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Ananda Setiawan
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INDONESIA
JOURNAL OF ECONOMICS EDUCATION AND ENTREPRENEURSHIP
Published by Universitas Lambung Mangkurat
ISSN : 27465438     EISSN : 2745729X     DOI : https://doi.org/10.20527
Core Subject : Economy, Science, Education,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education
Journal of Economics Education and Entrepreneurship (JEE) is a journal that was started publishing in 2020 in the Economics Education Study Program, Faculty of Teacher Training and Education, Universitas Lambung Mangkurat. JEE is a collection of research articles and studies of lecturers, researchers, teachers, and students in the scope of economics education and entrepreneurship that has not been published elsewhere. The scopes of this Journal are Economics learning models, media & technology in economics learning, economics thinking processes, economics learning assessment, the curriculum in economics learning, professional development of economics teachers, entrepreneurship education, and Accounting.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 87 Documents
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The Influence of Brand Image, Switching Barrier, and Perceived Quality on Customer Loyalty of Telkomsel Users in Sidoarjo Maulana, Farid Raditya; Febriansah, Rizky Eka; Prapanca, Detak
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.14992

Abstract

This study aims to analyze the effect of brand image, switching barriers, and perceived quality on customer loyalty among Telkomsel users in Sidoarjo. This study employs a quantitative approach involving 100 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using SPSS 26. Various statistical tests were conducted, including validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, coefficient of determination (R²) test, and partial test (t-test). The results indicate that the three independent variables have a significant effect on customer loyalty. Switching barriers play the most crucial role as they prevent customers from changing providers. Perceived quality, particularly in terms of network reliability and service excellence, strengthens customer commitment. Meanwhile, brand image serves as a key factor in shaping customer perceptions but has a relatively lower impact. This study concludes that an integrated strategic approach is necessary to enhance customer loyalty, including reinforcing switching barriers, improving perceived quality, and maintaining a strong brand image. These findings offer insights for telecommunications companies to remain competitive in a dynamic market.
Analysis of the Effectiveness of Influencer Marketing, Content Marketing, and Online Advertising Marketing on Purchasing Decisions on the E-Commerce Tik-Tok Shop Amaliyah, Fitrotul; Indayani, Lilik; Yani, Muhammad
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.14777

Abstract

This study aims to determine the extent of the effectiveness of using Influencer Marketing, Content Marketing and Online Advertising Marketing on Purchasing Decisions on E-Commerce Tik-Tok Shop. This study uses a quantitative research method, the data is obtained from 96 respondents by distributing questionnaires given to respondents in the form of a list of questions and then processed using SmartPLS software. Respondents in this study were Tik-Tok users who used the Tik-Tok Shop service. This study shows that there is a strong and significant influence on the effectiveness of using Influencer Marketing, Content Marketing and Online Advertising marketing on Purchasing Decisions on E-Commerce Tik-Tok Shop.
The Impact of Institutional Quality on Income Inequality in Southern African Development Community (SADC) Countries Gonese, Dorcas; Sibanda, Kin; Mlambo, Courage
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.6645

Abstract

The study seeks to assess the impact of institutional quality on income inequality in SADC countries from 1980 to 2020 using the pooled mean group (PMG) estimation technique. The study considers six dimensions of institutional quality: government effectiveness, the rule of law, control of corruption, quality, voice accountability, and political rights. The study indicates that different institutional quality measures disparate impact income inequality in SADC countries. Thus, institutional quality indicators such as the rule of law, government effectiveness, regulatory quality, voice accountability, and political stability negatively and significantly affect income inequality. Yet, other institutional quality indicators such as political rights, civil liberties, control of corruption, and corruption perception positively and significantly affect income inequality in SADC countries over the long run.   This calls for the SADC governments and policymakers to be cautious about political rights and control corruption when addressing income inequality reduction policies
Fostering Entrepreneurship Education within South African Higher Education Mmakola, Sharon Dipolelo; Maphalala, Mncedisi Christian
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.13868

Abstract

The paper explores the imperative of fostering entrepreneurship education within the context of South African higher education. The escalating unemployment rate in South Africa caused by economic challenges necessitates sustainable pathways to alleviate unemployment. Higher education institutions are called upon to play a pivotal role in cultivating entrepreneurial competencies among students. There is urgency of aligning educational practices with the economic demands of the country, emphasising entrepreneurship education as a strategic catalyst for fostering self-reliance and job creation; considering the country's socio-economic landscape, historical context, and the imperative for inclusive economic participation. The findings reveal that the key components of effective entrepreneurship education, encompasses curriculum design, pedagogical approaches, experiential learning, and collaboration with industry and communities. It is also important to stress the role of technology and digital literacy in shaping entrepreneurial competencies, considering the rapid technological advancements that influence the contemporary entrepreneurial landscape. 
The Influence of Perceived Value, Trust, Hedonic Motivation, and Consumer Attitudes on Purchasing Intentions of Korean Skincare Products in Surabaya Putri, Prisca Serenata; Suryani, Tatik
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.14744

Abstract

This research analyzed and influenced perceived value, trust, hedonic motivation, and consumer attitudes on purchasing intentions for Korean skincare products in Surabaya. This research was conducted on consumers interested in buying Korean skincare products with a total population of 188 respondents. The sample used was 150 respondents because some samples did not match the criteria. The data collection technique used was a questionnaire via Google Forms. The variable measurement uses a Likert scale with analysis techniques using SEM-PLS with the Smart-PLS application ver 3.0. The results of the research show that: Perceived value has a significant effect on consumer attitudes. Consumer attitudes have a significant effect on purchase intentions. Perceived value has a significant effect on purchase intentions. Consumer attitudes have a significant mediating effect on the perceived value of purchase intentions. Hedonic motivation has a significant effect on consumer attitudes. Hedonic motivation has a significant effect on purchase intention, Consumer attitude has no significant effect mediating hedonic motivation on purchase intention, Trust has a significant effect on consumer attitude, Trust has no significant effect on purchase intention, and Consumer attitude mediates the effect of trust on purchase intention.
Assessing the Effectiveness of the Problem-Based Learning (PBL) Model Across Study Programs on Students at Yogyakarta State University Astuti, Vera; Purnamasari, Niken; Suyanto, Umar Yeni
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.16645

Abstract

Student learning outcomes are vital indicators of educational quality. and they continue to be a central focus in education systems worldwide. This study evaluates the effectiveness of the Problem-Based Learning (PBL) model in enhancing student outcomes at Yogyakarta State University. PBL engages students in solving real-world problems, promoting active learning and critical thinking. Using a Quasi-Experimental method with a One-Group Pre-test and Post-test design, the research examines PBL's impact on cognitive achievement in Economics Education, Management, and Office Administration Education programs. The findings reveal significant improvements in learning outcomes after PBL implementation, highlighting its potential to enhance educational quality across disciplines.
The Influence of E-WOM, Brand Trust and Promotion on Purchase Decision of The Originote Products on Tiktokshop Mardhiana, Tryesa; Hariasih, Misti; Yani, Muhammad
Journal of Economics Education and Entrepreneurship Vol 6, No 3 (2025): JEE, DECEMBER 2025
Publisher : Program Studi Pendidikan Ekonomi FKIP Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jee.v6i3.14382

Abstract

This study aims to analyze the influence of E-WOM, Brand Trust, and Promotion on the purchase decision of The Originote products through Tiktokshop. The study uses a quantitative approach with a population of users of The Originote products who shop at Tiktokshop. The sample was determined using a non-probability sampling method with a purposive sampling technique, referring to the Rao Purba formula, resulting in 96 respondents. However, this abstract does not clearly explain the purposive sampling criteria used, so further explanation is needed to improve the clarity of the methodology. Data were collected through a questionnaire with interval and Likert scale measurements, but the constructs or items measured, such as E-WOM dimensions, Brand Trust aspects, and types of Promotion, were not detailed, making it difficult to assess the reliability and validity of the measuring instrument. Data analysis used the SmartPLS 3.0 application, and the results of the study showed that E-WOM had a significant positive influence on the Purchase Decision of The Originote Products at Tiktokshop, e-WOM on the e-commerce platform increased the perception of product quality and influenced consumer purchase intentions.  Brand Trust also has a significant positive influence on The Originote Product Purchase Decision on Tiktokshop, brand trust increases customer loyalty and encourages repeat purchases. Promotion also has a significant positive influence on The Originote product purchase decision on Tiktokshop, promotion on e-commerce platforms can significantly increase consumer purchase intentions.

Page 9 of 9 | Total Record : 87

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