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Entrepreneur : Jurnal Bisnis Manajemen dan Kewirausahaan
Published by Universitas Majalengka
ISSN : 27231941     EISSN : 27762483     DOI : https://doi.org/10.31949
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Entrepreuneur : Jurnal Bisnis Manajemen dan Kewirausahaan merupakan sarana publikasi hasil riset bagi para akademisi, praktisi, peneliti, mahasiswa, dan pihak lain yang tertarik dengan pengembangan ilmu profesi dan praktek manajemen di Indonesia. Adapun Focus dan Scope yang menjadi prioritas diantaranya ; Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 199 Documents
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Peran Persepsi Harga Dalam Memoderasi Hubungan Kualitas Produk terhadap Keputusan Pembelian Air Minum Dalam Kemasan (AMDK) Dikalangan Generasi Z: Bukti dari Kajian Systematic Literature Review Muhamad Ramdhan; Dede Djuniardi
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.10477

Abstract

Bottled drinking water (AMDK) has become a basic need for people in Indonesia. Consumers when choosing AMDK consider various factors, including product quality and price. Many companies that produce bottled drinking water have to compete to get their products chosen by consumers. Generation Z, when deciding to purchase a product, looks at various aspects such as product quality and price as factors to consider. So a review is needed journal papers  which discusses product quality on purchasing decisions with price perceptions as a moderation that strengthens this relationship. Method used in this research are Systematic Literature Review (SLR), which focuses on journal articles published from 2019 to 2023. This study sets three research questions (Research Questions, RQ). The focus of this research is on bottled drinking water producers in the hope that it can help understand consumer behavior and implement appropriate strategies to increase product sales.
Pengaruh Kompetensi Kerja Karyawan dan Komitmen Kerja Terhadap Kinerja Haris Fauzi; Engkun Kurnadi; Neni Sri Nuraeni
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.10518

Abstract

This research began with the discovery of problems with employee performance. The problem seen in this research is employee performance that is capable of working competence and work commitment, where employees do not have good work skills and this is coupled with a low sense of employee loyalty when working. This research aims to determine the influence of work competency and work commitment on employee performance. The method used in this research is descriptive and verification analysis. The population in this study were employees of PT. Persada Selaras Indonesia, totaling 93 people, with a sample of all employees of PT. Persada Selaras Indonesia as many as 93 people. The sampling technique used is saturated sampling. Data collection techniques include observation, interviews, and distributing questionnaires. The analytical tools used in this research are classical assumption tests, multiple linear regression, coefficient of determination, model feasibility tests and partial hypothesis testing (t test). The results of this research show that work competency and work commitment have a positive and significant effect on employee performance at PT Persada Selaras Indonesia.
Analisis Tingkat Penerimaan Tentang Penerapan Industri Hijau Pada Peraturan Pemerintah Sebagai Bentuk Eko-Efisiensi Dalam Meningkatkan Kinerja Hijau Wenti Ayu Sunarjo; Maghfiroh; Nur Susanti; Muhammad Milzam; Nur Ermawati; Yovita Christi; Alilisa Rahmawati
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.10768

Abstract

Implementing eco-efficiency in the batik industry is important considering the currently developing environmental problems. In order to realize a sustainable batik industry with green performance, an analysis was carried out on the level of acceptance of applicable government regulations in order to change towards an independent green industry. In line with the research objective, it is to analyze the level of income of the batik industry regarding the implementation of government regulations relating to the green industry through the application of eco-efficiency in order to measure green performance in the batik industry. Through a survey method carried out on all batik industries by taking random samples from 500 batik industries in Pekalongan City. The research results show that for all respondents' answers to each question item, the results obtained were an average of 66.25% of batik industry players who had accepted the existence of a green industrial policy for the batik industry in accordance with the regulations stipulated in PERMENPERIN No. 10 of 2023. It appears as supporting data that results show that 60% of batik business actors also received training for the batik industry which has not received the title as a green industry.
Analisis Tingkat Kepuasan Pelanggan Perusahaan Daerah Air Minum Kabupaten Majalengka Herdiana, Deni; Sulaksana, Jaka
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 2 (2024): JULI
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i2.11026

Abstract

The purpose of this study was to determine the level of community satisfaction with PDAM Majalengka Regency and to determine the service quality of PDAM Majalengka Regency. Measurement of the Community Satisfaction Index and the quality of PDAM Majalengka Regency public services is carried out by distributing questionnaires to PDAM customers. The sampling method used is incidental sampling, namely determining the sample by "coincidence", that is, anyone who coincidentally meets the researcher can be used as a sample. The highest average value per service element is the courtesy and friendliness of the service staff, while the lowest average value per service element is the discipline of the service staff. Service unit performance at PDAM Majalengka Regency“good” because the value is between 76.61-88.30 which is in service quality B (good). Indicators that can be categorized as in accordance with community expectations are: (1) Politeness and Friendliness of Service Officers; (2) Certainty of Service Fees; (3) The reasonableness of the fee to get the service; and, (4) the accuracy of the implementation of the service time schedule; (5) Environmental Comfort; (6) Service Security. Meanwhile, indicators that are still below the average conformity level are: (1) Understanding of the ease of service procedures for PDAM Majalengka; (2) Terms of Service; (3) Capability of PDAM Majalengka service staff; (4) Fairness to get service (5) Speed of service (6) Clarity and certainty of serving officers; (7) Discipline of officers in providing services; (8) Responsibilities of officers in providing services.
Pengaruh Dimensi Corporate entrepreneurship dan Performa Firma: Sebuah Studi Kualitatif Kirana, Indah Pramesthi; Purnomo, Margo; Purbasari, Ratih
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.9216

Abstract

Corporate entrepreneurship is an entrepreneurial activity done at a well-established firm level, to help the firm adjust to the dynamic market by pushing the innovation ability and venturing for business in the company. Despite being interestingly important, not many companies realize how important corporate entrepreneurial mindset is for the sustainability of the business. This research aims to prove how Corporate entrepreneurship and its dimensions can shape the firm’s reputation and growth for a long time. This research was done by the systematic literature review (SLR) method from well-reputed journal articles based on the SCOPUS database to prove the effectiveness of Corporate entrepreneurship dimensions over firm performance. From this research, we found that Corporate entrepreneurship will affect the firm’s performance, especially financial performance. The dimensions created a mindset of proactiveness that will lead to the wish for further research that focused on the Corporate entrepreneurship dimensions with more varied sectors and wider countries on the scope.
Analisis Kapabilitas Pemasaran Dan Orientasi Pasar Terhadap Keunggulan Daya Saing UMKM Seketeng Rahayu, Sri; Diatmika, I Putu Gede
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11374

Abstract

Marketing capability as the ability to use inputs and resources, such as financial resources and existing customer bases to be used more efficiently in generating desired sales. Micro, Small and Medium Enterprises that are market-oriented and have marketing capabilities are needed to achieve marketing performance and competitive advantage. The purpose of this study was to analyze marketing capabilities, market orientation towards the competitive advantage of Micro, Small and Medium Enterprises in Seketeng Village, Sumbawa Regency. The research method uses a quantitative descriptive approach. The data analysis technique in this study uses the Statistical Package for the Social Sciences analysis. The results of the study indicate that Marketing Capability and Market Orientation simultaneously or together have a significant influence on the Competitive Advantage of Micro, Small and Medium Enterprises in Seketeng Village with a significance level of 5% (0.05) and F = (k; n-k) = f (2; 68) = 3.13. So that the Ftable value is obtained of 3.13 because the Fcount value> Ftable (24,915> 3.13). To improve the productivity of MSMEs in Seketeng Village, Sumbawa Regency, it is important to highlight the ability of marketing capabilities and market orientation in improving MSME marketing performance. MSMEs that have better marketing capabilities and use digital channels to promote their products or services tend to perform better in terms of sales growth, customer acquisition, customer retention and customer satisfaction. In addition, marketing capabilities play an important role in improving the competitive advantage of MSMEs. MSMEs need marketing capabilities to build sustainable competitive advantages because marketing capabilities create valuable intangible assets, such as rare and difficult-to-imitate knowledge.
Evaluating the Growth of Village Revenue by Enhancing Village-Owned Enterprises (BUMDes) Through the Application of Good Corporate Governance Adriyana, Rika; Affa, Ahmad Syaiful; Surendra; Pramestu, Meidiastika Widya
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11439

Abstract

This Badan Usaha Milik Desa (BUMDes) is a business entity where all or most of its capital is owned by the village through direct investment derived from the separated wealth of the village to manage assets, service provision, and other. BUMDes or village-owned enterprises represent an innovation for each village to continuously enhance their Village Original Income (PADes). This research aims to describe the optimization of BUMDes management by applying the principles of good governance, namely cooperative, participative, emancipative, accountable, transparent, and sustainable. Based on field surveys, questionnaire distribution, and interviews with several BUMDes managers, the results indicate that BUMDes has implemented aspects of good governance well. However, there are aspects that have not been optimally performed, such as accountability in financial reporting not being in line with accounting standards. As BUMDes Sumurjomblangbogo falls under the category of being in the pioneering stage, it has not yet contributed to the Village Original Income (PADes).
Efek Komunikasi Pemasaran Terhadap Minat Melanjutkan Studi Di STIkes KHAS Kempek Dengan Citra Kampus Dan Kualitas Pendidikan Sebagai Variabel Intervening Arwani, Muhammad; Fitriani, Lili Karmela; Rahmantya, Yanneri Elfa Kiswara
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11472

Abstract

Research Objectives are: 1) test the influence of marketing communications on campus images 2) test the impact of marketing communication on further study interests 3) test the effect of education quality on campus image 4) test the effects of campus images on further studies interests 5) test the quality of education on continuing study interest 6) test campus images in mediating the influences of market communication on student interests 7) test educational quality can mediate the influencing of marketing kommunikation on study interest. The population on this study is eleventh grade student MA KHAS Kempek by 2024 of 450 students. Sampling technique using proportional random sampling. The calculation of the number of samples using the Slovenian formula with a rate of error or a tolerable percentage of lack of study of 5% obtained a sample of 228 students. Research results are: 1) marketing communication has a positive and significant influence on campus image 2) marketing communications have a positive, significant impact on further interests of study 3) marketing communication have a significant and positive impact on the quality of education 4) campus image has no effect on further study interests 5) education quality has no influence upon further interest of study 6) campus image is able to partially mediate the influence of marketing communication on the further interest process of study 7) education quality is capable of mediating the impact of market communication on further studies interests.
The performance The Influence of Employee Engagement, Work Discipline and Transformational Leadership Style of Village Heads on the Performance of Village Apparatus with Organizational Commitment as an Intervening Variable (Survey of Village Apparatus in Cidahu District, Syakiroh; Harjadi, Dikdik; Djuniardi, Dede
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11475

Abstract

This research phenomenon is oriented towards the performance of village apparatus in Cidahu District, Kuningan Regency. The population of this study was all village apparatus in Cidahu District, Kuningan Regency, totaling 135 employees. Given the relatively small population, all populations were used as samples in this study, totaling 135 village apparatus in Cidahu District, Kuningan Regency. The results of the study were that employee engagement had a positive and insignificant effect on organizational commitment. Work discipline and transformational leadership style of the village head had a positive and significant effect on organizational commitment. Employee engagement and work discipline had a positive and significant effect on the performance of village apparatus. The transformational leadership style of the village head had a negative and insignificant effect on the performance of village apparatus. Organizational commitment had a positive and insignificant effect on the performance of village apparatus. Organizational commitment is unable to mediate the influence of employee engagement, work discipline and transformational leadership style on the performance of village officials.
Penanganan Kredit Bermasalah Pada Perumda BPR Bank Gresik Aprilia, Nur Fitri; Akhiruddin, Anita
Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan Vol. 5 No. 3 (2024): November
Publisher : Program Studi Manajemen Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/entrepreneur.v5i3.11516

Abstract

Credit facilities are one of the services offered by BPR Bank Gresik, a financial organization that offers banking services to its customers. In providing this credit, BPR Bank Gresik experiences credit risk, namely credit is offered with interest that cannot be returned in accordance with the agreement that has been approved by the creditor and debtor. In bank financial management, problematic credit, or non-functioning credit, is a big problem. BPR Bank Gresik experienced various levels of problematic credit over the last five years, from 2018 to 2022. Improper credit management can result in losses. This research aims to overcome problem loans at "Perumda BPR Bank Gresik" and determine the best action to resolve problem loans. To explain how to manage and identify problem loans in banks, this research uses a qualitative descriptive research methodology. The problem with loans, according to researchers' findings, is that many customers deliberately do not make payments, and bank workers often neglect supervision, resulting in an annual growth in the value of non-performing loans (NPL) of more than 5%. Therefore, to prevent problematic credit, PERUMDA BPR Bank Gresik should "further increase supervision" of the credit provided, taking into account the condition of the debtor and its management. Banks also consider the requirements of prospective customers before providing credit to prevent problematic credit.

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