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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 223 Documents
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Analysis of Emotional Dissonance and Burnout on Sales Aggressiveness Among Sales Promoters at PT X Septi Revalinda; Kartika Nuradina; Recky Recky; Pras Rendy
International Journal of Marketing & Human Resource Research Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i3.3609

Abstract

Sales staff in the retail sector are required to meet sales targets while providing quality service to customers. These demands can lead to emotional dissonance, a condition in which sales staff must display emotions that differ from their true feelings, which has the potential to trigger burnout and increase the likelihood of aggressive sales behavior. This study aims to analyze the relationship between emotional dissonance, burnout, and sales aggression among Sales Promotion Girls (SPG) and Sales Promotion Men (SPM) at PT X. The study employs a quantitative approach using an explanatory survey method. The sample consisted of 126 respondents selected using simple random sampling. Data were collected via a Likert-scale questionnaire and analyzed using descriptive statistics and Spearman’s rank correlation test, as the data were not normally distributed. The results of the study indicate that emotional dissonance, burnout, and sales aggression generally fall into the low category, with mean scores of 33.15, 40.16, and 29.73, respectively. Nevertheless, the correlation test results show a positive and significant relationship among the variables. Emotional dissonance has a strong relationship with burnout (ρ = 0.776; p < 0.001) and a very strong relationship with sales aggression (ρ = 0.933; p < 0.001), while burnout also has a strong relationship with sales aggression (ρ = 0.796; p < 0.001). These findings indicate that the higher the level of emotional dissonance experienced by salespeople, the higher their levels of burnout and tendency toward sales aggression. Therefore, companies need to strengthen organizational support, create a conducive work environment, and improve the management of employees’ psychological well-being to minimize burnout and aggressive sales behavior while enhancing the quality of customer service
Learning Motivation and Perceived Social Support as Predictors of Student Engagement Among Ninth-Grade Students Haliza Maulana; Pratidina Ekanesia; Prinska Damara Sastri
International Journal of Marketing & Human Resource Research Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i3.3640

Abstract

This study examined the roles of learning motivation and perceived social support in predicting student engagement among ninth-grade students. A quantitative cross-sectional survey was conducted with 207 students selected randomly from a population of 430 students at SMP X. Data were collected through a questionnaire measuring learning motivation, perceived social support, and student engagement. The instruments showed satisfactory reliability, and the data were analyzed using descriptive procedures, regression assumption testing, and multiple linear regression. The findings indicated that both learning motivation and perceived social support positively and significantly predicted student engagement. Learning motivation showed a stronger contribution than perceived social support, while both variables jointly provided substantial explanatory power for differences in student engagement. These results suggest that students’ involvement in school is influenced by both their internal reasons for learning and their perception that meaningful support is available from people around them. Schools are therefore encouraged to strengthen students’ sense of purpose, persistence, and autonomy in learning while also ensuring access to emotional, informational, appraisal, and practical support from teachers, parents, peers, and school counselors.
The Effect of Motivation, Working Environment and Discipline on Employee Performance: The Case of South Sumatera Regional House of Representative Secretariat Reza Kurnia Pratama; Abid Djazuli; Choiriyah Choiriyah
International Journal of Marketing & Human Resource Research Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v7i3.3642

Abstract

This study aims to determine 1) the influence of motivation, work environment, and work discipline on the performance of employees in the Secretariat of the Regional People's Representative Council of South Sumatra Province. 2) The influence of motivation on the performance of employees in the Secretariat of the Regional People's Representative Council of South Sumatra Province. 3) The Influence of the Work Environment on the Performance of Employees at the Secretariat of the Regional People's Representative Council of South Sumatra Province. 4) The Influence of Work Discipline on the Performance of Employees at the Secretariat of the Regional People's Representative Council of South Sumatra Province. This research was associative. The population of this study comprised all 224 employees; the sample comprised 142 employees, and the sampling technique was cluster sampling. The data used in this study were primary data collected using a questionnaire. The data analysis technique used was multiple linear regression in SPSS. The results of this study indicate that: 1) there is a significant influence of motivation, work environment, and work discipline on employee performance. 2) There is a significant influence of motivation on employee performance. 3) There is a significant influence of the work environment on employee performance. 4) There is a significant influence of work discipline on employee performance.

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