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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
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EKOSISTEM HALAL DAN PEMBERDAYAAN UMKM SYARIAH DI YOGYAKARTA Dian Milasari
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.8198

Abstract

Interesting dimensions in study economy day this in Indonesia is economy Islam with a basic halal ecosystem , within a number of study This become the direction and topic are very urgent, the dynamics are there for example is happen halal potential in various field , Law Movement Protection consumer on a halal basis already give room the existence of BPJH which exists and is based in the Ministry of Religion, even though discussion related with This There are still very pros and cons , reality his is Once found writer in Confefence of Law at UGM final year then , who found that campuses secular and general still very much “ against ” the study about Halal _ or even halal ecosystem objective For protection consumers , regardless from Therefore , the halal protection movement deserves to be appreciated as an interesting movement is halal labeling of MSMEs due to the victories that have been achieved intensively since 2 years last , and this paper try see matter This in dimensions inner city of Yogyakarta dimensions This There is two question research that is being carried out , first how? halal concept in Indonesia? and second How halal ecosystem , and empowerment of sharia MSMEs in the city of Yogyakarta? with use method content analysis For explain draft Halal ecosystem and field data are described For explain Empowerment of Sharia MSMEs in Yogyakarta, results study This is know draft Halal ecosystem in Indonesia, and empowerment of Sharia MSMEs in DI Yogyakarta
Peran Etika Bisnis dalam Peningkatan E-WOM, E-Trust dan E-Satisfaction untuk Meningkatkan Repurchase Intention Mahirun; Arih Jannati; Wenty Ayu Sunarjo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.8406

Abstract

This study aims to test and analyze the factors that influence repurchase intention involving the variables of electronic word of mouth (e-WOM), e-trust, and e-satisfaction. The object of this research is students in Indonesia who have made transactions in the shopee marketplace. Multiple linear regression is the analytical technique used to test the effect of independent variables on the dependent variable. After 203 samples were tested, it was found that e-satisfaction had a positive and significant impact. Meanwhile, e-WOM and e-trust has a positive and insignificant influence.
Analisis Tenaga Kerja Kontrak Dalam Pengoptimalan Kinerja Karyawan PT. XYZ Salsabila Arinda; Nur Cahyadi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.8536

Abstract

This era of development is marked by competition between companies from various sectors. It will also compete with developed countries that have advantages from various aspects ranging from technological aspects and aspects of human resources. An employment agreement is the beginning of an agreement between workers and companies that contains terms of work. Rights and obligations of work, this company is one of the companies that employs some of its employees with a contract system commonly referred to as a Certain Time Work Agreement (PKWT). By knowing the work that is a responsibility and the company employs its workers according to the agreement stipulated in the employment agreement. So this will encourage workers to obey the provisions set by the company. In addition to the workload factor, companies also often use contract labor because contract labor will be able to reduce spending from the labor wage sector
Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Customer Loyalty Pada Laughing Buddha Bar Ubud Tjokorda Gde Agung Wijaya Kesuma Suryawan; Ni Kadek Enny Purwati; Made Mulia Handayani; I Wayan Meryawan
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.8663

Abstract

Customer Loyalty is an effort to create and maintain customers. Companies need to know to what extent they have Customer Loyalty and to make efforts to increase it. One factor in optimizing Customer Loyalty at Laughing Buddha Bar is through Digital Marketing and implementing Customer Relationship Marketing. The purpose of this study is to determine the partial and simultaneous effect of Digital Marketing and Customer Relationship Marketing on Customer Loyalty at Laughing Buddha Bar in Ubud. This study uses accidental sampling method with a sample of 96 respondents. This method is done by selecting respondents who are met at the time of the research, and using quantitative methods with survey research. Data collection techniques used include observation, interviews, questionnaires and documentation studies. All data are considered valid and reliable with research instrument tests (validity test and reliability test) and can then be analyzed using multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing (t-test and F-test). The results of the study showed that there was a positive and significant influence both partially and simultaneously between Digital Marketing and Customer Relationship Marketing on Customer Loyalty at Laughing Buddha Bar in Ubud.
PENGARUH PROGRAM COACHING, MENTORING, DAN COUNSELING TERHADAP KINERJA KARYAWAN PADA PT PLN (PERSERO) UP3 PEKALONGAN : Penelitian Riyanti; Arif Budiharjo; Latief Z. Nur
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.8710

Abstract

PT. PLN (Persero) UP3 Pekalongan optimizes the performance of its employees by implementing the CMC (Coaching, Mentoring, Counseling) leadership program, where a leader helps employees motivate, pays attention to employees at work, and becomes a role model for employees. And this CMC Program is expected to improve the Performance of PT Management Employees. PLN (Persero) UP3 Pekalongan, developed this CMC strategy or program to support skills development and increase employee performance. This research aims to determine the influence of the superior CMC (Coaching, Mentoring, Counseling) program in supporting employee performance at PT PLN (Persero) UP3 Pekalongan. This research is quantitative research, and is causal in nature. There were 40 respondents in the population, namely a number of employees at PT PLN UP3, and all of them were used as samples, or in other words the sample used was a saturated sample. Data collection was carried out using a questionnaire. This research uses multiple regression analysis tools. The results of this research are: Coaching and Mentoring have a positive and insignificant effect on the performance of PT PLN (Persero) UP3 Pekalongan employees and Counseling has a significant positive effect on the performance of PT PLN (Persero) UP3 Pekalongan employees.
Pengaruh Komitmen Organisasional, Motivasi Intrinsik Dan Disiplin Kerja Terhadap Kinerja Karyawan Kecamatan Pekalongan Selatan : Penelitian Susi Mutiara Susanti; Arif Budiharjo
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.8711

Abstract

There is an idea to improve employee performance at the South Pekalongan District Office, Pekalongan City, Central Java Province. This is intended to provide maximum service to the community. This research aims to determine and analyze the influence of the Commitment, Intrinsic Motivation and Work Discipline variables on employee performance in the office. This research uses quantitative methods, and the type of research is causality. Data collection in this research was carried out using a questionnaire method, namely asking respondents through a questionnaire with the substance of the indicators of the variables studied. The population in this study was 61 people, and used a saturated sample or a number of populations used as all respondents. The analysis technique used is SEM-PLS. Before testing with SEM-PLS, all variables studied had gone through data validity and reliability testing, and in this process the data was classified as valid and reliable. Based on the results of hypothesis testing, it is known that organizational affective commitment, intrinsic motivation and work discipline have a significant positive effect on employee performance at the South Pekalongan District Office, Pekalongan City, Central Java Province.
Analisis Hubungan Digitalisasi Marketing Dengan Profitabilas Usaha: Studi Pada UMKM Pasca Pandemi Covid-19 Kamaruddin; Usman Usman
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 1 (2024): Januari
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i1.8725

Abstract

This study aims to analyze the relationship between digital marketing and business profitability in UMKM in Sumbawa Regency after the Covid-19 pandemic. This research was conducted on UMKM in Sumbawa Regency after the Covid-19 pandemic. This research is an associative research to examine the relationship between two or more variables. The variables in this study are digital marketing as the independent variable (X), and business profitability as the dependent variable (Y). The population of this research is all UMKM in Sumbawa Regency in 2022, totaling 1,792 units, while the determination of the sample was carried out using a purposive sampling technique with the criteria of UMKM that have used digital marketing as a marketing medium, totaling 158 units. Data analysis was performed using simple linear regression analysis techniques, partial hypothesis testing (t test), and coefficient of determination (R2) test with the help of SPSS 16.0. The results of this study indicate that digital marketing has a positive and significant effect on the profitability of UMKM businesses in Sumbawa Regency. Digital marketing is the right marketing strategy to reach a wider consumer market so that it can increase profitability or profits for the company.
Pengaruh Digital Marketing, Kualitas Produk Dan Kualitas Layanan Pada Keputusan Pembelian Ulang Pada Coffee Shop Waktu Kopi PPS Silfiyyatur Rifqiyyah; Moh. Agung Surianto
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9045

Abstract

The purpose of this study is to investigate the implications of Digital Marketing, Product Quality, as well as Quality of Service on Re-buy decisions at the Coffee Shop Time Coffee PPS. The study applies a quantitative approach, which refers to a method of study that examines a particular population or sample, aggregates data through a study instrument, analyzes data statistically, with the aim of testing the hypothesis that has been put forward. The sample of this study was 160 people, selected through purposive sampling techniques. The results of the study interpreted Digital Marketing as well as the Quality of Service did not imply significantly on the Re-Buying Decision at the Coffee Shop Time PPS, while the Product Quality influenced the Repurchase Decision in the Coffe Shop time PPS. The authors hoped that the study results would be a guide in designing a more relevant and varied future study.
Pengaruh Kelompok Referensi, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Ulang Pada Produk Scarlett Whitening Mega Aulia Rahmi; Moh. Agung Surianto
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9046

Abstract

The aim of this research is to find out how the reference group, product quality, and price influence the re-purchase decision on the Scarlett Whitening product. This research is carried out using quantitative research methods that can be understood as methods used to study a particular population or sample, data collection using research instruments, analysis of data of a statistical nature, with the aim of testing the hypothesis that has been established. The sample in this study is 160 people who have used the Scarlett Whitening product. Sampling technique is purposive sampling. The results show that there is an influence between the reference groups, the quality of the product has an impact on the re-purchase decision, and the price also has an effect on the remarketing decision on the Scarlett Whitening product.
Pengaruh Jumlah Uang Beredar, Suku Bunga Dan Nilai Tukar Terhadap Inflasi Di Indonesia Pada Tahun 2014-2023 Mei Nia Widyaningrum; Meliza
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9104

Abstract

The purpose of this study was to determine the effect of money supply, interest rates, and exchange rates on inflation in Indonesia for the period 2014-2023. The type of data in this study uses quantitative data and the data source used is secondary data during the period 2014-2023. Data analysis using multiple linear regression analysis methods. The result that the variable money supply has a positive and significant effect on inflation. The interest rate variable has a positive and insignificant effect on inflation. The exchange rate variable has a negative and significant effect on inflation. For the government to prepare steps in implementing monetary policy related to the problem of money supply, interest rates and exchange rates that can affect inflation.

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