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Pipih Sopiyan
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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Articles 199 Documents
Pengaruh Kompetensi, Beban Kerja dan Fasilitas Kerja terhadap Kinerja Guru SMA Sekecamatan Dukupuntang dengan Motivasi Kerja sebagai Moderasi Alpij Albar Rosayu; Didik Harjadi; Dede Djuniardi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5716

Abstract

Research objectives: 1) analyze the effect of competence on teacher performance 2) analyze the effect of workload on teacher performance 3) analyze the effect of work facilities on teacher performance 4) analyze work motivation in moderating the effect of competence on teacher performance 5) analyze work motivation in moderating the influence of load work on teacher performance 6) analyze work motivation in moderating the effect of work facilities on teacher performance. The population in this study were all teachers in high schools in the Dukuntang district, namely Dukuntang 1st High School, Unggulan Bina Insan Mulia High School, Kramat Dukuntang High School and Yapisa Dukuntang High School. The total population is 100 teachers. The sampling technique uses a saturated sample.The number of samples is also 100 teachers.The analytical method used is the SEM analysis method with the SmartPLS analysis tool. The results of the study: 1) competence has a positive and significant effect on teacher performance. 2) workload has a positive and significant effect on teacher performance. 3) work facilities have a positive and significant effect on teacher performance. 4) work motivation cannot moderate the influence of competence on teacher performance. 5) work motivation cannot moderate the effect of workload on teacher performance. 6) work motivation cannot moderate the effect of work facilities on teacher performance.
Pengaruh Persepsi Harga Dan Promosi Online Terhadap Keputusan Pembelian Dengan Brand Image Sebagai Variable Moderasi (Survey Pada Konsumen CS Used Cabang Cirebon) JAJA JAKARIA; Lili Karmelia Fitriani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5720

Abstract

Research objectives: 1) understand the effect of perceived price on purchasing decisions. 2) understand the influence of online promotions on purchasing decisions. 3) understand the effect of brand image on purchasing decisions. 4) understand whether brand image moderates the effect of perceived price on purchasing decisions. 5) understand whether brand image moderates the effect of online promotions on purchasing decisions. The population in this study were consumers of BCA Finance CS used cars at the Cirebon branch as of October 2022, with a total of 1,571 consumers. The effect of sampling the Respondents in this study were adjusted to 100 consumers. The data analysis technique in this study uses SEM analysis through the SmartPLS application. The results of the study are 1) price perceptions have a significant positive effect on purchasing decisions. 2) online promotions have no effect on purchasing decisions. 3) brand image has a significant positive effect on purchasing decisions. 4) brand image cannot moderate the effect of perceived price on purchasing decisions. 5) brand image cannot moderate the effect of online promotions on purchasing decisions. Keywords : Purchase Decision; Price Perception; Online Promotion; Brand Image
Pengaruh Kepemimpinan Kepala Cabang dan beban kerja Terhadap Kinerja Pegawai Perumda BPR Kuningan Dengan Motivasi Sebagai Variabel Moderasi Yandi Wahyudi; Dikdik Harjadi; Odang Supriatna
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5753

Abstract

Competition between national, private banking institutions and banks with regional stocks has very tight competition. The empirical influence that we can see from this competition is the need for good performance due to a fairly high workload, so we can see that almost all banks always return home beyond the predetermined work limit, especially at the end of the month. The majority of Perumda BPR Kuningan employees aged 20-35 years are fresh graduates who still lack experience. Therefore, employee performance is still considered less than optimal, so that employee performance at Perumda BPR Kuningan is still not optimal. Data processing techniques using smartPLS. The results of this study are that the leadership of the Branch Head has a positive effect on employee performance, workload has a negative effect on employee performance, work motivation can moderate the influence of Branch Head Leadership on employee performance, work motivation can moderate the influence of Workload on employee performance.
dan Lingkungan Kerja Terhadap Kinerja Karyawan PT Karya Indah Multiguna Bekasi rustomo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.5824

Abstract

Companies that produce quality goods in the form of corrugated cardboard boxes, PT Karya Indah Multiguna Bekasi City must pay attention to the accuracy of production results specifically in the Production planning and control section. This research examines the impact of a Kaizen culture and a sustainable work environment. Kaizen is a Japanese culture means continuous improvement and improvement of the quality of the workplace or work environment. This culture has been adopte by many Japanese companies around the world, especially manufacturing companies. Understanding of the kaizen culture and the use of English in companies is very important to serve as a knowledge provider in the world of work. Lack of understanding of this can lead to wrong attitudes, behaviors and interpretations in the corporate workplace. With a descriptive quantitative method to explain the relationship and influence of the two independent variables on the dependent variable. The research instrument with a questionnaire on the linket scale was give to 66 employees as respondents. The results of research on the process of implementing a culture of continuous improvement or kaizen and the work environment, with the 5S concept as its core. The data are state to be valid and reliable and partially the kaizen culture and work environment are jointly state to be significant to the performance of PT Karya Indah Multiguna Bekasi City, with the contribution of two independent variables to the dependent variable being very good.
Dampak Kepemimpinan Transformasional Terhadap Inovasi Dan Sehatnya Organisasi (Studi Di Desa Kadubeureum Kecamatan Padarincang Kabupaten Serang) fentifarleni fenti; Syadeli Hanafi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.6034

Abstract

Leadership as a management function is important to achieve organizational goals. This study aims to investigate the impact of the Village Head's transformational leadership on innovation and organizational health. Transformational leadership with a form of leadership that involves leaders in inspiring, motivating, and changing their subordinates. Innovation is an important factor in increasing the competitiveness of an organization, while the health of an organization reflects the welfare and sustainability of the organization as a whole. This research identifies the link between transformational leadership and organizational innovation. Transformational leadership has the potential to create an enabling environment for innovation. Transformational leaders who are able to communicate an inspiring vision, provide encouragement and support, and empower their followers, can encourage creative thinking, take risks, and create new solutions. In addition, this research also explores the relationship between transformational leadership and organizational health. The method used in this study is a qualitative method, which is carried out by observation, interviews, and document study. Based on the research results it can be concluded that the importance of developing transformational leadership in organizations and the attention given to aspects of innovation and organizational health as well as providing recommendations for leadership practices that prioritize transformational leadership and integrate innovation strategy and organizational health.
DIGITAL TRANSFORMATION AND THE CUSTOMER EXPERIENCE: ENHANCING ENGAGEMENT AND LOYALTY Antonius Felix; Glisina Dwinoor Rembulan
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.6195

Abstract

This study aims to identify the most basic things in digital transformation, namely what are the factors that can improve customer experience, enhancing engagement and customer loyalty. In an effort to offer in-depth insights on this topic, this research seeks to provide direction for companies focusing on important factors in leveraging digital transformation to create a better customer experience, which in turn will increase their engagement and loyalty. To achieve this goal, this research uses a qualitative approach and case studies from existing literature with the aim of knowing what factors in digital business transformation affect customer experience in order to increase engagement and customer loyalty. This study uses purposive sampling by deep interviewing 11 active consumers from the e-commerce platform under study. Factors such as ease of use, product quality, loyalty programs, exclusive offers, responsive customer support, and special incentives and rewards are key to creating a positive experience, increasing customer engagement and strengthening their loyalty. By understanding and managing these factors, companies can create strong customer relationships, improve customer retention and increase overall business growth.
Pengaruh Financial Distress Model Altman Z-Score terhadap Harga Saham pada Perusahaan Ritel di Indonesia Nurul Hidayanita; Meliza Zafrizal
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.6514

Abstract

The number of retail companies in Indonesia tends to decrease, especially during the Covid-19 Pandemic. This decrease was caused by increasing financial distress which led to bankruptcy. Financial distress is one of the causes of a decline in financial performance and ultimately leads to bankruptcy. Therefore, this study examines the impact of financial distress on stock prices at retail companies listed on the Indonesia Stock Exchange (IDX) from 2018 to 2021. Financial distress as independent variable is measured by the Altman Z-score method. On the other hand, the dependent variable of this study is stock prices. Panel data regression using a random-effect model is applied to test the effect of financial distress on stock prices. The results of the analysis show that WCTA and MVEBVTL have no significant impact on stock prices. Meanwhile, RETA, EBITTA, and STA have a positive and significant impact on stock prices.
Analisis Capital Structure Terhadap Profitabilitas Perusahaan Property Yang Terdaftar Di Bursa Efek Indonesia (BEI) Maria Junianta; Darius Damestuteles; Fitria Elvi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.6562

Abstract

The effect of capital structure on the profitability of the case study of property companies listed on the Indonesia Stock Exchange is the aim of this study for the 2019-2021 research period, the company's financial reports which become the data in this study are called secondary data. There were 29 samples in this study where the sample was selected based on the criteria of having complete financial report data during the study period. Analysis of financial report data produces a Debt to Equity Ratio (DER) variable that has a positive and significant effect on profitability.
Pengukuran Kinerja Perusahaan Menggunakan Metode Malcolm Baldrige (Studi Kasus: Divisi Assembly PT. XYZ) Erwin Octau Herawan; Fathurohman; Aina Nindiani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.6924

Abstract

This study aims to measure the performance of a shoe company, namely PT. XYZ, which is represented through the Assembly Division. The analytical method uses Malcolm Baldrige, with the type of research used is descriptive qualitative. The results of the study show that the performance measurement results in the Assembly Division are at the Average level with the title of Emerging Industry Leader. Based on the results of these measurements, it was found that some improvements were still needed, especially on the criteria that affect the financial results and the company's market as a whole. The Assembly Division plays a vital role in creating a product that will be sold to the market. Vertical and horizontal integration is urgently needed by the Assembly Division, in order to positively and sustainably improve performance for all other divisions. The implications of this research are expected to help the assembly division in particular to improve its performance. In addition, this research can be used as a benchmark for other divisions or PT XYZ as a whole to measure performance using the Malcolm Baldrige method, so that equity and company levels can be clearly identified
Pengaruh Kompensasi dan Pengembangan Karir Terhadap Kepuasan Kerja (Studi Pada Karyawan Departemen PPIC PT. Shoetown Ligung Indonesia) R. Neny Kusumadewi; L Suparto; Alan Rusdiana; Tino Foezi Hadi Suarno
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 4 No. 03 (2023): September
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v4i03.6947

Abstract

Human resources are an important element in an organization, especially forbusiness organizations. Therefore, many companies are starting to seriouslybuild and develop their human resources. Considering the importance of humanresources in an organization, companies must pay attention to employeesatisfaction. Job satisfaction is also related to outcomes such as performance, sothat if job satisfaction is higher it will create enthusiasm for work.The aim of this research is to identify the influence of compensation and careerdevelopment on job satisfaction. The population in this study were employees ofthe PPIC department of PT. Shoetown Ligung Indonesia, numbering 305 people.The research sample consisted of 100 people taken using purposive samplingtechnique. The data analysis method is multiple linear regression analysis usingSPSS 26.The results of this research state that compensation and career development havea positive and significant effect on job satisfaction, both partially andsimultaneously