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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 235 Documents
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Pengaruh Budaya Berwirausaha Dan Pendidikan Kewirausahaan Terhadap Minat Berwirausaha Mahasiswa Di Universitas Bhakti Husada Indonesia Hendra Rustama
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 7 No. 1 (2026): JANUARI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v7i1.16581

Abstract

This study aims to determine the influence of entrepreneurial culture on students' entrepreneurial interest and to find out the influence of entrepreneurship education on students' entrepreneurial interest. This method uses a quantitative research method with an associative study. The research location is at Bhakti Husada Indonesia University with the population and sample being students. The research instrument uses a questionnaire. The operational definitions of the variables used in this study are Entrepreneurial Interest (Y), Entrepreneurial Culture (X1), and Entrepreneurship Education (X2). The data analysis technique uses descriptive statistics and classical assumptions, with hypothesis testing processed using SPSS. The research results show that the influence of Entrepreneurial Culture and Entrepreneurship Education on Entrepreneurial Interest F-count 153.773 > F-table 3.090 (sig 0.000), with sig 0.000 < 0.05 indicating that H0 is rejected and Ha is accepted.
Kesejahteraan Kerja Dan Motivasi Terhadap Kinerja Karyawan Pada CV Sugih Wangi Kecamatan Lemahsugih Kabupaten Majalengka Pupung Pamungkas; Nining Kurniasih; Deni Istiono
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 7 No. 1 (2026): JANUARI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v7i1.17216

Abstract

This research was conducted to analyze the effect of workplace well-being and motivation on employee performance at CV Sugih Wangi in Majalengka Regency. The study employed a quantitative approach with a descriptive-verificative method. The population consisted of all 53 employees, who were also used as the sample through a saturated sampling technique. Data were collected using a Likert-scale questionnaire and analyzed through classical assumption tests, multiple linear regression, and hypothesis testing using t-tests and F-tests. The results indicate that workplace well-being has a positive and significant impact on employee performance. Motivation also shows a positive and significant effect on performance. Simultaneously, both variables—workplace well-being and motivation—significantly influence employee performance. These findings emphasize the importance for companies to create a conducive work environment and enhance employee motivation to achieve optimal performance
Pengaruh Digital Marketing Dan Aksesibilitas Pelayanan Terhadap Kinerja Klinik Gigi Sultan Dental Care Mubaraq Juli Saputra; Dasrun Hidayat; Rinawati; Rian Andriani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 7 No. 1 (2026): JANUARI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v7i1.17284

Abstract

Sultan Dental Care faces challenges in increasing visibility and attracting more patients through its newly implemented digital marketing strategy. With intense competition in the private clinic industry, an evaluation and optimization of digital marketing strategies, along with improved service accessibility, are necessary to enhance the clinic’s recognition and appeal to the public. This study aims to analyze the impact of digital marketing and accessibility on the performance of Sultan Dental Care Dental Clinic. The research employs a quantitative method, collecting data through questionnaires distributed to patients and clinic employees. The analysis results indicate that digital marketing does not significantly affect performance, whereas accessibility has a significant impact. This study provides insights for Sultan Dental Care Dental Clinic on the importance of improving accessibility to enhance employee performance. These findings can also be applied to other clinics to improve service quality for patients.
Hubungan Work–Life Balance dan Kepuasan Kerja Dengan Produktivitas Karyawan Milenial Iim Al Imron
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 7 No. 1 (2026): JANUARI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v7i1.17439

Abstract

Employee productivity among millennials has become a strategic issue in human resource management in the modern era, particularly amid increasing demands for work flexibility and personal life balance. Work–life balance and job satisfaction are regarded as two important factors that potentially influence employee productivity levels. This study aimed to analyze the relationship between work–life balance and job satisfaction with the productivity of millennial employees. The study employed a descriptive analytic design with a correlational approach. A total of 125 millennial employees at Universitas Bhakti Husada Indonesia (UBHI) were selected using a total sampling technique. Data were collected through structured questionnaires and analyzed using the Spearman Rank correlation test. The results showed that there was a significant relationship between work–life balance (p = 0.000) and job satisfaction (p = 0.000) with the productivity of millennial employees. Employees with higher levels of work–life balance and job satisfaction tended to demonstrate better work productivity. This study concludes that improving work–life balance and job satisfaction is a crucial strategy for enhancing the productivity of millennial employees. UBHI is therefore recommended to develop flexible work policies, create a supportive work environment, and implement fair reward systems to optimize the performance of the millennial workforce.
Pengaruh Pelayanan Akademik dan Administrasi Terhadap Kepuasan Mahasiswa Kebidanan Hafshawaty Zainul Hasan Genggong Probolinggo Jawa Timur Lia Kholida; Putri Maharani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 7 No. 1 (2026): JANUARI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v7i1.17552

Abstract

The purpose of this study was to determine the effect of academic services and administrative services on the satisfaction of midwifery students at Hafhawaty Zainul Hasan Genggong Probolinggo, East Java. This study was a quantitative study with a causal research design. A sample of 150 students was obtained based on non-probability sampling using the saturated sampling method. The data analysis method used in this study was multiple linear regression analysis using Microsoft Excel 2019 and SPSS 26.0 as the analysis tools. Based on the results of the study and discussion, the researcher concluded that academic and administrative services, both partially and simultaneously, had a positive and significant effect on student satisfaction. This study was only conducted by the Hafshawaty Zainul Hasan Genggong Midwifery Academy (Probolinggo, East Java) and did not use control variables or other variables that could affect student satisfaction. This study highlights the need for institutions to prioritize improving academic and administrative support systems so that students can have a satisfying experience during their studies.
Model Pengelolaan Sampah Plastik Dalam Mendukung Green Economy Terry Sugihardi; Alysa Dwi Suci; Kesha Aprilisa Putri; Raffi Pratama Septiadi; Muhammad Rafli Fahru Rois; Rafli Nurul Arifin
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 7 No. 1 (2026): JANUARI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v7i1.18005

Abstract

The problem of plastic waste has become an increasingly complex environmental issue due to the rising use of plastic, which is not balanced by effective management. Plastic waste, which is difficult to decompose, has a negative impact on the environment and threatens the sustainability of ecosystems. Therefore, a management approach is needed that not only focuses on waste reduction but is also capable of creating added value through the concept of a sustainable economy. This study aims to analyze plastic waste management models in support of green economy implementation. The method used is a qualitative approach involving literature review (library research), utilizing secondary data obtained from scientific articles in the Google Scholar and SINTA databases over the past five years. The descriptive-comparative analysis technique was used to identify patterns, trends, and innovations in plastic waste management. The results indicate that plastic waste management is evolving through the integration of technology-based innovations and community participation. The technological approach plays a role in improving processing efficiency and reducing waste volume, while the community-based approach is effective in raising awareness and fostering behavioral change. In addition, plastic waste management also contributes to promoting the implementation of a circular economy as part of the principles of a green economy. The theoretical implications of this study confirm that innovations in plastic waste management play a crucial role in supporting sustainable development through resource optimization and the reduction of environmental impacts.
Pengaruh Fasilitas dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung (Studi Pada Objek Wisata Situ Cipanten Kabupaten Majalengka) R. Neny Kusumadewi; Haris Fauzi; Kamelia Rosani
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.13105

Abstract

Tourist attractions have a crucial role in providing recreational and educational facilities for the community. The level of visitor satisfaction is greatly influenced by the availability of facilities and the quality of services provided. Situ Cipanten is one of the most popular tourist destinations because of its adequate facilities, such as a large parking area, clean toilets, easy digital payment systems, and a variety of recreational rides. In addition, its unique natural attractions, such as changes in water color according to the season, add to the charm of this place. This study aims to analyze the extent to which facilities and service quality affect visitor satisfaction. The approach used is a descriptive and verification method, with data collection through questionnaires distributed to 100 respondents selected using purposive sampling techniques. The data obtained were analyzed using the classical assumption test, multiple linear regression, coefficient of determination, and the F test and t test. The results of the study showed that facilities have a positive and significant effect on visitor satisfaction, as well as service quality which also has a positive and significant effect on visitor satisfaction.
Pengaruh Literasi Keuangan, Financial Tekhnologi Dan Gaya Hidup Terhadap Perilaku Pengelolaan Keuangan Rosa Norita; Mahirun
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.13516

Abstract

This study aims to test and analyze the influence of financial literacy, financial technology and lifestyle on financial management behavior. The population in this study is KSPPS BMT Bahtera employees, and sampling is done using purposive sampling techniques. A sample of 100 employees was obtained. To test the influence of the indepent variable on the independent variable, multiple linear regression analysis was used in the SPSS program. The test results found that Financial Literacy had a positive and significant effect on financial management behavior, while lifestyle had a negative and significant effect on financial management behavior. The variable that does not affect financial management behavior is financial technology.
Peran Mediasi Hubungan Interpersonal Dalam Hubungan Antara Keselamatan Kerja Dan Kepuasan Kerja Karyawan Abdul Halik; Suprianto; Eka Hadiwijaya; Taufik Andriadi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.13619

Abstract

This study aims to analyze the effect of Occupational safety on employee job satisfaction by considering the mediating role of interpersonal relationships. This study uses an explanatory quantitative approach with data collected through a survey of 92 employees at PT PLN (Persero) UP3 Sumbawa. The results of the analysis using Partial Least Squares (PLS) show that there is a positive and significant direct effect of Occupational Safety variables on Interpersonal Relationships with Colleagues, Occupational Safety on Interpersonal Relationships with Supervisors, Interpersonal Relationships with Colleagues on Job Satisfaction, and Interpersonal Relationships with Supervisors on Job Satisfaction. Meanwhile, the direct effect of Occupational Safety variables on Job Satisfaction is positive but not significant. Furthermore, in the analysis of the role of mediating variables, it is found that interpersonal relationships with colleagues do not mediate the (indirect) relationship of Occupational safety to job satisfaction. While interpersonal relationships with superiors fully or perfectly mediate (complete mediation) the (indirect) relationship of Occupational safety to job satisfaction. This finding highlights the importance of social aspects in the organization as a supporting factor for Occupational safety in increasing employee job satisfaction.
Implementasi Strategi Social Media Marketing Dan Marketing Mix 4P Pada Umkm Dapur Yura Di Desa Baturiti Terhadap Kinerja Penjualan Yusuf Stefanus; Ngurah Gede Dwi Mahadipta; Putu Yogi Agustia Pratama; Nukke Sylvia
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 6 No. 2 (2025): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v6i2.13656

Abstract

MSMEs are Micro, Small and Medium Enterprises. According to the law, MSMEs are divided into several parts, namely Micro Enterprises, Small Enterprises and Medium Enterprises. MSMEs have an important role in the Indonesian economy. As an MSME actor, of course, he hopes that MSMEs can run stably and can achieve good profits. To maintain the stability of MSMEs and achieve profits, the right Marketing Strategy is needed with the aim of increasing sales performance and increasing brand awareness. In today's digital era, Marketing Strategies that can be applied include Social Media Marketing and the 4P Marketing Mix. With the use of the right Marketing Strategy, MSME players can achieve Sales Targets. Based on these problems, the purpose of this Experimental Research is to increase knowledge and understanding of the importance of the right Marketing Strategy to Improve Sales Performance, and with this Experimental Research, researchers can compare the success rate of an MSME that uses the Right Marketing Strategy with MSMEs that do not use the Right Marketing Strategy.

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