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Muhamad Nanang Suprayogi
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Business Economic, Communication, and Social Sciences Journal (BECOSS)
Published by Universitas Bina Nusantara
ISSN : -     EISSN : 26862557     DOI : https://doi.org/10.21512/becossjournal.v2i2.6246
Core Subject : Economy, Science, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering
The lack of understanding of the financial capital of the creative economy regarding non-bank financial institutions limits the growth of Indonesia’s creative economy. Strategies through policies, capital owners, creative economy players and bring together capital owners with players. The capital of the creative economy is represented on the criteria: entrepreneurial characteristics, product/service characteristics, market characteristics, and financial characteristics. The method used is a qualitative analysis and quantitative analysis which starts from data collection, data analysis, participatory discussion, drawing conclusions, formulating policies and stakeholder synergy. The startup mentoring scoring instrument is a framework for investor’s decision making to invest in the startup. 3 scoring elements of mentoring startup scoring: Product & key person with a weight of 55%, Traction with a weight of 25%, and Investment with a weight of 20%. Primary data were obtained by participatory observation, field studies, and key informant interviews through startup mentoring programs, workshops, and startup competitions. Results: Among 20% of startups pitched in front of investors, there are 11% of startups that investors interested in and got funding from a consortium of Indonesian and foreign venture capital companies. Matchmaking activities increase added value, and the implemented policy also increases added value.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 150 Documents
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Analysis on Behavioral Intention of Financial Auditors in Adopting Big Data Analytics Mulyawan, Archie Nathanael; Deniswara, Kevin; Setiadi, Rudy
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 2 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i2.11538

Abstract

The rapid development of technology brings significant changes to all business activities, where auditors need to collaborate with IT. A financial auditor's ability to adopt the system is caused by several factors that encourage greater audit competence, where in-depth analysis is needed to identify all these factors, so this research aims to analyse financial auditors in adopting Big Data Analytics in financial report audits with the UTAUT Model. This research uses an explanatory quantitative method by gathering 70 auditors from public accounting firms in the Jakarta area by adopting SEM-PLS which was processed with SmartPls ver3. The results found all variables have a positive effect on behavioural intention. However, the relationship is not moderated by gender and Audit firm size. Thus, it is known that large and small Audit firm size have already adopted big data analytics, where the advances of companies require auditors to be able to practice. Therefore, it is necessary to analyst the potential of auditors to improve audit quality. Keywords: Big data analytics, Financial auditors, UTAUT model, Audit quality
Determinants of Business Resilience in Small and Medium Enterprises in Pekalongan: Business Process Capability as a Mediating Variable Sulthoni, Muhammad; Winarto, Wahid Wachyu Adi; Adinugraha, Hendri Hermawan; Sadali, Ayatullah; Rahmawati, Ferida
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 2 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i2.11644

Abstract

The purpose of this article is to investigate the model of how business process skills, through system adoption, affect business resilience and performance. empirical research on small and medium-sized businesses that currently run their operations using ERP systems. The adoption of accounting information systems is shaped by the use of business intelligence, the deployment of dynamic accounting information systems, and human resource competences associated with the use of accounting information systems. Additionally, the adoption of accounting information systems and organizational resilience are moderated by business process capabilities. One way to get empirical data is through surveys. Path analysis was conducted using partial least squares. Information systems adoption as a foundation for enhancing organizational resilience, including the use of business intelligence, resource competences associated with accounting information system use, and dynamic accounting information system deployment. As a mediating variable, business process capability has the power to boost business resilience, which will enhance organizational performance. Creation of ideas that serve as a foundation for assessing organizational performance and resilience models through the use of accounting information systems in business processes.
Optimizing SMEs Through Digital Design for Sustainable Industrial Development Limano, Ferric
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 2 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i2.11690

Abstract

SMEs (Small and Medium Enterprises) are the pillars of Indonesia's economy, as evidenced by their significant contribution to the country's gross domestic product. The digital disruption era, particularly during the pandemic, has necessitated changes in product development and marketing strategies for SMEs, pushing them towards digital approaches. This research aims to study the application of digital design in branding and digital marketing strategies by SMEs, providing recommendations based on the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). The qualitative research method utilized data from two product samples: Maicih (Food) and Compass (Fashion). In the case of Maicih, engagement was built through a viral snack brand known for its unique spicy flavors, enjoyed socially. The brand's social media, featuring the tagline "cerita emak" (mother's stories), helped foster interaction and drive traffic to online marketplaces. For Compass, the focus was on building a sneaker community, facilitating buying and selling within the community, and fostering emotional connections through collaborations. This study encompasses market analysis, brand design, and the digital development and implementation process. SMEs that can adapt and sustain themselves can address the sustainability goal: "Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.”
The Perceived Privacy Risk in the Modern Society (Case in Customer E-Commerce) Hamali, Sambudi; Polim, Vincent; Yohanes, Yohanes
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 2 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i2.11721

Abstract

One of the main characteristics of modern society is technological progress in everyday life, but on the other hand, challenges in modern society include the spread of fake news, disinformation, and leaks of personal data. The study's goal is to investigate the influence of social commerce information sharing (SCIS) on consumer trust and the risk of privacy perceived by consumers, as well as the effect of consumer trust on the risk of privacy perceived by Tokopedia users, as mediated through trust. A questionnaire was issued to 100 Tokopedia customers to collect data. SEM-PLS (Structural Model) with WarpPLS software version 8.0 is used for data analysis. SCIS has an effect on trust and consumer-perceived privacy risk, while trust has no effect on consumer-perceived privacy risk, according to the findings. SCIS has a higher impact on consumer trust than on their perceived privacy risks. This demonstrates the need for Tokopedia to build consumer trust.
Hubungan Bermain Peran Dalam Pembelajaran Daring Dengan Tingkat Perkembangan Sosial Emosional Anak Usia Dini Suprayogi, Muhamad Nanang; Soeriaatmadja, Alya Fadia
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 2 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i2.11766

Abstract

This study aims to examine the relationship between role play in online learning and the socio-emotional development level of early childhood. This study uses a quantitative method with 76 respondents from kindergarten and early childhood education teachers in DKI Jakarta. In measuring dramatic play, this study adapts Smilansky's Scale for the Evaluation of Dramatic and Socio-dramatic Play measuring instrument and in measuring social emotional development adapts the Social-emotional development assessment. The data obtained in this study are based on the results of respondents' observations. The results of this study found that there was a significant and positive relationship between role playing and social emotional development level. This is based on the results of the correlation coefficient analysis (r = 0.570, p < 0.05) and the linearity analysis of the scatter plot spreads diagonally on the graph. The result of the study suggests that the teacher can use the role-playing for increasing the development of social-emotional among early childhood.
Digital Marketing: A Case Study of Social Media Marketing of Indonesia Real Estate Companies Widjaja, Herman; Santoso, Handri
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 2 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i2.11794

Abstract

Real Estate industry, like other industries, is also heavily influenced by digital marketing especially the social media. Websites, Facebook, Instagram and YouTube become necessity in modern marketing of real estate. Indonesia’s real estate industry is a dynamic industry considering the country’s economy growth, population size and growth. Although several research has been conducted in this area, the topic focusing on Indonesia’s real estate Social Media Management System (SMMS) is still very limited. The qualitative comparative study is intended to explore and compare social media marketing strategy among top developers in Indonesia, and how they utilize the platforms to distribute marketing content and company’s other information. The data are collected from observation of the companies’ official websites and 138 accounts in YouTube, Facebook and Instagram. The study shows that each company has different strategy, depends on project locations, product / project size, project / product lifetime, target audience (prospects, affiliates, public in general, community etc), project’s ownership structure (fully owned, joint venture, franchise), sales / recurring / operational, management of social media team. Among the surveyed platforms, Instagram has been the most popular to distribute sales information for either recurring products, sales products group of products and even corporate or general public information.
Investigating the Influence of Emotional Intelligence and Organizational Commitment on Organizational Citizenship Behavior: An Examination of the Workforce at PT XYZ Situmorang, Soraya Agustina
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.11859

Abstract

The research investigates the influence of emotional intelligence (EI) and organizational commitment (OC) on organizational citizenship behavior (OCB) within PT XYZ. OCB, which involves voluntary actions benefiting the organization, is increasingly recognized as essential for organizational success. Emotional intelligence, the ability to perceive and manage emotions, plays a crucial role in fostering these behaviors, while organizational commitment reflects the dedication and attachment employees feel towards their company. Using a cross-sectional design, data were collected from 100 employees via a structured questionnaire. Multiple linear regression analysis revealed that emotional intelligence and organizational commitment significantly and positively influence OCB. Specifically, employees with higher emotional intelligence and more substantial organizational commitment demonstrate greater engagement in discretionary behaviors that support organizational functioning. The study concludes that fostering emotional intelligence and organizational commitment within the workforce can significantly enhance OCB, contributing to improved organizational effectiveness. These findings suggest that organizations should prioritize emotional intelligence training and strengthen employee commitment to boost overall performance.
Analisis Efektivitas Strategi Pemasaran Kontroversial Pada Brand Porteegoods Novianti, Reva; Sukoco, Iwan; Barkah, Cecep Safa’atul; Novel, Nurillah Jamil Achmawati
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.11874

Abstract

In the digital era, social media demonstrates significant potential as a platform for digital marketing. However, consumers are becoming increasingly critical of marketing content, challenging businesses to create innovative and engaging content. In the competitive fashion industry, controversial marketing strategies have emerged as a way to attract consumer attention. Porteegoods, a local shoe brand, has built a reputation for unique and controversial marketing. Porteegoods faces allegations of design plagiarism, coupled with a unique and provocative marketing strategy on social media. This research employs a descriptive qualitative method supported by library research and basic observations from social media to describe the effectiveness of Porteegoods' marketing communication. The aim of this research is to analyze the effectiveness of Porteegoods' controversial marketing strategy on social media. The results of this study indicate that the controversial marketing communication strategy implemented by Porteegoods can be considered effective in attracting attention, building brand awareness, and even increasing sales for Porteegoods. However, the communication process is still considered less effective due to the presence of noise
Kajian Sosiologis Pungutan Tapera Terhadap Buruh Siswahyudi, Siswahyudi; Arifin, Sada; Faizal, Sarman; Yuliana, Risma; Lubis, Ahmad Halim; Rahdar, A. Habib Amanatullah
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.11886

Abstract

This article examines the impact of the Public Housing Savings Program (Tapera) on Indonesian workers from both legal and social perspectives. The program mandates a 3% salary deduction, shared between employees and employers. However, the policy has faced significant criticism for increasing financial burdens on workers, particularly during challenging economic conditions. The study employs a normative legal approach to analyze relevant regulations and assess the social impact of its implementation. The findings indicate that, while Tapera aims to improve workers' access to housing, it imposes additional financial strains. Furthermore, the lack of worker participation in the policy-making process exacerbates dissatisfaction. To address these issues, it is recommended that the government review the Tapera policy with active involvement from workers and labor unions. Alternative funding mechanisms, such as subsidies from the state budget or lighter installment schemes, should also be considered. A more inclusive and equitable approach could not only enhance the program's effectiveness but also foster stronger relationships between workers, the government, and employers, thereby achieving a better balance in its implementation.
Analyzing YG Entertainment's Financial Impact: Addressing Brand Image Decline and Solutions Sarjono, Haryadi; Zetta, Azlia; Sitorus, Grace Cynthia Magdalena; Soeratin, Boyke Setiawan
Business Economic, Communication, and Social Sciences Journal (BECOSS) Vol. 6 No. 3 (2024): BECOSS
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/becossjournal.v6i3.11937

Abstract

This research explores the impact of YG Entertainment's strategy in 2019 on the company's financial condition and image after a series of problems involving its artists in 2019. YG Entertainment, a prestigious South Korean entertainment company, faced major challenges, including prostitution-related controversies, drug scandals, and tax problems. These problems caused a decline in the value of the company's shares and raised concerns among investors and fans. This research aims to investigate the strategies implemented by YG Entertainment to recover from financial losses and assess the effect of these solutions on the company's financial condition. In addition, this research aims to measure the magnitude of losses experienced by YG Entertainment and the extent of financial recovery after implementing the strategy. Next, this research explores the importance of brand image in influencing the financial condition of entertainment companies. The research findings serve as a source of knowledge for readers who want to understand real cases of how companies overcome crises and their sequential impacts. For the author, this research contributes to knowledge and learning in exploring the dynamics of the entertainment industry which is full of challenges. Further research explored the problems faced by YG Entertainment in 2019, with scandals involving prominent artists. The impact of this problems on the company's share value and market capitalization is discussed, showing the seriousness of the challenges faced by the entertainment giant. YG Entertainment's solution involves the debut of a new boy band, re-planning the presence of artists who have been absent for a long time, and renewing contracts. Research shows that this strategy produces a positive response.Overall, this research provides valuable insight into the dynamic relationship between brand image, financial condition, and crisis management in the entertainment industry, using YG Entertainment as a case study.

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