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INDONESIA
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Published by Politeknik Negeri Media Kreatif
ISSN : 27219046     EISSN : 27210995     DOI : https://doi.org/10.46961/mediasi.v3i3
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 154 Documents
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Sponsorship Marketing to Maintain Brand Image in Digital Age: Case Study of Kompas Daily's Special Events Tarrence Karmelia Kontessa

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Abstract

Facing the digital era, print media face an increasing risk of disruption due to the paperless trend. Kompas Daily made various efforts to maintain its brand image like organizing some special events. This research limits itself to the question of how Kompas Daily manages its various special events, by utilizing its strengths and resources as the largest Indonesia's print media, and by designing a good event management to strengthen the company's brand image. The method used is a case study with a descriptive qualitative approach. Data are collected through interviews, observation and literature study and then tested by triangulation techniques. The results showed Kompas Daily succeeded in develop an event management proven to be able to strengthen Kompas Daily's brand image, and even succeeded in making the special events as a new revenue stream.
Context case Study of Live Communication Gamers on Facebook Gaming Fredy Yakob

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Abstract

This article discussed the development of technology information which has incorporated the most things in life, Internet technology is one of them. The Internet is recognized not only as channel for one-to-one communication, but also as one-to-many communication. Other than that, because of Internet technology, one can broadcast anything for everyone to watch. Facebook is one of the platform which become most popular social media who can broadcast videos by using feature “Facebook Gaming” that will allow anyone to broadcast themselves while playing games. According to data showed in July 2019, Indonesia was the second largest country in watching live broadcast gamers online. Using qualitative approach and descriptive method, this article described about communication context carried out by these live gamers to their audience. Result showed live gamers not only doing mass communication, but also doing interpersonal communication context in which gave space between communicator and communicant that they are discussed things more than just about the games.
The Design of Augmented Reality-Based Synectic Model Device in Writing Short Stories Damayanti, Deasy Aditya; Nurwahidah, Lina Siti; Hamdani, Agus; Hasim, Abdul
MEDIASI Vol 2, No 3 (2021): MEDIASI
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v2i3.390

Abstract

 A Short story is a miniature of people's experience while the characters, plot, and setting aim to record imaginative events (Stanton, 2017). When making up story ideas, students have problems developing story facts such as plot, characters, and settings (Sayuti, 2006). This barrier emerged conflicts that were unevenly distributed across all stages of the course. The direct characterization employed in storytelling made the short stories less varied. The physical and setting depicted did not work out optimally. The advantage of using the synectic model is that it can allow students to look for and makeup concepts to describe objects through an analogy process. Augmented Reality allows users to interact with an object's interface and see it in a well-designed and attractive 3D format, so it can solve student difficulties in developing story ideas in writing short stories.
The Popularity of Faerlina US - World of Warcraft Classic Server: Game Study Using Qualitative Research Methods on the World of Warcraft Classic Game Server Deddy Stevano H. Tobing
MEDIASI : Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 1, No 1 (2020): January
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (302.894 KB) | DOI: 10.46961/mediasi.v1i1.398

Abstract

This research discusses the popularity of Faerlina US which is one of the game server of the game World of Warcraft Classic (WoW Classic), a MMORPG (Massively Multiplayer Online Role Playing Game) game version which is one of the World of Warcraft game version released on 26 August 2019. This study uses several qualitative research methods, namely participatory observation, in-depth interviews, and studies of previous studies. The results of this study indicate that the popularity of Faerlina US tends to be driven by the popularity of twitch.tv streamers who play on these servers. This research also shows that Faerlina has also become popular because it is interesting to be a place to conduct economic activities such as selling virtual items and conducting gold-virtual currency transactions into real money.
The Role of Tourist Ambassadors in the Image Establishment of Palu City After the Natural Disasters through Instagram Sumarni Zaenuddin; Donal Adrian

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Abstract

The purpose of research is to know the role of tourist ambassadors in the formation of the image of Palu City after the natural disasters through Instagram. The method used is qualitative with a case study approach withdrawal of informant using purposive sampling. Research findings show that in the effort to build imagery through Instagram, the main thing that is done by tourist ambassadors (Randa'a ante Kabilasa) is by changing the perception of society as a follower through the publication of various kinds of information/content both in the form of images, texts, and videos about the city of Palu affected by natural disasters but able to rise to a better change, i.e. the activity of public that return to normal in the field of economics and culture. Furthermore, the improvement of land road infrastructure, air (airport) and the sea (port) is the main focus of the government. 
Podcasting as an Alternative Method of Social Research Jati, Rocky Prasetyo
MEDIASI Vol 2, No 3 (2021): MEDIASI
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v2i3.391

Abstract

This study examines the use of podcasting as a method in social research. The development of information and communication technology allows the use of various media in the research process. This article introduces podcasting as part of the method and not just as a research subject. Through strategies commonly used in qualitative approaches, such as ethnography, phenomenology, or case studies, podcasts can be used as innovative tools to support researchers in finding research answers and presenting research results. This article uses an example of implementing a “rock cast” podcast to illustrate this method's potential and implementation stages. Thus, this article argues that podcasts can be considered as an alternative method for social research.
The Impact of Instagram account @visitbogor and uploads of nature tourism photos towards the Visiting Interests of Its Followers (Empirical Study on Visit Interests in natural tourism of Bogor city) Nuri Ayu Anjani; Eko Hartanto

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Abstract

This research is conducted with the aim of knowing the impact of the Instagram account @visitbogor to the interest in visiting the followers, knowing the effects of uploading natural travel photos on a visiting interest of followers, knowing the impact of Instagram account @visitbogor and uploading of natural travel photos to the interest of visiting followers. This research samples a total of 400 respondents with purposive sampling techniques filtered on the basis of certain criteria. The study uses the S-O-R theory. The data analysis methods in this study used multiple linear regression analyses and hypothesis testing using the T test and F test with the help of SPSS version 22. Acquired regression coefficient value Y = 2.160 + 0.163 X1 + 0.720 X2, relationship level correlation value is said to be strong because it exists at a 0.60-0,799 interval of 0.730 with a percentage of 73% coefficient of determination value of 0.533 which means that 53.3% of visiting interest in followers is influenced by the Instagram account is presented @visitbogor and upload of nature tourism photos with H1 received based on the results of Thitung (2.195) Ttabel (1.966) on a 0.05. H2 received according to Thitung (20.230) Ttabel (1.966) on sig α = 5% with sig value of 0.000 0.05. H3 is received based on the result of Fcalculate (226.196) Ftabel (3.86) on a sig α = 5% with a sig value of 0.000 0.05. The results showed a significant influence between the variables of the Instagram account's cast @visitbogor and the uploading of natural tourist photos of the followers ' visiting interests.
The Influence of Social Media Marketing Efforts and Brand Equity on Consumer Response Dwi Mandasari Rahayu

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Abstract

This research aims to determine the effect of social media marketing on brand equity, the impact on consumer response, and the effect on consumer response. The research methodology used is a survey. The number for the sample is 269 Telkomsel Jabodetabek customers. This study uses three hypothetical relationship models. Data analysis used Structural Equation Modeling (SEM) to determine the test of the effect of independent variables on the dependent variable. The study results indicate the influence of social media marketing efforts on brand equity and consumer response. However, there is no effect between brand equity and consumer response. The limitation of this study is that it only examines Telkomsel's customer respondents and does not examine factors such as brand involvement, brand experience, brand trust, and brand satisfaction.
Language Mistakes in The Use of Public Space Media Advertisements in Ngunut Village Tulungagung Regency Anggraini, Filisya Putri; Setyawan, Bagus Wahyu
MEDIASI Vol 2, No 3 (2021): MEDIASI
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v2i3.392

Abstract

Advertising is a tool for someone to promote the goods or places of business that they offer. From the advertisements, consumers can find out what the seller sells. From the advertisements, consumers can be interested and buy the products.  The  Language used in advertising is very diverse because it is to attracts the attention of consumers. This advertisements research has found errors in the use of language with the descriptive qualitative method. The data were taken from banners and signboards around the Ngunut village road, Tulungagung district. From this study, it was found that there were still errors in using the language of making the advertising media in the advertising language. The errors are punctuation,  word writing, and name phrase structure errors using Indonesian and English.
Radio in the Midst of Technological Development and New Media: Case Study of Delta FM Broadcasting Segment "Siaran Lagu Cinta" Putri Surya Cempaka

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Abstract

This article discussed radio broadcasting technology in general and how the industry is relatively resilient amid the development of other media technologies today, such as the Internet. Internet technology is able to present number of social networks through social media that are interactive, direct, and user generated. In addition, the Internet forces conventional broadcasting industries such as radio to penetrate digital mechanisms by practicing radio streaming. Radio broadcasting also add this type of interaction to their listeners, for example through websites, blogs, vlogs (video blogs), Twitter, Instagram, Snapchat, and Facebook accounts. This integrated conventional media technology and new media is often called media convergence. By using qualitative approach and descriptive method, this paper explained a case of media convergence by one of the radio broadcast station in Indonesia that is Delta FM. As a result, Delta FM presents its broadcasts with the help of new media in order to survive in the broadcasting industry amid the current widespread use of new media.

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