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INDONESIA
Forum Bisnis dan Kewirausahaan
Published by Sekolah Tinggi Ilmu Ekonomi Multi Data Palembang
ISSN : 20890001     EISSN : 2777094X     DOI : https://doi.org/10.35957/forbiswira.v10i2.799
Core Subject : Economy,
Economics, Econometrics & Finance
FORBISWIRA , Forum Bisnis dan Kewirausahaan merupakan jurnal ilmiah berkala yang diterbitkan oleh STIE Multi Data Palembang (MDP Business School), Indonesia. Merupakan media bagi para dosen, mahasiswa, alumni, dan peneliti lainnya untuk mempublikasikan hasil-hasil penelitian dan paper yang berisi perkembangan mutakhir ilmu pengetahuan dalam bidang ilmu ekonomi manajemen, akuntansi, dan kewirausahaan (entrepreneurship). FORBISWIRA diterbitkan pertama kali dengan edisi Volume 1 Nomor 1 pada September 2011 dengan ISSN 2089-0001 yang diperoleh dari LIPI. Jurnal ini terbit 2 (dua) kali setahun pada bulan September dan Maret. Redaksi dengan senang hati menerima artikel baik berupa publikasi hasil penelitian maupun gagasan inovatif mengenai perkembangan ilmu pengetahuan. Artikel yang masuk dan dapat diterbitkan bila telah melalui tahap review oleh para reviewer sesuai dengan ketentuan yang berlaku. Ucapan terima kasih disampaikan kepada dosen, mahasiswa, alumni dan peneliti yang telah mengirimkan artikel, para penyunting ahli dan mitra bestari yang telah meluangkan waktunya mereview artikel, serta segenap manajemen STIE Multi Data Palembang dan Yayasan Multi Data Palembang yang telah mendukung penerbitan jurnal. Semoga kehadiran FORBISWIRA mampu berkontribusi bagi perkembangan ilmu pengetahuan dan memberi manfaat bagi kita semua.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 8 Documents
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Search results for , issue "Vol 15 No 1 (2025): Forum Bisnis dan Kewirausahaan" : 8 Documents clear
Pengaruh Motif Hedonis & Religiusitas terhadap Pembelian Impulsif Online Generasi Senior Millennial melalui Mediasi Self Esteem Veybitha, Yolanda; Pamuji, Muhni; Sakarina, Sari; Melvani, Frecilia Nanda
Forum Bisnis Kewirausahaan Vol 15 No 1 (2025): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v15i1.4259

Abstract

This study aims to measure the online impulsive buying behavior of the millennial senior generation (born in 1983-1990). This study uses a quantitative method with a survey method. A tool for measuring using SEM (Structural Equation Model) with LISREL software. The sample in this study was 470 respondents, they filled out a questionnaire online. The results of the study show that the effect of religiosity on impulsive buying is not significant. Furthermore, the calculation of the indirect effect of the religiosity variable through self-esteem mediation on impulsive buying shows a significant effect so that self-esteem in this study mediates perfectly (full mediated). But for the hedonic motive variable, self-esteem is only partially mediated. Further research has implications theoretically and practically. Keywords: Hedonic Motives, Religiosity, Self Esteem, Impulsive Buying
PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP KEPUTUSAN PENGGUNAAN PINJAMAN ONLINE EASYCASH Lina, Lina; Tyra, Maria Josephine
Forum Bisnis Kewirausahaan Vol 15 No 1 (2025): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v15i1.13539

Abstract

This study aims to determine the effect of E-Service Quality and E-Trust on the decision to use. The data used in this study is primary data. The population in this research consists of users of online loan services on the EasyCash platform. The sampling technique applied was purposive sampling, involving a total of 100 respondents. Hypothesis testing was conducted using descriptive statistical analysis, data quality testing, classical assumption testing, as well as T-test and F-test, with results processed using SPSS. The findings of this study indicate that E-Service Quality and E-Trust implemented by EasyCash have a positive and significant effect on the decision to use online loans on the EasyCash platform. Kata Kunci: E-Service Quality, E-Trust, Decision to Use
PENGARUH FEAR OF MISSING OUT TERHADAP IMPULSE BUYING PRODUK FASHION SHOPEE DI KOTA PALEMBANG Vinatan, Tristama; Lina, Lina; Tyra, Maria Josephine
Forum Bisnis Kewirausahaan Vol 15 No 1 (2025): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v15i1.13576

Abstract

This study aims to determine the effect of fear of missing out (FOMO) on impulse buying of fashion products that occurs through the Shopee marketplace, especially in Palembang. The data used in this research is primary data. The population in this study are people in the city of Palembang who use the Shopee application. The sampling technique used was a purposive sampling method and obtained 50 samples. Hypothesis testing is done by multiple regression analysis. The results of this study indicate that partially, fears and worries have a positive and significant effect on impulse buying, while anxieties have a positive but not significant effect on impulse buying. Simultaneously, fears, worries, and anxieties have a positive and significant effect on impulse buying.
RENCANA KEWIRAUSAHAAN DENGAN PRINSIP MUDHARABAH: PISANG KRISPI Kusuma, Aditya Agil Ghazi; Mustauda, Amy; Prasetyo, Zidane Rizky; Hidayah, Fadhilah Nur; Fathoni, Naufal Ilham; Jati, Henggar Kusuma
Forum Bisnis Kewirausahaan Vol 15 No 1 (2025): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v15i1.13577

Abstract

This article aims to create an entrepreneurial plan by utilizing easily accessible materials, specifically bananas, which are affordable and based on the mudharabah principle. The business plan involves a product called Pisang Krispi, which are fried bananas topped with various toppings, sold through a pre-order system via social media platforms such as WhatsApp, Instagram, and others. The initial capital for this businessis IDR 2,200,000, with monthly operational costs amounting to IDR 2,500,000, a selling price of IDR 5,000 per pack, and a monthly revenue of IDR 7,500,000 if 50 packs of bananas are sold.
ANALISIS DETERMINAN PENDAPATAN PEDAGANG KAKI LIMA DI KAWASAN MALIOBORO PASCA RELOKASI Fathurrahman, Ayif; Arsianto, Anisa Nendiya
Forum Bisnis Kewirausahaan Vol 15 No 1 (2025): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v15i1.13579

Abstract

The Yogyakata Special Region Government has made a policy regarding regulations for the Malioboro area, namely regarding Relocation in order to regulate the Malioboro area into an area that is clean from street vendors. This study uses independent variables, namely business capital, length of business, location, working hours, and level of education, while the independent variable uses income. This study aims to determine the business capital, length of business, location, working hours, and level of education on the terraces of Malioboro have an influence on income and to determine the income of post-relocation street vendors. In this study, researchers used primary data and took samples using a questionnaire.The researchers only took 100 respondents after going through the Sloving formula calculation method, fromthe total population of street vendors on the terraces of Malioboro. The analytical tool method used by the researcher is multiple linear regression which as the dependent variable is income and the independent variables are business capital, length of business, location, working hours, and level of education.
PENGARUH RETURN ON ASSET, CURRENT RATIO, DEBT TO EQUITY RATIO DAN SIZE TERHADAP NILAI PERUSAHAAN PERBANKAN DI BURSA EFEK INDONESIA PERIODE 2018-2022 Miandari, Marsya; Andriyani, M Ima; Noviantoro, Djatmiko
Forum Bisnis Kewirausahaan Vol 15 No 1 (2025): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v15i1.7895

Abstract

Abstract: This research aims to determine and prove the influence of Return On Assets, Current Ratio, Debt To Equity Ratio and Size on the value of banking companies on the Indonesian Stock Exchange for the 2018-2022 period, either partially or simultaneously, the population consists of 46 types of banking companies in Indonesia. registered or gone public on the Indonesia Stock Exchange. The sampling technique in this research is purposive sampling. Purposive sampling refers to a sampling method that is based on special criteria, certain characteristics, or characteristics that are appropriate to the nature of the population, so that the data that meets the sampling characteristics is 11 banking companies. Data analysis used in this research was with the help of Eviews 13 software. The results of this research show that (1) The Return On Asset variable has a positive and significant effect on Company Value, (2) The Current Ratio variable has a positive and significant effect on Company Value, (3) The Debt To Equity Ratio variable does not have a positive and significant effect on Company Value, (4) The Size variable has a positive and significant effect on Company Value, (5) The variables Return On Asset, Current Ratio, Debt To Equity Ratio and Size have a positive and significant effect on Company Value. Keywords: Return On Assets, Current Ratio, Debt To Equity Ratio, Size, Company Value
Analisis Penerapan Metode EOQ dalam Pengelolaan Manajemen Persediaan (Studi Kasus pada Royal Folding Gate cabang Jatinangor) Purba, Rivan Salvador; Rivani, Rivani
Forum Bisnis Kewirausahaan Vol 15 No 1 (2025): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v15i1.10115

Abstract

Royal Folding Gate, a business in the manufacturing sector, faces challenges in inventory management at its Jatinangor branch, where suboptimal stock management methods lead to inventory accumulation and high costs. This study aims to identify inventory management challenges and analyze the impact of implementing the Economic Order Quantity (EOQ) method on the operational efficiency of Royal Folding Gate. The research methodology employs a descriptive qualitative approach, utilizing primary and secondary data. The analysis results show that the implementation of the EOQ method at Royal Folding Gate can reduce storage costs per unit by a total of up to Rp1,835,477. The EOQ calculation provides an optimal order quantity, reduces the frequency of inefficient ordering, and prevents overstock and stockout situations. This study demonstrates that the EOQ method is an effective solution for managing inventory, reducing costs, and improving operational efficiency at the Jatinangor branch of Royal Folding Gate.
Pengaruh Pengangguran, Rata-Rata Lama Sekolah, dan Kemiskinan terhadap Pengeluaran per Kapita Sumatera Selatan Ulum, Muhammad Bahrul
Forum Bisnis Kewirausahaan Vol 15 No 1 (2025): Forum Bisnis dan Kewirausahaan
Publisher : LPPM Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/forbiswira.v15i1.13685

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh pengangguran, rata-rata lama sekolah, dan kemiskinan terhadap pengeluaran per kapita Sumatera Selatan. Periode penelitian mulai dari tahun 2015 hingga 2024. Penelitian ini menggunakan alat analisis regresi linier berganda. Hasil penelitian ini menunjukan bahwa variabel pengangguran dan kemiskinan berpengaruh negatif dan tidak signifikan terhadap pengeluaran per kapita Sumatera Selatan. Perbedaan hasil terjadi pada variabel rata-rata lama sekolah, dimana variabel rata-rata lama sekolah berpengaruh positif dan signifikan terhadap pengeluaran per kapita Sumatera Selatan. Secara bersama-sama, pengangguran, rata-rata lama sekolah, dan kemiskinan berpengaruh signifikan terhadap pengeluaran per kapita Sumatera Selatan.

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