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Jurnal Bina Ilmu Cendekia
Published by MAN Insan Cendekia Jambi
ISSN : -     EISSN : 27223612     DOI : https://doi.org/10.46838/jbic.v1i1.1
Core Subject : Education,
Education Languange, Linguistic, Communication & Media Other
Jurnal Bina Ilmu Cendekia yang bertujuan untuk memfasilitasi para siswa, guru, dosen, praktisi pendidikan dan peneliti untuk mempublikasikan karya ilmiah mereka baik berupa reveiw literasi, penelitian, pengabdian dalam bidang pendidikan, Teaching and Learning,Curriculum Development Learning Environments,Teacher Education,Educational Technology,Educational Developments
Arjuna Subject : Ilmu Sosial - Pendidikan
Articles 91 Documents
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Pelatihan Media Sosial WhatsApp, Facebook, dan TikTok Untuk Promosi Produk Koperasi Syariah Domas Surya Berkemajuan Fadilla Bagas Rasyadha; Muhammad Rifa'i Alliansyah
Jurnal Bina Ilmu Cendekia Vol. 7 No. 1 (2026): Jurnal Bina Ilmu Cendekia
Publisher : MAN Insan Cendekia Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46838/jbic.v7i1.1369

Abstract

Koperasi Konsumen Syariah Domas Surya Berkemajuan in Domas Village, Pontang District, Serang Regency, Banten, is composed of small traders and farmers whose flagship products include processed milkfish (bandeng) and bontot, a local fish cake made from payus fish. The partner's main problems are limited awareness of the importance of social media for promotion and limited skill in using WhatsApp, Facebook, TikTok, and Instagram to market products. This community service activity aimed to improve members' understanding and technical skills in content creation and social media advertising. The method consisted of a field assessment, socialization on the importance of social media, and hands-on training in content creation using Canva and CapCut, conducted in Domas Village in August 2023 in partnership with the sharia cooperative and LAZISMU. The results show that all participating members demonstrated improved understanding of social media's promotional potential and were able to independently produce simple photo, video, and advertising content for WhatsApp, Facebook, TikTok, and Instagram. The activity is expected to encourage cooperative members to market their products independently and sustainably through digital platforms.

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