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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
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OPTIMALISASI INVESTMENT OPPORTUNITY SET (IOS) MELALUI PENINGKATAN PROFITABILITAS Mahirun; Muhammad Rafli Ahliansyah
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5179

Abstract

The purpose of this study was to test and analyze the research model on the effect of profitability on the investment opportunity set. Other variables that we suspect influence the investment opportunity set are the capital structure and firm value. The objects in this study are companies included in the LQ45 index on the Indonesia Stock Exchange during the period 2013 – 2021. The analytical tool we use is multiple linear regression to test the effect of the independent variables on the dependent variable. The results of the main test on 298 samples over a period of 10 years resulted in profitability findings with the return on equity (ROE) indicator being able to significantly increase the price earning ratio (PER). While other findings are return on assets (ROA) which is used as an indicator of other profitability variables resulting in a positive and not significant effect on the price earning ratio (PER). The capital structure with the debt to assets ratio (DAR) indicator has a negative and significant effect on the price earning ratio (PER), while the negative and insignificant effect with the debt to equity ratio (DER) indicator. In the end, we also found that the market approach to firm value, namely price to book value (PBV), has a significant positive effect on price earning ratio (PER).
Optimalisasi Pengelolaan Prinsip Keuangan BUMDes: Upaya Mewujudkan Pembangunan Desa yang Berkelanjutan didha putri; Mahirun; Anggrainy Putri Ayuningrum
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5198

Abstract

Abstract.One of the factors that determine village independence is being able to generatePADes. PADes is income from optimizing village potential. Referring to Law no.6 of 2016 concerning Villages, article 72 paragraph (1) explains that villageoriginal income can come from business results, asset results, self-help andparticipation, mutual cooperation, and other village-original income. This studyform of finding the problem that BUMDes is not yet optimal inSumurjombalongbogo Village, Pekelongan Regency in supporting theacquisition of PADes. This study aims to identify and analyze the managementprinciples of BUMDes in Sumurjomblangbogo Village in accordance with theDevelopment System Dynamics Study Center and to identify and analyze thefinancial statements of BUMDes in Sumurjombangbogo. This research usesqualitative and quantitative descriptive analysis to obtain answers according tothe objectives set. The results of this study are that the SumurjomblangbogoBUMDes have implemented the principles of good financial management and inthe coming year will realize business expansion in various business fields.
OPTIMALISASI PEMANFAATAN PLATFORM DIGITAL DALAM UPAYA PENINGKATAN PENJUALAN PRODUK UMKM (STUDI KASUS DESA CIBOGO) Sony Hartono; Riani Budiarsih; Glisina Dwinoor Rembulan
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.4410

Abstract

The use of digital platforms as a marketing tool is currently not being utilized optimally by MSME actors. This study aims to see how efforts are made to optimize digital platforms in order to expand the marketing of MSME products. This research uses a qualitative approach with a case study method in Cibogo Village, Cisauk District, Tangerang Regency. The results of this study indicate that in general the utilization of digital platforms is not optimal. The intensity of using digital platforms varies in the categories of pre-adoption, beginner and advanced MSME actors. Determining a digital platform that suits the type of business and market segment characteristics is crucial to starting digital marketing. Management of good customer feedback, consistent and regular updating of content or product showcases shows that the business is still active and convinces customers to make transactions. In addition, most MSMEs have not optimized all the features available on digital platforms. Therefore, it is necessary to carry out more intensive training and assistance related to digital marketing literacy adapted to the characteristics of the Cibogo Village MSME actors.
PENGARUH KOMPETENSI SUMBER DAYA MANUSIA DAN PENERAPAN STANDAR AKUNTANSI PEMERINTAHAN TERHADAP KUALITAS LAPORAN KEUANGAN KAB. MAJALENGKA (Studi Pada Organisasi Perangkat Daerah Kab. Majalengka) Raden Wulan Saparinda; Mochamad Febri Sayidil Umam; Merlina
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5036

Abstract

Majalengka Regency received an unqualified opinion for 8 consecutive years from 2013-2020. The purpose of this study is to determine the influence of human resource competence and the application of Government Accounting Standards to the Quality of Financial Statements either partially or simultaneously.The population in this study were employees of the Organisasi Perangkat Daerah (OPD) Majalengka Regency. The sample used in this study were 64 people with data source obtained through the result of filling out a questionnaire. The sampling technique used is purposive sampling. Data analysis used used multiple linear regression with the help of SPSS 23 software.Based on the result of the research conducted, it can be seen that Human Resource Competence and Implementation of Government Accounting Standars have a significant effect on the Quality of Finansial Statements, either partially or simultaneously.
Telaah Pengalaman Intrapreneurial Pada Bisnis E-Commerce Diario: Sebuah Studi Kualitatif Dini Indiani; Margo Purnomo; Ratih Purbasari
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5121

Abstract

The aim of this research is to analyze intrapreneurial experience on the e-commerce business "Diario". The research design employs a qualitative method with observation and conducting interviews with key informants, specifically the Manager of the Diario brand. The research data obtained from the interviews were analyzed using narrative analysis techniques, as it describes stories or ideas communicated to all relevant stakeholders. The findings of this study reveal nine intrapreneurial experiences that have an impact on the Diario e-commerce business. Another finding shows that overall, intrapreneurial experience can help e-commerce businesses develop the innovation as well as create a better and more motivated working environment for employees. The limitations of this study are that it only analyzes one e-commerce business and uses only interviews as the data collection method. For future research, a comparative analysis can be conducted on several other similar e-commerce businesses to obtain more varied results.
Pengaruh Personality Traits dan Individual Performance Terhadap Perilaku Intrapreneurial Karyawan pada Shopee Xpress Yogyakarta Hub Deliani Azmi Zakiah Ahmad; Ratih Purbasari; Margo Purnomo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5124

Abstract

Intrapreneurial behaviour is an approach at the individual level that is carried out in a bottom-top manner by employees. Personality traits and individual performance are important to note in an organization to see whether these two things can encourage employees to have intrapreneurial behavior that can benefit the organization. This study used data collection methods through questionnaires using a sample of 67 respondents. The data that has been collected is then processed using the Statistical Package for Social Science (SPSS). The results of this study show that personality traits have a positive effect on intrapreneurial behavior and individual performance has a positive effect on intrapreneurial behavior. Furthermore, personality traits and individual performance simultaneously have a positive effect on intrapreneurial behaviour.
Pengaruh Knowledge Sharing Terhadap Performance Dosen Dengan Kerja Tim Dan Inovasi Sebagai Variable Intervening Pada Universitas Majalengka Rita Sri Silvia Pamuji; Lili Karmela; Dede Djuniardi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The knowledge sharing process is shown by the willingness of individuals in the organization to receive and disseminate information, knowledge and skills they have, how it affects lecturer performance with teamwork and innovation as intervening variables at Majalengka University. One of the study programs at Majalengka University has decreased SKP scores for the last 3 (three) years, namely the School Teacher Education Study Program Basic as a gap phenomenon, there is also a research gap, Rista Ramadhan Tri Wahyuni and Anang Kiatyanto (in 2013), and Danang Firmaiansyah (in 2014) stated that knowledge sharing has an influence on performance, according to research conducted by Salih Yesil, Alaedin Koska, Tuba Buyukbese (in 2013) showed that the results of knowledge sharing have no influence on performance. The next difference lies in the different research locations and fields. The method used a descriptive method with a quantitative approach, using questionnaires distributed through google forms. The research technique uses a Structural Equation Model (SEM) based on Partial Least Square (PLS). The results showed that the influence of knowledge sharing on lecturer performance had no effect. The relationship of knowledge sharing to teamwork has an influence. Knowledge sharing on innovation has an influence.The results of indirect testing state that teamwork is able to mediate the relationship between knowledge sharing and lecturer performance, in contrast to when mediated by innovation, it turns out that innovation is not able to mediate the influence of knowledge sharing relationships on lecturer performance. Although the sharing of high knowledge carried out by Majalengka University does not affect the performance of lecturers, it is different if it is intervening with teamwork.
PENGARUH KOREAN WAVE, BRAND AMBASSADOR DAN BRAND AWARENESS TERHADAP BRAND IMAGE SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survey Online Pada Pengguna Skincare Produk Scarlett Whitening Di Ciayumajakuning) Nanda; Lili Karmela Fitriani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5650

Abstract

This study aims to find out the influence of the Korean Wave, brand ambassador, and brand awareness on the brand image, and its impacts on purchasing decisions of Scarlett Whitening products. The population in this study was at least 18 years old, live in Ciayumajakuning (Cirebon, Indramayu, Majalengka, and Kuningan), watched or listened to at least 3 dramas/films/songs, knew that Song Joong-ki is the brand ambassador of Scarlett Whitening, and buyer and consumer of Scarlett Whitening products. The research method used non-probability sampling with purposive sampling. The samples were 170 respondents. The statistical instrument used was Structural Equation Model Partial Least Square (SEM-PLS). Data processing used SmartPLS version 3. The results of the study showed that Korean Wave had no influence on brand image, while brand ambassador and brand awareness influence the brand image. Moreover, Korean Wave, brand ambassador, and brand awareness had no influence on buying decisions, while brand image influence the buying decision. Brand image can mediate brand ambassador and brand awareness, but a brand image cannot mediate Korean Wave.
PENGARUH KREDIBILITAS INFLUENCER DAN BRAND AWARENESS TERHADAP MINAT PEMBELIAN DI TOKOPEDIA (Studi Pada Pelanggan Tokopedia yang Bertransaksi Melalui Bank Syariah Indonesia) Yulia Tiara Putri; Rita Kusumadewi; Eef Saefulloh
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5651

Abstract

Tokopedia is the largest e-commerce company in Indonesia. Company can increasing their customers interest through credibility influencer and brand awareness. Influencers are one of the factors that contribute the company's progress and to increase brand awareness, which is later intended to emerge in a purchasing decision The results showed that the first hypothesis was accepted, that the Influencer credibility variable had a positive and not significant effect on Tokopedia purchase Interest. with a partial effect of 43.1%. The second hypothesis is accepted, that the Brand Awareness variable has a positive and significant effect on Tokopedia Consumer Interest, with a partial effect of 54.7%. The third hypothesis is accepted, that the influencer and brand awareness variables simultaneously have a positive and significant effect on Tokopedia purchase interest with a simultaneous influence of 59.1%.
Pengaruh orientasi kewirausahaan dan Orientasi Pasar Terhadap Kinera Pemasaran Melalui Keunggulan Bersaing sebagai Variabel Intervening Mitha Fajri Fillanov; Lili Karmela Fitriani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 2 (2023): Mei
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i2.5756

Abstract

The problem in this study is the large number of MSMEs today which causes businesscontinuity to experience a high level of competition, especially MSMEs that produce similarproducts. Like other MSMEs, almost all MSMEs in Kuningan Regency have also experiencedups and downs, this shows that the marketing performance of these business actors has notbeen optimal. This study aims to examine and analyze the influence of entrepreneurialorientation and market orientation on marketing performance. To examine and analyze theinfluence of entrepreneurial orientation and market orientation on competitive advantage. Toreview and analyze competitive advantages affecting marketing performance. To examine andanalyze whether competitive advantage can mediate the influence of entrepreneurialorientation on marketing performance. To examine and analyze whether competitiveadvantage can mediate the influence of market orientation on marketing performance. Thisresearch was carried out on MSMEs in Kuningan Regency which were fostered by the Tradeand Industry SME Cooperative Office of Kuningan Regency as many as 53,771 MSMEs, asample of 140 MSMEs. The results of the data analysis resulted in conclusions: 1)entrepreneurial orientation has a positive and significant effect on marketing performance. 2)Market orientation has a positive and significant effect on marketing performance. 3)Entrepreneurial orientation has a positive and significant effect on competitive advantage. 4)Market orientation has a positive but not significant effect on competitive advantage. 5)Competitive advantage has a positive but not significant effect on marketing performance. 6)the absence of the influence of entrepreneurial orientation on marketing performance throughcompetitive advantage. 7) the absence of market orientation influence on marketingperformance through competitive advantage

Page 10 of 20 | Total Record : 199

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