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Ike Arisanti
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Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang Jl. Raya Tlogomas No 246 Malang, Indonesia
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Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (JANAYU)
Published by Universitas Muhammadiyah Malang
ISSN : 27210421     EISSN : 27210340     DOI : https://doi.org/10.22219/janayu
Core Subject : Religion, Economy, Humanities, Science, Education, Social,
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other
Focus and Scope of the Jurnal Pegabdian dan Peningkatan Mutu Masyarakat is a National Journal based on the result of Community Service Activities in Applied Social Humaniora. Janayu particularly focuses on the main problems in the development of community services areas as follow : Education for Sustainable Development, Training, Marketing, Appropriate Technology, Design;Community Empowerment, Social Access; Border Region, Less Developed Region.
Arjuna Subject : Seni dan Humaniora - Seni dan Humaniora (Lain-Lain)
Articles 142 Documents
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Pemberdayaan Pemasaran Produk dan Karya Bagi Organisasi Disabilitas Tuban Melalui Pelatihan Pemasaran Multichannel Terpadu Wibowo, Rudi; Dewi, Nuning Nurna; Imransyah; Anas, Muhammad Azwar
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 7 No. 2 (2026): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (In Press)
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v7i2.43211

Abstract

Purpose – This Community Service Program (PKM) aims to empower Orbit through Integrated Multichannel Marketing Training by integrating online (social media, marketplace) and offline (exhibitions, local networks) marketing strategies. Design/methodology/approach – The program was implemented using a participatory approach, encompassing outreach and needs mapping, comprehensive training, guided technology implementation, mentoring, and strengthening program sustainability. The training focused on digital marketing skills, simple business management, and product branding. Evaluation was conducted through pre-tests, post-tests, observation, and documentation. Findings – Results showed significant improvements in participants' understanding and skills, with the average score increasing from 61.2 to 86.5 after the training. Participants were able to create business accounts, manage online stores in marketplaces, and produce simple, engaging promotional content. The program also generated follow-on impacts such as the formation of an internal learning community, the emergence of local champions as peer mentors, and increased market reach for products for people with disabilities. Originality/value – Overall, this PKM activity strengthens the capacity of disability organizations in marketing, encourages economic independence, and increases socio-economic inclusion in Tuban Regency.
Pendampingan Lukis Wastra Tamarind di Atas Tote Bag untuk Mahasiswa Internasional di Loughborough, Inggris Pandanwangi, Ariesa; Cama Juli Rianingrum; Yudi Ariadi
Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (Janayu) Vol. 7 No. 2 (2026): Jurnal Pengabdian dan Peningkatan Mutu Masyarakat (In Press)
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/janayu.v7i2.43283

Abstract

Purpose – Participants can improve their skills in creating wastra paintings on tote bags using sustainable tamarind materials. Design/methodology/approach – The service method is Asset-Based Community Development (ABCD). There were 42 participants who took part in this training from various countries. They come from Loughborough University in England. This activity need six stages from preparation starts in June 2025 to implementation on October 29, 2025. The location in the open area on the 2nd floor of the School of Design and Creative Arts building. Findings – As a result of these social services, participants improved their practical skills, as evidenced by the fact that as many as 42 works of painting were created on tote bags. The visual forms created mostly contain floral objects, basic geometric shapes, and everyday objects. The colors that appear are the colors resulting from the mixture, so that the colors on the visual object are very attractive, from light colors to gradations towards darker colors. This is because their background is from a part of the textile sector. Originality/value – The originality of this social service is that international community service can be a bridge for cultural diplomacy. The important point of this service is that Indonesia attention to sustainable environmental issues.

Page 15 of 15 | Total Record : 142

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