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Bayu Dwi Nurwicaksono
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INDONESIA
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi
Published by Politeknik Negeri Media Kreatif
ISSN : 27219046     EISSN : 27210995     DOI : https://doi.org/10.46961/mediasi.v3i3
Core Subject : Humanities, Science, Education, Social,
Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi aims to publish articles related to the latest developments in communication science, media, and language studies in the creative industries. COMMUNICATION STUDIES marketing communication brand image advertising public relations popular culture interpersonal communication organizational communication intercultural communication cross-cultural communication mass communication MEDIA STUDIES study of new media including social media and digital media (augmented reality, virtual reality, podcast) media political economy media (video, film, photography, advertising, music, animation) learning Media mass media including electronic media radio and television and print media book media design interactive game LANGUAGE STUDIES discussion about literacy literature language teaching critical discourse analysis writing learning translation forensic linguistics speech therapy language building text psycholinguistics lexicography comparative linguistics computational linguistics anthropolinguistics pragmatics
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 154 Documents
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Representation of Gender Stereotyping Resistance Through Instagram Social Media (Critical Discourse Analysis on Instagram @Joviadhiguna) Dwi Ayu Yulia Sari; Farisha Sestri Musdalifah

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Abstract

Androgynous groups are a minority group still considered deviant in Indonesia as a person's gender is identified based on appearance. The study was conducted to see how one androgynous individual, Jovi Adhiguna, represented his resistance to gender stereotypes through his Instagram. This qualitative study applies the critical discourse analysis from S.Jager and F.Maier in analyzing the content on @joviadhiguna Instagram account as the data. This study uses Stuart Hall's representation theory. The results showed that Jovi visualized his androgynous style and expressed a resistance form to gender stereotypes in criticism conveyed through Instagram content. 
Literary Literacy in High School Through the Study of Intrinsic and Extrinsic Elements in the Novel Si Anak Pemberani by Tere Liye Purwahidah, Rahmah; Sabila, Zulfa
MEDIASI Vol 2, No 3 (2021): MEDIASI
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v2i3.393

Abstract

The analysis of this novel aims to describe the intrinsic and extrinsic elements of Si Anak Pemberani (SAP) novel by Tere Liye and the implications in learning literature in junior high school. This research used descriptive qualitative with content analysis. The results show that the theme in the SAP novel is child courage to defend her village; using a progressive plot by offering the setting of the place, time, and atmosphere; the character's personality is displayed based on dramatic technique; using the main character's viewpoint; a comparative figure of speech as language style, contradiction, satire, and affirmation; there are mandates to protect the environment and love parents, as well as extrinsic elements in the form of the author's cultural, economic, religious, and political background and values displayed.
The Existence of Conventional Mass Media in the Center of New Media Tika Yulianti

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Abstract

The presence of new media (new media) based on Computer Mediated Communication (CMC) that relies on Internet connection is undeniable to change social order in the community. Thus, the existence of the conventional media became a question in the middle of the new media was presented in the social order. Based on Nielsen study in 2018, Indonesian consumers now spend an average of 5 hours every day consuming content, either through conventional media or the Internet. The research also shows that the TV viewing duration is still the highest, which is an average of 4 hours and 53 minutes per day, the duration of accessing the Internet is the second highest which is an average of 3 hours 14 minutes per day; followed by listening to Radio (2 hours 11 minutes), reading the newspaper (31 minutes) and reading the magazine (24 minutes). Beside that, the increase in Internet consumption makes dual-screen habits between digital media and conventional media becomes something common. There are at least 50 percent duplication between TV and Digital, 62 percent duplication on Radio vs Digital, while the print and Digital Media duplication reaches 72 percent. Based on the description, the convergence becomes one of the keys on mass media existence in the present era. 
Utilization of Instagram: Efforts to Introduce Publishing Study Program and Publishing Works to the Community Diah Amelia; Nurul Akmalia

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Abstract

This article discusses the selection of Instagram as a promotional medium in introducing the Creative Media State Polytechnic Publishing study program and publishing works. Information such as photos or videos of work products, pictures of learning activities, and other activities added to the Instagram account. This information can be seen by followers and can get a response or input directly. The study used qualitative research methods with a descriptive approach. The theory used is New Media and Internet theory, Social Media theory, and Marketing Communication theory. The study results explain that the use of Instagram significantly facilitates the spread of messages quickly and reaches more people. The content on the Instagram account @prodi.penerbitan.polimedia follows the institution's image but still has to be packaged in an attractive style and design and has new value.
The Challenges of the Publishers in the Industrial Era 4.0: A Review Muhammad Fadly Suhendra; Martinus Helmiawan; Noviastuti Putri Indrasari

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Abstract

The era of industry 4.0 is a digital revolution characterized by the fusion or collaboration between cyber and automation technology. Not only in production processes, but also in almost all parts of economic value chains thus new business model based on digital technology to achieve high efficiency and better quality is created. As a part of creative industry, publishing faces the development and demand to change brought by industry 4.0, from business model, product and services innovation, to marketing and target users. This paper explains the development, challenge, opportunity, and effort related profession disruption faced by publishing professionals in industry 4.0 era. The review in this paper was done by conducting literature and empirical studies. The result shows that publishing professionals must strive to transform mindset and work process in publishing world. Those transformation can be achieved by competency improvement through increasing knowledge in publishing management, building coopetition between fellow publishing professionals, and consistent orientation for users’ needs. It is important for publishing professionals to view this phenomenon as a challenge that brings many possibilities for the development towards publishing 4.0 
Literary Literacy in High School Through the Study of Intrinsic and Extrinsic Elements in the Novel Si Anak Pemberani by Tere Liye Rahmah Purwahida; Zulfa Sabila

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Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (212.483 KB)

Abstract

The analysis of this novel aims to describe the intrinsic and extrinsic elements of Si Anak Pemberani (SAP) novel by Tere Liye and the implications in learning literature in junior high school. This research used descriptive qualitative with content analysis. The results show that the theme in the SAP novel is child courage to defend her village; using a progressive plot by offering the setting of the place, time, and atmosphere; the character's personality is displayed based on dramatic technique; using the main character's viewpoint; a comparative figure of speech as language style, contradiction, satire, and affirmation; there are mandates to protect the environment and love parents, as well as extrinsic elements in the form of the author's cultural, economic, religious, and political background and values displayed.
Language Mistakes in The Use of Public Space Media Advertisements in Ngunut Village Tulungagung Regency Filisya Putri Anggraini; Bagus Wahyu Setyawan

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Abstract

Advertising is a tool for someone to promote the goods or places of business that they offer. From the advertisements, consumers can find out what the seller sells. From the advertisements, consumers can be interested and buy the products. The Language used in advertising is very diverse because it is to attracts the attention of consumers. This advertisements research has found errors in the use of language with the descriptive qualitative method. The data were taken from banners and signboards around the Ngunut village road, Tulungagung district. From this study, it was found that there were still errors in using the language of making the advertising media in the advertising language. The errors are punctuation, word writing, and name phrase structure errors using Indonesian and English.
The Influence of Social Media Marketing Efforts and Brand Equity on Consumer Response Dwi Mandasari Rahayu
MEDIASI Vol 2, No 3 (2021): September
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (54.403 KB) | DOI: 10.46961/mediasi.v2i3.404

Abstract

This research aims to determine the effect of social media marketing on brand equity, the impact on consumer response, and the effect on consumer response. The research methodology used is a survey. The number for the sample is 269 Telkomsel Jabodetabek customers. This study uses three hypothetical relationship models. Data analysis used Structural Equation Modeling (SEM) to determine the test of the effect of independent variables on the dependent variable. The study results indicate the influence of social media marketing efforts on brand equity and consumer response. However, there is no effect between brand equity and consumer response. The limitation of this study is that it only examines Telkomsel's customer respondents and does not examine factors such as brand involvement, brand experience, brand trust, and brand satisfaction.
Podcasting as an Alternative Method of Social Research Rocky Prasetyo Jati

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Abstract

This study examines the use of podcasting as a method in social research. The development of information and communication technology allows the use of various media in the research process. This article introduces podcasting as part of the method and not just as a research subject. Through strategies commonly used in qualitative approaches, such as ethnography, phenomenology, or case studies, podcasts can be used as innovative tools to support researchers in finding research answers and presenting research results. This article uses an example of implementing a “rock cast” podcast to illustrate this method's potential and implementation stages. Thus, this article argues that podcasts can be considered as an alternative method for social research.
The Design of Augmented Reality-Based Synectic Model Device in Writing Short Stories Deasy Aditya Damayanti; Lina Siti Nurwahidah; Agus Hamdani; Abdul Hasim

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Abstract

A Short story is a miniature of people's experience while the characters, plot, and setting aim to record imaginative events (Stanton, 2017). When making up story ideas, students have problems developing story facts such as plot, characters, and settings (Sayuti, 2006). This barrier emerged conflicts that were unevenly distributed across all stages of the course. The direct characterization employed in storytelling made the short stories less varied. The physical and setting depicted did not work out optimally. The advantage of using the synectic model is that it can allow students to look for and makeup concepts to describe objects through an analogy process. Augmented Reality allows users to interact with an object's interface and see it in a well-designed and attractive 3D format, so it can solve student difficulties in developing story ideas in writing short stories

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