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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
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Disiplin Kerja Sebagai Pemediasi Pengaruh Motivasi Dan Dukungan Rekan Kerja Terhadap Kinerja Karyawan Kukuh Harianto; Rike Kusuma Wardhani; Heru Sutapa
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9166

Abstract

This research analyzes work discipline as a mediator of the influence of motivation and co-worker support on employee performance. The sample used in this research was 35 employees of UD WilisManikam Kediri. The main type of data used in this research is primary data collected in a questionnaire and processed using the SPSS version 26 application. The results obtained in this research are that motivation and support from colleagues have a positive and significant effect on employee work discipline. Then the variables of motivation, co-worker support and work discipline each directly have a positive and significant effect on employee performance. Apart from that, the work discipline variable cannot mediate the influence of motivation on employee performance, but the work discipline variable can mediate the influence of co-worker support on employee performance.
Pengaruh Variabel Makroekonomi Dan Ketidakpastian Global Terhadap Neraca Perdagangan Indonesia Tahun 2013-2023 Badi'atul Ulwiyah; Meliza
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9327

Abstract

The balance of trade is one of the measures that reflects the extent of a country's economic balance with the outside world. This study aims to evaluate the impact of macroeconomic variables and global uncertainty on Indonesia's trade balance from 2013 to 2023 using the quantitative ARDL approach. Findings indicate that exchange rates, inflation, and global uncertainty significantly affect the trade balance in the short term, but do not have the same impact in the long term. Specifically, exchange rates have a significant positive impact, inflation also has a significant positive impact, while global uncertainty has a significant negative impact. However, interest rates and GDP do not have a significant influence on Indonesia's trade balance in both the short and long term. This research provides valuable insights for Indonesian economic and trade policies to address global challenges and enhance the country's trade balance.
Pengaruh Kepemimpinan Transformasional, Budaya Organisasi, Komitmen Pegawai Terhadap Kinerja Pegawai (ASN Pemerintah Kota Pekalongan) Achmad Afzan Arslan Djunaid; Mahirun; Danang Satrio
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9422

Abstract

This examine aimed to decide and examine the have an impact on of Transformational leadership Organizational Culture, and Employee Commitment on Employee Performance in the Pekalongan City Government. The analytical tool for data processing uses multiple regression with hypothesis testing using the t statistical test. The data used is primary data through distributing questionnaires using a Likert Scale (5 alternative answers). Sampling used Proportional Random Sampling with a sample size of 309 employees in the Pekalongan City Government. The results of this research show that there is a significant positive influence on the Transformational Leadership variable on the Performance variable, and the Organizational Culture variable on the Performance variable, as well as the Employee Commitment variable on the Performance variable.
Penerapan Analisis Studi Kelayakan Bisnis Dilihat Dari Aspek Pemasaran Pada Praktik Pemasaran E-Commerce “Stick Singkong Krispy” Rita Sri Silvia Pamuji; Dede Susilo HSBW; Muhamad Nizar Pramudita; Enggun Yoga Nugraha
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9474

Abstract

Entrepreneurial business opportunities in the food sector are wide open because all humans definitely need food with this promising opportunity, so we plan to design a culinary business "Crispy Cassava Stick". This study uses a research approach, where researchers collect data in five ways, namely: navigator, focus group, survey, behavioral data, and experiment. Search results c during the soft opening in three days sold up to 65 pieces/day which was originally expected to be only 50 pieces/day. Delivery sales cover all areas of Majalengka Regency, such as Cigasong, Kadipaten, Kasokandel, Banjaran and Sukahaji Sindangkasih, Jatiwangi Bantaragung and other areas around Majalengka Regency.So expected in the grand opening period, sales of "Crispy Cassava Stick" using continuous homogenization selected by management α 0.20 Quantity: New forecast (for demand in the grand opening period) 50 + 0.2 (50-65) 80 pieces. He concluded that online commerce or known as e-commerce has an impact on the existence of MSMEs in the food industry in Magalingka in terms of income and number of consumers. As a form of embedding marketing practices through e-commerce,  promotional strategies that can be done or commonly referred to as a promotional mix with advertising or sales promotion through social media or ­E-commerce and personal sales or can be done with digital marketing through the use of technology in the 5.0 era that collaborates machines and humans or commonly called artificial intelligence (artificial intelligence)). Even promotional activities that can be done today can involve infulencer as a promotional medium which is often called advocacy.
Pengaruh Customer Relationship Management dan Persepsi Harga terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan Maghfira Rahmadilla Rahmadilla; Rivera Pantro Sukma
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9627

Abstract

In facing increasingly complex challenges to maintain customer loyalty, the hotel industry must focus on effective strategies. This research focuses on the application of Customer Relationship Management (CRM) and price perceptions as a way to increase customer loyalty. CRM is considered a key strategy for creating additional value and building sustainable relationships with customers. The aim of this research is to analyze the influence of Customer Relationship Management and price perceptions on customer loyalty through customer satisfaction. This research involves customers with criteria of more than 1 visit. Data collection was carried out by distributing questionnaires to 150 respondents, using the purposive sampling method. Data analysis was carried out using SmartPLS 3.2 with structural Equation Modeling (SEM). The research results show that Customer Relationship Management has a significant effect on customer satisfaction, Customer Relationship Management has a significant effect on customer loyalty, price perception has a significant effect on customer satisfaction, price perception has a significant effect on customer loyalty, and customer satisfaction has a significant effect on customer loyalty.
Pemasaran Online: Keputusan Konsumen Dipengaruhi Oleh Diskon dan Ulasan Online Azzahra Shafira; Meylani Tuti
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.9628

Abstract

Recent developments have accelerated the shift in consumer behavior towards online shopping, as they can access online reviews from previous customers, which provide additional information and influence brand trust. Apart from that, there are also regular discount offers.This research aims to find out how online customer reviews and discount prices through brand trust influence purchasing decisions. The population in this study was Migli.id consumers who made online purchases in November and December 2023. Using accidental sampling, 226 samples were obtained. The analysis method was carried out using the Structure Equation Model and using Smart PLS 3. The results show that all independent variables, namely online customer reviews and discount prices, have a good influence on brand trust and purchasing decisions. The managerial implication of this research is that trust is an important thing that sellers must strive for in marketing their products because that is what will encourage consumers to make purchases.
PENGARUH BUDAYA ORGANISASI TERHADAP KUALITAS PELAYANAN PUBLIK DI KANTOR KEPALA DESA BANTARJATI KECAMATAN KERTAJATI KABUPATEN MAJALENGKA Deni Herdiana; Detri Kurnia Nugraha
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 2 No. 2 (2021): Juli
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v2i2.9894

Abstract

This research is motivated by a problem related to the quality of public services caused by organizational culture. The formulation of the problem in this study is aimed at knowing how organizational culture, the quality of public services and how much influence organizational culture has on the quality of public services at the Bantarjati Village Head Office. This research data consists of primary and secondary data obtained through direct research in the field. The population in this study consisted of 57 people and 50 people were taken as a sample, with a precision value of 95%. While the data analysis technique in this study, namely using quantitative methods with a descriptive-quantitative approach. The results of this study indicate that the organizational culture and quality of public services are descriptively rated as good. While quantitatively the results of this study indicate that there is a strong positive effect of organizational culture on the quality of public services, which when percented the value is 57.5% and the remaining 42.5% is influenced by other factors outside the organizational culture variable. In general, the conclusion of this study is that the application of a good organizational culture will empirically have a positive impact on the quality of public servants at the Bantarjati Village Office, Kertajati District, Majalengka Regency
Pengaruh Harga Minyak Dunia, Index Dow Jones, Suku Bunga Bank Indonesia dan Inflasi Terhadap IHSG Tahun 2020 - 2023 Istianah; Meliza
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.10056

Abstract

Macroeconomic conditions greatly influence the JCI movement. When events or changes in global economic conditions occur, such as a financial crisis in developed countries or political turmoil in certain regions, this can affect investor sentiment globally. This study aims to determine and analyze the influence of world oil prices, the Dow Jones index, the Indonesian Bank interest rate, and inflation on the Indonesian Stock Exchange (IHSG). The population in this study consists of IHSG data from 2020 to 2023. The sampling technique used in this study is a census technique where the entire population of the study is taken as a sample. The analytical tool used is multiple linear regression. The results of this study indicate that world oil prices, the Dow Jones index, the Indonesian Bank interest rate, and inflation have an influence on the IHSG. For investors is to pay attention to macroeconomic conditions, both national and global, before investing to minimize risks and for future researchers to continue research by adding other macroeconomic variables.
The purpose of this study is to analyze the factors that influence Organizational Citizenship Behavior (OCB) of employees at PT Mas Arya Indonesia in Semarang. The motivation of this study is from the observation that there is currently a shortage in OCB Qristin Violinda; Heri Prabowo; Nasrul Syahputra
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.10422

Abstract

The purpose of this study is to analyze the factors that influence Organizational Citizenship Behavior (OCB) of employees at PT Mas Arya Indonesia in Semarang. The motivation of this study is from the observation that there is currently a shortage in OCB among employees in the industrial sector. This study specifically targeted employees of PT. Mas Arya Indonesia, with a sample size consisting of 92 people. This research utilizes Purposive Sampling technique, which is a type of Non-Probability Sampling methodology. This method entails selecting participants based on certain factors or criteria. The data collection procedure requires distributing questionnaires that assess 38 factors using a Likert Scale. The data analysis technique used is Partial Least Square- Structural Equation Model (PLS-SEM). The test results showed strong and statistically significant relationships between organizational justice, organizational commitment, organizational support, and job satisfaction. In addition, it is important to recognize that factors such as organizational justice, organizational commitment, organizational support, and job satisfaction have a significant and positive impact on OCB. Job satisfaction serves as a mediator in the relationship between organizational justice, organizational commitment, and organizational support for OCB.
Analisis Harga Saham Perusahaan Sub-Sektor Games yang Terdaftar di NASDAQ (2012-2022) Ira Setiawati; Rita Meiriyanti; Yoga Indra Khatama
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.10442

Abstract

This paper examines the stock prices of gaming sub-sector companies listed on NASDAQ from 2012 to 2022, focusing on how financial ratios affect stock prices in this significant and rapidly growing sector of the global Entertainment & Media industry. The primary issue addressed is the impact of financial ratios on stock prices, with the research question centered on how the Current Ratio (CR), Net Profit Margin (NPM), and Return on Equity (ROE) affect stock prices. The novelty of this study lies in its focus on the under-researched gaming sub-sector on NASDAQ. Employing a purposive sampling approach, the study selects companies based on criteria such as being listed on NASDAQ, having complete data for the study variables, and conducting an IPO before 2012, and uses panel data regression analysis to test the effects of CR, NPM, and ROE on stock prices. The findings reveal that the Current Ratio and Net Profit Margin do not significantly affect stock prices, whereas Return on Equity has a significant effect, underscoring ROE's importance in influencing investor decisions in the gaming industry. The study concludes that only ROE significantly affects stock prices in the gaming sub-sector on NASDAQ, suggesting that gaming companies need to focus on enhancing their ROE to attract investors, highlighting the necessity for a strategic emphasis on return on equity to influence investment decisions effectively.

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