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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
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PENGARUH EXPERIENTIAL MARKETING DAN BRAND TRUST TERHADAP CUSTOMER LOYALTY: (Studi Pada Konsumen Produk Wardah di Kecamatan Talaga) Melia Wida Rahmayani; Wulan Riyadi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3544

Abstract

ABSTRACT In the midst of intense competition for cosmetic products, the company tries to fulfill the need for cosmetics with various product innovations. This method is done by the company in addition to adding new customers, it also retains existing customers or known as consumer loyalty. This study aims to determine Experiential Marketing, Brand Trust and Customer Loyalty on consumers of Wardah products in Talaga district. In addition, the purpose of this paper is to find out how much influence Experiential Marketing and Brand Trust have on Customer Loyalty. The research method used is a survey method with a descriptive and verification approach. The population used is consumers of wardah products in the district of talaga, while the sample used is 100 samples. The sampling technique used is non-probability sampling with incidental sampling technique, the analysis used in this study is classical assumptions, multiple linear regression analysis, coefficient of determination, and hypothesis testing. For the t test using a partial hypothesis test and for the F test using a model feasibility test. The results show that Experiential Marketing has a significant effect on Customer Loyalty, Brand Trust has a significant effect on Customer Loyalty.
Evaluasi Kinerja UMKM Ditinjau Dari Aspek Keuangan Dan Aspek Pemasaran Pasca Pandemi Covid 19 Komala Ardiyani; Amalia Ilmiani; Muhammad Maulidin Fachrur
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3552

Abstract

This study aims to provide empirical evidence regarding the importance of evaluating theperformance of MSMEs after the Covid-19 pandemic. Using financial aspects and marketingaspects, the study tries to examine the extent to which financial and marketing aspects affect theperformance of MSMEs. A total of 75 Batik SMEs domiciled in Pekalongan City participated in thisstudy. The analysis technique used is multiple linear regression with hypothesis testing.The results of the study revealed that the financial aspect and the marketing aspect contributed tothe improvement of the performance of Batik UMKM after the Covid 19 pandemic, so that theproposed hypothesis was supported. The financial aspect has a significant positive effect on theperformance of MSMEs, as well as the marketing aspect has a significant positive effect on theperformance of MSMEs.Developing countries such as Indonesia see MSMEs as a way out of poverty so it is necessary tocreate superior MSMEs so that they can compete in the global market. Great attention throughfinancial and marketing aspects can realize competitive small and medium scale industries.
D DETERMINANTS OF PURCHASE INTENTION TENDENCIES OF CAREER WOMEN ON GREEN PRODUCTS Wenti Ayu Sunarjo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3559

Abstract

Human concern for health has been increasing and requires business people to provide solutions to health problems through the marketing of green products. Gender and occupation are demographic factors that are thought to influence the purchase of green products. This study aims to examine the model that presents the influence of lifestyle, green products, and social media marketing on purchase intention in career women. The research method used is a survey. The quantitative approach is done by using a multiple regression model. Questionnaires were used to collect data on samples of consumers of green products in Central Java and the Special Region of Yogyakarta with 252 respondents, namely career women. The measurement scale uses a Likert scale. Data analysis using multiple linear regression analysis with questionnaires distributed online using google forms. The results of the study confirm that lifestyle, green products, and social media marketing are predictors of purchase intention on green products. The results show that social media marketing has a greater influence on purchase intention compared to a healthy lifestyle and the power of green products themselves. In addition, this study also discusses the implications of the findings and identifies areas for future research.
ANALISIS PENGGUNAAN E-FILING BERDASARKAN KEMUDAHAN DAN MINAT PERILAKU WAJIB PAJAK ORANG PRIBADI Hani Sri Mulyani; Dadang Sudirno; Nadya Purnamasari
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3570

Abstract

The use of e-filing that occurred from 2016-2020 continues to increase, this is becauseSPT reporting using e-filing can speed up and save resources that must be spent.However, there are still obstacles for taxpayers including taxpayers still havingdifficulty using e-filing and taxpayers feeling e-filing is difficult to access because noteveryone can access e-filing due to unsupported networks. This study aims to examinethe effect of convenience and interest on the behavior of individual taxpayers on the useof e-filing on individual taxpayers at KP2KP Majalengka. The research population isindividual taxpayers at KP2KP Majalengka who have a normal/valid NPWP.Determination of the research sample by non-probability sampling that is purposivesampling based on several criteria. The research sample is 100 respondents. The testsinclude validity and reliability tests. This data analysis technique includes classicalassumption test, multiple linear regression analysis, coefficient of determinationanalysis, hypothesis testing with t test and F test. The results of the study show thatconvenience and behavioral interest partially affect the use of e-filing significantly.
PENGARUH IKLAN MEDIA SOSIAL, WORD OF MOUTH, DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN: Studi Pada Konsumen Dapoer Ami Tenjolayar Neny Kusumadewi; Pipih Sopiyan
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3576

Abstract

The more advanced and growing Indonesian society, which has transformed into a modern society and has high busy activities, tends to look for consumer food tastes online through social media. This study aims to determine the effect of social media advertising, word of mouth and perceived quality on purchasing decisions partially on consumers of Dapoer Ami Tenjolayar.The method used in this research is descriptive and verification method. The population in this study were consumers at Dapoer Ami Tenjolayar with a sample of 100 people using the incidental sampling method. The technique of collecting data is by using a questionnaire.Based on the results of this study, it shows that social media advertising, word of mouth and perceived quality have a positive and significant effect on purchasing decisions partially on Dapoer Ami Tenjolayar consumers.
Persepsi dan Dampak Eksistensi Indomaret Terhadap Warung Tradisional Di Kabupaten Halmahera Barat Anita Dilly; Yuni Sara Raffane; Hendriane Namotemo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3581

Abstract

This study aims to determine the perception and impact of the existence of Indomaret on traditional stalls in West Halmahera Regency. This research is a qualitative research. The data in this study were obtained from research informants, namely traditional stall businesses in West Halmahera Regency who have businesses close to the existence of Indomaret. The results showed that the existence of Indomaret formed perceptions for traditional stall businesses and consumers, both negative and positive perceptions. The negative perception of traditional stall business actors occurs due to the impact caused by the existence of Indomaret, namely reduced customers and decreased income. On the other hand, the presence of Indomaret has a positive impact on traditional stall businesses in making it easier for them to meet their personal needs, stock up on goods, and to improve better service. The perception of the existence of Indomaret in the minds of consumers is formed through the price strategy offered by Indomaret so that it can determine consumer decisions to shop at Indomaret. Another impact of the existence of Indomaret on traditional stalls is seen in price competition, service, customers, income, as well as product variety and quality. Traditional stall businesses implement business strategies, namely selling more diverse products, selling retail products and improving service to customers to increase profits and attract customers.
I Intervening Alokasi Belanja Pada Pengaruh Kinerja Keuangan Terhadap Pertumbuhan Ekonomi Pemerintah Daerah Jawa Tengah syafnita
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3626

Abstract

This study aims to examine and analyze the effec to flocal government financial performanceas measured by the independen ceratio, dependency ratio, degree of decentralization, PADeffectiveness ratio, degree of BUMD contribution and debt to income ratio on capitalexpenditure allocation and economic growth. As well as to examine and analyze the effect oflocal government financial performance as measured by the independence ratio,dependencyratio, degree of decentralization, PAD effectiveness ratio,degree of BUMD contribution anddebt to incomeratio on economic growth to mediated capital expenditure allocation.This research is a correlational study with acausal relationship, namely to examine the effectof regional financial performance on economic growth through the allocation of capitalexpenditures as an intervening variable. The sample in this study was 35 Regency/CityGovernments in Central Java. The data analysis technique used path analysis with SEM(Structural Equation Modeling).Theresults showed (1)Financial independence, financial dependence andThe degree of BUMD's contribution did not havea direct effect on the allocation of capitalexpenditures. The degree of decentralization, the effectiveness of PAD and the debt to incomeratio have a direct and significant effect on the allocation of capital expenditures. (2)Financial independence, degree of decentralization and effectiveness of PAD have a directeffect on economic growth. Financial dependence, degree of BUMD’s contribution, debt toincome ratio and capital expenditure allocation do not have a directand significant effect oneconomic growth. (3) Capital expenditur eallocation mediates the effect of the degree ofdecentralization, the effectiveness of PAD and the degree of BUMD's contribution oneconomic growth. However, the capital expenditure allocation does not mediate the effect offinancial independence, financial dependence and the debt to income ratio to economicgrowth
Dapatkah Altruism Mendorong Konsumen Untuk Melakukan e-WOM? Alan Rusdiana; L Suparto; Deni Istiono
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3629

Abstract

Before the internet appeared, consumers usually talked about various kinds of productsand services directly or face to face. This can be considered as word of mouth (WOM)communication. However, along with the internet, there has been a shift related to wordof mouth (WOM) to electronic word of mouth (e-WOM). e-WOM is carried out based onexperiences related to feelings after using a product or service. Usually consumerfeelings will lead to a sense of satisfaction or not after using a product or service. Incarrying out e-WOM activities, everyone must have different goals which are inaccordance with the motivation of each individual. One thing that is consideredimportant when doing e-WOM is altruism motivation.This study aims to determine the effect of altruism on consumer behavior to share eWOM. This type of research is classified as associative research. The population in thisstudy are all students of the Faculty of Economics and Business, Majalengka Universitywho use Tokopedia e-commerce. The sample in this study amounted to 100 people whowere taken using accidental sampling technique. The data analysis method usedmultiple linear regression analysis which first tested the research instrument and theclassical assumption test, then tested the hypothesis of the SPSS 21 program.Based on the hypothesis test, it was found that altruism motivation has a positive andsignificant effect on e-WOM behavior. That is, the higher the altruism possessed byconsumers, the higher the willingness of consumers to carry out e-WOM on Tokopediae-commerce.
Penerapan Digitalisasi UMKM melalui E-Commerce dan Portal Informasi sebagai Strategi Pemasaran Produk ATBM Desa Cepagan Ari Muhardono; Dina Amalia Mahmudah; Tsamara Tsamara; Muhammad Baqo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3645

Abstract

This research is a research and development research that aims to design UMKMdigitization, which is to help SMEs ATBM in Cepagan Village increase marketing reachthrough E-Commerce and Information Portals. The System Development method used is thePrototype Method using an approach to make a design quickly and gradually which includesrequirements analysis, building prototyping, evaluating prototyping, coding the system,testing the system, and evaluating the system. The results of this research are theimplementation of the digitization of MSMEs which includes the creation of E-Commerce,Information Portal Websites, QRIS Digital Payment Methods, and Application of SearchEngine Optimization. With the existence of E-Commerce, it can help MSMEs in reaching awider market and increasing product sales turnover, the information portal website for theATBM Weaving Village in Cepagan Village is used as a medium of information about theactivities of the ATBM Weaving Village in Cepagan Village with the aim of reviving the imageand existence of Cepagan Village. known as the "Kampung Tenun" Cepagan Village so that itis known to the wider community and has proven to be effective in increasing website trafficso that the potential for purchases is higher
Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Kuliah Di Perguruan Tinggi Swasta masduki ir; Endah Prihartini; Dudung Abdullah
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 1 (2023): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i1.3682

Abstract

The community's decision in choosing a university is an activity that requires a lot ofconsideration. Basically, the decision to choose a university is always related to the marketingprocess by the party offering the service. This is in line with the opinion of Mulyawan andSidharta (2013) in Shaleh et al., (2018) which states that service marketing plays animportant role in meeting consumer needs, including the need for input in choosinguniversities. The purpose of the study was to determine the contribution of motivation,attitudes, personality (internal factors), reference groups, family, college image, andpromotion via social media (external factors) to the decision to study in private universities.The data analysis technique used Structural Equation Modeling (SEM) with the help of AMOS21 software. The population in this study was Majalengka University students with a sampleof 198 people, and the sampling technique used was proportionate random sampling. Theresults of the research show that partially motivation, personality, family support, collegeimage, and promotion via social media have a significant contribution to the decision to studyin private universities. Meanwhile attitudes and reference groups did not significantlycontribute to the decision to study in private universities. The two most dominant factors incontributing to college decisions are family support and college image.

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