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RISQO M. WAHID
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International Journal of Marketing and Human Resource Research
Published by Training & Research Institute Jeramba Ilmu Sukses
ISSN : -     EISSN : 27464040     DOI : 10.47747
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. IJMHRR is open to various methodological approaches, including conceptual work, quantitative, qualitative, and mixed-methods. IJMHRR is published four times a year (January, April, July, and October). e-ISSN: 2746-4040. The Digital Object Identifier (DOI) is assigned to each published article and the journal is indexed by Crossref.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 148 Documents
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Effects of Interpersonal Communication and Compensation on Employee Performance of PT Panen Jaya Sepasang Palembang Richo Mahendra; Luis Marnisah; Muhammad Wadud
International Journal of Marketing & Human Resource Research Vol. 3 No. 1 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i1.627

Abstract

This study aims to investigate the effects of interpersonal communication and compensation on the performance of employees of PT Panen Jaya Sepasang Palembang. A sample of 90 respondents were obtained using a non-probability sampling technique. Data were collected through questionnaires and observations, and analyzed employing the multiple linear regression method. The results evince that partially each interpersonal communication and compensation has a significant effect on employee performance. Likewise, simultaneously, interpersonal communication and compensation have a significant effect on employee performance. This research is beneficial for PT Panen Jaya Sepasang Palembang. To improve employee performance, the company must pay attention to interpersonal communication and compensation factors.
Factors Affecting Customer Satisfaction towards Solar Panel Bhavna Bhavna Prajapati
International Journal of Marketing & Human Resource Research Vol. 3 No. 2 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i2.679

Abstract

Energy is a vital factor and an inescapable component for economic advancement. It is also substantial for enhancing and sustaining the quality of life. The solar power goods can be a useful choice for energy production as it is effortlessly accessible and is a fresh resource of energy generation. So, to brand solar products an authenticity, it is indispensable that different research expansion is completed to inventively diminish the cost of solar energy products to make it a worthwhile energy opportunity for all. Solar energy has a dazzling capability to be the clean source of energy for the future and to be employed by individual consumers in India. The study focuses on various factors affecting the satisfaction of the solar panel users. A total of 216 self-administered questionnaire were filled from the respondents through convenience sampling. The factors identified are Environmental concern, Performance and Government initiative. This study will be valuable for marketers and for advertisers to comprehend and reach the target buyers in an efficient way and design marketing plan accordingly.
The Effect of Work Discipline and Work Motivation on the Performance of Abab Subdistrict Office Employees, PALI Regency Suci Ulan Dari
International Journal of Marketing & Human Resource Research Vol. 1 No. 01 (2020)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i2.697

Abstract

This study aims to examine the effect of work discipline and work motivation on the performance of the Abab District Office employees. The data used in this study came from questionnaires, interviews, and a literature study. A multiple linear regression analysis methods is applied in this research. The results prove that work discipline has a significant positive effect on employee performance. Motivation is also proven to have a significant positive effect on employee performance. The results of this study are expected to help companies improve employee performance through discipline and work motivation
The Influence of Non Physical Work Environment and Job Satisfaction on Employee Performance PT. Sinar Sosro Palembang Willy Anggraini
International Journal of Marketing & Human Resource Research Vol. 3 No. 2 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i2.698

Abstract

This study aims to analyze the effect of non-physical work environment and job satisfaction on the performance of employees of PT. Sinar Sosro Palembang. This study uses primary data and secondary data sources. Respondents in this study were 47 respondents. The analytical method used in this research is multiple linear regression. The results showed that the non-physical work environment had a significant positive effect on the performance of PT. Sinar Sosro Palembang. While job satisfaction has no effect on the performance of employees of PT. Sinar Sosro Palembang. This research is useful for companies to pay more attention to the non-physical work environment so that employee performance can continue to be improved.  
Effect of Communication and Physical Work Environment on Employee Performance of PT.Vadhana International Palembang Branch Ririn Agustina
International Journal of Marketing & Human Resource Research Vol. 3 No. 2 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i2.700

Abstract

This study aims to analyze the effect of communication and physical work environment on the performance of employees of PT Vadhana International Palembang Branch. The data in this study used quantitative research. Then the source of data in this study is primary data. The population in this study were employees of PT. Vadhana International Palembang Branch, which had 72 employees. The sampling technique is done by total sampling or saturated sample or also called census sample, namely the sampling technique is done by taking the entire population because the total population is 72, then all populations are sampled. The data analysis technique in this study used SPSS v26. The results indicate that communication and physical work environment had a significant effect on employee performance. This research is useful for improving employee performance through communication and the company's physical work environment.
The Effect of Work Environment and Communication on Employee Satisfaction of Employees at the Population Department and Civil Registration of Palembang City Saskia Violita Elsa
International Journal of Marketing & Human Resource Research Vol. 3 No. 2 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i2.701

Abstract

This study aims to analyze the effects of work environment and communication on employees' job satisfaction at the Palembang City Population and Civil Registration Service. Data of 106 respondents were collected through a questionnaire and analyzed employing the multiple linear regression method. The results of the investigation exhibit that partially each of work environment and communication has a significant effect on job satisfaction. Likewise, work environment and communication simultaneously have a significant effect on job satisfaction. These empirical findings can be beneficial for the Palembang City Population and Civil Registration Service. The leader in this government agency should pay attention to the work environment and communication factors to optimize employees' job satisfaction.  
Effect of Employee Competency and Engagement on Employee Performance of Sharia Bank Sumselbabel KCP UIN Raden Fatah Palembang Suryani Triana Oktavia; Susi Handayani; M Kurniawan D.P
International Journal of Marketing & Human Resource Research Vol. 3 No. 2 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i2.702

Abstract

This study aims to analyze the influence of competence and employee involvement on employee performance of Bank Sumsel Babel Syariah KCP UIN Raden Fatah Palembang. The data used in this study came from a questionnaire which filled by 50 respondents. The method of analysis in this study is multiple linear regression analysis. The results of the study prove that competence has a significant positive effect on employee performance. Employee involvement is proven to have a partial significant effect on employee performance. This research is useful for companies to improve employee performance through competence and employee involvement  
The Influence of Organizational Justice on Interpersonal and Organizational Deviance: A Conceptual Paper Dwi Wahyu Pril Ranto; Heru Kurnianto Tjahjono; Muafi Muafi; Wisnu Prajogo
International Journal of Marketing & Human Resource Research Vol. 3 No. 2 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i02.570

Abstract

This research is a conceptual study that aims to investigate the influence of the organizational justice dimension on deviant behavior. The study’s main objective is to create an analysis of existing literature on the impact of organizational justice consisting of distributive justice, procedural justice, interpersonal justice, and informational justice on deviant behavior. The data search method used in this conceptual study is based on a literature review of journal articles obtained through an online database using keywords as a search tool. The study results revealed a negative influence of distributive, procedural, interpersonal, and informational justice on deviant behavior based on the existing literature. Such deviant behavior is directed at individuals and organizations.
The Effect of Motivation, Loyalty and Competence on Employee Performance at Pharmaceutical Wholesalers in Palembang City Afriyan Gunadi; Fatimah; Trisniarty A. M
International Journal of Marketing & Human Resource Research Vol. 3 No. 3 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of motivation. loyalty and competence on employee performance jointly and partially at a pharmaceutical wholesaler company in the city of Palembang. The variables in this study were motivation, loyalty, and competence in performance. The population in this study was 1687 employees of pharmaceutical wholesalers in Palembang city with 243 samples. The sampling technique in this research was purposive sampling. The results of data analysis in this study showed that together motivation, loyalty, and competence variables had a significant effect on employee performance of the pharmaceutical wholesaler company in the city of Palembang. Individually the motivation variable has a significant impact on performance. The loyalty variable has a significant impact on performance and the competency variable significantly affected the performance of a pharmaceutical wholesaler company in the city of Palembang.  
Evidence of Greenwashing in Talent Attraction: Can Job Seekers Successfully Detect Deceptive Job Advertisements? Lars Speckemeier; Dimitrios Tsivrikos
International Journal of Marketing & Human Resource Research Vol. 3 No. 4 (2022)
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/ijmhrr.v3i4.601

Abstract

This research explores the effects of greenwashing on employer branding and job pursuits. Through the lens of signaling theory, we specifically examine the interaction of deceptive green marketing and perceived green organization image, aiming to highlight the conditions under which talents disregard the authenticity of job advertisements. Across four field experiments, using a total of 941 actual job seekers, we found that genuine green marketing leads to the highest attraction scores. However, when the perceived green identity of a company is low, green marketing can lead to an even lower number of applications than no green marketing. Thus, green marketing does not increase job attraction per se. It is rather a function of identity and ad campaign design. We also found that among participants with high environmental attitudes, the negative effects of greenwashing are amplified, resulting in even lower job pursuit intentions. On the contrary, job seekers with high person-organization fit appear to be unaffected by deceptive marketing. We are among the first studies to incorporate the notion of inauthentic green employer branding in job advertising and, in doing so, provide a new theoretical viewpoint of how talent’s perceptions of employers are built and modified. Our results aim to show to employers that providing misleading information harms job attraction and to provide insights on how to reduce greenwashing practices in the recruitment domain.

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