategies that include the use of social media, visual content, and paid promotions can increase brand awareness and visitor interest. Constraints such as limited promotional budgets and changes in social media algorithms remain challenges that must be overcome. This study contributes to the planning of local-based tourism destination marketing strategies. Keywords: Digital Marketing, Marketing Strategy, Tourism
Strategi Pengadaan Bahan Makanan dan Minuman dalam Menunjang Operasional Hotel: Studi di Lembah Sarimas Ciater Management by Sahid Luki Natika; Delis Irma Yulistiani; Putri Pusfita Andini; Ismah Maolani; Adriana Rizki Nur F
The World of Business Administration Journal Volume 8 Issue 1, Juni 2026
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v8i1.2410

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis strategi pengadaan bahan makanan dan minuman dalam menunjang operasional Hotel Lembah Sarimas Ciater Management by Sahid. Latar belakang penelitian didasarkan pada tiga permasalahan utama, yaitu tantangan geografis yang menghambat kelancaran distribusi bahan baku, ketidakkonsistenan mutu dari pemasok yang berdampak pada kualitas layanan hotel, serta fluktuasi harga pasar yang menyulitkan pengelolaan anggaran secara efisien. Tujuan dari penelitian ini adalah untuk mengevaluasi implementasi strategi pengadaan yang telah dijalankan oleh pihak hotel serta merumuskan alternatif strategi yang lebih efektif dan berkelanjutan. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam kepada staf hotel dan observasi non-partisipatif selama kegiatan operasional berlangsung. Hasil utama penelitian menunjukkan bahwa strategi pengadaan yang dijalankan masih bersifat reaktif dan belum berbasis perencanaan jangka panjang. Penelitian ini menyimpulkan bahwa pengadaan yang efektif harus memperhatikan dimensi supply risk dan expenditure impact seperti pada model Kraljic (1983), serta dilengkapi dengan SOP evaluasi pemasok, kontrak harga tetap, buffer stock bahan tahan lama, dan dukungan teknologi informasi. Strategi yang terstruktur diharapkan dapat menjamin efisiensi biaya, keandalan pasokan, dan kualitas layanan dalam mendukung keberlangsungan operasional hotel.   Kata kunci : strategi pengadaan, bahan makanan, operasional hotel, supply risk, expenditure impact.   Abstract This study aims to analyze the procurement strategy of food and beverage supplies in supporting the operations of Lembah Sarimas Ciater Hotel managed by Sahid. The research background is based on three main problems: geographical challenges that hinder the smooth distribution of raw materials, inconsistency in the quality of suppliers that affects service standards, and fluctuating market prices that complicate budget management. The objective of this research is to evaluate the current procurement practices implemented by the hotel and to formulate more effective and sustainable alternatives. The research uses a descriptive qualitative approach, employing in-depth interviews with hotel staff and non-participant observations during operational activities. The findings indicate that the current procurement strategy is reactive and lacks long-term planning. The study concludes that effective procurement should consider the dimensions of supply risk and expenditure impact, as outlined in Kraljic’s model (1983), and should be supported by SOPs for supplier evaluation, fixed-price contracts, buffer stock of durable goods, and digital inventory management systems. A structured strategy is expected to ensure cost efficiency, supply reliability, and consistent service quality to support sustainable hotel operations.  Keywords: procurement strategy, food supplies, hotel operations, supply risk, expenditure impact.       
Pengaruh Job Stress Terhadap Turnover Intention Karyawan di PT. Kiniku Muda Indonesia Zaenal Hirawan; Aziz Muhamad; Windi Nur Hanifah
The World of Business Administration Journal Volume 7 Issue 2, December 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v7i2.2545

Abstract

Abstrak PT. Kiniku Muda Indonesia merupakan perusahaan yang bergerak di bidang teknologi informasi dan Production House (PH). Stres kerja di PT. Kiniku Muda Indonesia menjadi isu yang signifikan, terutama di divisi marketing. Stres ini dapat berdampak pada produktivitas dan kepuasan kerja karyawan, serta meningkatkan niat mereka untuk meninggalkan perusahaan (turnover intention). Penelitian ini bertujuan untuk mengetahui pengaruh job stress terhadap turnover intention karyawan di PT. Kiniku Muda Indonesia. Stres merupakan kondisi dimana seseorang individu dihadapkan dengan kesempatan, keterbatasan, atau tuntutan sesuai dengan harapan dari hasil yang ingin dia capai dalam kondisi penting dan tidak menentu. Metode penelitian yang digunakan yaitu kuantitatif dengan teknik penelitian assosiatif dan pengumpulan data menggunakan survei pada 91 karyawan PT. Kiniku Muda Indonesia. Teknik analisis data menggunakan analisis regresi linear sederhana. Hasil penelitian pengaruh job stress terhadap turnover intention karyawan dapat dilihat dari hasil uji thitung = 59,581 > ttabel = 1,986 dan nilai Sig. = 0,000 < 0,05 serta nilai koefisien determinasi sebesar 97,6%. Maka dari itu, disimpulkan bahwa job stress berpengaruh positif dan signifikan terhadap turnover intention. Apabila job stress meningkat maka turnover intention pegawai akan meningkat juga. Pengaruh job stress terhadap turnover intention karyawan di PT. Kiniku Muda Indonesia sebesar 97,6%. Kata Kunci: Job stress, turnover intention   Abstract PT Kiniku Muda Indonesia is a company engaged in information technology and Production House (PH). Job stress at PT Kiniku Muda Indonesia is a significant issue, especially in the marketing division. This stress can have an impact on employee productivity and job satisfaction, and increase their intention to leave the company (turnover intention). This study aims to determine the effect of job stress on employee turnover intention at PT Kiniku Muda Indonesia. Stress is a condition in which an individual is faced with opportunities, limitations, or demands in accordance with the expectations of the results he wants to achieve in important and uncertain conditions. The research method used is quantitative with associative research techniques and data collection using surveys on 91 employees of PT Kiniku Muda Indonesia. Data analysis techniques using simple linear regression analysis.  The results of the research on the effect of job stress on employee turnover intention can be seen from the test results of tcount = 59.581> ttable = 1.986 and p-value = 0.000 < 0.05 and coefficient of determination is 97.6%. Therefore, it is concluded that job stress has a positive and significant effect on turnover intention. If job stress increases, employee turnover intention will also increase. The effect of job stress on employee turnover intention at PT Kiniku Muda Indonesia is 97.6%. Keywords: Job stress, turnover intention
Pengaruh Influencer Marketing dan Electronic Word Of Mouth (EWOM) Terhadap Impulsive Buying di Tiktok Shop Pada Generasi Z di Kota Bandung Rudi Suprianto Ahmadi; Elis Rahmawati
The World of Business Administration Journal Volume 7 Issue 2, December 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v7i2.2546

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui Pengaruh Influencer Marketing dan Electronic Word of Mouth terhadap Impulsive Buying di TikTok Shop Pada Generasi Z di Kota Bandung. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan kuisioner sebagai alat pengumpulan data, dianalisis menggunakan IBM SPSS 26. Sampelnya terdiri dari 97 responden Generasi Z di Kota Bandung. Uji instrumen melibatkan uji validitas, reliabilitas, uji asumsi klasik, regresi linier berganda, korelasi pearosn product moment, uji hipotesis dan analisis koefisien determinasi. Kesimpulan yang dihasilkan dari penelitian ini adalah Influencer Marketing dan Electronic Word of Mouth secara simultan dan parsial berpengaruh positif dan signifikan terhadap Impulsive Buying. Kata Kunci: Influencer Marketing, Electronic Word of Mouth, Impulsive Buying   Abstract This research aims to determine the effect of Influencer Marketing and Electronic Word of Mouth on Impulsive Buying in TikTok Shop among Generation Z in Bandung City. This research employed a quantitative method, with questionnaires used as the data collection instrument, and the data were analyzed using IBM SPSS 26. The sample consited of 97 Generation Z respondents in Bandung City. The instrument testing involved validity and reliabiliti tests, classical assumption tests, multiple liniear regression, pearson product-moment corellation, hypotesis testing, and coefficient of determination analysis. The results of this studi conclude the Influencer Marketing and Electronic Word of Mouth, both simultaneously and partially, have a positive and significant effect on Impulsive Buying Keywords: Influencer Marketing, Electronic Word of Mouth, Impulsive Buying  
Analisis Efektivitas Media Sosial dalam Meningkatkan Kesadaran Florawisata D’Castello Subang Agus Dedi Subagja; Anisa Nur’azizah Maliq; Muhammad Rizky Yuliana; Nadila Ayulia Nurfadilah; Amelia Safitri
The World of Business Administration Journal Volume 7 Issue 2, December 2025
Publisher : Fakultas Ilmu Administrasi Universitas Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37950/wbaj.v7i2.2547

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan media sosial, khususnya TikTok dan Instagram, dalam meningkatkan kesadaran masyarakat terhadap destinasi wisata Florawisata D’Castello Subang. Dengan menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui wawancara mendalam, observasi langsung, dan dokumentasi konten media sosial. Penelitian ini berfokus pada dimensi digital marketing menurut Kim dan Kim (2004) yang mencakup cost per transaction, incentive programs, site design, dan interactivity. Hasil penelitian menunjukkan bahwa media sosial memiliki peran signifikan dalam membangun citra dan menjangkau berbagai segmen usia, namun efektivitasnya belum optimal. Tindakan penonaktifan kolom komentar berdampak negatif terhadap interaktivitas dan persepsi transparansi pengelola. Selain itu, ketidaksesuaian antara konten digital dan kondisi nyata di lapangan menimbulkan kesenjangan ekspektasi yang dapat mempengaruhi loyalitas pengunjung. Penelitian ini merekomendasikan peningkatan komunikasi dua arah serta penyajian konten yang akurat dan relevan sebagai strategi memperkuat brand awareness destinasi. Kata kunci: Media Sosial, Digital Marketing, Brand Awareness, Pariwisata, Florawisata D’Castello Abstract This research aims to analyze the effectiveness of the use of social media, especially TikTok and Instagram, in increasing public awareness of the D’Castello Subang Flora wisata tourist destination. Using a descriptive qualitative approach, data was collected through in-depth interviews, direct observation, and documentation of social media content. This research focuses on digital marketing dimensions according to Kim and Kim (2004) which include cost per transaction, incentive programs, site design, and interactivity. The research results show that social media has a significant role in building an image and reaching various age segments, but its effectiveness is not optimal. The act of deactivating the comments column has a negative impact on the manager’s interactivity and perception of transparency. In addition, the mismatch between digital content and real conditions in the field creates a gap in expectations that can affect visitor loyalty. This research recommends increasing two-way communication and presenting accurate and relevant content as a strategy to strengthen destination brand awareness.   Keywords: Social Media, Digital Marketing, Brand Awareness, Tourism, Florawisata D’Castello

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