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AGUS PURWANTO
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IJOSMAS JOURNAL e-ISSN : 2775-0809 Griya Catania – Citra Raya Tangerang- Indonesia Phone : +628111700111, +628119741010 Email : editor@ijosmas.org , journal.ijosmas@gmail.com
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International Journal of Social and Management Studies (IJOSMAS)
Published by Universitas Pelita Harapan
ISSN : -     EISSN : 27750809     DOI : https://doi.org/10.5555/ijosmas
Core Subject : Religion, Economy, Humanities, Science, Education, Social, Engineering,
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice
International Journal of Social and Management Studies (IJOSMAS) is a peer-reviewed bimonthly journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to enrich business administration thinking .The objective of the Journal is to disseminate knowledge, which ensures good practice of professional management and its focal point is on research and reflections relevant to academicians and practicing managers/Administrators for sustainable business and social changes. International Journal of Social and Management Studies (IJOSMAS) guides it to map new frontiers in emerging and developing areas in research, industry, and governance as well as to link with centers of excellence worldwide to stimulate young minds for creating knowledge-based community. Our continued success lies in bringing together and establishing channels of communication between leading policy-makers and prominent experts in industry, commerce, and related business as well as renowned academic, education and research-based institutions to provide solutions for addressing the key issues of the contemporary society.We see the need for synergy and collaboration between these fields rather than segmentation and isolation. Hence, our objectives are to build new links, networks, and collaborations between communities of thinkers, scholars, managerial experts, and practitioners in order to stimulate and enhance creative and application-oriented solutions for society.In order to foster and promote innovative thinking in the management studies and social sciences research, itself by introducing its Journal at a global platform in ensuring the high quality and professional research standards.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 367 Documents
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Adaptation of Using Instagram For Brand Awareness of Porcelain Tableware Products : A Case Study @zentableware Catur Wulandari; Afdal Makkuraga Putra; Achmad Jamil
International Journal of Social and Management Studies Vol. 4 No. 1 (2023): February 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i1.268

Abstract

This study aims to analyze the adaptation methode of brand awareness porcelain tableware product using new media Instagram . Zentableware is a Indonesia local brand of porcelain tableware. Has domestic market with targetting upper middle market and International market for Asian Countries. With potential and strength of product development, design, production facilities, production capacity made Zentableware growth easily. For enlarge the brand recognition,prompotion and brand awareness, they are need supports from new media such Instagram to reach the target market. Instagram as new media has good visual appearance and supporting features to support as tools of brand awareness. The background of research and purpose of this research are to provide an input to wider audiences and companies how to be using instagram as tool of brand awareness and promotion.This research was conducted from October 2021 to October 2022. This research used a qualitative research method, and konstruktivsm paradigm with case study by describing the phenomena that occur in the zentableware business such as tacticts uses as strategi brand awareness through Instagram. Data collection techniques were carried out by deep interview of Key Informan and observation Instagram @zentableware. According to McQuail, New Media is telematics media which is a different set of electronic technologies with different uses.
Communication Strategy For Handling Public Service Complaints On Instagram Account @disdukcapilkabtangerang Didi Sunardi; Yoyoh Hereyah; Afdal Makkuraga Putra
International Journal of Social and Management Studies Vol. 4 No. 1 (2023): February 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i1.269

Abstract

The quality of public services is still not sufficient to achieve community satisfaction. This is indicated by the presence of public complaints about public services. The government's implementation of public services still faces ineffective and inefficient government systems, and public dissatisfaction with public services is common due to the inadequate quality of human resources. Tangerang Provincial Provincial Ordinance No. 07 of 2010 on the Implementation of Population Control stipulates that the Population and Citizenship Status Service is obliged to issue population documents within 14 working days after receiving complete and accurate required documents. says. The purpose of this study is to describe communication strategies for dealing with public service complaints on the @disdukcapilkabterang Instagram account.This research examines communication strategy, organizational communication, digital communication, new media theory, social media, social media characteristics, public characteristics (intagram followers), handling public service complaints to increase public satisfaction.This study uses a case study method with a qualitative approach, with a constructivism paradigm and data collection techniques by interviewing eight people who have an important role on social media Instagram @disdukcapilkabtangerang. With data validity techniques using data triangulation.The results showed that there was a communication strategy for handling public service complaints on Instagram @disdukcapilkabtangerang, namely the Strategy for Handling Public Service Complaints at the Tangerang Regency Population and Civil Registration Service, Interactive Communication Strategy with the Community (Follower Instagram), Strategy for Sharing Tasks for Managing Instagram @disdukcapilkabtangerang, and Implementation Strategy Complaint Handling SOP. These communication strategies have been going well since the formation of Instagram and the entry of public complaints against public services in 2019.
The Role of Perceived Organizational Support (POS) and Innovative Work Behavior (IWB) on SMEs Performance with Organizational Trust as Mediation Variable Elyzabeth Wijaya
International Journal of Social and Management Studies Vol. 4 No. 1 (2023): February 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i1.270

Abstract

This study aims to analyze the relationship between perceived organizational support (POS) and organizational trust, analyze the relationship between innovative work behavior (IWB) and organizational trust, analyze the relationship between perceived organizational support (POS) and performance, and analyze the relationship between innovative work behavior (IWB). ) on performance, analyzing the relationship between organizational trust variables and performance. This type of research is associative research, namely research that aims to determine the relationship between two or more variables. Each research indicator was measured using a Likert scale 1-5 point scale and the degree of agreement from strongly agree to strongly disagree. The analytical tool used in this study was SEM based on PLS (Partial Least Square,  the respondents of this study are 276 SME owners in Banten Indonesia. The results of the hypothesis test showed that The results of the hypothesis test show that the variable perceived organizational support (POS) has niot  significant effect on organizational trust, the innovative work behavior (IWB) variable has a positive and significant effect on organizational trust, the variable perceived organizational support (POS) has a positive and significant effect on performance, the innovative work behavior (IWB) variable has a positive and significant effect on performance, the organizational trust variable has not significant effect on SMEs performance. Innovative work behaviour has no significant effect on performance through organizational trust, organizational trustdoes not mediate the relationship between Innovative work behaviour and performance. Perceived organizational support has no significant effect on performance through organizational trust, organizational trust does not mediate the relationship between Perceived organizational support on performance
THE EFFECT OF TRAINING AND MOTIVATION ON EMPLOYEE PERFORMANCE AT PT MATAHARI PUTRA PRIMA TBK (HYPERMART) CIMANGGIS BRANCH, DEPOK, WEST JAVA Syarifah Ida Farida; Rahadyan Tajuddien; Yowan Romansyah
International Journal of Social and Management Studies Vol. 4 No. 1 (2023): February 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i1.271

Abstract

The purpose of this study was to analyze the effect of training and motivation on employee performance. The type of research used is quantitative research methods, the research location is at PT Matahari Putra Prima Tbk (Hypermart) Cimanggis Depok Branch. The sample collection method uses a saturated sample of 69 employees, collecting data using a Likert scale questionnaire. The collected data were analyzed using multiple linear regression. The results of the study show that training and motivation partially and simultaneously have a significant effect on employee performance
THE EFFECT OF REBRANDING ON IMAGE OF NEO COMMERCE BANK DURING THE PANDEMIC COVID 19 SURVEY OF JAKARTA GOZCO CUSTOMERS Anggi Febrianto; Juwono Tri Atmodjo; Suraya Suraya
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): April 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.272

Abstract

The Covid 19 pandemic is not just a pandemic but also became a catalyst for various business lines to innovate in order to survive and compete with competitors, Bank Yudha Bhakti now known as Bank Neo Commerce (BNC) is one of the banks that took the Rebranding to deal with Covid 19 exposure. thus objective of this research is to find out how far the change in name, logo, slogan and service has affected the company's image for BNC KCU Jakarta Gozco customers.Some of the theories that serve as tools in this research are systems theory which explains that rebranding or changes that occur within the organization as a result of environmental influences at the same time assessed as an adaptation mechanism which is clarified by organizational communication theory and corporate image theory in the context of corporate communication goals towards external audience to meet customer expectations. This study uses rebranding as an independent variable they are Name, Logo, Slogan and Service on its influence on Company Image as Variable Y. This study used a quantitative approach with a survey method by distributing questionnaires to 180 samples. The type or nature of this research is associative, causal, in this study BNC wants to convey its goal that they have turned into a digital bank through rebranding.The conclusion of this study is that the significance value for the Name variable (X1) to Image (Y) is 0.357> 0.05 and the t-count value to the t table of Name Variable (X1) is 0.923 <1.973 so that the name change has no significant effect, then for the Variable Logo (X2) has a significance value of 0.429> 0.05 and the value of t count to t table is 0.793 <1.973 in other words changes in the logo do not significantly affect BNC image, then Slogan (X3) has a significance value of 0.02 <0.05 while the t count value for the t table is 3.175> 1.973 so that changes in the Slogan have a significant effect on the Image of the Neo Commerce Bank, Service (X4) gets a significance value of 0.00 <0.05 and the t count value on the t table is 3.958> 1.973 so that the change in Slogan has a significant effect to the BNC Image, then simultaneously X1, X2, X3, and X4 to Y have a significance value of 0.000 <0.005 and a calculated F value of 39.702> 2.42 it can be concluded that the change in Name, Logo , Slogan, and Services simultaneously have a significant effect on the BNC Image of Jakarta Gozco KCU customers.
EMIL DARDAK'S CAMPAIGN STRATEGY IN WINNING KHOFIFAH-EMIL IN REGIONAL HEAD ELECTIONS EAST JAVA 2018 Masriniati Eva; Heri Budianto
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): April 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.273

Abstract

Political campaigns in a democratic stage are an important tool to gain victory. Therefore, political actors must be able to choose what strategy will be implemented to achieve this goal. In this research, the main focus being studied is Emil Dardak's campaign strategy in winning the 2018 East Java Pilgub with his partner Khofifah . The research focuses on the study of Emil Dardak's strategy. The method used is descriptive qualitative by describing Emil Dardak's political campaign strategy to win the 2018 East Java Pilgub Election. In the research process, Emil was assisted by a qualified winning team. A populist campaign strategy, intense approach, personal touch is Emil's strategy in reaching prospective voters who have previously been determined based on voter segments based on elements of location, beliefs, age and social background. Besides that, determining
THE ROLE OF GENDER IN PARTICIPATORY POLICYMAKING: The Development of Tenun Ikat Industry in Ternate Village Alor Barat Laut District Alor Regency Amon Djobo; Aloysius Liliweri; Ajis Salim Adang Djaha
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): April 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.274

Abstract

This research aimed to analyze and describe the gender role in participatory policymaking for Small Industries Center Development at Alor Barat Laut District. This research employed a qualitative approach and case study method. The researchers performed the study at Alor Barat Laut District, Alor Regency, Nusa Tenggara Timur, Indonesia. The researchers chose Alor Barat Laut District as the Alor Regency Government (2019 - 2024) established a small industry development strategy in Alor Regency Regional Mid Term Development Plan (Rencana Pembangunan Jangka Menengah Daerah - RPJMD). The research focus was the gender role in participatory policy making. The research sub-focuses are: (1) the role of men and women in past policy-making, (2) the role of men and women in current policy-making, and (3) the role of men and women in future policy-making. The data collection used in-depth interviews, documentation, and observation. The data analysis used Robert Yin's pattern-matching analysis technique visualization. The researchers used the triangulation technique to validate research findings.The research result showed that women were dominant in the past decision-making of the tenun ikat[1] industry. Men were viewed as the inhibiting factor of business development. The women performed the majority of household chores and tenun ikat production. In the past, housewives bartered the tenun ikat products in the traditional market. Therefore, the development and preservation of tenun ikat were entrusted to the women. However, men bartered earthen pottery for cotton from other regions (generally from Flores). In addition, the men (boat masters) carried the tenun ikat products to the traditional markets. The women entrusted the men with procuring material and transporting products as they tended to perform domestic roles.
THE INFLUENCE OF CURRENT RATIO, QUICK RATIO AND CASH RATIO, ON RETURN ON ASSETS AT PEMPEK CAWAN PUTIH RESTAURANT PERIOD 2012 – 2021 Bella Purwanti; Hestu Nugroho Warasto
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): April 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.275

Abstract

This study aims to determine simultaneously the influence of the Current Ratio, Quick Ratio, and Cash Ratio variables on Return On Assets at the Pempek Cawan Putih Restaurant for the period 2012 to 2021. The data used in this study is the Financial Report of the Pempek Cawan Putih Restaurant. The research method used is descriptive quantitative in nature. The data analysis technique used is descriptive statistics, simple and multiple analysis using SPSS version 26. The results of this test are that the variable Current Ratio (X1) has a tcount of 0.920 < ttable of 2.44691 and a significance value of 0.384 > 0.05, so it can be concluded that Current Ratio has no effect and is not significant on Return On Assets (Y), Quick Ratio (X2) has a tcount value of 0.537 < ttable of 2.44691 and a significance value of 0.606 > 0.05, it can be concluded that Quick Ratio has no effect and is not significant on Return On Assets (Y), Cash Ratio (X3) has a tcount value of 0.584 <ttable 2.44691 and a significance value of 0.576 > 0.05, it can be concluded that Cash Ratio has no effect and is not significant on Return On Assets (Y), and Current Ratio (X1) ), Quick Ratio (X2), and Cash Ratio (X3) together have fcount > ftable 10.098 > 4.530 and a significance value of 0.009 <0.005, it can be concluded that simultaneously positive and significant impact on Return On Assets (Y).
THE INFLUENCE OF ENVIRONMENTAL CONSCIOUSNESS, ENVIRONMENTAL CONCERN, AND ENVIRONMENTAL KNOWLEDGE ON ATTITUDES AND THEIR IMPLICATIONS ON GREEN PURCHASE INTENTION OF ECO-FRIENDLY HOMES Inneke Anggraini; Erna Sofriana Imaningsih; Mas Wahyu Wibowo
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): April 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.276

Abstract

This study aims to determine and explain the influence of environmental consciousness, environmental concern, and environmental knowledge on green purchase intentions with attitude as a moderating variable. This type of research is a quantitative approach. The sample used was 160 visitors to the Bintaro Jaya housing at the marketing gallery office. The sampling technique used was purposive sampling. The data collection method used is an online questionnaire. Data processing using SmartPLS 3.0. The results of this research indicate that: 1) Environmental consciousness had a significant positive effect on attitudes, 2) Environmental concern had a positive and insignificant effect on attitudes, 3) Environmental knowledge is proven to had a significant positive effect on attitudes, 4) Attitude had a significant positive effect on the purchase intention of eco-friendly home products, 5) Environmental consciousness is proven to had a significant positive effect on the purchase intention of eco-friendly home products, 6) Environmental concern had a significant positive effect on the purchase intention eco-friendly home products, 7) Environmental knowledge had a positive and insignificant effect on the purchase intention eco-friendly home products, 8) Mediation effect attitude had a significant positive effect on environmental consciousness on purchase intention for eco-friendly home products, 9) Mediation effect attitude had a positive and insignificant effect on environmental concern on purchase intentions for eco-friendly home products, 10) Mediation effect attitude had a significant positive effect on environmental knowledge on purchase intention for eco-friendly home products.
The Effect of Promotion, Quality of Service and Price on Patient Loyalty with Patient Satisfaction as Mediation Yulfa Astarini; Achmad Fachrodji
International Journal of Social and Management Studies Vol. 4 No. 2 (2023): April 2023
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v4i2.277

Abstract

- Research objectives: test and analyze the effect of promotion, quality of service and price on patient loyalty with patient satisfaction as a medium. Type of research: causal associative research with quantitative techniques. Research sample: 160 outpatients at Premier Bintaro Hospital with nonprobability sampling technique used is purposive sampling. Analytical Method: smartPLS SEM software version 4.0. Research results: the effect of promotion on satisfaction with a t-value of 2.33 and estimate 20%, the effect of service quality on satisfaction with a t-value of 2.28 and estimate 57%, the effect of price on satisfaction with a t-value of 2.30 and estimate 46%, the effect of promotion on loyalty with a t-value of 2.06 and estimate 39%, the effect of service quality on loyalty with a t-value of 2.07 and an estimate of 61%, the effect of price on loyalty with a t-value of 4.40 and an estimate of 51%, promotion of loyalty through satisfaction with t-value 2.06 and estimate value 17%, quality of service to loyalty through satisfaction with t-value 2.13 and estimate value 42%, price to loyalty through satisfaction with t-value 2.84 and niali estimate 0.47 or 47%. Conclusion: promotion, quality of service and price have a positive and significant effect on loyalty and satisfaction. Promotion, service quality and price have a positive and significant effect on loyalty through satisfaction, satisfaction has a positive and significant effect on loyalty.

Page 21 of 37 | Total Record : 367

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